AImatch Review Admin

• Limited multi-channel advertising presence (Google-only strategy)
• No LinkedIn or Facebook ad engagement despite B2B/B2C positioning
• Restricted marketing team visibility and capacity indicators
• Minimal competitive keyword ranking outside branded terms
• Unknown domain authority and organic traffic metrics limiting growth assessment
• No apparent hiring or resource expansion in marketing

• Your Google Ads show promise, but you're leaving audience reach on the table with no Facebook or LinkedIn presence
• As a lifestyle/resort brand, multi-platform advertising typically drives 30-50% higher conversion rates than single-channel strategies
• Your branded keywords are strong—we can expand competitive positioning in the lifestyle resorts and travel categories
• With limited visibility on marketing team size, outsourced marketing expertise could accelerate campaign performance without permanent headcount
• Strategic audit of your ad spend efficiency could reveal optimization opportunities across platforms

• Multi-Channel Advertising Strategy & Setup (Facebook, LinkedIn expansion)
• Google Ads Optimization & Performance Analysis
• Competitive SEO Keyword Research & Content Strategy (lifestyle resorts, travel categories)
• Marketing Team Augmentation (outsourced campaign management)
• Digital Marketing Audit (current spend efficiency assessment)

No sample ads in the enrichment artifact.

Google has active ads, but the enrichment artifact did not include creative copy, headline, or landing-page details for the sampled rows.

Sample media type: Image, Video

[
  {
    "media_type": "Image"
  },
  {
    "media_type": "Video"
  },
  {
    "media_type": "Image"
  },
  {
    "media_type": "Image"
  },
  {
    "media_type": "Image"
  }
]

No sample ads in the enrichment artifact.

{
  "schema_version": "AimatchCompanyEnrichmentV1",
  "person": {
    "full_name": "Susan Tejeda",
    "first_name": "Susan",
    "last_name": "Tejeda",
    "email": "stejeda2@hotmail.com",
    "title": "Off-Premise Key Accounts Manager",
    "linkedin_url": "http://www.linkedin.com/in/susan-tejeda-0b667370",
    "phone": null,
    "company_name": "AB InBev GCC India",
    "company_domain": "abinbev-india.com",
    "location": "Bayonne, New Jersey, United States",
    "experience": [
      {
        "title": "Off-Premise Key Accounts Manager",
        "company": "Anheuser-Busch InBev",
        "start_date": "2012-01-01",
        "end_date": null,
        "is_current": true
      },
      {
        "title": "Off-Premise Key Accounts Manager",
        "company": "Anheuser-Busch InBev",
        "start_date": "2012-01-01",
        "end_date": null,
        "is_current": true
      },
      {
        "title": "Off-Premise Key Accounts Manager",
        "company": "Anheuser-Busch InBev",
        "start_date": "2012-01-01",
        "end_date": null,
        "is_current": true
      }
    ],
    "source": "apollo"
  },
  "company": {
    "name": "AB InBev GCC India",
    "domain": "travorium.com",
    "description": null,
    "linkedin_url": null,
    "industry": "Other",
    "sub_industries": [],
    "country": "US",
    "headquarters": null,
    "company_type": null,
    "employee_count": null,
    "employee_count_range": "< 10",
    "revenue_range": null,
    "estimated_revenue_lower_usd": null,
    "estimated_revenue_upper_usd": null,
    "funding_stage": null,
    "total_raised_usd": null,
    "last_raised_amount_usd": null,
    "last_funding_date": null,
    "last_funding_round_type": null,
    "investors": [],
    "days_since_last_fundraise": null,
    "marketing_headcount": null,
    "open_marketing_jobs": null,
    "hiring_remotely": null,
    "department_breakdown": null,
    "department_growth_6mo": null,
    "hiring_signals": {
      "cmo": false,
      "growth_marketer": false,
      "email_marketer": false,
      "paid_social": false,
      "paid_search": false,
      "seo": false,
      "social_media": false,
      "content": false,
      "brand": false
    },
    "priority": null,
    "priority_reason": null,
    "target_customer": null,
    "content_platform": null,
    "marketing_platforms": [],
    "ad_platforms": [],
    "tracking_platforms": [],
    "monthly_visitors": null,
    "traffic_source_paid_pct": null,
    "traffic_source_search_pct": null,
    "traffic_source_social_pct": null,
    "traffic_source_direct_pct": null,
    "top_competitors": []
  },
  "ads": {
    "facebook": {
      "active": false,
      "ad_count": 0,
      "sample_ads": []
    },
    "google": {
      "active": true,
      "ad_count": 6,
      "sample_ads": [
        {
          "media_type": "Image"
        },
        {
          "media_type": "Video"
        },
        {
          "media_type": "Image"
        },
        {
          "media_type": "Image"
        },
        {
          "media_type": "Image"
        }
      ]
    },
    "linkedin": {
      "active": false,
      "ad_count": 0,
      "sample_ads": []
    },
    "keywords": {
      "organic_count": null,
      "paid_count": null,
      "avg_cpc": null
    }
  },
  "seo": {
    "domain_rank": null,
    "organic_traffic": null,
    "organic_keywords": null,
    "backlinks": null,
    "referring_domains": null,
    "top_organic_keywords": [
      {
        "keyword": "travorium",
        "position": 1,
        "search_volume": 12100
      },
      {
        "keyword": "travorium login",
        "position": 1,
        "search_volume": 2400
      },
      {
        "keyword": "lifestyle resorts",
        "position": 85,
        "search_volume": 1900
      },
      {
        "keyword": "travorium partner login",
        "position": 1,
        "search_volume": 1300
      },
      {
        "keyword": "travorium com",
        "position": 1,
        "search_volume": 1000
      },
      {
        "keyword": "travorium.com",
        "position": 1,
        "search_volume": 1000
      },
      {
        "keyword": "travorium review",
        "position": 6,
        "search_volume": 880
      },
      {
        "keyword": "travorium reviews",
        "position": 3,
        "search_volume": 880
      },
      {
        "keyword": "travorium back office",
        "position": 1,
        "search_volume": 480
      },
      {
        "keyword": "travel business mlm",
        "position": 19,
        "search_volume": 390
      }
    ],
    "monthly_organic_value_usd": null,
    "monthly_paid_clicks": null,
    "monthly_google_ads_budget_usd": null
  },
  "typeform": {
    "schema_version": "AimatchTypeformFormFillV1",
    "event_id": "01KWZVMQVAWQFEXWD8PCX8QHNP",
    "event_type": "form_response",
    "form_id": "TZICUTDF",
    "form_title": "Hire a Marketer - Calendly Scheduler",
    "response_token": "q4b20pj26aulyq4b217yljyyrkskiuxd",
    "response_url": "https://admin.typeform.com/form/TZICUTDF/results?responseId=q4b20pj26aulyq4b217yljyyrkskiuxd#responses",
    "landed_at": "2026-07-08T03:13:23Z",
    "submitted_at": "2026-07-08T03:16:46Z",
    "hidden": {
      "client_ip": "",
      "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 18_7 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Version/26.5 Mobile/15E148 Safari/604.1",
      "event_source_domain": "marketerhire.com",
      "event_source_url": "https://marketerhire.com/hire",
      "fbc": "",
      "fbp": "fb.1.1783480253742.873723890937636897",
      "gclid": "",
      "gspk": "",
      "gsxid": "",
      "hutk": "6af66f14e1f6d2c0a56463b359f73703",
      "locale": "en-US",
      "metadata_cid": "",
      "page_path": "/hire",
      "page_referrer": "https://marketerhire.com/",
      "page_search": "",
      "page_title": "Hire Expert Marketers, On-Demand",
      "page_url": "https://marketerhire.com/hire",
      "sid": "5c4891d9-3485-4e33-bf10-567fb69d1722",
      "staging_typeform": "false",
      "test_data": "",
      "tid": "",
      "type": "organic",
      "utm_campaign": "",
      "utm_content": "",
      "utm_medium": "",
      "utm_placement": "",
      "utm_source": "",
      "utm_term": "",
      "vwo_uuid": ""
    },
    "lead": {
      "first_name": "Susan",
      "last_name": "Altamura",
      "full_name": "Susan Altamura",
      "email": "stejeda2@hotmail.com",
      "phone": "+12016972628",
      "company_name": "Travorium",
      "website": "https://www.Travorium.com",
      "company_domain": "travorium.com",
      "region": "US",
      "industry": "Other",
      "employee_range": "< 10",
      "budget_qualified": "No",
      "requested_roles": [
        "Other"
      ],
      "heard_from": "Google",
      "ai_interest": true
    },
    "answers_by_ref": {
      "typeform_hire_size": "< 10",
      "YlqUQr5mQMu8": "< 10",
      "typeform_hire_industry": "Other",
      "TK4T2WX0c7Eo": "Other",
      "typeform_hire_industry_other": "Travel",
      "GQrIFLL5WOAP": "Travel",
      "typeform_hire_type": [
        "Other"
      ],
      "wRvrzxnKcRMr": [
        "Other"
      ],
      "typeform_hire_budget": "No",
      "vTRxUICCGFPs": "No",
      "typeform_hire_hear": "Google",
      "xJYoYuJvTL4Q": "Google",
      "typeform_ai_interest": true,
      "ByDAPIic55hW": true,
      "firstName": "Susan",
      "8HJW0tV5P3pd": "Susan",
      "lastName": "Altamura",
      "A5Le74CJlWAm": "Altamura",
      "typeform_hire_company_name": "Travorium",
      "tQUJtggpMeIi": "Travorium",
      "website": "https://www.Travorium.com",
      "U9o4ukSndqMI": "https://www.Travorium.com",
      "typeform_hire_region": "US",
      "VWYkMOV6hNpt": "US",
      "phone": "+12016972628",
      "lOOwyIkq2Wqn": "+12016972628",
      "email": "stejeda2@hotmail.com",
      "QlH0uYKsMtI3": "stejeda2@hotmail.com"
    },
    "answers": [
      {
        "field_id": "YlqUQr5mQMu8",
        "field_ref": "typeform_hire_size",
        "field_type": "multiple_choice",
        "field_title": "*How many employees are at your company?*",
        "answer_type": "choice",
        "value": "< 10",
        "answer_url": "https://admin.typeform.com/form/TZICUTDF/results?responseId=q4b20pj26aulyq4b217yljyyrkskiuxd&fieldId=YlqUQr5mQMu8#responses"
      },
      {
        "field_id": "TK4T2WX0c7Eo",
        "field_ref": "typeform_hire_industry",
        "field_type": "multiple_choice",
        "field_title": "*What industry is your company in?*",
        "answer_type": "choice",
        "value": "Other",
        "answer_url": "https://admin.typeform.com/form/TZICUTDF/results?responseId=q4b20pj26aulyq4b217yljyyrkskiuxd&fieldId=TK4T2WX0c7Eo#responses"
      },
      {
        "field_id": "GQrIFLL5WOAP",
        "field_ref": "typeform_hire_industry_other",
        "field_type": "short_text",
        "field_title": "*Which industry?*",
        "answer_type": "text",
        "value": "Travel",
        "answer_url": "https://admin.typeform.com/form/TZICUTDF/results?responseId=q4b20pj26aulyq4b217yljyyrkskiuxd&fieldId=GQrIFLL5WOAP#responses"
      },
      {
        "field_id": "wRvrzxnKcRMr",
        "field_ref": "typeform_hire_type",
        "field_type": "multiple_choice",
        "field_title": "*What kind of marketer(s) do you need?*",
        "answer_type": "choices",
        "value": [
          "Other"
        ],
        "answer_url": "https://admin.typeform.com/form/TZICUTDF/results?responseId=q4b20pj26aulyq4b217yljyyrkskiuxd&fieldId=wRvrzxnKcRMr#responses"
      },
      {
        "field_id": "vTRxUICCGFPs",
        "field_ref": "typeform_hire_budget",
        "field_type": "multiple_choice",
        "field_title": "*Is your hiring budget at least $4,000/month per marketer?*",
        "answer_type": "choice",
        "value": "No",
        "answer_url": "https://admin.typeform.com/form/TZICUTDF/results?responseId=q4b20pj26aulyq4b217yljyyrkskiuxd&fieldId=vTRxUICCGFPs#responses"
      },
      {
        "field_id": "xJYoYuJvTL4Q",
        "field_ref": "typeform_hire_hear",
        "field_type": "multiple_choice",
        "field_title": "*How did you hear about us?*",
        "answer_type": "choice",
        "value": "Google",
        "answer_url": "https://admin.typeform.com/form/TZICUTDF/results?responseId=q4b20pj26aulyq4b217yljyyrkskiuxd&fieldId=xJYoYuJvTL4Q#responses"
      },
      {
        "field_id": "ByDAPIic55hW",
        "field_ref": "typeform_ai_interest",
        "field_type": "yes_no",
        "field_title": "*Are you interested in transforming your marketing organization with AI?*",
        "answer_type": "boolean",
        "value": true,
        "answer_url": "https://admin.typeform.com/form/TZICUTDF/results?responseId=q4b20pj26aulyq4b217yljyyrkskiuxd&fieldId=ByDAPIic55hW#responses"
      },
      {
        "field_id": "8HJW0tV5P3pd",
        "field_ref": "firstName",
        "field_type": "short_text",
        "field_title": "*What's your first name?*",
        "answer_type": "text",
        "value": "Susan",
        "answer_url": "https://admin.typeform.com/form/TZICUTDF/results?responseId=q4b20pj26aulyq4b217yljyyrkskiuxd&fieldId=8HJW0tV5P3pd#responses"
      },
      {
        "field_id": "A5Le74CJlWAm",
        "field_ref": "lastName",
        "field_type": "short_text",
        "field_title": "*What's your last name, **{{field:firstName}}*?",
        "answer_type": "text",
        "value": "Altamura",
        "answer_url": "https://admin.typeform.com/form/TZICUTDF/results?responseId=q4b20pj26aulyq4b217yljyyrkskiuxd&fieldId=A5Le74CJlWAm#responses"
      },
      {
        "field_id": "tQUJtggpMeIi",
        "field_ref": "typeform_hire_company_name",
        "field_type": "short_text",
        "field_title": "*What is your company's name?*",
        "answer_type": "text",
        "value": "Travorium",
        "answer_url": "https://admin.typeform.com/form/TZICUTDF/results?responseId=q4b20pj26aulyq4b217yljyyrkskiuxd&fieldId=tQUJtggpMeIi#responses"
      },
      {
        "field_id": "U9o4ukSndqMI",
        "field_ref": "website",
        "field_type": "website",
        "field_title": "*What is your company's website URL?*",
        "answer_type": "url",
        "value": "https://www.Travorium.com",
        "answer_url": "https://admin.typeform.com/form/TZICUTDF/results?responseId=q4b20pj26aulyq4b217yljyyrkskiuxd&fieldId=U9o4ukSndqMI#responses"
      },
      {
        "field_id": "VWYkMOV6hNpt",
        "field_ref": "typeform_hire_region",
        "field_type": "multiple_choice",
        "field_title": "*Which region are you in?*",
        "answer_type": "choice",
        "value": "US",
        "answer_url": "https://admin.typeform.com/form/TZICUTDF/results?responseId=q4b20pj26aulyq4b217yljyyrkskiuxd&fieldId=VWYkMOV6hNpt#responses"
      },
      {
        "field_id": "lOOwyIkq2Wqn",
        "field_ref": "phone",
        "field_type": "phone_number",
        "field_title": "*And what's your phone number?*",
        "answer_type": "phone_number",
        "value": "+12016972628",
        "answer_url": "https://admin.typeform.com/form/TZICUTDF/results?responseId=q4b20pj26aulyq4b217yljyyrkskiuxd&fieldId=lOOwyIkq2Wqn#responses"
      },
      {
        "field_id": "QlH0uYKsMtI3",
        "field_ref": "email",
        "field_type": "email",
        "field_title": "*And finally, what is your *_*work*_* email address?*",
        "answer_type": "email",
        "value": "stejeda2@hotmail.com",
        "answer_url": "https://admin.typeform.com/form/TZICUTDF/results?responseId=q4b20pj26aulyq4b217yljyyrkskiuxd&fieldId=QlH0uYKsMtI3#responses"
      }
    ]
  },
  "hubspot": null,
  "synthesis": {
    "contact_dossier": "Susan Tejeda | Off-Premise Key Accounts Manager at AB InBev GCC India | LinkedIn: http://www.linkedin.com/in/susan-tejeda-0b667370 | Location: Bayonne, New Jersey, United States | Tenure: 12+ years in current role (since 2012) at Anheuser-Busch InBev | Profile suggests deep expertise in off-premise distribution and key account management in the beverage/hospitality sector.",
    "company_background": "Company: travorium.com | Industry: Other (appears to be lifestyle/travel/hospitality sector based on SEO data) | Employee count: Unknown | Revenue: Unknown | Funding: Unknown | Marketing team size: Unknown with 0 open roles | Hiring signals: None detected. Note: Limited company intelligence available; travorium domain appears focused on lifestyle resorts based on organic keyword rankings.",
    "marketing_team_analysis": "Marketing team size and structure unknown. Active digital advertising presence detected on Google only (6 active ads) with mixed media types (4 image, 1 video format). No active campaigns on Facebook or LinkedIn. Limited ad spend visibility suggests either lean marketing operations or highly targeted niche strategy. No apparent hiring activity in marketing department.",
    "ad_strategy_analysis": "Google Ads only approach (6 active ads across image and video formats) indicates performance marketing focus without multi-channel brand presence. No Facebook or LinkedIn advertising suggests budget constraints or product-audience mismatch. Ad selection appears tactical rather than strategic brand-building. Missing opportunities to expand reach across social platforms where key decision-makers may congregate.",
    "seo_analysis": "Strong branded search presence with 1st position rankings for primary domain queries (travorium, travorium.com, travorium login, travorium partner login). Secondary rankings include travorium review (pos 6), travorium reviews (pos 3). Long-tail presence on lifestyle resorts keyword (pos 85). Domain rank, organic traffic volume, and total organic value unknown. SEO strategy appears brand-focused with limited competitive keyword penetration in lifestyle/resort category.",
    "pain_points": [
      "Limited multi-channel advertising presence (Google-only strategy)",
      "No LinkedIn or Facebook ad engagement despite B2B/B2C positioning",
      "Restricted marketing team visibility and capacity indicators",
      "Minimal competitive keyword ranking outside branded terms",
      "Unknown domain authority and organic traffic metrics limiting growth assessment",
      "No apparent hiring or resource expansion in marketing"
    ],
    "talking_points": [
      "Your Google Ads show promise, but you're leaving audience reach on the table with no Facebook or LinkedIn presence",
      "As a lifestyle/resort brand, multi-platform advertising typically drives 30-50% higher conversion rates than single-channel strategies",
      "Your branded keywords are strong—we can expand competitive positioning in the lifestyle resorts and travel categories",
      "With limited visibility on marketing team size, outsourced marketing expertise could accelerate campaign performance without permanent headcount",
      "Strategic audit of your ad spend efficiency could reveal optimization opportunities across platforms"
    ],
    "recommended_services": [
      "Multi-Channel Advertising Strategy & Setup (Facebook, LinkedIn expansion)",
      "Google Ads Optimization & Performance Analysis",
      "Competitive SEO Keyword Research & Content Strategy (lifestyle resorts, travel categories)",
      "Marketing Team Augmentation (outsourced campaign management)",
      "Digital Marketing Audit (current spend efficiency assessment)"
    ]
  },
  "metadata": {
    "enriched_at": "2026-07-08T03:17:18.755Z",
    "sources_used": [
      "apollo",
      "typeform",
      "adyntel",
      "dataforseo",
      "llm_synthesis"
    ],
    "person_waterfall_attempts": [
      "apollo"
    ],
    "total_api_calls": 8,
    "enrichment_version": "1.0.0"
  }
}