AImatch Review Admin

• Limited paid advertising presence despite competitive market
• Lower rankings on high-intent commercial keywords (bet inplay, global players)
• Unclear marketing team capacity or structure
• No visible demand generation campaigns to support business development efforts
• Potential disconnect between BD role (Jared's position) and demand-driving marketing infrastructure

• Your organic SEO foundation is solid for branded terms, but we see opportunity to capture commercial intent keywords where searchers are further down the funnel
• We noticed no active paid campaigns—many competitors in sports betting/apps are heavily investing in paid channels. This could be a growth lever
• As Director of Business Development, supporting your partnership/sales efforts with structured demand generation could accelerate pipeline
• We specialize in marketing execution that complements BD efforts, freeing you to focus on strategy and partnerships

• Paid advertising strategy & management (Google Ads, Facebook/Instagram, LinkedIn) for user acquisition
• SEO optimization targeting high-intent commercial keywords in sports betting/gaming space
• Demand generation campaign setup to support business development pipeline
• Marketing operations audit to establish team structure and tooling
• Content strategy for in-play sports betting/gaming verticals

No sample ads in the enrichment artifact.

No sample ads in the enrichment artifact.

No sample ads in the enrichment artifact.

{
  "schema_version": "AimatchCompanyEnrichmentV1",
  "person": {
    "full_name": "Jared Sapirman",
    "first_name": "Jared",
    "last_name": "Sapirman",
    "email": "jared.sapirman@inplayglobal.com",
    "title": "Director of Business Development",
    "linkedin_url": "http://www.linkedin.com/in/jaredsapirman",
    "phone": null,
    "company_name": "InPlay Global, Inc",
    "company_domain": "inplayglobal.com",
    "location": "New York, New York, United States",
    "experience": [
      {
        "title": "Director of Business Development",
        "company": "InPlay Global, Inc",
        "start_date": "2026-01-01",
        "end_date": null,
        "is_current": true
      },
      {
        "title": "Product and Sales",
        "company": "Bloomberg",
        "start_date": "2022-09-01",
        "end_date": "2024-06-01",
        "is_current": false
      },
      {
        "title": "Trader",
        "company": "Self-Employed",
        "start_date": "2020-12-01",
        "end_date": "2026-01-01",
        "is_current": false
      },
      {
        "title": "Alternative Investments Intern",
        "company": "Black River Wealth Management Ltd.",
        "start_date": "2019-04-01",
        "end_date": "2019-09-01",
        "is_current": false
      }
    ],
    "source": "apollo"
  },
  "company": {
    "name": "InPlay Global, Inc",
    "domain": "inplayglobal.com",
    "description": null,
    "linkedin_url": null,
    "industry": "Apps",
    "sub_industries": [],
    "country": "US",
    "headquarters": null,
    "company_type": null,
    "employee_count": null,
    "employee_count_range": "10-50",
    "revenue_range": null,
    "estimated_revenue_lower_usd": null,
    "estimated_revenue_upper_usd": null,
    "funding_stage": null,
    "total_raised_usd": null,
    "last_raised_amount_usd": null,
    "last_funding_date": null,
    "last_funding_round_type": null,
    "investors": [],
    "days_since_last_fundraise": null,
    "marketing_headcount": null,
    "open_marketing_jobs": null,
    "hiring_remotely": null,
    "department_breakdown": null,
    "department_growth_6mo": null,
    "hiring_signals": {
      "cmo": false,
      "growth_marketer": false,
      "email_marketer": false,
      "paid_social": false,
      "paid_search": false,
      "seo": false,
      "social_media": false,
      "content": false,
      "brand": false
    },
    "priority": null,
    "priority_reason": null,
    "target_customer": null,
    "content_platform": null,
    "marketing_platforms": [],
    "ad_platforms": [],
    "tracking_platforms": [],
    "monthly_visitors": null,
    "traffic_source_paid_pct": null,
    "traffic_source_search_pct": null,
    "traffic_source_social_pct": null,
    "traffic_source_direct_pct": null,
    "top_competitors": []
  },
  "ads": {
    "facebook": {
      "active": false,
      "ad_count": 0,
      "sample_ads": []
    },
    "google": {
      "active": false,
      "ad_count": 0,
      "sample_ads": []
    },
    "linkedin": {
      "active": false,
      "ad_count": 0,
      "sample_ads": []
    },
    "keywords": {
      "organic_count": null,
      "paid_count": null,
      "avg_cpc": null
    }
  },
  "seo": {
    "domain_rank": null,
    "organic_traffic": null,
    "organic_keywords": null,
    "backlinks": null,
    "referring_domains": null,
    "top_organic_keywords": [
      {
        "keyword": "global players",
        "position": 73,
        "search_volume": 2400
      },
      {
        "keyword": "global play",
        "position": 45,
        "search_volume": 320
      },
      {
        "keyword": "inplay global",
        "position": 1,
        "search_volume": 260
      },
      {
        "keyword": "play global",
        "position": 17,
        "search_volume": 260
      },
      {
        "keyword": "playglobal",
        "position": 24,
        "search_volume": 260
      },
      {
        "keyword": "bet inplay",
        "position": 43,
        "search_volume": 210
      },
      {
        "keyword": "in play sports",
        "position": 3,
        "search_volume": 170
      },
      {
        "keyword": "in-play sports",
        "position": 2,
        "search_volume": 170
      },
      {
        "keyword": "inplay sportswear",
        "position": 9,
        "search_volume": 170
      },
      {
        "keyword": "in play inc",
        "position": 33,
        "search_volume": 50
      }
    ],
    "monthly_organic_value_usd": null,
    "monthly_paid_clicks": null,
    "monthly_google_ads_budget_usd": null
  },
  "typeform": {
    "schema_version": "AimatchTypeformFormFillV1",
    "event_id": "01KWX5RPANY42MVW1SZVHS3RXW",
    "event_type": "form_response",
    "form_id": "TZICUTDF",
    "form_title": "Hire a Marketer - Calendly Scheduler",
    "response_token": "xrrm4qkv6371sxrr5jdjd3n15p2vdh31",
    "response_url": "https://admin.typeform.com/form/TZICUTDF/results?responseId=xrrm4qkv6371sxrr5jdjd3n15p2vdh31#responses",
    "landed_at": "2026-07-07T02:14:17Z",
    "submitted_at": "2026-07-07T02:15:58Z",
    "hidden": {
      "client_ip": "",
      "client_user_agent": "Mozilla/5.0 (iPhone; CPU iPhone OS 26_5_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/23F81 Instagram 424.1.0.31.54 (iPhone18,4; iOS 26_5_1; en_US; en; scale=3.00; 1260x2736; IABMV/1; 933996394) Safari/604.1",
      "event_source_domain": "marketerhire.com",
      "event_source_url": "https://marketerhire.com/hire",
      "fbc": "",
      "fbp": "",
      "gclid": "",
      "gspk": "",
      "gsxid": "",
      "hutk": "",
      "locale": "en-US",
      "metadata_cid": "",
      "page_path": "/hire",
      "page_referrer": "https://marketerhire.com/hire",
      "page_search": "",
      "page_title": "Hire Expert Marketers, On-Demand",
      "page_url": "https://marketerhire.com/hire",
      "sid": "46184a32-90d7-4696-9476-760f434de01b",
      "staging_typeform": "false",
      "test_data": "",
      "tid": "",
      "type": "typein",
      "utm_campaign": "",
      "utm_content": "",
      "utm_medium": "",
      "utm_placement": "",
      "utm_source": "",
      "utm_term": "",
      "vwo_uuid": ""
    },
    "lead": {
      "first_name": "Jared",
      "last_name": "Sapirman",
      "full_name": "Jared Sapirman",
      "email": "jared.sapirman@inplayglobal.com",
      "phone": "+19086357588",
      "company_name": "InPlay global",
      "website": "https://www.inplayglobal.com",
      "company_domain": "inplayglobal.com",
      "region": "US",
      "industry": "Apps",
      "employee_range": "10-50",
      "budget_qualified": "Yes",
      "requested_roles": [
        "Brand Marketer",
        "CMO"
      ],
      "heard_from": "Instagram",
      "ai_interest": true
    },
    "answers_by_ref": {
      "typeform_hire_size": "10-50",
      "YlqUQr5mQMu8": "10-50",
      "typeform_hire_industry": "Apps",
      "TK4T2WX0c7Eo": "Apps",
      "typeform_hire_type": [
        "Brand Marketer",
        "CMO"
      ],
      "wRvrzxnKcRMr": [
        "Brand Marketer",
        "CMO"
      ],
      "typeform_hire_budget": "Yes",
      "vTRxUICCGFPs": "Yes",
      "typeform_hire_hear": "Instagram",
      "xJYoYuJvTL4Q": "Instagram",
      "typeform_ai_interest": true,
      "ByDAPIic55hW": true,
      "firstName": "Jared",
      "8HJW0tV5P3pd": "Jared",
      "lastName": "Sapirman",
      "A5Le74CJlWAm": "Sapirman",
      "typeform_hire_company_name": "InPlay global",
      "tQUJtggpMeIi": "InPlay global",
      "website": "https://www.inplayglobal.com",
      "U9o4ukSndqMI": "https://www.inplayglobal.com",
      "typeform_hire_region": "US",
      "VWYkMOV6hNpt": "US",
      "phone": "+19086357588",
      "lOOwyIkq2Wqn": "+19086357588",
      "email": "jared.sapirman@inplayglobal.com",
      "QlH0uYKsMtI3": "jared.sapirman@inplayglobal.com"
    },
    "answers": [
      {
        "field_id": "YlqUQr5mQMu8",
        "field_ref": "typeform_hire_size",
        "field_type": "multiple_choice",
        "field_title": "*How many employees are at your company?*",
        "answer_type": "choice",
        "value": "10-50",
        "answer_url": "https://admin.typeform.com/form/TZICUTDF/results?responseId=xrrm4qkv6371sxrr5jdjd3n15p2vdh31&fieldId=YlqUQr5mQMu8#responses"
      },
      {
        "field_id": "TK4T2WX0c7Eo",
        "field_ref": "typeform_hire_industry",
        "field_type": "multiple_choice",
        "field_title": "*What industry is your company in?*",
        "answer_type": "choice",
        "value": "Apps",
        "answer_url": "https://admin.typeform.com/form/TZICUTDF/results?responseId=xrrm4qkv6371sxrr5jdjd3n15p2vdh31&fieldId=TK4T2WX0c7Eo#responses"
      },
      {
        "field_id": "wRvrzxnKcRMr",
        "field_ref": "typeform_hire_type",
        "field_type": "multiple_choice",
        "field_title": "*What kind of marketer(s) do you need?*",
        "answer_type": "choices",
        "value": [
          "Brand Marketer",
          "CMO"
        ],
        "answer_url": "https://admin.typeform.com/form/TZICUTDF/results?responseId=xrrm4qkv6371sxrr5jdjd3n15p2vdh31&fieldId=wRvrzxnKcRMr#responses"
      },
      {
        "field_id": "vTRxUICCGFPs",
        "field_ref": "typeform_hire_budget",
        "field_type": "multiple_choice",
        "field_title": "*Is your hiring budget at least $4,000/month per marketer?*",
        "answer_type": "choice",
        "value": "Yes",
        "answer_url": "https://admin.typeform.com/form/TZICUTDF/results?responseId=xrrm4qkv6371sxrr5jdjd3n15p2vdh31&fieldId=vTRxUICCGFPs#responses"
      },
      {
        "field_id": "xJYoYuJvTL4Q",
        "field_ref": "typeform_hire_hear",
        "field_type": "multiple_choice",
        "field_title": "*How did you hear about us?*",
        "answer_type": "choice",
        "value": "Instagram",
        "answer_url": "https://admin.typeform.com/form/TZICUTDF/results?responseId=xrrm4qkv6371sxrr5jdjd3n15p2vdh31&fieldId=xJYoYuJvTL4Q#responses"
      },
      {
        "field_id": "ByDAPIic55hW",
        "field_ref": "typeform_ai_interest",
        "field_type": "yes_no",
        "field_title": "*Are you interested in transforming your marketing organization with AI?*",
        "answer_type": "boolean",
        "value": true,
        "answer_url": "https://admin.typeform.com/form/TZICUTDF/results?responseId=xrrm4qkv6371sxrr5jdjd3n15p2vdh31&fieldId=ByDAPIic55hW#responses"
      },
      {
        "field_id": "8HJW0tV5P3pd",
        "field_ref": "firstName",
        "field_type": "short_text",
        "field_title": "*What's your first name?*",
        "answer_type": "text",
        "value": "Jared",
        "answer_url": "https://admin.typeform.com/form/TZICUTDF/results?responseId=xrrm4qkv6371sxrr5jdjd3n15p2vdh31&fieldId=8HJW0tV5P3pd#responses"
      },
      {
        "field_id": "A5Le74CJlWAm",
        "field_ref": "lastName",
        "field_type": "short_text",
        "field_title": "*What's your last name, **{{field:firstName}}*?",
        "answer_type": "text",
        "value": "Sapirman",
        "answer_url": "https://admin.typeform.com/form/TZICUTDF/results?responseId=xrrm4qkv6371sxrr5jdjd3n15p2vdh31&fieldId=A5Le74CJlWAm#responses"
      },
      {
        "field_id": "tQUJtggpMeIi",
        "field_ref": "typeform_hire_company_name",
        "field_type": "short_text",
        "field_title": "*What is your company's name?*",
        "answer_type": "text",
        "value": "InPlay global",
        "answer_url": "https://admin.typeform.com/form/TZICUTDF/results?responseId=xrrm4qkv6371sxrr5jdjd3n15p2vdh31&fieldId=tQUJtggpMeIi#responses"
      },
      {
        "field_id": "U9o4ukSndqMI",
        "field_ref": "website",
        "field_type": "website",
        "field_title": "*What is your company's website URL?*",
        "answer_type": "url",
        "value": "https://www.inplayglobal.com",
        "answer_url": "https://admin.typeform.com/form/TZICUTDF/results?responseId=xrrm4qkv6371sxrr5jdjd3n15p2vdh31&fieldId=U9o4ukSndqMI#responses"
      },
      {
        "field_id": "VWYkMOV6hNpt",
        "field_ref": "typeform_hire_region",
        "field_type": "multiple_choice",
        "field_title": "*Which region are you in?*",
        "answer_type": "choice",
        "value": "US",
        "answer_url": "https://admin.typeform.com/form/TZICUTDF/results?responseId=xrrm4qkv6371sxrr5jdjd3n15p2vdh31&fieldId=VWYkMOV6hNpt#responses"
      },
      {
        "field_id": "lOOwyIkq2Wqn",
        "field_ref": "phone",
        "field_type": "phone_number",
        "field_title": "*And what's your phone number?*",
        "answer_type": "phone_number",
        "value": "+19086357588",
        "answer_url": "https://admin.typeform.com/form/TZICUTDF/results?responseId=xrrm4qkv6371sxrr5jdjd3n15p2vdh31&fieldId=lOOwyIkq2Wqn#responses"
      },
      {
        "field_id": "QlH0uYKsMtI3",
        "field_ref": "email",
        "field_type": "email",
        "field_title": "*And finally, what is your *_*work*_* email address?*",
        "answer_type": "email",
        "value": "jared.sapirman@inplayglobal.com",
        "answer_url": "https://admin.typeform.com/form/TZICUTDF/results?responseId=xrrm4qkv6371sxrr5jdjd3n15p2vdh31&fieldId=QlH0uYKsMtI3#responses"
      }
    ]
  },
  "hubspot": null,
  "synthesis": {
    "contact_dossier": "Jared Sapirman | Director of Business Development | InPlay Global, Inc | New York, NY. Recent trajectory: Bloomberg (Product & Sales, 2022-2024) → Current role at InPlay Global (2026-present). Also self-employed trader (2020-2026). LinkedIn presence indicates professional network in fintech/trading/business development space.",
    "company_background": "InPlay Global, Inc operates in the Apps industry (inplayglobal.com). The company appears to focus on in-play sports betting/gaming based on organic keyword rankings. Limited public data available on size, funding, or organizational structure. Jared's role as Director of Business Development suggests active growth/partnership phase.",
    "marketing_team_analysis": "No hiring signals or open marketing roles detected. Marketing team size unknown. Zero active ad campaigns across Facebook, Google, and LinkedIn indicates either: (1) nascent/bootstrapped marketing operations, (2) organic/partnership-driven growth model, or (3) marketing managed externally without digital ad spend. This represents a potential service gap for MarketerHire's capabilities.",
    "ad_strategy_analysis": "No active paid advertising detected across major platforms (Facebook, Google, LinkedIn). This absence is notable given the company operates in a competitive apps/sports betting space where paid channels typically drive user acquisition. Opportunity for MarketerHire to introduce structured paid strategy, channel testing, and campaign management.",
    "seo_analysis": "Strong organic presence for branded terms (rank #1 for \"inplay global,\" #2-3 for \"in-play sports,\" #17 for \"play global\"). Rankings suggest established organic visibility among branded searches. However, rankings for high-intent terms like \"bet inplay\" (pos 43), \"global players\" (pos 73) are lower, indicating untapped opportunity for content/SEO optimization around commercial intent keywords. No data on organic traffic volume or keyword strategy clarity.",
    "pain_points": [
      "Limited paid advertising presence despite competitive market",
      "Lower rankings on high-intent commercial keywords (bet inplay, global players)",
      "Unclear marketing team capacity or structure",
      "No visible demand generation campaigns to support business development efforts",
      "Potential disconnect between BD role (Jared's position) and demand-driving marketing infrastructure"
    ],
    "talking_points": [
      "Your organic SEO foundation is solid for branded terms, but we see opportunity to capture commercial intent keywords where searchers are further down the funnel",
      "We noticed no active paid campaigns—many competitors in sports betting/apps are heavily investing in paid channels. This could be a growth lever",
      "As Director of Business Development, supporting your partnership/sales efforts with structured demand generation could accelerate pipeline",
      "We specialize in marketing execution that complements BD efforts, freeing you to focus on strategy and partnerships"
    ],
    "recommended_services": [
      "Paid advertising strategy & management (Google Ads, Facebook/Instagram, LinkedIn) for user acquisition",
      "SEO optimization targeting high-intent commercial keywords in sports betting/gaming space",
      "Demand generation campaign setup to support business development pipeline",
      "Marketing operations audit to establish team structure and tooling",
      "Content strategy for in-play sports betting/gaming verticals"
    ]
  },
  "metadata": {
    "enriched_at": "2026-07-07T02:16:20.642Z",
    "sources_used": [
      "apollo",
      "typeform",
      "adyntel",
      "dataforseo",
      "llm_synthesis"
    ],
    "person_waterfall_attempts": [
      "apollo"
    ],
    "total_api_calls": 8,
    "enrichment_version": "1.0.0"
  }
}