[
  {
    "role_key": "growth-marketer",
    "role_title": "Growth Marketer",
    "summary": "A hands-on growth marketer to own both strategy and execution: build the full marketing infrastructure (funnels, customer journeys), lead the US go-to-market launch for the Credit Elevator product, expand digital channels (Meta, email, SMS, WhatsApp, programmatic/geofencing), and drive conversion optimization to lift conversion 10-15%, reduce CPL/CPA, and grow sales from ~300 toward 500+. Yahairie explicitly agreed this role fits her needs now.",
    "confidence": "high",
    "source_quotes": [
      "Growth marketeer Got it.",
      "the primary purpose for recruiter growth is create a whole AI marketing platform, create the funnel, create journeys, open access to new digital marketing channels in various structured way and then increase our sales and growth in a scalable way.",
      "This scope is really pointing to a growth marketer. Someone who can do both strategy and execution across channels.",
      "Yes. Perfect.",
      "How soon Are you looking to get someone started as soon as possible?",
      "We're a little late because we're supposed to do these metrics right now in mid year and we are not achieved yet."
    ],
    "priority_rank": 1,
    "status": "active",
    "active_now": true,
    "proceed_to_matching": true,
    "reason_not_active": null
  }
]