{
  "companyName": "Harmoney",
  "websiteUrl": "https://harmoneysolutions.com",
  "marketerTypes": [
    "Growth Marketer"
  ],
  "industry": "Financial Services",
  "companySize": "11",
  "freeformRequest": "Harmoney, a 10-year-old subprime/non-traditional financial services company (multi micro loans + credit-building), needs a hands-on growth marketer to own both strategy and execution. Scope: build the full marketing infrastructure (funnels and customer journeys), lead the US go-to-market launch for the Credit Elevator product (expanding from Puerto Rico into the US mainland from a Miami base), expand digital channels beyond Meta into email, SMS, WhatsApp, and programmatic/geofencing, and drive conversion optimization. They receive ~3,000 leads/month but conversion is poor; goals are to lift conversion 10-15%, reduce CPL/CPA, shorten conversion time, and grow from ~300 sales toward 500+ as soon as possible. Reports directly to the CEO for now, later to a future CMO/marketing director."
}