---
# Identity
email: "digitalexpertamanda@gmail.com"
name: Amanda Luke
website_url: "acldigitalmarketing.com"
location: Willard, Missouri, US
preferred_hourly_pay_rate: $95/hr

# Status (live from Neon)
status: active
has_availability: true
onboarded_at: 2021-06-24

# Classifications (live from Neon)
roles:
  - Email Marketer
industries:
  - Ecommerce
  - Local Businesses
audiences:
  - Consumers (B2C)
skills:
  - A/B testing
  - Campaign management (ideation, coordination, reporting)
  - Copywriting (long form / newsletter)
  - Copywriting (short form)
  - Dynamic content
  - Email acquisition strategy & optimization
  - Email deliverability testing & optimization
  - Email marketing analytics
  - Email marketing channel audit & recommendations
  - ESP migration / new account set up
  - Graphic design (basic)
  - List segmentation & cleaning
  - Marketer stack integrations with email tool
  - SMS marketing
  - Template development (drag and drop)
  - Template development (HTML/CSS)
  - Trigger campaigns
tools:
  - Attentive (SMS)
  - Constant Contact
  - Design tools (Photoshop, Canva, etc)
  - Ecommerce tools (Shopify, Magento, etc)
  - Google Analytics
  - Klaviyo
  - Mailchimp
  - Shopify
  - Survey tools (SurveyMonkey, Typeform, etc)
  - Testing tools (Litmus, Email on Acid, etc)
company_stage:
  - Expansion & Growth
  - Mature & Established
  - Pre-Launch & Early Stage
product_price:
  - $100 - $499
  - $1000+
  - $50 - $99
  - $500 - $999
  - <$50
target_buyer:
  - Gen X (40 - 60)
  - High Income
  - Men
  - Seniors (60+)
  - Women

# Metadata
source: neon (live)
generated_at: 2026-07-08T22:56:35.544203+00:00
neon_updated_at: 2026-01-06T19:08:26.851110+00:00
---

# Amanda Luke

I'm a seasoned email and SMS marketing consultant with 10+ years of experience driving growth for enterprise brands and fast-growing startups alike. I specialize in lifecycle strategy, deliverability optimization, ESP migrations, and building high-performing email, SMS, and push notification programs from the ground up.

Data-driven and results-obsessed, I have led programs responsible for multi-million dollar revenue gains—including doubling email revenue for a multi-billion-dollar retailer in just one year. From in-depth audits and strategy to execution and testing, Amanda blends creative and technical expertise to unlock performance at every stage of the customer journey.

## Work History

### Lifecycle Markter at Monkeyshine App (2025-12-01 – Present) · remote

### Lifecycle Marketer at Beacon Boxx (2025-08-01 – Present) · remote

### Email Marketer at Flavor & Fettle (2025-06-01 – Present) · remote

https://docs.google.com/document/d/1sJBtgNKnYiXsA0f3FzIB70ny8SbfAFYCtb-Kuoo6Heo/edit?usp=sharing

Kelly Products Email Marketing Strategist Role
Kelly Products (https://www.kelly-products.com/) is an umbrella company with multiple brands providing products and services that span the supply chain from manufacturer to government to consumer. The current email marketer has been working with Kelly Products through MarketerHire for 18+ months and has worked on a lot of brands to date. His role allows him to be flexible and pivot his skillsets from brand to brand when needed. An additional value of the transition to a new Email and SMS Marketer in this role will be a fresh pair of eyes on the current email marketing strategies. This person could also provide new ideas and ideations to test ahead of the holiday season in Q4 and BFCM. Additional support during those key times is crucial. 

Key Skills Needed:
Klaviyo expert
In-depth knowledge of automated lifecycle email strategies
Email Marketing strategy, eCommerce-focused
Copywriting
Email performance & metrics reporting
Segmentation & personalization
Email deliverability knowledge
SMS knowledge
A/B testing
Knowledge of key email marketing metrics
Knowledge of e-commerce best practices and current email marketing trends
Knowledge of Shopify is beneficial


Current Role
Below are key areas of recent focus. The email marketer will lead the email marketing strategy across multiple brands, primarily focusing on FLOutdoors brand currently, partnering closely with the in-house marketing team. While they manage the day-to-day execution in Klaviyo—such as sending out the newsletters and campaigns, my role is to develop and provide the overall strategic direction and performance of their email programs.
The Email marketing Strategist role involves identifying opportunities to improve automation, increase engagement, and drive revenue through lifecycle and triggered email strategies. The marketer regularly audits Klaviyo accounts to uncover issues, spot gaps, and propose new initiatives. Once a strategy is identified, the marketer works collaboratively with internal teams to bring it to life, ensuring it's implemented effectively and aligned with performance goals.
Ultimately, the role is accountable for ensuring each brand’s email marketing program is optimized for growth, conversion, and long-term success.

Brands
The current strategist is primarily focused on the FLOutdoors brand, with additional ongoing work across Farmview Market and Flavor & Fettle. Support for Great Estates Landscaping is provided on an ad hoc basis, typically for campaign copywriting needs.

Key areas of support include:
Identifying areas for improvement primarily in their automated flow strategies (strategising and implementing new flows, optimising existing flows, any issues)
Automated flows
Strategy briefs + provide copy support for new automated email sequences
Personalization of all campaigns
Klaviyo email campaign builds
Segmentation support
SMS strategy and execution support
A/B testing and data analysis of tests 
Email deliverability support

### Sr. Lifecycle Marketing Manager at Everest (2024-01-01 – Present) · remote

### Klaviyo Expert at Merchtable (2022-08-01 – Present) · remote

Amanda's experience with Merchtable showcases her expertise in email marketing strategy. During the period of 2022-2023, she undertook a significant project with Merchtable, an ecommerce and retail band merchandise store that manages over 300 bands, artists, comedians, and more. Her role involved a complete overhaul of the company's email marketing approach.

The strategies Amanda implemented for Merchtable included the introduction of strategic pop-ups at different points in the customer journey, optimization of email flows, and the use of personalized one-to-one product recommendations. She also developed specialized email templates that utilized dozens of segmentations to enhance the personalization of the customer experience.

The impact of Amanda's work on Merchtable's email marketing performance was substantial. Year-over-year email revenue increased by 359%, the size of the customer list grew by 204%, and click-through rates improved by 179%. Additionally, Amanda's optimization of key email flows led to a 486% revenue increase in the Abandoned Cart flow and a 67% increase in Transactional email flows.

These results highlight Amanda's ability to drive significant growth and engagement through targeted email marketing strategies. Her work with Merchtable, as reflected in the provided case study, demonstrates her capacity to deliver measurable improvements in key performance indicators for ecommerce and retail operations.

### Email Marketer at Yale Club of the Palm Beaches (2025-03-01 – 2025-06-30) · remote

### Email Marketer at American Standard Gold (2024-03-01 – 2025-06-30) · remote

### SMS Consultant at True Brands (2024-02-01 – 2025-06-30) · remote