{
  "schema_version": "SearchPlanV1",
  "roles": [
    "Growth Marketer",
    "Growth Marketing Manager",
    "Head of Growth",
    "Performance Marketing Manager",
    "Demand Generation Manager",
    "Digital Marketing Manager",
    "Lifecycle Marketing Manager",
    "Acquisition Marketing Manager"
  ],
  "skills": [
    "Full-funnel growth marketing",
    "Conversion rate optimization",
    "Paid social",
    "Paid search / SEM",
    "Programmatic advertising",
    "Geofencing",
    "Lifecycle marketing",
    "Email & SMS marketing",
    "Marketing automation",
    "Go-to-market strategy",
    "Funnel building",
    "CPL/CPA optimization"
  ],
  "tools": [
    "Meta Ads Manager",
    "Facebook Ads",
    "Google Ads",
    "HubSpot",
    "Salesforce",
    "Twilio",
    "WhatsApp Business",
    "Klaviyo",
    "Google Analytics",
    "The Trade Desk"
  ],
  "industries": [
    "Financial services",
    "Fintech",
    "Subprime lending",
    "Consumer lending",
    "Credit building",
    "Personal finance",
    "Direct-to-consumer"
  ],
  "companies": [
    "Credit Karma",
    "Self Financial",
    "Chime",
    "Dave",
    "MoneyLion",
    "Petal",
    "OppFi",
    "Oportun",
    "Kikoff",
    "Brigit",
    "Possible Finance",
    "Avant"
  ],
  "channels": [
    "Meta",
    "Facebook",
    "Instagram",
    "WhatsApp",
    "Google SEM",
    "Paid search",
    "Email",
    "SMS",
    "Programmatic",
    "Geofencing"
  ],
  "content_keywords": [
    "full-funnel",
    "conversion rate optimization",
    "CRO",
    "cost per acquisition",
    "cost per lead",
    "lifecycle marketing",
    "go-to-market launch",
    "Hispanic market",
    "Spanish-language marketing",
    "lead nurturing",
    "marketing automation",
    "subprime lending",
    "Meta Ads Manager",
    "Facebook Ads",
    "Google Ads",
    "HubSpot",
    "Salesforce",
    "Twilio",
    "WhatsApp Business",
    "Klaviyo",
    "Google Analytics",
    "The Trade Desk",
    "Full-funnel growth marketing",
    "Paid social",
    "Paid search / SEM",
    "Programmatic advertising",
    "Geofencing",
    "Email & SMS marketing",
    "Go-to-market strategy",
    "Funnel building",
    "CPL/CPA optimization",
    "Meta",
    "Facebook",
    "Instagram",
    "WhatsApp",
    "Google SEM",
    "Paid search",
    "Email",
    "SMS",
    "Programmatic"
  ],
  "rationale": "Targets hands-on full-funnel growth marketers who both strategize and execute (req-001, req-002). Roles emphasize growth/performance/lifecycle/demand-gen operator titles rather than director-only. Skills and channels mirror the exact stack: Meta (FB/IG/WhatsApp), Google SEM, programmatic + geofencing, and email/SMS lifecycle (req-004,006,007,008), plus CRO and CPL/CPA optimization for the high-volume direct-response funnel (req-003). Tools include Meta/Google plus HubSpot/Salesforce and Twilio/Klaviyo/WhatsApp Business for standing up CRM/automation from near-zero (req-009). Industries and comparable companies focus on fintech/subprime/credit-building consumer lenders to match domain experience and the Credit Elevator GTM (req-005,010). Content keywords surface Spanish-language/US Hispanic market experience (req-011) and team-scaling/GTM signals. Values kept to 3-12 high-signal terms likely to match Neon role/category names and profile text."
}