David Lorango

summary: David is a hands-on DTC/CPG growth marketer with strong paid media, lifecycle, and CRO execution chops across ecommerce brands (beverage, supplements, hair growth). He owns both strategy and execution and personally runs Meta/Google/TikTok, Klaviyo email/SMS flows, and Shopify CRO tests. However, he has zero evidence of regulated financial services, consumer credit, or subprime experience — a HARD requirement here — and his portfolio is almost entirely ecommerce/CPG DTC rather than lead-to-sale credit funnels. No evidence of bilingual EN/ES, WhatsApp mass, or the Hispanic/Puerto Rico audience. He fails the industry hard requirement.

synthesis_quote: Developed and executed a new growth strategy focused on customer acquisition, retention, and scalable revenue growth... Managed hands-on execution of Meta advertising campaigns across Facebook and Instagram.

tier: undefined

evidence: Managed hands-on execution of Meta advertising campaigns... Shopify dev on the Horizon theme

evidence: CRO experiment that boosted CVR ≥ 20%; +25% session-to-add-to-cart lift

evidence: Developed and executed the go-to-market strategy to position GLAS as a premium boxed water brand

hard_fail_reasons: req-002 (Financial services / consumer credit / subprime): No evidence of any regulated financial services, consumer credit, credit-building, or subprime audience experience. Listed industries are Ecommerce, Local Businesses, Marketing Agencies, Media, and Services, and all work history is DTC CPG/beverage/supplements. This HARD requirement is unmet.

evidence_snippets: Strategy, segmentation, automations (welcome, cart, post-purchase) in Klaviyo... you wire, test, and optimise flows

evidence_snippets: CRO experiment that boosted CVR ≥ 20% (before/after metrics)

evidence_snippets: Developed full GTM campaign for Aluminum Free launch - including geotargeted campaigns - driving 400% lift compared to the control group

evidence_snippets: industries: Ecommerce, Local Businesses, Marketing Agencies, Media, Services

evidence_snippets: Increased overall business revenue by 20% through performance marketing and channel optimization initiatives

evidence_snippets: Roles: Growth Marketer; skills include CRO, GTM - Strategy, Lead generation; industries: Ecommerce, Local Businesses, Media, Services — no financial services/credit/subprime listed


Raquel Bowles

summary: Raquel is a hands-on blended growth marketer with genuine full-funnel and conversion optimization experience across many small businesses (franchise food, fitness, hospitality, legal, packaging). She personally builds funnels, email journeys, landing pages, paid social/search, and CRM workflows. However, she fails the HARD financial-services/subprime requirement (no consumer-credit, lending, or regulated fintech experience) and shows no evidence of bilingual EN/ES capability or Spanish-language / Puerto Rico / US Hispanic audience work. Her strong track record sits in unrelated verticals, so it transfers only partially to this regulated subprime credit brief.

synthesis_quote: I connect positioning, demand generation, funnel architecture, CRM, and campaigns into one system that captures, nurtures, and converts.

evidence: 'Lead growth strategy and execution across startups and scaling companies, building full revenue systems'

evidence: 'Optimized website into a sales funnel'; 'Developed multiple tailored email funnels... segmentation to maximize... conversion'

evidence: 'CRMs (Salesforce, HubSpot)'; 'CRM Build-Outs & Database Integration'

hard_fail_reasons: HARD req-002 (Financial services / consumer credit / subprime): No evidence of regulated financial services, lending, credit-building, or subprime audience experience. Industries listed are Apps, Ecommerce, Local Businesses, Agencies, Marketplaces, Media, Services, Software & Tech.

hard_fail_reasons: IMPORTANT req-005 (Bilingual EN/ES): No evidence of Spanish-language capability or Puerto Rico / US Hispanic audience work, which the brief flags as important for this audience.

evidence_snippets: building full revenue systems from positioning through conversion and retention

evidence_snippets: Drove $50M+ revenue, grew pipeline 30-80% in 90 days, cut CPL 60%

evidence_snippets: built full funnel systems, drove 17% CTR, 9% CVR, $0.24 CPC

evidence_snippets: Developed multiple tailored email funnels... Welcome... Lead Nurturing... Retention Funnel

evidence_snippets: Skilled in e-commerce revenue management, digital customer acquisition, customer journey optimization, and CRM build-outs

evidence_snippets: 'Built full funnel systems, drove 17% CTR, 9% CVR' (Graze Craze); but no financial services / subprime / consumer credit experience and no bilingual EN/ES evidence.


Barri Coen

summary: Barri is a genuinely blended, hands-on growth marketer with 20+ years of B2C experience across full-funnel acquisition, CRO, lifecycle/email, and multi-channel scaling (SEO, Google Ads, Meta, affiliate, influencer). He has concrete conversion and CPA wins (e.g., StreamLocator CPA cut from $40 to ~$15, sales scaled from 10-15/week to 350/month). However, he fails a core HARD requirement: there is no evidence of financial services, consumer credit, or subprime experience — his industries are apps, ecommerce, marketplaces, streaming, edtech, and entertainment. He also shows no Spanish/bilingual capability and no SMS/WhatsApp mass channel experience, which are important for this Hispanic-market, PR/US launch. Strong operator, wrong industry and audience fit.

synthesis_quote: Paid channel optimizations led to a reduction in the Cost Per Acquisition from $40 to around $15... monthly sales increased to 350 units.

evidence: 'strategic and tactical, hands-on marketing support to startups and SMEs'

evidence: 'reduction in the Cost Per Acquisition from $40 to around $15'

evidence: 'monthly sales increased to 350 units'

evidence: 'New product launch', 'GTM - Execution', 'New marketing channel launch'

hard_fail_reasons: req-002 (Financial services / consumer credit / subprime): No evidence of any regulated financial services, consumer credit, or subprime experience. Industries listed are Apps, Ecommerce, Marketplaces, Services; work history spans streaming, edtech, marketplaces, entertainment, and gaming — none in credit/finance.

evidence_snippets: figures rising from 10-15 sales per week to 150 sales per month... monthly sales increased to 350 units.

evidence_snippets: I provide strategic and tactical, hands-on marketing support to startups and SMEs.

evidence_snippets: industries: Apps, Ecommerce, Marketplaces, Services

evidence_snippets: Google Ads, Linkedin Ads and Meta have been optimised and scaled, resulting in an increase of 40% in conversions and lowering in CAC of 50%.

evidence_snippets: comprehensive omnichannel marketing forecast and growth roadmap

evidence_snippets: Industries: 'Apps, Ecommerce, Marketplaces, Services'; audiences 'Consumers (B2C)'. No financial services / consumer credit / subprime anywhere.


Mohammad Alsulimi

summary: Mohammad is a strong blended growth marketer with genuine strategy-plus-execution depth: hands-on CRO, paid search/social, email flows, funnel optimization, and GTM launches across SaaS, ecommerce, DTC, and marketplaces. He clearly satisfies the strategy+execution seniority requirement and the full-funnel/conversion-lift requirement with concrete numbers. However, he fails the HARD financial services / consumer credit / subprime industry requirement — no regulated finance, credit-building, or subprime experience appears anywhere. There is also no evidence of Spanish-language capability for the Puerto Rico/US Hispanic audience (his markets are Saudi/MEA and AMER SaaS), and no WhatsApp mass or programmatic/geofencing experience. These gaps are central to this specific role, so despite strong generic growth chops he is a partial fit at best.

synthesis_quote: 9+ years of experience leading growth marketing functions and go-to-market strategies... Boosted conversion rates by 68% via CRO, A/B testing, and landing page optimizations across multiple client sites.

evidence: Led growth strategy and execution across CRO, Paid Search, Paid Social, and Email Marketing

evidence: Boosted conversion rates by 68%... Cut CPA by 55%

evidence: achieving $1M revenue growth for a client through GTM optimization... 300% customer base expansion

hard_fail_reasons: Fails HARD req-002 (Financial services / consumer credit / subprime): candidate's industries are Apps, Ecommerce, Marketing Agencies, Marketplaces, and Software & Tech, with no regulated financial services, consumer credit, credit-building, or subprime experience anywhere in the profile.

evidence_snippets: Cut CPA by 55% on paid Search and Social by optimizing targeting, creative testing, and performance-driven iterations.

evidence_snippets: Grew email revenue by 25-45% using automated flows, personalization, and optimized send-time strategies.

evidence_snippets: Reduced cost per acquisition (CPA) by $0.48, achieving an efficient $47.41 per acquisition.

evidence_snippets: 9+ years of experience leading growth marketing functions and go-to-market strategies... launching products for startups.

evidence_snippets: Industries: Apps, Ecommerce, Marketing Agencies, Marketplaces, Software & Tech.

evidence_snippets: Growth Marketer roles at CEQUENS, T2, Shelvz, GrowthHit; 'Boosted conversion rates by 68%'; 'Cut CPA by 55%' — but industries are 'Apps, Ecommerce, Marketing Agencies, Marketplaces, Software & Tech' with no financial services/subprime.


Omari Allen

summary: Omari is a strong lifecycle/CRM and email marketer with deep Braze/Klaviyo expertise across B2C mobile apps (Lyft, Grindr, Foursquare, Pressed, Fanbase). He excels at retention, onboarding, and journey optimization. However, this role requires a blended growth marketer for a regulated subprime/consumer-credit financial services company, running a full multi-channel paid + lifecycle engine (Meta, SEM, programmatic/geofencing, WhatsApp mass) with bilingual EN/ES capability for Puerto Rico and US Hispanic audiences. His profile shows little regulated financial-services/subprime credit experience, no evidence of paid media/SEM/programmatic execution, and no evidence of Spanish-language capability. He is more of a lifecycle/email specialist than the full-funnel paid+lifecycle growth operator this role needs.

synthesis_quote: I'm a seasoned Growth & Lifecycle Marketer with over a decade of experience helping brands like Lyft, Grindr, and Foursquare scale through data-driven customer engagement.

evidence: Own campaign copy, creative direction, and execution... rebuilding ~100 lifecycle and transactional emails

evidence: Helped establish a cleaner CRM foundation... Helped launch anonymous lead capture and user-merge flows

evidence: statistically significant +370% increase in Travel Profile adds; open rates 9.0% to 26.1%

hard_fail_reasons: req-002 (Financial services/consumer credit/subprime, HARD): No evidence of regulated financial services or consumer-credit/subprime experience; only a passing 'fintech' mention with no credit/loan/subprime specifics.

hard_fail_reasons: req-003 (Full-funnel & conversion optimization, HARD): Track record is lifecycle/engagement-oriented (open rates, unsubscribes, session lifts) with no demonstrated lead-to-sale conversion lift or CPL/CPA reduction across the paid+lifecycle funnel the role requires.

hard_fail_reasons: req-005 (Bilingual EN/ES, IMPORTANT): No evidence of Spanish-language capability for PR/US Hispanic audiences.

hard_fail_reasons: req-006/008/009 (Meta paid, SEM, programmatic/geofencing): No evidence of paid media, Google SEM, or programmatic execution — a core part of this blended growth role.

evidence_snippets: led high-impact campaigns across email, push, in-app, SMS, and CRM automation using tools like Braze, Iterable, and Klaviyo

evidence_snippets: Migrated Pressed's CRM email program from Braze to Klaviyo, rebuilding ~100 lifecycle and transactional emails

evidence_snippets: Improved prospect and lead campaign open rates from 9.0% to 26.1% while reducing prospect unsubscribe rate from 0.40% to 0.15%

evidence_snippets: Helped launch anonymous lead capture and user-merge flows to connect web visitors with known customer profiles

evidence_snippets: 'expertise spans B2C, fitness & wellness, fintech, travel, entertainment, media' — mentions fintech generically but no subprime/consumer-credit/regulated credit work; no Spanish evidence.