---
# Identity
email: "kevinquangchicagobooth@gmail.com"
name: Kevin Quang
website_url: ""
location: Pacifica, California, US
preferred_hourly_pay_rate: $35/hr

# Status (live from Neon)
status: active
has_availability: true
onboarded_at: 2024-03-09

# Classifications (live from Neon)
roles:
  - Growth Marketer
industries:
  - Apps
  - Ecommerce
  - Marketplaces
  - Media
  - Services
  - Software & Tech
audiences:
  - Businesses (B2B)
  - Consumers (B2C)
skills:
  - Account-Based Marketing (ABM)
  - Agency management
  - Analytics implementation
  - ASO (App store optimization)
  - CRO - Marketing channel
  - CRO - Website
  - Cross-channel strategy
  - Customer segmentation
  - Data analytics
  - Data science
  - Google Analytics implementation
  - Google Tag Manager implementation
  - Graphic design
  - GTM - Execution
  - GTM - Strategy
  - Landing page optimization
  - Lead generation
  - Marketing stack / technologies
  - New brand launch
  - New marketing channel launch
  - New product launch
  - Omni-channel strategy
  - Testing framework
tools:
  - A/B testing tools (Optimizely, VWO, etc)
  - Canva
  - CRMs (Salesforce, HubSpot, etc)
  - Ecommerce tools (Shopify, Magento, etc)
  - Email tools (Mailchimp, Klaviyo, etc)
  - Excel/Sheets
  - Facebook
  - Google Analytics
  - Google Tag Manager
  - Instagram
  - Landing page tools (Instapage, Unbounce, etc)
  - LinkedIn
  - Loyalty tools (ReferralCandy, Yotpo, etc)
  - ManyChat
  - Photoshop
  - Pinterest
  - Quora
  - Reddit
  - Segment
  - Session replay tools (Hotjar, FullStory, etc)
  - Snapchat
  - Survey tools (SurveyMonkey, Typeform, etc)
  - Tableau
  - Tiktok
  - Twitter
  - WeChat
company_stage:
  - Expansion & Growth
  - Mature & Established
  - Pre-Launch & Early Stage
product_price:
  - $100 - $499
  - $1000+
  - $50 - $99
  - $500 - $999
  - <$50
subindustries_products:
  - AI
  - Alcohol
  - Consumer Packaged Goods
  - DTC
  - Healthcare
  - Online Courses
  - SaaS
  - Subscriptions
target_buyer:
  - AMER region (North, Central and South America)
  - APAC region (Asia Pacific)
  - Gen X (40 - 60)
  - Gen Z (<25)
  - High Income
  - Men
  - Millennials (25 - 39)
  - Parents / Children
  - Seniors (60+)
  - Women

# Metadata
source: neon (live)
generated_at: 2026-07-06T16:41:22.132253+00:00
neon_updated_at: 2026-06-29T15:58:31.060498+00:00
---

# Kevin Quang

With 20 years of experience in digital paid media, I specialize in crafting impactful advertising strategies that deliver results, whether working with small budgets or scaling large, multi-million-dollar campaigns. My expertise spans across all major paid advertising platforms, including Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, and programmatic platforms, enabling me to tailor solutions to diverse client needs.

I excel in driving ROI through meticulous campaign planning, data-driven optimization, and creative execution. My approach combines strategic insights with hands-on execution, ensuring every dollar is spent effectively. From startups to enterprise-level brands, I’ve successfully managed campaigns that elevate brand visibility, drive conversions, and achieve measurable business outcomes.

- Led LinkedIn brand activation strategy building a three-pillar content framework
- Designed and delivered a two-session advanced social media training program, covering social research methodology, personal branding, and networking, in partnership with the social lead.
- Developed organic content clusters across three strategic themes, producing each in four formats including thought leadership and credibility-building posts.
- Built a companion conversation guide and content calendar to translate organic social strategy into seller-ready talking points.
- Authored social post campaigns supporting major event activations, driving sales team engagement and amplification for in-person conference initiatives.
- Established brand consistency standards (visual templates, tone, post formats) across organic social assets to strengthen seller credibility

Let’s collaborate to amplify your digital presence and maximize your advertising potential.

## Work History

### Marketing Director at Kelly Services (2024-06-01 – Present) · remote

Kelly Services – Digital Marketing and Paid Advertising Expert
Spearheaded the development and execution of high-performing paid advertising campaigns 
Managed diverse ad budgets ranging from small-scale campaigns to enterprise-level investments, delivering measurable ROI.
Optimized campaigns across platforms such as Google Ads, LinkedIn, Meta, Indeed, Zip Recruiter, and programmatic networks

### Digital Marketing Manager at Johnson & Johnson (2009-06-01 – Present) · remote

- Directed digital strategies to turn around downturn and gain the market share. 
- Created marketing vision plan and growth strategy to reach yearly goals of the sales increase.
- - Directed brand strategies including positioning, value proposition creation, and go-to-market execution.
- Devised communication strategies to turn around downturn and gain the market share. 
- Created marketing vision plan and growth strategy to reach yearly goals of the sales increase. 
Identified future directions for marketing products and drove brainstorming, analysis, market research, and plan to determine the best opportunities and how to bring them to fruition.

- Performance Marketing Strategist | 15+ Years Driving Revenue Growth

### Growth Marketer at Juka Innovations Corp (2024-10-01 – 2024-12-31) · remote

TubShroom (https://tubshroom.com) is a leading innovator in the bathroom industry, specializing in efficient drain solutions. Their unique cylindrical product catches human and pet hair in bathtubs and sinks, preventing clogs while allowing water to flow freely. Known for its effectiveness and ease of use, TubShroom offers a chemical-free alternative to maintaining clear drains. The company has seen significant success in online sales, particularly on platforms like Amazon.

TubShroom is seeking a Growth Marketer to increase traffic and sales on their Shopify website. This ongoing role will focus on optimizing paid social media campaigns (Meta ads) and Google ads. The ideal candidate will have experience in paid media management, audience targeting, and be able to direct strategy to nurture new leads through email marketing via Klaviyo. Responsibilities include managing and optimizing paid ad campaigns, revamping email marketing flows, and leveraging existing content for ads. Proficiency with Shopify, Klaviyo, Meta ads, and Google ads is required. The goal is to drive immediate improvements in traffic and sales on the Shopify website.

- Built a household brand with millions of units sold worldwide and recognition as an Amazon Choice.

### Growth Marketer at Sycamore Independent Physicians (2024-06-01 – 2024-09-30) · remote

Sycamore Independent Physicians (https://sycamoredocs.com) is an innovative platform that connects passionate and independent medical professionals, including physicians, APPs, and CRNAs, with hospitals and groups for both locum and full-time clinical positions. Founded by an ER physician and director, Sycamore was created to address the challenges and inefficiencies in physician scheduling and payment. This web-based marketplace allows physicians to create their own schedules and dictate fair payment structures, while enabling contract groups and hospitals to find quality professionals who meet their specific needs.

Digital Transformation & Patient Acquisition Consultant

Challenge: Faced declining patient volumes and competitive pressure from larger hospital systems; needed to modernize outreach without a corporate marketing budget.

Action: Implemented a hyper-local digital strategy utilizing geofencing technology to target potential patients within a 5-mile radius of competitor clinics, combined with the integration of a seamless online scheduling tool to reduce friction.

Result: Drove a 35% increase in new patient appointments within 6 months via targeted Google Ads and community health events, while simultaneously reducing front-desk administrative workload by digitizing check-in processes

- Led cross-functional launch teams through the market penetration, reducing the average time-to-market for subsequent cities.

### Paid Ad Marketing Director - Performance Marketing Director - Growth Marketing Director at Kami Home (2022-07-01 – 2024-07-31) · remote

Visionary digital leader and paid marketing strategist with over 15 years of driving data-driven demand generation and sales pipeline growth for technology companies. Proven track record optimizing automation, full-funnel campaigns and analytics to acquire net new customers and expand existing accounts. Passionate about leveraging cutting-edge martech to enable commercial success.

- Led digital campaigns, CRM, and data analytics, budget

### Digital Marketing Lead at SafelyYou - Healthcare Startup (2021-05-01 – 2022-06-30) · remote

- Mastermind behind impactful digital advertising and marketing automation campaigns, yielding exceptional growth in new customer acquisition.
- Strategic architect of digital strategies aligned with broader company objectives, ensuring that marketing initiatives played a pivotal role in contributing to overall goals.
- Mastermind behind impactful digital advertising and marketing automation campaigns, yielding exceptional growth in new customer acquisition.
- Strategic architect of digital strategies aligned with broader company objectives, ensuring that marketing initiatives played a pivotal role in contributing to overall goals.
Example: SafelyYou
Growth Strategy & Sales Enablement Consultant

Challenge: Tasked with expanding market share for an AI-driven fall detection platform within the senior living sector, where decision-makers required hard ROI data to justify adoption.

Action: Revamped the entire sales narrative to focus on operational cost savings (reducing unnecessary hospitalizations and ambulance calls). Launched a strategic referral program targeting industry influencers and created case study collateral demonstrating documented fall prevention.

Result: Generated a 50% increase in qualified leads within one quarter and successfully closed pilot programs with three regional senior living partners, driven by a value proposition centered on resident safety and operational efficiency.

- - Designed and executed a prioritized city launch sequence based on regulatory speed, population density, and logistics infrastructure.

### Growth Marketing - Digital Marketing Lead at Neofect (2019-11-01 – 2021-04-30) · remote

Multi-Channel Digital Marketer: Spearheaded growth marketing initiatives across B2B and B2C segments
Market Expansion Strategy: Supported US market growth initiatives by aligning marketing programs
- Revamped website, achieving a remarkable surge in monthly visitors, subscribers, and audience reach.
- Conducted comprehensive keyword research and SEO analysis, optimizing on-page content and site metadata to improve search engine visibility and organic traffic.

- Market Expansion Strategy: Supported US market growth initiatives

### Digital Marketing Lead at OrthoFx (2019-03-01 – 2019-11-30) · remote

Orchestrated high-volume inbound lead acquisition across 20+ digital channels including Google Ads, Facebook, Instagram, and LinkedIn, driving patient and doctor leads through a hybrid B2B2C model that connects consumers with local dental practices

- Performance Marketing Results: Drove a 20%+ month-over-month increase in patient conversions