{
"role_key": "growth-marketer",
"slack_card_ts": "1783356538.498139",
"slack_thread_ts": "1783355454.567139",
"top_matches": [
{
"rank": 1,
"candidate_id": "juda_borrayo_at_gmail_com",
"email": "juda.borrayo@gmail.com",
"name": "Juda Borrayo",
"score": 59,
"passes_all_hard": false,
"summary": "Juda is a hands-on growth/paid-media marketer with 12+ years driving ROAS, CPL reduction, and conversion lift across Google and Meta. He owns both strategy and execution (a strong fit for the blended growth marketer profile), and has relevant CRO, funnel, landing page, and conversion optimization proof — including credit union (Island Federal) work that touches financial services. However, his depth is concentrated in paid acquisition; lifecycle (email/SMS/WhatsApp mass) evidence is thin, subprime/consumer-credit-building experience is only adjacent (a credit union is not subprime lending), and there is no evidence of bilingual EN/ES capability, which is important for the Spanish-language PR/US-Hispanic audience.",
"synthesis_quote": "seasoned growth marketing strategist with 12+ years... Specializing in paid media, funnel optimization, and strategic advertising",
"source": "api-v2",
"match_reasons": [
{
"tier": "undefined",
"evidence": "'a mix of hands-on execution and strategic guidance'"
},
{
"tier": "undefined",
"evidence": "'Increased conversions by 78%... reduced Cost Per All Conversions by 41%'"
},
{
"tier": "undefined",
"evidence": "'Island Federal Credit union is a respected credit union'"
},
{
"tier": "undefined",
"evidence": "'Lead Google Ads and Meta Ads strategy across multiple travel brands'"
}
],
"hard_fail_reasons": [
"req-002 (Financial services / consumer credit / subprime): Only adjacent evidence — Island Federal Credit Union is a mainstream regulated credit union, not subprime lending or credit-building products. No demonstrated subprime/consumer-credit-building audience experience.",
"req-005 (Bilingual EN/ES, IMPORTANT): No evidence of Spanish-language capability anywhere in the profile, despite the Spanish-language PR/US-Hispanic audience being important.",
"req-007 (Lifecycle email/SMS/WhatsApp mass, IMPORTANT): Email tools are listed but no results-level evidence; SMS and WhatsApp mass channel experience is absent."
],
"evidence_snippets": [
"seasoned growth marketing strategist with 12+ years... Specializing in paid media, funnel optimization, and strategic advertising",
"Island Federal Credit union... Increased conversions by 78%, Increased in platform ROAS by 321%, and reduced Cost Per All Conversions by 41%",
"Google Ads CPL dropped nearly 50% from ~$52 to ~$28",
"Managed Paid Media Campaigns and A/B Testing of over $2,500,000 dollars across multiple verticals in B2B and B2C",
"Lead landing page strategy and CRO across 3 Columbus Travel brands spending 30k+",
"Implemented A/B Testing Protocol process for improving conversion rates",
"Growth Marketer role, 'hands-on execution and strategic guidance'; Island Federal Credit Union: 'Increased conversions by 78%... reduced Cost Per All Conversions by 41%'",
"'Managed Paid Media Campaigns and A/B Testing of over $2,500,000'; 'Lead landing page strategy and CRO across 3 Columbus Travel brands'; 'Google Ads CPL dropped nearly 50% from ~$52 to ~$28'"
],
"slack_msg_ts": "1783356540.166969"
},
{
"rank": 2,
"candidate_id": "g_at_u13n_com",
"email": "g@u13n.com",
"name": "Garrison Yang",
"score": 59,
"passes_all_hard": false,
"summary": "Garrison is a strong, hands-on blended growth marketer with deep full-funnel, paid social, and CRO expertise across DTC and consumer-tech brands, including relevant fintech/lending work at Upstart and Robinhood Crypto. He clearly satisfies the seniority (strategy + execution) and full-funnel/conversion HARD requirements. However, the role's financial-services HARD requirement specifically calls for consumer credit / subprime / credit-building experience with a Spanish-language PR/US Hispanic audience, and there is no evidence of bilingual EN/ES capability or subprime credit-building experience; his fintech exposure (Upstart lending, Robinhood Crypto) is adjacent but not subprime credit-building, and nothing indicates Spanish-language market experience. On balance he narrowly fails the strict industry/audience HARD read.",
"synthesis_quote": "His marketing philosophy emphasizes the creation of seamless funnels and compelling user experiences that effectively convert by setting context, establishing relevance, building affinity, and driving urgency.",
"source": "api-v2",
"match_reasons": [
{
"tier": "undefined",
"evidence": "'expansion of their performance marketing team from a single member to a team of five... managed to scale to $100,000 per day' and hands-on 'executed enhancements to Upstart's form flow'"
},
{
"tier": "undefined",
"evidence": "SurveyMonkey: 'reduction in the net cost per lead by an estimated 10%... expanded the volume of leads by 150%'"
},
{
"tier": "undefined",
"evidence": "Upstart 'a lending platform... improved the quality of credit applicants'; Robinhood Crypto lifecycle+acquisition work"
},
{
"tier": "undefined",
"evidence": "Curology: 'integrated email marketing with paid social media, successfully reclaiming 20% of churned users'"
}
],
"hard_fail_reasons": [
"req-002 (Financial services / consumer credit / subprime): No evidence of subprime or credit-building product experience. Upstart (prime/near-prime lending) and Robinhood Crypto are adjacent fintech but not subprime consumer-credit; the role explicitly requires comfort with subprime/credit-building audiences.",
"req-005 supporting concern (Bilingual EN/ES): No evidence of Spanish-language capability or PR / US Hispanic market experience, which combined with the industry gap undermines the strict financial-services + Spanish-audience HARD/important fit."
],
"evidence_snippets": [
"Upstart: 'implementation of signal segmentation, which improved the quality of credit applicants... scale to $100,000 per day'",
"SurveyMonkey: 'reduction in the net cost per lead by an estimated 10%... expanded the volume of leads by 150%'",
"Curology: 'a re-engagement campaign that integrated email marketing with paid social media, successfully reclaiming 20% of churned users'",
"'funnel conversion rate optimization, and identifying methods to decrease bounce and abandonment rates'",
"Robinhood Crypto: 'integrating top-of-funnel acquisition strategies with existing user lifecycle marketing to stimulate growth'",
"tools: 'CRMs (Salesforce, HubSpot, etc)', 'ManyChat', 'Email tools (Mailchimp, Klaviyo, etc)'",
"His marketing philosophy emphasizes the creation of seamless funnels and compelling user experiences that effectively convert by setting context, establishing relevance, building affinity, and driving urgency.",
"Upstart: 'implementation of signal segmentation, which improved the quality of credit applicants... scale to $100,000 per day'; SurveyMonkey: 'reduction in the net cost per lead by an estimated 10%... expanded the volume of leads by 150%'"
],
"slack_msg_ts": "1783356540.279799"
},
{
"rank": 3,
"candidate_id": "eugenepark81_at_gmail_com",
"email": "eugenepark81@gmail.com",
"name": "Eugene Park",
"score": 59,
"passes_all_hard": false,
"summary": "Eugene is a strong full-funnel growth/demand-gen operator with deep hands-on paid acquisition, CRO, analytics, and GTM experience across B2B SaaS, ecommerce, and app companies. He personally builds paid programs from zero (Uno Health), runs CRO programs lifting conversion 30%+, and implements CRM/martech. However, he fails two HARD requirements: he has no consumer credit / subprime / regulated financial-services growth experience (closest is BlackLine's finance software and healthcare enrollment, which are not subprime lending audiences), and his lifecycle depth is B2B-nurture and email-centric rather than the SMS/WhatsApp-mass, Spanish-language consumer-credit motion this role centers on. No evidence of bilingual EN/ES capability, which is important for the PR/US Hispanic audience.",
"synthesis_quote": "Built program from zero, proving the paid acquisition is profitable and a scalable growth channel ... Blended 2.5X ROAS across Google and Facebook Ads",
"source": "api-v2",
"match_reasons": [
{
"tier": "undefined",
"evidence": "Built program from zero, proving the paid acquisition is profitable and a scalable growth channel"
},
{
"tier": "undefined",
"evidence": "more than 30% increase in conversion rates for webinars and gated assets"
},
{
"tier": "undefined",
"evidence": "Owned end-to-end execution across Google Search and Facebook Ads"
},
{
"tier": "undefined",
"evidence": "instrumental in setting up CRM and Marketing Automation systems... implementation of Marketo and Salesforce"
}
],
"hard_fail_reasons": [
"req-002 (Financial services / consumer credit / subprime): No consumer-credit, subprime, or credit-building experience. Closest exposure is BlackLine (B2B finance automation software) and healthcare enrollment (Uno Health, Apria) — neither is subprime consumer lending or a comparable regulated-credit audience.",
"req-005 (Bilingual English/Spanish): No evidence of Spanish-language capability anywhere in the profile, which is important for the Puerto Rico / US Hispanic audience."
],
"evidence_snippets": [
"I led a 4 month engagement with Uno Health to build their paid acquisition program from the ground up. Owned end-to-end execution across Google Search and Facebook Ads",
"Blended 2.5X ROAS across Google and Facebook Ads",
"Implemented a Conversion Rate Optimization and web Personalization program, leading to a more than 30% increase in conversion rates",
"Director of Digital Marketing at BlackLine, a financial automation software company",
"Introduced processes for full funnel reporting across lead acquisition channels and points of conversion",
"Launched paid search and paid social channels from the ground up",
"Built program from zero, proving the paid acquisition is profitable and a scalable growth channel ... Blended 2.5X ROAS across Google and Facebook Ads",
"Growth Marketer at Uno Health... Owned end-to-end execution across Google Search and Facebook Ads... Implemented a Conversion Rate Optimization... 30% increase in conversion rates"
],
"slack_msg_ts": "1783356540.386119"
},
{
"rank": 4,
"candidate_id": "kevinquangchicagobooth_at_gmail_com",
"email": "kevinquangchicagobooth@gmail.com",
"name": "Kevin Quang",
"score": 59,
"passes_all_hard": false,
"summary": "Kevin is a seasoned digital paid media and growth marketer (20 years) with strong hands-on execution across Meta, Google Ads, programmatic, email (Klaviyo), CRO, GTM launches, and analytics. He fits the blended strategy+execution shape and has geofencing, conversion optimization, and CRM experience. However, he has no evidence of financial services / consumer credit / subprime experience (a HARD requirement), which he fails. His industry exposure is ecommerce, healthcare, apps, and marketplaces. No evidence of Spanish-language/bilingual capability or WhatsApp mass marketing. Strong operator but critical industry and audience gaps.",
"synthesis_quote": "My approach combines strategic insights with hands-on execution, ensuring every dollar is spent effectively.",
"source": "api-v2",
"match_reasons": [
{
"tier": "undefined",
"evidence": "My approach combines strategic insights with hands-on execution"
},
{
"tier": "undefined",
"evidence": "Drove a 20%+ month-over-month increase in patient conversions"
},
{
"tier": "undefined",
"evidence": "utilizing geofencing technology to target potential patients within a 5-mile radius"
},
{
"tier": "undefined",
"evidence": "CRMs (Salesforce, HubSpot); Email tools (Mailchimp, Klaviyo); ManyChat"
}
],
"hard_fail_reasons": [
"req-002 (Financial services / consumer credit / subprime): No evidence of any lending, credit-building, subprime, or regulated financial services experience. Industries are Apps, Ecommerce, Marketplaces, Media, Services, Software & Tech; case studies are bathroom products, senior-living AI, dental, and staffing. This HARD requirement is unmet."
],
"evidence_snippets": [
"With 20 years of experience in digital paid media... Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, and programmatic platforms",
"Implemented a hyper-local digital strategy utilizing geofencing technology to target potential patients within a 5-mile radius",
"revamping email marketing flows... Proficiency with Shopify, Klaviyo, Meta ads, and Google ads",
"Drove a 20%+ month-over-month increase in patient conversions",
"Led cross-functional launch teams through the market penetration, reducing the average time-to-market",
"Industries: Apps, Ecommerce, Marketplaces, Media, Services, Software & Tech",
"My approach combines strategic insights with hands-on execution, ensuring every dollar is spent effectively.",
"Industries: Apps, Ecommerce, Marketplaces, Media, Services, Software & Tech; no financial services/subprime/credit. 'Sycamore Independent Physicians... utilizing geofencing technology'"
],
"slack_msg_ts": "1783356540.487589"
},
{
"rank": 5,
"candidate_id": "marketing_at_roxanech_com",
"email": "marketing@roxanech.com",
"name": "Roxane Chabassier",
"score": 59,
"passes_all_hard": false,
"summary": "Roxane is a strong, hands-on ecommerce/consumer growth marketer with deep paid social, paid search, email/SMS lifecycle, and conversion-testing chops — she personally runs ~$1M/month in paid media at 5x ROAS and manages full-funnel campaigns across Meta, TikTok, and Google. She is a genuine blended operator (strategy + execution), which fits the role shape well. However, she fails a HARD requirement: no evidence of financial services, consumer credit, or subprime experience — her background is apparel/beauty/health/food/ecommerce. There is also no evidence of Spanish-language/bilingual capability for the PR and US Hispanic audience. She is a good functional fit but a poor industry/audience fit for a regulated subprime credit product.",
"synthesis_quote": "Scaling $1M/month in paid media with disciplined testing, driving efficient growth while sustaining 5x ROAS.",
"source": "api-v2",
"match_reasons": [
{
"tier": "undefined",
"evidence": "Scaling $1M/month in paid media with disciplined testing... sustaining 5x ROAS"
},
{
"tier": "undefined",
"evidence": "led paid social, paid search, influencer marketing, and TikTok GMV ads; skills include Lifecycle campaigns & strategy, SMS marketing"
},
{
"tier": "undefined",
"evidence": "CRMs (Salesforce, HubSpot, etc), Attentive (SMS), Klaviyo, HubSpot"
},
{
"tier": "undefined",
"evidence": "keep regulated medical accounts approved and scaling without policy violations"
}
],
"hard_fail_reasons": [
"req-002 (Financial services / consumer credit / subprime): No evidence of fintech, consumer credit, credit-building, or subprime experience. Profile industries are Apparel, Beauty, Health, Food, and Ecommerce (Larroudé, LolaVie, EasyDerm). HIPAA/dermatology regulated-account handling is not financial regulation and does not satisfy this requirement.",
"req-005 (Bilingual EN/ES) — IMPORTANT, not HARD, but no Spanish-language capability is evidenced for the PR/US Hispanic audience, compounding the industry/audience gap."
],
"evidence_snippets": [
"Scaling $1M/month in paid media with disciplined testing, driving efficient growth while sustaining 5x ROAS.",
"managing nearly $1M/month in paid media across Meta, TikTok, and Google",
"restructuring targeting, creative, and tracking to keep regulated medical accounts approved and scaling without policy violations",
"led paid social, paid search, influencer marketing, and TikTok GMV ads for LolaVie",
"Industries: Apps, Ecommerce, Local Businesses, Marketing Agencies, Marketplaces, Media, Services, Software & Tech",
"Tools: CRMs (Salesforce, HubSpot, etc), Attentive (SMS), Klaviyo",
"Roles: 'Growth Marketer'; 'Scaling $1M/month in paid media... sustaining 5x ROAS'; industries listed are 'Apps, Ecommerce, Local Businesses, Marketing Agencies, Marketplaces, Media, Services, Software & Tech' — no financial services/credit.",
"'managing nearly $1M/month in paid media across Meta, TikTok, and Google'; skills include 'Lifecycle campaigns & strategy', 'Email acquisition strategy & optimization', 'SMS marketing', 'Retargeting', 'A/B testing'."
],
"slack_msg_ts": "1783356540.596819"
}
]
}