{
  "companyName": "Harmoney",
  "websiteUrl": "https://harmoneysolutions.com",
  "marketerTypes": [
    "Growth Marketer"
  ],
  "industry": "Financial Services",
  "companySize": "11",
  "freeformRequest": "Harmoney, a 10-year-old subprime financial services company (non-traditional credit-building products and small loans) founded in Puerto Rico with offices in Miami, needs a blended growth marketer to own both strategy and execution. Core scope: build the full marketing infrastructure (funnels, customer journeys), expand digital channels (email/SMS/WhatsApp mass, programmatic/geofencing, Google SEM), lead the US mainland go-to-market launch for the flagship Credit Elevator product, and drive conversion optimization. Success = lift conversion rate 10-15% and grow monthly sales from ~300 to 500 on ~3,000 leads/month, while lowering cost per lead/acquisition and shortening conversion time. High urgency; company is behind mid-year targets. CEO Yahairie Tapia is the direct point of contact until a CMO/marketing director is hired."
}