# Role Brief And Internal Notes Packet

Use this packet as the role-specific brief context for QC and requirement classification.

## Public Job Brief

# MarketerHire Brief — Paid Social Media Marketer

## Snapshot

- **Role:** A seasoned paid social specialist who can independently manage multi-platform ad campaigns, build and segment audiences, and produce clean client reporting — without hand-holding.

## What You'd Work On

- Manage and execute 20+ paid campaigns per month across Meta, Google Ads, and TikTok Ads
- Own audience segmentation, campaign structure, and ongoing optimizations across client accounts
- Produce monthly performance reports for two clients, including a high-priority major account
- Contribute to social ad creative direction and content that performs across platforms
- Stay current on AI and generative search trends as they relate to content strategy and visibility

## Must-Have Fit

- Proven, hands-on experience running paid social campaigns on Meta Ads Manager, Google Ads, and TikTok Ads — independently, not just in a support role
- Comfortable managing multiple client accounts simultaneously in an agency environment
- Strong reporting chops: can translate campaign data into clear, client-ready insights
- Senior enough to operate without training overhead — you bring the playbook, not just the willingness to learn one

## Helpful Context

- **Tools/channels:** Meta Ads Manager, Google Ads, TikTok Ads, Sprout Social (reporting/measurement), PA11Y (content scheduling); openness to tools the marketer brings
- **Success signals:** Campaigns running cleanly and on time, monthly reports delivered without owner intervention, meaningful workload lifted from the agency owner
- **Nice-to-haves:** Experience with Propellant or other programmatic platforms; familiarity with AI/generative search optimization as it applies to content and paid strategy

## Internal Notes

## Internal Notes — Paid Social Media Marketer

### Budget
- **Matching budget:** $5,000/month (hard cap, retainer)
- **Agent-presented range:** $8,000–$10,000/month (all-in, standard for this scope)
- **Floor discussed:** $5,000/month as practical minimum; Jennifer tentatively accepted contingent on candidate quality
- **Source quote:** "I would like to be under 5,000… Could you stretch to 5,000 a month? That's really the practical floor… I'm open to considering that depending on the candidate."
- **Flags:** `budget_negotiated_take_final`, `tentative_acceptance_of_floor`
- **Confidence:** Medium — acceptance was conditional; she may move up if the right candidate emerges. Needs human review before presenting budget to candidates.
- **Auto-QTB:** auto_apply

### Scope & Workload
- 15–20 hours/week
- 20+ campaigns/month across Meta, Google Ads, TikTok Ads
- Monthly reporting for 2 clients; one is a major/high-priority account
- Programmatic (Propellant) is a nice-to-have, not a hard requirement
- AI/generative search awareness desired within this same role (not a separate hire at this time; a lighter specialist engagement was mentioned as a possible future need)

### Role Context
- Net new role; may partially absorb hours currently spread across 3 under-specialized freelancers
- Agency owner Jennifer Chidester has 20 years of experience; key pain point is training burden — must be a self-starter who hits the ground running
- Jennifer is sole decision-maker and will be direct day-to-day collaborator

### Team
- Jennifer Chidester (owner/operator, POC, full hiring authority)
- 3 part-time freelancers with limited availability

### Tools
- Required: Meta Ads Manager, Google Ads, TikTok Ads, Sprout Social, PA11Y
- Nice-to-have: Propellant (programmatic)
- Jennifer open to marketer introducing new tools

### Timeline
- Start: ASAP
- Match delivery: ~2 business days
- Trial: 2-week fully refundable

### Lead Source
- Instagram (organic/paid — Jennifer referenced seeing MarketerHire on Instagram)

### Secondary Role (Not Active)
- AI/generative search specialist discussed as a possible future lighter engagement — not an active hire; flag for follow-up email

### PR Note
- Jennifer asked about traditional PR/media pitching for a separate client project — agent correctly noted this is outside MarketerHire's scope; flag for team follow-up email in case there's a referral pathway