{
"id": "01KX6MCJ6G5AZE1MJQT1RCPV5Q",
"title": "Matching Agent <> Bret Parkinson",
"date": 1783707900000,
"duration": 8.09000015258789,
"host_email": "raaja@marketerhire.com",
"organizer_email": "raaja@marketerhire.com",
"participants": [
"voiceagent-user@fireflies.ai",
"fred@fireflies.ai"
],
"meeting_attendees": [
{
"displayName": "Bret Parkinson",
"email": "voiceagent-user@fireflies.ai",
"name": null
},
{
"displayName": null,
"email": "fred@fireflies.ai",
"name": null
}
],
"speakers": [
{
"id": 0,
"name": "Agent"
},
{
"id": 1,
"name": "Bret Parkinson"
}
],
"sentences": [
{
"speaker_name": "Agent",
"text": "Hey, Brett Parkinson.",
"start_time": 0.8
},
{
"speaker_name": "Agent",
"text": "Thanks for hopping on.",
"start_time": 1.8
},
{
"speaker_name": "Agent",
"text": "I'm the AI assistant from Marketer Hire and I'll be running our intro chat today.",
"start_time": 2.56
},
{
"speaker_name": "Agent",
"text": "I've been trained on over 30,000 of our marketer matches, so I can help zero in on the right fit for you.",
"start_time": 6.96
},
{
"speaker_name": "Agent",
"text": "Fast to start.",
"start_time": 11.92
},
{
"speaker_name": "Agent",
"text": "Would it help if I gave a quick overview of how we work, or would you rather jump straight into what you're looking for?",
"start_time": 13.36
},
{
"speaker_name": "Bret Parkinson",
"text": "You can describe how you work?",
"start_time": 20.48
},
{
"speaker_name": "Agent",
"text": "Sure.",
"start_time": 23.68
},
{
"speaker_name": "Agent",
"text": "So at a high level, Marketer Hire connects companies with senior pre vetted freelance marketing experts who can drop in and start fast with very little onboarding needed.",
"start_time": 24.48
},
{
"speaker_name": "Agent",
"text": "A few things that set us apart.",
"start_time": 33.21
},
{
"speaker_name": "Agent",
"text": "You know, we're pretty selective.",
"start_time": 34.73
},
{
"speaker_name": "Agent",
"text": "We accept less than 1% of marketers who apply.",
"start_time": 36.97
},
{
"speaker_name": "Agent",
"text": "And every marketer is vetted both by our Team and by another expert marketer who's already completed successful client engagements on the platform.",
"start_time": 39.77
},
{
"speaker_name": "Agent",
"text": "So the caliber is genuinely high.",
"start_time": 47.77
},
{
"speaker_name": "Agent",
"text": "We're talking people like the former head of paid search at Airbnb or the former CMO of Upwork freelancing through us.",
"start_time": 49.85
},
{
"speaker_name": "Agent",
"text": "The other big thing is speed and flexibility.",
"start_time": 55.49
},
{
"speaker_name": "Agent",
"text": "We can Matching you in as little as two business days.",
"start_time": 57.65
},
{
"speaker_name": "Agent",
"text": "It's month to month with a simple 30 day notice to cancel.",
"start_time": 60.45
},
{
"speaker_name": "Agent",
"text": "And there's a two week trial that fully refundable if the fit isn't right, so there's really no risk to try it.",
"start_time": 63.57
},
{
"speaker_name": "Agent",
"text": "Does that give you a good enough picture or any questions before we dig into your situation?",
"start_time": 69.09
},
{
"speaker_name": "Bret Parkinson",
"text": "No, that good enough.",
"start_time": 74.05
},
{
"speaker_name": "Agent",
"text": "Great.",
"start_time": 77.65
},
{
"speaker_name": "Agent",
"text": "Let's dive in then.",
"start_time": 77.97
},
{
"speaker_name": "Agent",
"text": "Can you give me a quick overview of the company, what you do, and what stage you're at?",
"start_time": 78.93
},
{
"speaker_name": "Bret Parkinson",
"text": "We are a independent used car dealership.",
"start_time": 84.12
},
{
"speaker_name": "Bret Parkinson",
"text": "We're in Salt Lake City, Utah.",
"start_time": 88.36
},
{
"speaker_name": "Agent",
"text": "Got it, thanks.",
"start_time": 92.6
},
{
"speaker_name": "Agent",
"text": "And what are your current marketing challenges?",
"start_time": 93.48
},
{
"speaker_name": "Agent",
"text": "What are you trying to accomplish?",
"start_time": 95.64
},
{
"speaker_name": "Bret Parkinson",
"text": "So we set up a Google Merchant service account and then set up the vehicle listing ads to go along with it.",
"start_time": 98.44
},
{
"speaker_name": "Bret Parkinson",
"text": "And we're just not having good results, so I need to hire an expert in that area.",
"start_time": 106.84
},
{
"speaker_name": "Agent",
"text": "Okay, that makes sense.",
"start_time": 113.42
},
{
"speaker_name": "Agent",
"text": "So you've got the infrastructure in place, but the performance just isn't where you need it to be.",
"start_time": 114.7
},
{
"speaker_name": "Agent",
"text": "What does your current marketing setup look like beyond that?",
"start_time": 118.94
},
{
"speaker_name": "Agent",
"text": "Is there anyone in house managing it or have you been handling it yourself?",
"start_time": 122.14
},
{
"speaker_name": "Bret Parkinson",
"text": "We have somebody in house managing it, but they're kind of new to us, so just trying to figure it out.",
"start_time": 127.5
},
{
"speaker_name": "Agent",
"text": "Got it.",
"start_time": 136.87
},
{
"speaker_name": "Agent",
"text": "So you've got someone in house, but they need some expert support to really get it dialed in.",
"start_time": 137.15
},
{
"speaker_name": "Agent",
"text": "Which channels are you focused on beyond the vehicle listing ads?",
"start_time": 141.43
},
{
"speaker_name": "Agent",
"text": "Are you running any other paid search?",
"start_time": 144.71
},
{
"speaker_name": "Agent",
"text": "Paid Social.",
"start_time": 146.63
},
{
"speaker_name": "Agent",
"text": "Anything else or is this pretty much the main focus right now?",
"start_time": 147.35
},
{
"speaker_name": "Bret Parkinson",
"text": "This is the main focus right now.",
"start_time": 151.03
},
{
"speaker_name": "Agent",
"text": "Okay, makes sense.",
"start_time": 155.59
},
{
"speaker_name": "Agent",
"text": "What would success look like in the first 60 to 90 days?",
"start_time": 156.71
},
{
"speaker_name": "Agent",
"text": "Like what metrics are you watching?",
"start_time": 159.51
},
{
"speaker_name": "Agent",
"text": "Is it more leads calls, Foot traffic to the dealership, Something else.",
"start_time": 161.11
},
{
"speaker_name": "Bret Parkinson",
"text": "Foot traffic to the dealership.",
"start_time": 166.24
},
{
"speaker_name": "Agent",
"text": "Perfect.",
"start_time": 170.08
},
{
"speaker_name": "Agent",
"text": "That's a clear goal.",
"start_time": 170.48
},
{
"speaker_name": "Agent",
"text": "How soon are you looking to get someone started?",
"start_time": 171.6
},
{
"speaker_name": "Bret Parkinson",
"text": "As soon as possible.",
"start_time": 175.36
},
{
"speaker_name": "Agent",
"text": "Great.",
"start_time": 178.56
},
{
"speaker_name": "Agent",
"text": "We can move fast on that.",
"start_time": 178.96
},
{
"speaker_name": "Agent",
"text": "And will you be working with this marketer directly or will it be your in house person coordinating with them?",
"start_time": 180.24
},
{
"speaker_name": "Bret Parkinson",
"text": "It'll be both of us.",
"start_time": 186.64
},
{
"speaker_name": "Agent",
"text": "Got it.",
"start_time": 190.33
},
{
"speaker_name": "Agent",
"text": "And roughly what are you spending on ad budget each month?",
"start_time": 190.89
},
{
"speaker_name": "Agent",
"text": "Just the ad spend itself, separate from what you'd pay the marketer.",
"start_time": 193.61
},
{
"speaker_name": "Bret Parkinson",
"text": "ad spend alone is $1,500 is what we have the budget set at.",
"start_time": 198.25
},
{
"speaker_name": "Agent",
"text": "Okay, good to know.",
"start_time": 204.49
},
{
"speaker_name": "Agent",
"text": "What tools or platforms are you working in beyond Google Merchant?",
"start_time": 205.77
},
{
"speaker_name": "Agent",
"text": "Are you using anything like Google Analytics, a CRM, anything like that?",
"start_time": 209.01
},
{
"speaker_name": "Bret Parkinson",
"text": "We have Google Analytics, yes.",
"start_time": 214.1
},
{
"speaker_name": "Bret Parkinson",
"text": "Because of the way vehicle listing ads work.",
"start_time": 216.98
},
{
"speaker_name": "Bret Parkinson",
"text": "That has to have a.",
"start_time": 220.66
},
{
"speaker_name": "Bret Parkinson",
"text": "Has to be pulled out of our dealer management service software.",
"start_time": 221.94
},
{
"speaker_name": "Bret Parkinson",
"text": "So we use Dealer center.",
"start_time": 226.82
},
{
"speaker_name": "Agent",
"text": "Got it.",
"start_time": 231.22
},
{
"speaker_name": "Agent",
"text": "Dealer center pulling the inventory feed into Google Merchant.",
"start_time": 231.82
},
{
"speaker_name": "Agent",
"text": "That makes sense for vehicle listing ads.",
"start_time": 234.82
},
{
"speaker_name": "Agent",
"text": "And how big is the Team the marketer would be plugging into and who would they be reporting to?",
"start_time": 236.86
},
{
"speaker_name": "Bret Parkinson",
"text": "Same person.",
"start_time": 242.33
},
{
"speaker_name": "Bret Parkinson",
"text": "Just the one person.",
"start_time": 242.97
},
{
"speaker_name": "Agent",
"text": "Okay, so it'd be a pretty lean setup.",
"start_time": 246.81
},
{
"speaker_name": "Agent",
"text": "The marketer working closely with your in house person and reporting to you.",
"start_time": 248.73
},
{
"speaker_name": "Agent",
"text": "Is this a net new effort or are you trying to fix and scale something that already running?",
"start_time": 252.33
},
{
"speaker_name": "Bret Parkinson",
"text": "It's a net new effort.",
"start_time": 257.45
},
{
"speaker_name": "Agent",
"text": "Got it.",
"start_time": 261.29
},
{
"speaker_name": "Agent",
"text": "And in terms of scope, how much work are you envisioning?",
"start_time": 261.81
},
{
"speaker_name": "Agent",
"text": "Is this pretty focused like optimizing the vehicle listing ads and Google Merchant setup, or do you see it expanding from there?",
"start_time": 264.73
},
{
"speaker_name": "Bret Parkinson",
"text": "Optimizing it at first, but if it does well and they have other suggestions, I'd be happy to review those and possibly move forward with them.",
"start_time": 274.32
},
{
"speaker_name": "Agent",
"text": "That makes sense.",
"start_time": 288
},
{
"speaker_name": "Agent",
"text": "Focus scope to start with, room to grow.",
"start_time": 288.96
},
{
"speaker_name": "Agent",
"text": "Based on everything you've shared, I think a paid search marketer is the right fit here.",
"start_time": 291.52
},
{
"speaker_name": "Agent",
"text": "Someone who specializes in Google Ads and has experience with vehicle listing ads specifically.",
"start_time": 295.55
},
{
"speaker_name": "Agent",
"text": "They can audit what's set up, fix what's not performing, and get your feed and campaigns optimized to drive more Foot traffic.",
"start_time": 300.19
},
{
"speaker_name": "Agent",
"text": "Does that sound like what you're looking for?",
"start_time": 306.59
},
{
"speaker_name": "Bret Parkinson",
"text": "Yep.",
"start_time": 308.989
},
{
"speaker_name": "Agent",
"text": "Great.",
"start_time": 311.55
},
{
"speaker_name": "Agent",
"text": "Are you evaluating any other options for this right now?",
"start_time": 312.27
},
{
"speaker_name": "Agent",
"text": "Other platforms, agencies, anything like that?",
"start_time": 314.99
},
{
"speaker_name": "Bret Parkinson",
"text": "You're the first one I've reached out to, but yeah, I'm evaluating other sources.",
"start_time": 319.08
},
{
"speaker_name": "Agent",
"text": "Totally fair.",
"start_time": 325.96
},
{
"speaker_name": "Agent",
"text": "Makes sense to shop around.",
"start_time": 326.68
},
{
"speaker_name": "Agent",
"text": "So let me give you a sense of what this looks like on the pricing side for a paid search marketer.",
"start_time": 328.04
},
{
"speaker_name": "Agent",
"text": "At the scope you've described focused on optimizing your vehicle listing ads and Google Merchant setup.",
"start_time": 332.24
},
{
"speaker_name": "Agent",
"text": "Engagements typically run around 8 to 10,000amonth.",
"start_time": 337.48
},
{
"speaker_name": "Agent",
"text": "All in that one number covers the marketer's rate plus marketer hire.",
"start_time": 340.44
},
{
"speaker_name": "Agent",
"text": "No separate recruiting fee, no platform fee, nothing extra.",
"start_time": 344.57
},
{
"speaker_name": "Agent",
"text": "Does that range work for you or is there a specific number you're working within?",
"start_time": 347.93
},
{
"speaker_name": "Bret Parkinson",
"text": "Yeah, this is a super part time thing.",
"start_time": 352.49
},
{
"speaker_name": "Bret Parkinson",
"text": "That rate sounds like a full time person.",
"start_time": 356.33
},
{
"speaker_name": "Bret Parkinson",
"text": "I'm thinking it's maybe going to take them a couple hours a week at most.",
"start_time": 359.45
},
{
"speaker_name": "Bret Parkinson",
"text": "So that way over budget.",
"start_time": 363.93
},
{
"speaker_name": "Agent",
"text": "That's totally fair and I appreciate you being upfront about that.",
"start_time": 368.17
},
{
"speaker_name": "Agent",
"text": "So just to make sure I understand, are you thinking more in the range of a few hundred a month or do you have a number in mind?",
"start_time": 371.31
},
{
"speaker_name": "Bret Parkinson",
"text": "Don't really have a number in mind, but I'm thinking like if it takes a couple hours a week, so maybe, I don't know, let's call it 8 to 10 hours per month and whatever the going rate is, I don't know, 100 bucks an hour, that would seem reasonable to me.",
"start_time": 379.39
},
{
"speaker_name": "Agent",
"text": "That makes total sense.",
"start_time": 398.92
},
{
"speaker_name": "Agent",
"text": "And honestly your math is pretty reasonable for the scope you're describing.",
"start_time": 400
},
{
"speaker_name": "Agent",
"text": "For a lighter engagement like that, we can work on an hourly basis.",
"start_time": 403.48
},
{
"speaker_name": "Agent",
"text": "The exact hourly rate depends on the marketer and we share that at Match, but we do have a minimum of 1,000amonth.",
"start_time": 407.48
},
{
"speaker_name": "Agent",
"text": "So if it's eight to 10 hours a month, you'd likely land right around that minimum range, which sounds like it could work for what you're describing.",
"start_time": 414.04
},
{
"speaker_name": "Agent",
"text": "Does that feel more in line with what you had in mind?",
"start_time": 421.4
},
{
"speaker_name": "Bret Parkinson",
"text": "Yes.",
"start_time": 424.38
},
{
"speaker_name": "Agent",
"text": "Perfect.",
"start_time": 427.1
},
{
"speaker_name": "Agent",
"text": "And just so you know, it's still month to month with a simple 30 day notice.",
"start_time": 427.74
},
{
"speaker_name": "Agent",
"text": "And you'd have the two week trial that fully refundable if the fit isn't right, so no risk to try it out.",
"start_time": 431.5
},
{
"speaker_name": "Agent",
"text": "In terms of next steps, we'd start matching right away, typically about two business days.",
"start_time": 436.86
},
{
"speaker_name": "Agent",
"text": "And then we'd send you the marketer's bio to review.",
"start_time": 441.98
},
{
"speaker_name": "Agent",
"text": "If you're happy with the Matching, we go straight to signing the agreement and kicking off your trial.",
"start_time": 444.62
},
{
"speaker_name": "Agent",
"text": "The whole process is usually wrapped up within about a week.",
"start_time": 448.86
},
{
"speaker_name": "Agent",
"text": "The Team will follow up by email with a recap and next steps.",
"start_time": 452.05
},
{
"speaker_name": "Agent",
"text": "We already have your contact details.",
"start_time": 454.81
},
{
"speaker_name": "Agent",
"text": "Is there anything else on your mind before we wrap up?",
"start_time": 456.57
},
{
"speaker_name": "Bret Parkinson",
"text": "No, sounds like it.",
"start_time": 460.05
},
{
"speaker_name": "Agent",
"text": "This was really great.",
"start_time": 468.45
},
{
"speaker_name": "Agent",
"text": "Thanks so much for taking the time today, Brett.",
"start_time": 469.65
},
{
"speaker_name": "Agent",
"text": "We'll get to work finding the right Matching for you and the Team will be in touch shortly.",
"start_time": 472.21
},
{
"speaker_name": "Agent",
"text": "Have a great rest of your day.",
"start_time": 476.29
},
{
"speaker_name": "Bret Parkinson",
"text": "Thanks, bud.",
"start_time": 479.78
},
{
"speaker_name": "Agent",
"text": "Take care.",
"start_time": 482.82
},
{
"speaker_name": "Agent",
"text": "Bye.",
"start_time": 483.3
}
],
"summary": {
"short_summary": "The discussion focused on improving vehicle listing ads performance for an independent used car dealership in Salt Lake City. The dealership, facing poor results from Google Merchant and vehicle listing ads, operates with a small marketing team and limited budget of $1,500 per month for ads. An in-house marketer, lacking experience, will collaborate with a hired paid search expert to optimize campaigns. Measurable success will be defined by increased foot traffic within 60 to 90 days. The part-time marketer engagement is expected to require 8 to 10 hours per month at around $100 per hour, with a flexible month-to-month arrangement. Marketer Hire’s selective vetting process ensures high-quality freelancers for this initiative.",
"keywords": [
"Google Merchant",
"vehicle listing ads",
"paid search marketer",
"dealership marketing",
"campaign optimization",
"freelance marketing expert"
]
}
}