{
  "schema_version": "RoleBriefV1",
  "role_key": "paid-search-marketer",
  "role_title": "Paid Search Marketer",
  "formData": {
    "companyName": "CU Auto Sales",
    "websiteUrl": "cuautosales.com",
    "marketerTypes": [
      "Paid Search Marketer"
    ],
    "industry": "Automotive",
    "companySize": "1-10",
    "freeformRequest": "Optimize Google Merchant service account and vehicle listing ads (VLAs) driven by inventory from DealerCenter software to increase foot traffic to the used-car dealership."
  },
  "job_brief_markdown": "# MarketerHire Brief - CU Auto Sales Paid Search Marketer\n\n## Snapshot\n\n- **Company:** CU Auto Sales is an independent, consumer-facing used-car dealership in Millcreek, UT, that helps buyers find quality pre-owned vehicles and secure flexible financing.\n- **Need:** The company recently launched Google Vehicle Listing Ads (VLAs) via Google Merchant Center but needs an expert to optimize performance, resolve errors, and scale conversions.\n- **Role:** A technical Paid Search Marketer with deep experience in Google Merchant Center, automotive inventory feeds, and localized Search/VLA campaigns.\n\n## What You'd Work On\n\n- Audit and optimize the Google Merchant Center setup and connection to Google Ads.\n- Diagnose and troubleshoot inventory feed sync issues stemming from the dealer management software (DealerCenter).\n- Actively manage and optimize Vehicle Listing Ads (VLAs) to drive physical foot traffic to the dealership location.\n- Provide strategic recommendations for expansion if initial performance goals are successfully met.\n\n## Must-Have Fit\n\n- Deep hands-on experience setting up and managing Google Merchant Center and Google Vehicle Listing Ads (VLAs).\n- Comfort troubleshooting automotive feed mechanics and resolving sync discrepancies with third-party inventory managers.\n- A localized search mindset with a focus on driving offline conversions (dealership visits/foot traffic).\n\n## Helpful Context\n\n- **Tools/channels:** Google Ads, Vehicle Listing Ads, Google Merchant Center, DealerCenter (DMS), and Google Analytics.\n- **Team/collaboration:** You will collaborate directly with the primary contact, Bret, and one in-house team member who manages general day-to-day operations.\n- **Success signals:** The primary indicator of campaign health will be increased local foot traffic to the physical dealership lot.",
  "internal_notes_markdown": "# Internal Notes & Matching Context\n\n## Budget & Commercial Terms\n- **Monthly Investment:** $1,000/month (hourly billing model mapping to the platform's minimum engagement threshold).\n- **Ad Spend:** Approximately $1,500/month specifically allocated to Vehicle Listing Ads (VLAs).\n- **Deal Dynamics:** The client rejected the initial standard estimate of $8,000 to $10,000/month as \"way over budget\" for their low-volume, part-time need. They estimated they need 8 to 10 hours of work per month at around $100/hour. They accepted the $1,000/month platform minimum to proceed.\n- **Auto-QTB Status:** `needs_review` due to the sub-$5k hourly budget flag (`sub_5k_hourly`). \n\n## Technical & Tool Notes\n- **Inventory Integration:** The inventory feed is extracted from DealerCenter (dealership management system) and pushed to Google Merchant Center to populate the VLAs. Experience with this specific flow or similar automotive DMS platforms is highly desirable.\n- **KPI Focus:** Offline conversions/dealership visits (foot traffic) and local leads. Candidates should understand how to track and optimize local actions via Google Ads."
}