{
  "schema_version": "SearchPlanV1",
  "roles": [
    "Paid Search Marketer",
    "Paid Search Specialist",
    "SEM Manager",
    "PPC Specialist",
    "Google Ads Specialist",
    "Digital Marketing Manager"
  ],
  "skills": [
    "Vehicle Listing Ads",
    "Product Feed Optimization",
    "Feed Troubleshooting",
    "Local SEO",
    "Local PPC",
    "Offline Conversion Tracking",
    "Automotive Marketing",
    "Store Visits Optimization"
  ],
  "tools": [
    "Google Merchant Center",
    "Google Ads",
    "DealerCenter",
    "Google Analytics",
    "Google Tag Manager",
    "Google Business Profile"
  ],
  "industries": [
    "Automotive",
    "Used Car Dealership",
    "Retail",
    "Local Businesses"
  ],
  "companies": [
    "AutoNation",
    "CarMax",
    "Lithia Motors",
    "Asbury Automotive Group",
    "Hendrick Automotive Group",
    "Sonic Automotive",
    "Carvana",
    "Dealer.com"
  ],
  "channels": [
    "Google Search",
    "Google Shopping",
    "Vehicle Listing Ads",
    "Paid Search",
    "PPC"
  ],
  "content_keywords": [
    "VLA",
    "inventory feed",
    "car dealership",
    "dealership traffic",
    "automotive lead generation",
    "store visits",
    "local campaigns",
    "DealerCenter",
    "Google Merchant Center",
    "Google Ads",
    "Google Analytics",
    "Google Tag Manager",
    "Google Business Profile",
    "Vehicle Listing Ads",
    "Product Feed Optimization",
    "Feed Troubleshooting",
    "Local SEO",
    "Local PPC",
    "Offline Conversion Tracking",
    "Automotive Marketing",
    "Store Visits Optimization",
    "Google Search",
    "Google Shopping",
    "Paid Search",
    "PPC",
    "Automotive",
    "Used Car Dealership",
    "Retail",
    "Local Businesses"
  ],
  "rationale": "Focuses heavily on candidates with specific experience in Google Merchant Center, Google Vehicle Listing Ads (VLAs), and automotive digital marketing. Highlights feed management tools like DealerCenter and the core objective of driving offline dealership foot traffic."
}