[
{
"role_key": "paid-social-media-marketer",
"role_title": "Paid Social Media Marketer",
"summary": "Senior paid social specialist to own ad strategy and execution across Meta, Google, and TikTok, managing 20+ campaigns/month at 15-20 hrs/week, with monthly reporting for two clients. Programmatic (Propellant) is a nice-to-have secondary skill, and the person should be aware of AI/generative search trends. This is the primary, active hire.",
"confidence": "high",
"source_quotes": [
"I need more hands on deck. We are bombarded with work right now",
"somebody who's really savvy with ads, someone who could create really smart content",
"I think a Paid social media marketer is the core fit here. Someone who's senior enough to own the ad strategy and execution across your platforms",
"it could be 15 to 20 hours a week, but we are running probably 50, 20 plus, maybe more ads a month",
"How soon are you looking to get someone started? Jennifer Chidester: Asap.",
"The propellant is kind of a secondary thing... that would certainly be a nice to have"
],
"priority_rank": 1,
"status": "active",
"active_now": true,
"proceed_to_matching": true,
"reason_not_active": null
}
]