{
  "schema_version": "RoleBriefV1",
  "role_key": "paid-social-media-marketer",
  "role_title": "Paid Social Media Marketer",
  "formData": {
    "companyName": "Modern PR",
    "websiteUrl": "https://modernprinc.com",
    "marketerTypes": [
      "Paid Social Media Marketer"
    ],
    "industry": "Public Relations and Communications",
    "companySize": "2",
    "freeformRequest": "Senior paid social specialist to own ad strategy and execution across Meta, Google, and TikTok, managing 20+ campaigns/month at 15-20 hrs/week, with monthly reporting for two clients. Programmatic (Propellant) is a nice-to-have secondary skill, and the person should be aware of AI/generative search trends. Need someone who can hit the ground running without training — peer-level executor with deep paid social expertise."
  },
  "job_brief_markdown": "# MarketerHire Brief — Modern PR: Paid Social Media Marketer\n\n## Snapshot\n\n- **Company:** Modern PR is a boutique digital marketing agency specializing in paid social, social media management, content, and influencer marketing — primarily serving consumer-facing brands.\n- **Role:** A senior paid social marketer who can hit the ground running — autonomous, strategically sharp, and deeply fluent in Meta, Google, and TikTok advertising.\n\n## What You'd Work On\n\n- Own end-to-end paid social campaign management across Meta Ads, Google Ads, and TikTok Ads — strategy, build, optimization, and reporting\n- Manage 20+ active campaigns per month across a portfolio of client accounts\n- Deliver monthly performance reports for two clients, including one large account that will demand significant attention\n- Contribute smart thinking on audience segmentation, creative direction, and campaign structure — not just execution\n- Stay plugged into how AI and generative search trends affect content performance and paid distribution\n\n## Must-Have Fit\n\n- Proven senior-level experience running paid social campaigns across Meta, Google Ads, and TikTok Ads — with a portfolio to show for it\n- Ability to work autonomously in a fast-paced agency environment with minimal onboarding; the founder has 20 years of experience and needs a peer-level executor, not a trainee\n- Strong grasp of audience segmentation, campaign architecture, and performance reporting across multi-client accounts\n- Genuine awareness of AI/generative search trends and how they intersect with content strategy and paid distribution\n\n## Helpful Context\n\n- **Tools/channels:** Meta Ads Manager, Google Ads, TikTok Ads, Sprout Social (measurement/reporting), PA11Y (content scheduling); ~$30K–$40K/month in client media spend under management\n- **Success signals:** Reliable delivery, strong campaign results, and meaningfully reducing Jennifer's execution load within the first 60–90 days\n- **Nice-to-haves:** Experience with Propellant or other programmatic ad platforms (secondary priority — Jennifer can manage this herself if needed)",
  "internal_notes_markdown": "## Internal Notes — Modern PR: Paid Social Media Marketer\n\n### Deal & CRM Reference\n- **Deal ID:** 62441712645\n- **Deal Name:** Modern PR - Paid Social Media Marketer\n- **Company ID:** 4781942747\n- **Primary Contact:** Jennifer Chidester, Founder/CEO\n- **Source:** Instagram (paid ad)\n\n### Budget\n- **Matching budget:** $5,000/month (retainer)\n- **Basis:** stated_by_lead (negotiated down from agent-recommended range)\n- **Agent-recommended range:** $8,000–$10,000/month all-in\n- **Hard cap:** None stated, but Jennifer expressed a preference to stay under $5K unless the candidate is exceptional\n- **Flexibility:** Jennifer said she is \"open to considering\" $5K \"depending on the candidate\" — implicit flexibility upward for a strong match; agent noted higher budget attracts more senior specialists\n- **Confidence:** Medium\n- **Flags:** `budget_negotiated_take_final`, `budget_at_provider_floor`\n- **Trial:** Two-week fully refundable trial\n\n### Scope & Workload (internal reference only — do not surface in public brief)\n- 15–20 hours/week\n- 20+ campaigns/month across Meta, Google, TikTok (and programmatic secondarily)\n- Monthly reporting for two clients (one large)\n- Net-new role; may absorb some hours currently going to part-time freelancers who lack the right specialty\n\n### Media Spend Context\n- ~$30,000–$40,000/month in client-side paid media spend\n- Included in public brief only as factual scope context (appropriate for a paid media role); not a freelancer fee or budget figure\n\n### Matching Priorities\n1. Senior independent executor — peer-level to a 20-year digital marketing veteran; no hand-holding\n2. Deep Meta + Google + TikTok paid social fluency with multi-client agency experience\n3. AI/generative search awareness (not a hard requirement, but Jennifer flagged it as important for content strategy alignment)\n4. Propellant/programmatic experience is a nice-to-have only; Jennifer can manage Propellant herself\n\n### Secondary Role (Not Active — Do Not Match)\n- Jennifer mentioned possible future interest in a separate, smaller engagement for an AI/generative search specialist\n- Not approved, no budget discussed, no timeline — flag for future GM follow-up only\n\n### Traditional PR Inquiry (Out of Scope)\n- Jennifer asked about traditional media relations/PR pitching for a separate client project\n- Agent correctly noted this is outside MarketerHire's current specialty scope\n- No action needed; GM may optionally address in follow-up email\n\n### Urgency\n- ASAP start; Jennifer is overwhelmed with workload now\n- Standard 2-business-day matching timeline applies\n\n### Potential Matching Tension\n- Budget at provider floor ($5K/month) for a scope that agent assessed at $8–10K/month\n- At $5K, candidate pool will be narrower and potentially less senior than ideal\n- GM should set expectations accordingly when presenting shortlist; Jennifer is aware of this tradeoff\n- If shortlist quality is limited, GM has implicit permission to surface a higher-budget option\n\n### Working Style / Management Notes\n- Jennifer is a hands-on, high-standards operator with 20 years of experience\n- She has repeatedly failed to find people who can work without extensive training\n- The freelancer must be able to operate as a true peer-level executor from day one\n- Jennifer will be direct manager and day-to-day collaborator\n"
}