---
# Identity
email: "anthonyten4@gmail.com"
name: Anthony Soric
website_url: "tonysoric.com/lander"
location: Rocky River, Ohio, US
preferred_hourly_pay_rate: $60/hr

# Status (live from Neon)
status: active
has_availability: true
onboarded_at: 2021-09-28

# Classifications (live from Neon)
roles:
  - Growth Marketer
industries:
  - Ecommerce
  - Marketing Agencies
  - Services
  - Software & Tech
audiences:
  - Businesses (B2B)
  - Consumers (B2C)
skills:
  - Account-Based Marketing (ABM)
  - Agency management
  - ASO (App store optimization)
  - CRO - Marketing channel
  - CRO - Website
tools:
  - A/B testing tools (Optimizely, VWO, etc)
  - Ecommerce tools (Shopify, Magento, etc)
  - Excel/Sheets
  - Google Analytics
  - LinkedIn
company_stage:
  - Expansion & Growth
  - Mature & Established
  - Pre-Launch & Early Stage
product_price:
  - $100 - $499
  - $1000+
  - $50 - $99
  - $500 - $999
  - <$50
subindustries_products:
  - Celebrity Brands
  - Consumer Packaged Goods
  - Cryptocurrency
  - Healthcare
  - Online Courses
  - Real Estate
  - Sports
  - Subscriptions
  - Travel
target_buyer:
  - Gen X (40 - 60)
  - Gen Z (<25)
  - High Income
  - Men
  - Millennials (25 - 39)
  - Parents / Children
  - Seniors (60+)
  - Women

# Metadata
source: neon (live)
generated_at: 2026-07-09T16:07:45.737367+00:00
neon_updated_at: 2025-05-10T00:40:16.138061+00:00
---

# Anthony Soric

As a growth and acquisition professional, I’ve had the privilege of helping many companies reach new heights by crafting tailored marketing strategies that drive measurable results. Whether working with industry giants like Express Scripts and Citizens Bank, or innovative disruptors like Bonobos, my focus is on one thing—growth.

I’ve spent over a decade working across multiple facets of digital marketing—PPC, SEO, conversion rate optimization (CRO), and analytics —developing strategies that turn opportunities into outcomes. 

My mission is simple: I work to ensure that every campaign I touch is built to scale and deliver.

What drives me?
I’ve seen too many services and products go unnoticed simply because they didn’t have the right digital strategy to connect with their audience. I’m driven by the opportunity to change that—to make sure that the value you bring doesn’t get lost in the noise, but instead delivers results.

Outside of the office?
You’ll find me watching sports—particularly soccer—or discovering new bands and attending concerts. As much as I love growth metrics, I also believe in staying curious and enjoying the world beyond marketing.

## Work History

### Growth Consultant (Google Business Profile & SEO) at Confidential - Medical Services (2024-07-01 – Present) · remote

A medical service provider in Las Vegas asked me to improve their local presence. I optimized their Google Business Profile, resolved tracking, and ensured consistent contact information across the web. They rose to the top 3—and often #1—for key industry search terms, leading to 6x more operations year-over-year. Now, we’re implementing PPC, SEO and a new website to support their expansion.

- Achieved top 3—and often #1—rankings for the most relevant industry search terms in their market, significantly enhancing local visibility.
- Drove a 6x increase in operations year-to-year, client to expand their efforts with PPC, SEO, content development, and a new site in 2025.
- Optimized the client’s Google Business Profile by addressing underperformance, tracking, and ensuring consistent NAP across the web.

### Growth Consultant at Confidential - Non-Profit (2024-01-01 – Present) · remote

I volunteer with a charitable scholarship program that supports youth from underprivileged backgrounds aspiring to attend college. My contribution focuses on maintaining their website, optimizing its content, and improving the user experience to better serve their mission and connect with those in need.

- Manage and maintain the organization's Squarespace website to ensure a seamless and effective online presence.
- Assist with content creation and ideation, including ideas for newsletters to engage their audience and communicate their mission.
- Optimize the website's user experience to better connect with underprivileged youth and supporters of the scholarship program.

### Growth Consultant (Advisor) at Book Adriatic (2024-01-01 – Present) · remote

Provide advisory for Book Adriatic, a hospitality website for luxury rentals in Croatia. Focus on optimizing the user experience, streamlining bookings, highlighting unique properties, leveraging SEO and ads, showcasing guest reviews, offering local insights, and creating loyalty incentives to attract high-intent travelers.

- Advised in launch of website and email marketing platform
- Provide guidance on Contin development and strategy
- Provide guidance on social and paid media

### Growth Consultant (SEO & PPC) at Confidential - Automotive (2024-01-01 – Present) · remote

A client in the automotive space came to me frustrated with the lack of results from their previous marketing firm. After reviewing their campaigns, I identified several critical issues that required immediate attention. In just three months, I tripled their conversions without increasing their advertising costs.

By fine-tuning location targeting, refining keywords, adjusting bids, optimizing ad copies, and overhauling landing pages, I delivered exceptional results. The client is now expanding their campaign and increasing their budget to sustain and amplify growth.

- Google Ads Management: 
73% Increase in Conversions
54% Reduction in Cost per Conversion
in the first 30 days.
- 160% Increase in Conversions
74% Reduction in Cost per Conversion
after 60 days.
- In just 3 months, tripled conversions without increasing advertising costs. The client is planning to increase budgets to scale campaign.
- Created new landing pages that resulted in a 3.3x improvement in the conversion rate.

### Growth Consultant (SEO & PPC) at Confidential - Fashion (2023-11-01 – 2024-04-30) · remote

The client brought me in to improve their Google organic and paid search traffic. Their site had limited content beyond the product catalog, so I optimized their existing content and developed new materials to enhance rankings and visibility. Additionally, I launched their first PPC program, including Google Shopping campaigns, to drive targeted traffic and amplify their online presence.

- Recorded over 1,000 new organic rankings, providing a consistent stream of engaged users driven to the website.
- Achieved over 600,000 impressions, showcasing strong visibility in search results and consistent exposure to the target audience.
- Optimized content, launched ROI-driven Google Ads, and introduced Google Shopping to boost rankings, traffic, and online visibility.

### Growth Marketer at Merrill Automotive (2022-12-01 – 2023-04-30) · remote

I worked with Merrill Automotive as an SEO consultant to significantly enhance their online presence and drive measurable growth. Through a comprehensive SEO strategy, I tripled the site’s organic traffic, leveraging a combination of advanced techniques:

Content Development: Crafted high-quality, engaging, and keyword-optimized content tailored to the automotive repair industry, targeting user intent and improving visibility in search results.

Technical SEO: Conducted thorough audits and implemented improvements, including site speed optimization, mobile responsiveness, and fixing crawl and indexing issues to ensure a seamless user and search engine experience.

Internal Linking: Built an effective internal linking structure to boost page authority and guide users through the site more effectively, increasing engagement and conversions.

This holistic approach resulted in a dramatic increase in organic search traffic, establishing Merrill Auto as a more competitive player in their market and driving long-term growth.

- Transformative growth: From just a few daily visitors to 6M+ impressions & 160K+ clicks, a huge leap in Merrill Auto's organic traffic.
- Technical SEO revamp transformed visibility with improved site performance, better rankings, and stronger engagement across the board.
- Internal linking overhaul boosted site structure, navigation, and strengthened page authority, driving better rankings and engagement.

### Growth Marketer at National Media Connection (2022-09-01 – 2023-01-31) · remote

I worked with National Media Connection as a PPC and SEO growth consultant to enhance their digital strategy and drive performance improvements for their wide range of clients. These clients span multiple industries, including home services, restoration, tax relief and many others —all of which rely on high-impact digital campaigns to attract targeted leads.

I was instrumental in optimizing the company's PPC efforts by designing and refining landing pages tailored to the unique needs of each client. These landing pages were crafted to boost conversions, enhance engagement, and ensure seamless user experiences, ultimately driving measurable results for National Media Connection’s diverse client base.

This collaboration underscored a comprehensive approach to paid search and SEO that enabled clients to maximize their digital marketing ROI.

### Growth Marketer at Fundamental Capital (2022-07-01 – 2022-10-31) · remote

Fundamental Capital (https://fundamentalcap.com/) has partnered with small business owners since 2007 in nearly every industry. Known for their ability to develop custom-tailored financing solutions, they truly want to help small businesses thrive. They work with their clients to secure the fast, flexible funding they need.