---
# Identity
email: "dillon@theconvertlab.com"
name: Dillon Zolnierczyk
website_url: "theconvertlab.com"
location: Comox, British Columbia, CA
preferred_hourly_pay_rate: $75/hr

# Status (live from Neon)
status: active
has_availability: true
onboarded_at: 2021-09-07

# Classifications (live from Neon)
roles:
  - Growth Marketer
  - Paid Social Media Marketer
industries:
  - Apps
  - Ecommerce
  - Local Businesses
  - Marketing Agencies
  - Marketplaces
  - Media
  - Services
  - Software & Tech
audiences:
  - Businesses (B2B)
  - Consumers (B2C)
skills:
  - A/B testing
  - Account audit
  - Account-Based Marketing (ABM)
  - Agency management
  - Analytics implementation
  - Campaign optimization & attribution
  - Campaign structure & budgeting
  - Copywriting
  - Creative strategy/direction
  - CRO - Marketing channel
  - CRO - Website
  - Cross-channel strategy
  - Customer segmentation
  - Data analytics
  - Data science
  - Google Analytics implementation
  - Google Tag Manager implementation
  - Graphic design
  - GTM - Execution
  - GTM - Strategy
  - Landing page optimization
  - Lead generation
  - Marketing stack / technologies
  - Mobile optimization
  - Native advertising & networks
  - New account set up
  - New brand launch
  - New marketing channel launch
  - New product launch
  - Omni-channel strategy
  - Pixel setup
  - Retargeting
  - Revenue responsibility
  - Scaling ad spend
tools:
  - A/B testing tools (Optimizely, VWO, etc)
  - Canva
  - CRMs (Salesforce, HubSpot, etc)
  - Ecommerce tools (Shopify, Magento, etc)
  - Email tools (Mailchimp, Klaviyo, etc)
  - Excel/Sheets
  - Facebook
  - Google Analytics
  - Google Tag Manager
  - Instagram
  - Landing page tools (Instapage, Unbounce, etc)
  - LinkedIn
  - Photoshop
  - Pinterest
  - Reddit
  - Session replay tools (Hotjar, FullStory, etc)
  - Snapchat
  - Survey tools (SurveyMonkey, Typeform, etc)
  - Tiktok
  - Twitter
company_stage:
  - Expansion & Growth
  - Mature & Established
  - Pre-Launch & Early Stage
product_price:
  - $100 - $499
  - $1000+
  - $50 - $99
  - $500 - $999
  - <$50
subindustries_products:
  - Alcohol
  - Apparel
  - Beauty
  - Beverage
  - Celebrity Brands
  - Charity
  - Conferences
  - Consumer Packaged Goods
  - Education
  - Entertainment
  - Events
  - Fashion
  - Finance
  - FinTech
  - Fitness
  - Food
  - Footwear
  - Gaming
  - Health
  - Healthcare
  - Jewelry
  - Movies
  - Music
  - Non-Profit
  - Online Courses
  - Real Estate
  - Skincare
  - Subscriptions
  - Supplements
target_buyer:
  - AMER region (North, Central and South America)
  - Gen X (40 - 60)
  - Gen Z (<25)
  - High Income
  - Men
  - Millennials (25 - 39)
  - Parents / Children
  - Seniors (60+)
  - Women

# Metadata
source: neon (live)
generated_at: 2026-07-09T16:03:18.626570+00:00
neon_updated_at: 2025-08-21T17:00:06.400550+00:00
---

# Dillon Zolnierczyk

Dillon Zolnierczyk is a marketing strategist and client advisor with a sharp focus on performance-driven growth. At Convert Lab, he partners with businesses across e-commerce, education, and lifestyle industries to develop and optimize advertising strategies tailored for real-world impact. From orchestrating high-converting ad campaigns to shaping reporting frameworks in tools like HubSpot, he blends strategic thinking with hands-on execution.

Dillon is known for helping brands grow not just through paid channels, but also by coaching teams on organic tactics that drive engagement and visibility. He’s also experienced in setting up performance-based incentive structures, such as social media bonus frameworks, that align team goals with broader brand objectives.

When he’s not deep in campaign performance or CRM dashboards, Dillon’s usually collaborating closely with internal teams to prioritize tasks, refine messaging, and keep execution on track.

## Work History

### Growth Marketer at The League LLC (2026-03-02 – Present)

### Paid Social Media Marketer at Pirate Labs (2026-02-23 – Present)

### Growth Marketer at REIGN is my coaching company (2026-02-03 – Present)

### Paid Social Media Marketer at Arbel Growth Partners (2026-01-05 – Present)

### Growth Marketer / Performance Marketer at Long Life Windows and Doors (2024-04-01 – Present) · remote

I manage the digital acquisition strategy and a $250,000 annual advertising budget to support an $8.4M revenue target.

I manage end-to-end campaigns across Google, Meta, and Reddit.

Maintained premium margins during a market downturn where competitors resorted to "desperation pricing."

Increased Annual Revenue by 20%
Increased Lead Volume by 47%

- Increased Annual Revenue by 20%
- Increased Lead Volume by 47%
- Built a tracking system using GTM and CAPI to link paid ad traffic to CRM lead status for end-to-end sales attribution.
- Developed a "Bleeding Neck" profile to guide ad copy, focusing on visceral homeowner pains and the company's 35-year family legacy.
- Documented brand "non-negotiables" in ad creative to protect margins against competitors using aggressive desperation pricing.
- Launch new paid ad landing pages and CRO optimization strategy to improve conversion rate a paid ad profitability.

### Growth Marketer at Prep For Success Tutors (2024-01-01 – Present) · remote

Scaled Prep for Success Tutors’ monthly spend from $6k to $150k while slashing cost-per-booking from $1k to $250. Managed 2024 funnel rebuild, 2025 migration to GoHighLevel, and AI chatbot deployment. Optimized Google, Meta, and Bing Ads with GTM/GA4/CAPI tracking. Enabled $4.43M+ annual revenue growth, 2 new sales reps, and automated lead nurturing to achieve $428 cost-per-customer.

- Increased Annual New Customers by 334% (698 -> 3028)
- Increased Annual Revenue by 617% (700k -> 5.15m)
- Scaled monthly ad spend 25x from $6,000 to $150,000 while maintaining a consistent $250 cost-per-booking for Prep for Success.
- Slashed booked appt costs by 75% ($1,000 to $250) through funnel re-engineering and GoHighLevel technical infrastructure modernization.
- Diversified ads across Google, Meta, Bing, and Reddit to reach a $150k/mo run rate with a stable $428 customer acquisition cost.
- Launched AI booking chatbots and GoHighLevel automation to streamline lead nurturing, supporting the hiring of two additional sales reps.
- Integrated GoHighLevel and Agency Analytics to blend CRM data with ad spend, enabling granular tracking of customer lifetime value.
- Achieved 28x more monthly bookings since I started working with Prep For Success. (20/month -> 550/month)

### Growth Marketer at Value Build Homes (2023-06-01 – Present) · remote

Led paid social & search (Meta + Google) for Value Build Homes—strategy, media buying, creative A/B testing, optimization, and reporting. Drove ~550 monthly paid leads, kept Facebook CPL ≈ $25, attributed 225 closed deals to paid channels, and built HubSpot+Salesforce attribution/reporting to tie ads to revenue.

- Led end-to-end paid social & search strategy: campaigns, media buying, creative testing, and daily optimization.
- Generated 550+ monthly paid leads (Facebook avg 250/month, Google avg 300/month) during the engagement.
- Generated over 225 new home builds directly from paid channels.
- Increased conversions into Values Appointments and New Home Design Meetings—directly improving close rates.
- Created "All Ad Lead Stages" report linking creative and campaign names to sales outcomes for rapid optimization.
- Ran structured A/B tests across carousel, collage, video, and messaging to reduce CPL and boost conversions.
- Aligned social strategy with SEO; tracked priority keywords to boost organic/paid synergy.
- Managed Meta Ads Manager, Google Ads, HubSpot & Follow Up Boss; coordinated creative assets and lead handoffs.
- Delivered repeatable lead volume and CPL discipline

### Paid Lead at Feaster Media (2021-03-01 – Present) · remote

Engaged by Feaster to accelerate event ticket sales, I implemented end‑to‑end paid media management: installed GA4 and Meta tracking, built full‑funnel campaigns across Facebook, Instagram, TikTok and YouTube, and optimised daily using real‑time sales data. Each event season, I manage a monthly spend of over $300,000/month.