{
  "schema_version": "SearchPlanV1",
  "roles": [
    "Paid Social Media Marketer",
    "Senior Paid Social Specialist",
    "Paid Social Campaign Manager",
    "Agency Paid Social Lead"
  ],
  "skills": [
    "Meta Ads Management",
    "Google Ads Management",
    "TikTok Ads Management",
    "Multi-Client Campaign Management",
    "Audience Segmentation",
    "Campaign Architecture",
    "Performance Reporting",
    "Paid Media Budget Management",
    "Video Content for Advertising",
    "AI and Generative Search Awareness"
  ],
  "tools": [
    "Meta Ads Manager",
    "Google Ads",
    "TikTok Ads",
    "Sprout Social",
    "PA11Y",
    "Propellant"
  ],
  "industries": [
    "Digital Marketing Agency",
    "Social Media Marketing",
    "Paid Advertising",
    "Consumer Brand Marketing",
    "Public Relations and Communications"
  ],
  "companies": [
    "Social Media Marketing Agencies",
    "Digital Advertising Agencies",
    "Boutique Marketing Firms",
    "In-House Brand Marketing Teams",
    "Performance Marketing Companies"
  ],
  "channels": [
    "Meta Ads (Facebook/Instagram)",
    "Google Ads",
    "TikTok Ads",
    "Programmatic Display",
    "Social Media Advertising"
  ],
  "content_keywords": [
    "paid social campaigns",
    "campaign optimization",
    "audience targeting",
    "ad creative direction",
    "performance metrics",
    "media spend management",
    "client reporting",
    "multi-account management",
    "AI trends in advertising",
    "social media strategy",
    "Meta Ads Manager",
    "Google Ads",
    "TikTok Ads",
    "Sprout Social",
    "PA11Y",
    "Propellant",
    "Meta Ads Management",
    "Google Ads Management",
    "TikTok Ads Management",
    "Multi-Client Campaign Management",
    "Audience Segmentation",
    "Campaign Architecture",
    "Performance Reporting",
    "Paid Media Budget Management",
    "Video Content for Advertising",
    "AI and Generative Search Awareness",
    "Meta Ads (Facebook/Instagram)",
    "Programmatic Display",
    "Social Media Advertising",
    "Digital Marketing Agency",
    "Social Media Marketing",
    "Paid Advertising",
    "Consumer Brand Marketing",
    "Public Relations and Communications"
  ],
  "rationale": "Modern PR requires a senior, autonomous paid social marketer who can own end-to-end campaign management across Meta, Google, and TikTok with minimal onboarding. The candidate must demonstrate hands-on mastery of all three platforms, ability to manage 20+ campaigns monthly across multiple client accounts (~$30K–$40K monthly spend), and strong competency in audience segmentation, campaign architecture, and performance reporting. Agency experience is essential; peer-level seniority to a 20-year digital marketing veteran is non-negotiable. AI/generative search awareness and proficiency in Sprout Social for measurement are must-haves. Programmatic (Propellant) and PA11Y familiarity are nice-to-haves. Search strategy targets practitioners with proven portfolios, agency backgrounds, and autonomous execution in fast-paced multi-client environments."
}