# Candidate Evaluation Role Packet

Evaluate candidates for this MarketerHire role using the same rubric on every candidate.
Apply every HARD requirement strictly. If a HARD requirement fails, passes_all_hard must be false and hard_fail_reasons must explain why.
Populate weighted_scores for every rubric dimension below. The pipeline will compute the final score from these dimensions, so do not inflate weak evidence.
Score each dimension 0-100: 90+ exceptional concrete proof, 80 strong proof, 70 plausible proof, 50 weak/generic proof, 0 absent or contradictory.
Apply the rubric to this role, not to a generic marketer archetype. Do not reward irrelevant channel, tool, or industry evidence just because it is detailed.
Timezone, budget, rate, and engagement shape are soft preferences unless the classified requirements explicitly make them hard.
Use evidence from the candidate profile. Do not invent experience.
Every match reason and high dimension score must cite a short evidence snippet from the profile.

## Weighted Scoring Rubric

- hard_requirements_fit (25 pts): Hard requirements fit. Strictly rewards concrete evidence that the candidate satisfies the role's HARD requirements. If a hard requirement is missing or contradicted, this score must be low and passes_all_hard must be false.
- functional_expertise (20 pts): Functional expertise. Rewards depth and specificity in the core function requested by the role, such as SEO, paid media, lifecycle, content, brand, creative, analytics, or growth.
- industry_audience_relevance (12 pts): Industry and audience relevance. Rewards comparable company stage, industry, audience, business model, regulatory context, marketplace, B2B/B2C motion, or customer segment evidence when relevant to the brief.
- hands_on_execution (15 pts): Hands-on execution. Rewards candidates who personally build, ship, optimize, write, manage, analyze, or execute the work. Penalize profiles that only show delegation or high-level advisory work when the role needs an operator.
- strategy_and_judgment (10 pts): Strategy and judgment. Rewards diagnosis, prioritization, planning, creative judgment, testing judgment, or ability to translate business goals into a practical marketing plan.
- tool_platform_fit (8 pts): Tool and platform fit. Rewards evidence with tools, platforms, channels, analytics systems, ad platforms, CMSs, ESPs, CRMs, or workflows that the role explicitly or strongly implies.
- measurement_optimization (6 pts): Measurement and optimization. Rewards reporting, experimentation, KPI ownership, funnel diagnosis, performance iteration, attribution, and ability to improve results from evidence.
- availability_budget_fit (4 pts): Availability, budget, and engagement fit. Rewards fit to budget, timeline, geography/timezone, availability, engagement type, and communication expectations. These are soft unless the requirements make them hard.

## Role

Role key: social-media-manager
Role title: Social Media Manager
Role summary: James Overby is actively seeking to outsource social media content creation and posting for The SHO Agency. Scope includes managing existing social channels, creating new Instagram channels, and handling high-volume motorsport partnership and race content. James is currently performing this function himself and explicitly stated it is time to delegate.
Role source quotes: I'm doing most of our social media content and most of our posts and I think it's time to outsource that | Whether that's this person posting on my channels or, you know, creating a new Instagram from scratch, I think that there's going to be plenty of content to be able to do this | I also have more content than I feel like anybody under the sun just because of the access to the races

## Role Brief

# MarketerHire Brief — The SHO Agency: Social Media Manager

## Snapshot

- **Company:** The SHO Agency is a boutique motorsport branding and sponsorship agency specializing in Formula 1 and NASCAR product integration partnerships — embedding brands like Eight Sleep (Aston Martin F1) and Arctic Wolf (Alpine F1) directly into the racing ecosystem. Early-stage, 5-person team.
- **Need:** The founder is currently owning all social media content and posting himself; it's time to hand this off so he can focus on business development and client relationships.
- **Role:** A hands-on Social Media Manager who can take full ownership of content scheduling, posting, and channel growth — with access to an exceptional library of race-day and paddock footage.

## What You'd Work On

- Manage and maintain existing social media channels, including regular content scheduling and posting
- Build out a new Instagram presence from the ground up
- Curate, package, and publish high-volume motorsport content (race footage, paddock access, partnership activations)
- Develop a consistent content voice that reflects the agency's premium, insider positioning in F1 and NASCAR

## Must-Have Fit

- Proven track record owning social media end-to-end — strategy through execution, not just scheduling
- Strong visual content sensibility; ability to make raw race and event footage shine on social
- Experience growing brand accounts on Instagram and LinkedIn from a small base
- Comfortable working closely with a founder and operating with autonomy in a lean startup environment

## Helpful Context

- **Channels:** Instagram (including potential new account launch), existing agency social channels; LinkedIn likely relevant given B2B partnership focus
- **Content library:** Exceptionally rich — James has extensive race access and footage across F1 and NASCAR events; content sourcing is not a constraint
- **Team/collaboration:** You'll work directly with James Overby (Founder), who is the primary decision-maker and current content creator; expect close collaboration and direct feedback
- **Nice-to-haves:** Background or genuine enthusiasm for motorsport, F1, or NASCAR; experience with sports, luxury, or B2B brand social; prior agency-side experience

## Classified Requirements

[
  {
    "id": "req-001",
    "category": "Skill",
    "tier": "HARD",
    "label": "End-to-end social media ownership",
    "value": "Must have proven track record owning social media strategy through execution — not just scheduling. Candidate must be able to operate independently as the sole social media resource.",
    "source": "James Overby: 'I'm doing most of our social media content and most of our posts and I think it's time to outsource that.' | Role Brief Must-Have: 'Proven track record owning social media end-to-end — strategy through execution, not just scheduling.'"
  },
  {
    "id": "req-002",
    "category": "Skill",
    "tier": "HARD",
    "label": "Content scheduling and posting execution",
    "value": "Must be hands-on with content scheduling and posting across existing social media channels; this is the core day-to-day deliverable of the role.",
    "source": "James Overby: 'whether that's this person posting on my channels or creating a new Instagram from scratch.' | Role Brief: 'Manage and maintain existing social media channels, including regular content scheduling and posting.'"
  },
  {
    "id": "req-003",
    "category": "Channel",
    "tier": "HARD",
    "label": "Instagram management and growth",
    "value": "Must have demonstrated experience managing and growing Instagram accounts, including building a new account from scratch.",
    "source": "James Overby: 'whether that's this person posting on my channels or creating a new Instagram from scratch.' | Role Brief: 'Build out a new Instagram presence from the ground up.'"
  },
  {
    "id": "req-004",
    "category": "Skill",
    "tier": "HARD",
    "label": "Visual content sensibility for video/event footage",
    "value": "Must be able to curate, package, and publish high-volume raw race and event footage in a visually compelling way across social platforms.",
    "source": "James Overby: 'I also have more content than I feel like anybody under the sun just because of the access to the races.' | Role Brief Must-Have: 'Strong visual content sensibility; ability to make raw race and event footage shine on social.'"
  },
  {
    "id": "req-005",
    "category": "Other",
    "tier": "HARD",
    "label": "Autonomy in a lean startup environment",
    "value": "Must be comfortable operating with high autonomy, working directly with the founder as the primary stakeholder, with no supporting social media team.",
    "source": "James Overby: 'it's been myself and three salespeople and an accountant this entire time.' | Role Brief: 'Comfortable working closely with a founder and operating with autonomy in a lean startup environment.'"
  },
  {
    "id": "req-006",
    "category": "Channel",
    "tier": "IMPORTANT",
    "label": "LinkedIn management",
    "value": "Experience managing LinkedIn for a B2B brand is strongly relevant given the agency's focus on selling brand partnerships to corporate partners; LinkedIn was not explicitly named by James but is well-supported by the agency's B2B positioning.",
    "source": "Internal Notes: 'LinkedIn is inferred from the agency's B2B positioning but was not named in the call.' | Role Brief: 'LinkedIn likely relevant given B2B partnership focus.'"
  },
  {
    "id": "req-007",
    "category": "Skill",
    "tier": "IMPORTANT",
    "label": "Brand account growth from small base",
    "value": "Should have experience growing brand social accounts from a small or nascent following, particularly on Instagram and LinkedIn.",
    "source": "Role Brief Must-Have: 'Experience growing brand accounts on Instagram and LinkedIn from a small base.' | James Overby: 'creating a new Instagram from scratch.'"
  },
  {
    "id": "req-008",
    "category": "Skill",
    "tier": "IMPORTANT",
    "label": "High-volume content curation and publishing",
    "value": "Should be able to manage and publish a high volume of content given James's extensive race access and footage library across F1 and NASCAR.",
    "source": "James Overby: 'I also have more content than I feel like anybody under the sun just because of the access to the races... there's going to be plenty of content to be able to do this.' | Role Brief: 'Curate, package, and publish high-volume motorsport content (race footage, paddock access, partnership activations).'"
  },
  {
    "id": "req-009",
    "category": "Skill",
    "tier": "IMPORTANT",
    "label": "Premium/insider brand voice development",
    "value": "Should be able to craft and maintain a consistent content voice that reflects a premium, insider positioning — appropriate for an agency embedded in elite motorsport environments like the F1 Paddock Club.",
    "source": "Role Brief: 'Develop a consistent content voice that reflects the agency's premium, insider positioning in F1 and NASCAR.' | Company Profile: partnerships include LMS in the Paddock Club, Eight Sleep with Aston Martin F1."
  },
  {
    "id": "req-010",
    "category": "Industry",
    "tier": "PREFERRED",
    "label": "Motorsport, F1, or NASCAR background or enthusiasm",
    "value": "Genuine enthusiasm for or prior experience in motorsport (F1, NASCAR) is a meaningful differentiator given the niche, specialist content world the role operates in.",
    "source": "Role Brief Nice-to-haves: 'Background or genuine enthusiasm for motorsport, F1, or NASCAR.' | Internal Notes: 'Motorsport enthusiasm is a meaningful nice-to-have — the content world is niche and enthusiasm will drive quality.'"
  },
  {
    "id": "req-011",
    "category": "Industry",
    "tier": "PREFERRED",
    "label": "Sports, luxury, or B2B brand social experience",
    "value": "Prior social media work within sports, luxury, or B2B brand contexts is helpful context for understanding the tone and audience of The SHO Agency's content.",
    "source": "Role Brief Nice-to-haves: 'experience with sports, luxury, or B2B brand social.' | Company Profile: partnerships with Aston Martin F1, Paddock Club, Alpine F1."
  },
  {
    "id": "req-012",
    "category": "Other",
    "tier": "PREFERRED",
    "label": "Agency-side experience",
    "value": "Prior experience working agency-side is a nice-to-have, as the candidate will be supporting an agency that manages multiple brand partnerships simultaneously.",
    "source": "Role Brief Nice-to-haves: 'prior agency-side experience.' | Company Profile: 'boutique consulting firm... I just try to integrate all of our partnerships at scale.'"
  }
]