---
# Identity
email: "kelseysmccaffrey@gmail.com"
name: Kelsey McCaffrey
website_url: "west18creativeco.com"
location: Brookyln, New York, US
preferred_hourly_pay_rate: $85/hr

# Status (live from Neon)
status: active
has_availability: true
onboarded_at: 2021-08-16

# Classifications (live from Neon)
roles:
  - Social Media Manager
industries:
  - Apps
  - Local Businesses
  - Marketing Agencies
  - Media
  - Services
  - Software & Tech
audiences:
  - Businesses (B2B)
  - Consumers (B2C)
skills:
  - Agency management
  - Analytics and reporting
  - Community management
  - Content asset creation management
  - Content asset management
  - Content creation - High volume
  - Content creation - Low volume
  - Creative strategy
  - Engagement growth
  - Follower growth
  - Influencer Marketing - Macro Influencers
  - Influencer Marketing - Micro Influencers
  - Integrated marketing experience across social channels
  - Organic social strategy across various social channels
  - Social listening
  - Starting new online community
  - UGC management
tools:
  - Agorapulse
  - Canva
  - Facebook
  - Hootsuite
  - HubSpot
  - Instagram
  - Later
  - Photoshop
  - Pinterest
  - Sprout Social
  - Tiktok
  - Twitter
company_stage:
  - Expansion & Growth
  - Mature & Established
  - Pre-Launch & Early Stage
product_price:
  - $100 - $499
  - $1000+
  - $50 - $99
  - $500 - $999
subindustries_products:
  - Celebrity Brands
  - Education
  - Healthcare
  - Real Estate
target_buyer:
  - AMER region (North, Central and South America)
  - APAC region (Asia Pacific)
  - Gen X (40 - 60)
  - Gen Z (<25)
  - High Income
  - Men
  - Millennials (25 - 39)
  - Parents / Children
  - Seniors (60+)
  - Women

# Metadata
source: neon (live)
generated_at: 2026-07-09T16:39:02.556661+00:00
neon_updated_at: 2025-03-27T16:43:18.541579+00:00
---

# Kelsey McCaffrey

Creative, scrappy, and results-driven marketing leader with 9+ years of experience shaping and executing innovative marketing strategies across digital content, social media, and traditional media channels. Proven ability to lead cross-functional teams, grow brand visibility, and execute strategies that drive measurable results. Experience in startup environments in healthcare, real estate, consumer goods, SaaS, and tech.

## Work History

### Brand and Social Media Strategist at Ollie AI (2025-01-01 – Present) · remote

Own the influencer and social media strategy and execution at Ollie AI, a recently launched AI family assistant app; Developed and in the process of executing short-term and long-term content and messaging strategies to position Ollie.ai as the go-to AI assistant for family meal planning and grocery management.

- Manage influencer partnerships, overseeing recruitment, creating briefs, and activating 90+ creators with an average engagement rate of 8%.
- Grew social media followers by 300% in 2 months

### Brand Strategist and Social Media Marketer at Boxie Cat (2024-11-01 – Present) · remote

Interim brand and social media marketing leader at Boxie Cat; role includes management of two influencer agencies, one creator agency, and an internal creative team to produce content for paid and organic social media strategy; owning the ideation of an integrated marketing campaign for a product launch in Q2 2025

- grew the brand’s Instagram following from 2,603 to 21,000 followers (707%) in less than 2 months
- Increased content engagement rate by 157% by creating briefs that include optimizations from previous asset performance

### Brand Marketing Lead at MongoDB (2023-09-01 – Present) · remote

Orchestrate strategy and implementation plan integrated brand campaign across paid media, social media, blog, web, events, and CRM to build brand awareness and consideration for MongoDB. Create customer-ready content to communicate complex technical concepts in accessible ways, aligning with brand, social, and product narratives.
Manage an external agency and cross-functional partnerships across creative, legal, and communications teams to produce branded content, including event-opening videos, digital ads, case studies, and sales enablement assets.
Partner closely with the social media team to produce a strategy for social campaigns that drive awareness, follower count, and engagement while supporting key product launches and seasonal promotions and generating a quarterly analysis for social media performance and content optimization.

- Created content to communicate complex technical concepts in accessible ways, aligning with brand, social, and product narratives
- Managed an external agency and cross-functional partnerships across creative, legal, and communications teams to produce branded content
- Orchestrated strategy and implementation plan for the global brand campaign across paid media, social media, blog, web, events, and CRM

### Brand Marketing Director (Partnerships and Social Media) at Thirty Madison (2022-02-01 – 2023-09-30) · remote

Oversaw Cove & Nurx’s brand, content, and product marketing strategy – including overseeing influencers, building partnerships, launching new products and features through integrated campaigns, and owning the social media and community management strategy.

- Launched the company’s first brand partnership with Hey Jane leading to a 25% increase in MoM website traffic
- Hired, coached, and managed a high-performing team of brand managers and associate directors

### Brand Marketing and Social Media Lead at Orchard (2021-03-01 – 2022-01-31) · remote

Led the development of Orchard's first social media and content strategy. Also drove a 70% increase in word-of-mouth leads and improved positive social sentiment by 25% through innovative initiatives like a closing gift program and real estate agent training.

- Pioneered Orchard’s first social media and content strategy; grew followers by over 400% in 4 months

### Brand Manager at Match Group (2019-03-01 – 2021-03-31) · remote

Owned and led social media, podcast, product launch, and influencer strategy for new dating apps from Match Group

- Established GTM strategies resulting in 11MM social engagements, a reduction of overall CPM from $21 to $2.94, and decreased CPR by 60%