{
"id": "01KX3J5GNBMKAMP8S2RQER5DX4",
"title": "Matching Agent <> Eric Kelly",
"date": 1783605000000,
"duration": 13.119999885559082,
"host_email": "raaja@marketerhire.com",
"organizer_email": "raaja@marketerhire.com",
"participants": [
"voiceagent-user@fireflies.ai",
"fred@fireflies.ai"
],
"meeting_attendees": [
{
"displayName": "Eric Kelly",
"email": "voiceagent-user@fireflies.ai",
"name": null
},
{
"displayName": null,
"email": "fred@fireflies.ai",
"name": null
}
],
"speakers": [
{
"id": 0,
"name": "Agent"
},
{
"id": 1,
"name": "Eric Kelly"
}
],
"sentences": [
{
"speaker_name": "Agent",
"text": "Hey, Eric Kelly.",
"start_time": 0.64
},
{
"speaker_name": "Agent",
"text": "Thanks for hopping on.",
"start_time": 1.52
},
{
"speaker_name": "Agent",
"text": "I'm the AI assistant from Marketer Hire and I'll be running our intro chat today.",
"start_time": 2.36
},
{
"speaker_name": "Agent",
"text": "I've been trained on over 30,000 of our marketer matches, so I can help zero in on the right fit for you.",
"start_time": 6.32
},
{
"speaker_name": "Agent",
"text": "Fast to start.",
"start_time": 11.2
},
{
"speaker_name": "Agent",
"text": "Would it help if I gave a quick overview of how we work or would you rather jump straight into what you're looking for?",
"start_time": 12.24
},
{
"speaker_name": "Eric Kelly",
"text": "Yeah, an overview is fine.",
"start_time": 17.68
},
{
"speaker_name": "Agent",
"text": "Great.",
"start_time": 21.6
},
{
"speaker_name": "Agent",
"text": "So Marketer Hire is essentially the go to platform for premium freelance marketing talent.",
"start_time": 22.72
},
{
"speaker_name": "Agent",
"text": "We work with everyone from early stage startups to Fortune 10 companies and we've made over 70 matches so far.",
"start_time": 27.64
},
{
"speaker_name": "Agent",
"text": "A couple of things that set us apart.",
"start_time": 34.12
},
{
"speaker_name": "Agent",
"text": "First, the quality bar is really high.",
"start_time": 35.64
},
{
"speaker_name": "Agent",
"text": "We accept less than 1% of marketers who apply and every single one is vetted by our team and by another senior marketer who's already done successful engagements on the platform.",
"start_time": 37.36
},
{
"speaker_name": "Agent",
"text": "So you're getting true specialists, not generalists.",
"start_time": 46.6
},
{
"speaker_name": "Agent",
"text": "And second, it's designed to be low risk and fast.",
"start_time": 49.8
},
{
"speaker_name": "Agent",
"text": "We can match you in as little as two business days.",
"start_time": 52.16
},
{
"speaker_name": "Agent",
"text": "It's month to month with a simple 30 day notice.",
"start_time": 54.79
},
{
"speaker_name": "Agent",
"text": "And there's a two week trial that's fully refundable if the fit isn't right.",
"start_time": 57.35
},
{
"speaker_name": "Agent",
"text": "Does that give you a good enough sense of how we work or any questions before we dig into your situation?",
"start_time": 60.79
},
{
"speaker_name": "Eric Kelly",
"text": "Yeah, generally speaking, yeah.",
"start_time": 66.23
},
{
"speaker_name": "Agent",
"text": "Perfect.",
"start_time": 73.99
},
{
"speaker_name": "Agent",
"text": "All right, let's get into it then.",
"start_time": 74.63
},
{
"speaker_name": "Agent",
"text": "Can you give me a quick overview of the company, what you do, and what stage you're at?",
"start_time": 76.23
},
{
"speaker_name": "Eric Kelly",
"text": "So we are a startup heading into a growth season, approximately 12 team members.",
"start_time": 81.2
},
{
"speaker_name": "Eric Kelly",
"text": "We have a gap in our marketing area.",
"start_time": 90.16
},
{
"speaker_name": "Eric Kelly",
"text": "What else do you want to know?",
"start_time": 94
},
{
"speaker_name": "Agent",
"text": "Got it.",
"start_time": 97.28
},
{
"speaker_name": "Agent",
"text": "A 12 person startup heading into a growth phase with a gap on the marketing side.",
"start_time": 97.92
},
{
"speaker_name": "Agent",
"text": "That's exactly the kind of situation we help with a lot.",
"start_time": 102.4
},
{
"speaker_name": "Agent",
"text": "What are the current marketing challenges you're facing and what are you trying to accomplish?",
"start_time": 105.28
},
{
"speaker_name": "Agent",
"text": "Hey, I can't seem to hear you.",
"start_time": 131.45
},
{
"speaker_name": "Agent",
"text": "Could you check if your microphone is connected and unmuted?",
"start_time": 132.85
},
{
"speaker_name": "Eric Kelly",
"text": "Yeah.",
"start_time": 136.14
},
{
"speaker_name": "Eric Kelly",
"text": "Can you hear me now?",
"start_time": 136.34
},
{
"speaker_name": "Agent",
"text": "Yes, I can hear.",
"start_time": 139.42
},
{
"speaker_name": "Eric Kelly",
"text": "So we, we just are lacking in.",
"start_time": 141.98
},
{
"speaker_name": "Eric Kelly",
"text": "In knowledgeable skills.",
"start_time": 144.22
},
{
"speaker_name": "Eric Kelly",
"text": "We do have a very good copywriter, but that's a very specific skill.",
"start_time": 145.86
},
{
"speaker_name": "Eric Kelly",
"text": "I need more bench players.",
"start_time": 151.339
},
{
"speaker_name": "Eric Kelly",
"text": "I have one person that's completely out of their depth, but you know, it's kind of a legacy carryover position, so.",
"start_time": 153.22
},
{
"speaker_name": "Agent",
"text": "Got it.",
"start_time": 166.07
},
{
"speaker_name": "Agent",
"text": "That makes sense.",
"start_time": 166.39
},
{
"speaker_name": "Agent",
"text": "So you've got a solid copywriter, but beyond that, the marketing bench is pretty thin and the one person you have in a marketing role isn't quite the right fit for where you're headed.",
"start_time": 167.19
},
{
"speaker_name": "Agent",
"text": "That's a really common situation for a team at your stage going into a growth season.",
"start_time": 176.31
},
{
"speaker_name": "Agent",
"text": "What does that growth look like for you?",
"start_time": 180.55
},
{
"speaker_name": "Agent",
"text": "Which channels are you most focused on?",
"start_time": 182.63
},
{
"speaker_name": "Agent",
"text": "Things like paid social, paid search, SEO, email, or more on the brand and strategy side.",
"start_time": 184.71
},
{
"speaker_name": "Eric Kelly",
"text": "I mean, all of that.",
"start_time": 190.91
},
{
"speaker_name": "Eric Kelly",
"text": "That's kind of why we're looking for a growth marketer.",
"start_time": 192.27
},
{
"speaker_name": "Eric Kelly",
"text": "But paid social is a key acquisition channel for us.",
"start_time": 194.55
},
{
"speaker_name": "Agent",
"text": "Okay, that makes sense.",
"start_time": 200.59
},
{
"speaker_name": "Agent",
"text": "A growth marketer with a strong paid social focus.",
"start_time": 201.95
},
{
"speaker_name": "Agent",
"text": "Good starting point.",
"start_time": 204.83
},
{
"speaker_name": "Agent",
"text": "What would success look like in the first 60 to 90 days?",
"start_time": 205.83
},
{
"speaker_name": "Agent",
"text": "Like, what are the key metrics you'd be measuring?",
"start_time": 209.07
},
{
"speaker_name": "Agent",
"text": "Are you thinking cost per acquisition?",
"start_time": 211.63
},
{
"speaker_name": "Agent",
"text": "Roas, pipeline revenue, something else?",
"start_time": 214.19
},
{
"speaker_name": "Eric Kelly",
"text": "Yeah, definitely our customer acquisition cost, our return on ad spend, probably our cpl cpm, but definitely roas and customer acquisition cost.",
"start_time": 216.67
},
{
"speaker_name": "Agent",
"text": "Perfect.",
"start_time": 231.39
},
{
"speaker_name": "Agent",
"text": "Those are clear and measurable good signals for a strong paid social specialist or growth marketer.",
"start_time": 231.91
},
{
"speaker_name": "Agent",
"text": "How soon are you looking to get someone started?",
"start_time": 236.91
},
{
"speaker_name": "Eric Kelly",
"text": "Within a month.",
"start_time": 239.31
},
{
"speaker_name": "Agent",
"text": "Okay, that's very doable.",
"start_time": 243.29
},
{
"speaker_name": "Agent",
"text": "We can typically match within about two business days.",
"start_time": 244.81
},
{
"speaker_name": "Agent",
"text": "So a month gives us plenty of Runway.",
"start_time": 247.53
},
{
"speaker_name": "Agent",
"text": "Will you be working with this marketer directly or will it be someone else on your team?",
"start_time": 249.45
},
{
"speaker_name": "Eric Kelly",
"text": "I will be working with them.",
"start_time": 254.41
},
{
"speaker_name": "Eric Kelly",
"text": "I'm the chief of operations.",
"start_time": 257.21
},
{
"speaker_name": "Eric Kelly",
"text": "But they will also liaison with the rest of the team, like our senior copywriter and our founder.",
"start_time": 259.21
},
{
"speaker_name": "Agent",
"text": "Got it.",
"start_time": 270.78
},
{
"speaker_name": "Agent",
"text": "So they'd be reporting into you, but collaborating closely with the copywriter and founder as well.",
"start_time": 271.22
},
{
"speaker_name": "Agent",
"text": "That's helpful.",
"start_time": 275.9
},
{
"speaker_name": "Agent",
"text": "Context.",
"start_time": 276.62
},
{
"speaker_name": "Agent",
"text": "On the paid side, roughly what are you spending on ad budget each month?",
"start_time": 277.18
},
{
"speaker_name": "Agent",
"text": "Right now, just the media spend separate from what you'd pay the marketer.",
"start_time": 280.38
},
{
"speaker_name": "Eric Kelly",
"text": "So we have gotten as high as $100,000 a month.",
"start_time": 284.62
},
{
"speaker_name": "Eric Kelly",
"text": "Right now we have it low just to, you know, know monitor capacity, but we're about ready to crank it back up again.",
"start_time": 289.82
},
{
"speaker_name": "Agent",
"text": "Okay, that's a meaningful ad budget and it tells me you need someone who's genuinely experienced managing scale, not just someone who's dabbled in paid social.",
"start_time": 302.21
},
{
"speaker_name": "Agent",
"text": "That's important for the match.",
"start_time": 310.61
},
{
"speaker_name": "Agent",
"text": "What does your current tool stack look like?",
"start_time": 311.89
},
{
"speaker_name": "Agent",
"text": "Things like your ad platforms, analytics, CRM, whatever you're running on.",
"start_time": 314.05
},
{
"speaker_name": "Eric Kelly",
"text": "So our CRM is go high level.",
"start_time": 319.57
},
{
"speaker_name": "Eric Kelly",
"text": "Our email is delivered via mailgun.",
"start_time": 323.75
},
{
"speaker_name": "Eric Kelly",
"text": "We do meta ads through the Meta Ads Manager.",
"start_time": 328.07
},
{
"speaker_name": "Eric Kelly",
"text": "Google Analytics is set up recently.",
"start_time": 334.07
},
{
"speaker_name": "Eric Kelly",
"text": "Before we were doing a lot of manual attribution.",
"start_time": 337.99
},
{
"speaker_name": "Eric Kelly",
"text": "So we just have our Google Analytics suite finalized and it's in testing to make sure it's being set up properly.",
"start_time": 340.95
},
{
"speaker_name": "Eric Kelly",
"text": "So, you know, some expertise around that would be really helpful.",
"start_time": 348.31
},
{
"speaker_name": "Eric Kelly",
"text": "What else am I missing?",
"start_time": 353.9
},
{
"speaker_name": "Agent",
"text": "That's a solid stack.",
"start_time": 357.66
},
{
"speaker_name": "Agent",
"text": "Go High level mailgun, Meta Ads Manager and Google Analytics.",
"start_time": 358.9
},
{
"speaker_name": "Agent",
"text": "And yeah, having someone who can help validate and work within that attribution setup is really valuable, especially as you're scaling spend back up.",
"start_time": 362.7
},
{
"speaker_name": "Agent",
"text": "How big is the team the marketer would be plugging into and who would they be coordinating with day to day?",
"start_time": 370.7
},
{
"speaker_name": "Eric Kelly",
"text": "Probably myself.",
"start_time": 378.01
},
{
"speaker_name": "Agent",
"text": "Got it.",
"start_time": 381.85
},
{
"speaker_name": "Agent",
"text": "So pretty lean on the marketing coordination side mostly you with touch points to the copywriter and founder.",
"start_time": 382.41
},
{
"speaker_name": "Agent",
"text": "That's helpful to know.",
"start_time": 388.05
},
{
"speaker_name": "Agent",
"text": "Is this a net new function for you or are you trying to fix or scale something that's already running?",
"start_time": 389.13
},
{
"speaker_name": "Eric Kelly",
"text": "I am trying to scale something that has been deficient and really been on the shoulders of myself and the founder as the CEO.",
"start_time": 394.97
},
{
"speaker_name": "Eric Kelly",
"text": "And we need a key, we need a key player, a full stack marketer really to help us grow and then we can backfill or contract, you know, specialty positions as we go.",
"start_time": 405.32
},
{
"speaker_name": "Eric Kelly",
"text": "But I need a general, a well educated generalist.",
"start_time": 417
},
{
"speaker_name": "Agent",
"text": "That makes a lot of sense.",
"start_time": 422.92
},
{
"speaker_name": "Agent",
"text": "You need someone who can own the marketing function, bring real strategic chops and execute across channels, not just a narrow specialist, essentially lifting that weight off you and the founder so you can focus on running the business.",
"start_time": 424.6
},
{
"speaker_name": "Agent",
"text": "How heavy is the scope you're envisioning?",
"start_time": 437.27
},
{
"speaker_name": "Agent",
"text": "Like what would a typical month of output look like for this person?",
"start_time": 439.51
},
{
"speaker_name": "Eric Kelly",
"text": "Well, I don't exactly know.",
"start_time": 444.47
},
{
"speaker_name": "Eric Kelly",
"text": "I do know that we would have consistent lead flow, we would be optimizing our cac, we'd be, you know, doing regular reporting, optimizing strategy meetings.",
"start_time": 446.31
},
{
"speaker_name": "Eric Kelly",
"text": "Like this is like really some areas where having gone through the startup life before would be really essential.",
"start_time": 459.7
},
{
"speaker_name": "Eric Kelly",
"text": "Somebody that's got all their experience in a very large marketing office, you know, is going to miss some of the nuance and the scrappiness that a startup has and needs.",
"start_time": 469.02
},
{
"speaker_name": "Agent",
"text": "That's a really important point.",
"start_time": 485.75
},
{
"speaker_name": "Agent",
"text": "Startup experience, scrappiness and the ability to own the whole function rather than just execute a narrow piece.",
"start_time": 487.35
},
{
"speaker_name": "Agent",
"text": "Someone who's been in that environment before will hit the ground running in a way that a big company marketer just won't.",
"start_time": 494.71
},
{
"speaker_name": "Agent",
"text": "And based on everything you've described, you know, owning strategy, managing a significant ad budget, optimizing CAC and roas reporting, coordinating across the team, this is a pretty full plate.",
"start_time": 500.31
},
{
"speaker_name": "Agent",
"text": "That's closer to a growth marketer role than a pure paid social special specialist, which actually lines up with what you said earlier.",
"start_time": 510.85
},
{
"speaker_name": "Agent",
"text": "A growth marketer gives you both the strategic thinking and the hands on execution, which sounds like exactly what you need.",
"start_time": 516.93
},
{
"speaker_name": "Agent",
"text": "Does that feel right?",
"start_time": 522.93
},
{
"speaker_name": "Eric Kelly",
"text": "Yeah.",
"start_time": 524.37
},
{
"speaker_name": "Agent",
"text": "Great.",
"start_time": 526.85
},
{
"speaker_name": "Agent",
"text": "And just a quick check, are you evaluating any other options for this right now or is Marketer hire the main avenue you're exploring?",
"start_time": 528.53
},
{
"speaker_name": "Eric Kelly",
"text": "No, we are posting roles online as well for this, so we're exploring all our options.",
"start_time": 535.65
},
{
"speaker_name": "Agent",
"text": "That makes sense.",
"start_time": 545.47
},
{
"speaker_name": "Agent",
"text": "It's smart to run a few tracks in parallel.",
"start_time": 546.31
},
{
"speaker_name": "Agent",
"text": "One thing worth knowing is that with a traditional hire, you're typically looking at weeks of recruiting plus salary, benefits and payroll overhead.",
"start_time": 548.59
},
{
"speaker_name": "Agent",
"text": "And you don't really know if someone's the right fit until they've been in the seat for a while.",
"start_time": 556.51
},
{
"speaker_name": "Agent",
"text": "With us, you can have someone productive in about a week, month to month with a fully refundable two week trial.",
"start_time": 560.19
},
{
"speaker_name": "Agent",
"text": "So there's really no risk to running us alongside your search now based on what you've described, owning strategy and execution, managing 100,000amonth in ad spend, optimizing CAC and ROAS reporting, and bringing that startup scrappiness, this is a solid full scope growth marketer engagement that typically runs around 12 to 15,000amonth all in.",
"start_time": 566.36
},
{
"speaker_name": "Agent",
"text": "That's the marketers rate plus us.",
"start_time": 587.32
},
{
"speaker_name": "Agent",
"text": "No separate recruiting fee, no platform fee, nothing else on top.",
"start_time": 589.32
},
{
"speaker_name": "Agent",
"text": "Does that range feel workable or is there a specific number I should stay within?",
"start_time": 593.24
},
{
"speaker_name": "Eric Kelly",
"text": "No, I think that's kind of what I expected using a service like this.",
"start_time": 597.72
},
{
"speaker_name": "Eric Kelly",
"text": "I mean they gotta be the right fit.",
"start_time": 603.16
},
{
"speaker_name": "Eric Kelly",
"text": "We they're not gonna come into a bunch of fully built systems.",
"start_time": 605.24
},
{
"speaker_name": "Eric Kelly",
"text": "It's a very scrappy team with a unique offer and they have to really understand that we've done this by our bootstraps.",
"start_time": 609.6
},
{
"speaker_name": "Eric Kelly",
"text": "We're not venture capital back, so there's not a ton of money, but we want to also have someone come in that has the skills that's able to grow with us as we grow the team.",
"start_time": 618.36
},
{
"speaker_name": "Agent",
"text": "That really resonates.",
"start_time": 632.32
},
{
"speaker_name": "Agent",
"text": "And honestly that context is exactly what goes into the brief when we present the role to our marketplace.",
"start_time": 633.48
},
{
"speaker_name": "Agent",
"text": "The right growth marketer for you isn't someone who needs a fully built machine handed to them, it's someone who's energized by building it.",
"start_time": 638.8
},
{
"speaker_name": "Agent",
"text": "And those people do exist on our platform.",
"start_time": 645.36
},
{
"speaker_name": "Agent",
"text": "Just so you know, the stronger the budget within that range, the more senior the specialists will raise their hand for the role.",
"start_time": 647.97
},
{
"speaker_name": "Agent",
"text": "So you get a better shortlist to choose from, but we can work with what makes sense for your stage.",
"start_time": 653.49
},
{
"speaker_name": "Agent",
"text": "What monthly budget are you working with for the marketer?",
"start_time": 657.97
},
{
"speaker_name": "Eric Kelly",
"text": "I think what you suggested fits what we're looking for for right now.",
"start_time": 662.05
},
{
"speaker_name": "Agent",
"text": "Perfect, that works.",
"start_time": 670.69
},
{
"speaker_name": "Agent",
"text": "And just to recap the terms, it's month to month with a simple 30 day notice, fully refundable, two week trial and if the match isn't right, we'll rematch you at no cost.",
"start_time": 671.89
},
{
"speaker_name": "Agent",
"text": "So there's really no risk to getting started.",
"start_time": 680.96
},
{
"speaker_name": "Agent",
"text": "Here's what happens next.",
"start_time": 682.88
},
{
"speaker_name": "Agent",
"text": "We start matching right away, typically about two business days.",
"start_time": 684.16
},
{
"speaker_name": "Agent",
"text": "Then we send you the marketer's bio to review.",
"start_time": 687.36
},
{
"speaker_name": "Agent",
"text": "Once you're happy with the match, we go straight to signing the agreement and kicking off your two week trial.",
"start_time": 689.759
},
{
"speaker_name": "Agent",
"text": "The whole process usually wraps up within about a week.",
"start_time": 694.88
},
{
"speaker_name": "Agent",
"text": "The team will follow up by email with a recap and next steps.",
"start_time": 697.68
},
{
"speaker_name": "Agent",
"text": "We already have your contact details.",
"start_time": 701.05
},
{
"speaker_name": "Agent",
"text": "Is there anything else on your mind before we wrap up?",
"start_time": 702.89
},
{
"speaker_name": "Eric Kelly",
"text": "Yeah.",
"start_time": 705.37
},
{
"speaker_name": "Eric Kelly",
"text": "Do we have the opportunity to interview candidates before we commit or is it straight off of a description?",
"start_time": 705.73
},
{
"speaker_name": "Eric Kelly",
"text": "And if they look like they're going to be a fit long term, are we able to hire them directly?",
"start_time": 714.65
},
{
"speaker_name": "Agent",
"text": "Great questions.",
"start_time": 722.33
},
{
"speaker_name": "Agent",
"text": "So the process is pretty streamlined.",
"start_time": 723.37
},
{
"speaker_name": "Agent",
"text": "We send you the marketer's bio and if you're happy with the match, you go straight into the two week trial.",
"start_time": 725.29
},
{
"speaker_name": "Agent",
"text": "The trial itself is really your evaluation period.",
"start_time": 730.66
},
{
"speaker_name": "Agent",
"text": "You're working with them hands on, which tells you a lot more than an interview would.",
"start_time": 733.22
},
{
"speaker_name": "Agent",
"text": "And it's fully refundable.",
"start_time": 737.46
},
{
"speaker_name": "Agent",
"text": "So if it's not the right fit, you're not out anything on the second question and whether you can hire them directly long term, that's a great thing to flag and I want to make sure I give you the accurate answer on that rather than guess.",
"start_time": 738.78
},
{
"speaker_name": "Agent",
"text": "The team will include that in your recap and follow up so you get the right details on it.",
"start_time": 750.5
},
{
"speaker_name": "Agent",
"text": "Sound good?",
"start_time": 754.34
},
{
"speaker_name": "Eric Kelly",
"text": "Yep.",
"start_time": 755.73
},
{
"speaker_name": "Agent",
"text": "Great.",
"start_time": 759.33
},
{
"speaker_name": "Agent",
"text": "Well, this was a really good conversation.",
"start_time": 759.97
},
{
"speaker_name": "Agent",
"text": "I feel like we've got a solid picture of what you need and I think there's a strong match out there for you.",
"start_time": 761.89
},
{
"speaker_name": "Agent",
"text": "Thanks so much for taking the time today, Eric.",
"start_time": 767.09
},
{
"speaker_name": "Agent",
"text": "The team will follow up shortly with a recap and next steps.",
"start_time": 769.65
},
{
"speaker_name": "Agent",
"text": "Have a great rest of your day.",
"start_time": 772.69
},
{
"speaker_name": "Agent",
"text": "Ending the call now.",
"start_time": 773.97
},
{
"speaker_name": "Agent",
"text": "Take care, Eric.",
"start_time": 774.93
},
{
"speaker_name": "Eric Kelly",
"text": "Thanks.",
"start_time": 776.85
},
{
"speaker_name": "Agent",
"text": "Take care.",
"start_time": 781.81
}
],
"summary": {
"short_summary": "The discussion revolved around the urgent need to hire a versatile growth marketer with startup experience, capable of managing a broad marketing strategy rather than specializing in one area. Eric Kelly emphasized the importance of this role to replace an underqualified legacy hire and to support the senior copywriter, enabling founders to concentrate on business operations. The marketing strategy will heavily focus on paid social advertising with specific success metrics such as CAC and ROAS while managing a significant ad budget. A budget range of $12,000 to $15,000 per month was established for this flexible hire, who would initially engage through a two-week trial to evaluate compatibility. Additionally, the marketer will operate within a lean tech stack to improve tracking and analytics, which is critical for scaling in the upcoming growth season.",
"keywords": [
"growth marketer",
"paid social",
"customer acquisition cost",
"marketing startup",
"ad budget scaling",
"attribution analytics"
]
}
}