AI-Augmented Co-Pilot Available for Hire

Jason Etter

VP — Content Marketing
Vetted by MarketerHire United States MarketerHire Network English

VP — Content Marketing for Services | Software & Tech | Content Marketer

Jason Etter helps businesses turn good stories into real growth. Whether you're a startup finding your voice or an enterprise refining your message, he knows how to drive awareness, demand, and pipeline that lead to real results. With leadership roles at OnlineRewards, Ripple IT, Staffbase, Ainstein AI, Big Network, and Lycoming College—plus serving as President at Profound Cloud—Jason has built demand engines that move the needle. He connects brand, content, and go-to-market strategy so companies don’t just talk about growth—they achieve it. A master networker, Jason thrives on making the right connections. If you have a challenge, he knows someone who can solve it (or knows someone who does). He also serves on the Rutgers Business School Digital Marketing Master’s board, helping shape the next wave of marketers. If you need a connector, a strategist, and a marketing leader who builds awareness and pipeline, Jason’s your guy.

VP Content Marketing Content Marketer Account-Based Marketing (ABM) Ad Copy (Facebook) Services Software & Tech
Track Record

Impact & Results

20
Years Experience
Content Marketing
8+
Brands & Companies
Selected from recent work history
10+
Core Capabilities
Strategy, channels, platforms, and tools
6
Recent Roles
Representative experience from the profile record
Brand Experience

Brands I've Worked With

Selected companies and brands from Jason's background.

O
Online Rewards
T
Terminal49
C
Content Bacon
B
Byte Technology
M
Mindhacking Lifestyle Coaching
B
Big Network
G
goConfirm
J
JEMs
Experience

Selected roles and work.

Byte Technology
Growth Marketer
2025-03-01 - Present

Byte Technology, a pioneering company in fresh food retail, enables retailers of all sizes to sell fresh food through innovative self-service kiosks. Strategically located in high-traffic areas such as workplaces, universities, apartments, and hospitals, Byte brings fresh, top-quality...

  • Developed buyer journey maps and dual-segment strategies for enterprise food operators and entrepreneur-led installs.
  • Executed full-funnel campaigns and nurture flows to an over 20k list of untouched prospects.
Mindhacking Lifestyle Coaching
Growth Marketer
2025-02-21 - Present

The School of MindHacking (https://schoolofmindhacking.com) is a project by Hiba Balfaqih, a globally recognized psychologist with advanced expertise in trauma release, quantum healing, and NLP. Hiba is launching a podcast and is looking for a Growth Marketer to...

  • Revamped the homepage to focus exclusively on enrolling users into the 7-step MindHacking™ method with clear
  • conversion-ready messaging.
Online Rewards
Vice President of Growth
2024-10-01 - Present

With 20 years of experience, I drive high-value meetings and content-led strategies like webinars and podcasts to position OnlineRewards and WorkProud as leaders in employee engagement. I align sales and marketing, refine funnels, and scale community efforts—ensuring growth...

  • Positioned Online Rewards as an enterprise-grade incentive partner through use-case storytelling and bottom-funnel sales content.
  • Reframed WorkProud as a cultural engagement platform focused on pride
Big Network
Growth Marketer
2024-09-30 - Present

Big Network (http://bignetwork.com) is a company focused on providing 100% uptime service levels to Tier 2 and Tier 3 ISPs and business-class customers. They are currently seeking to enhance their marketing efforts to build awareness and create a...

  • Repositioned Big Network as a modern disruptor—reframing failover
  • static IP
goConfirm
Head of Community
2024-07-01 - Present

goConfirm is a consumer-focused trust platform that helps people confidently buy, sell, or rent from strangers on social media by verifying identities, enabling secure messaging and payments, and offering fraud protection. It also provides business-oriented capabilities for data...

JEMs
Fractional Marketer
2024-04-01 - Present

With over 20 years of experience, I specialize in people-first marketing strategies that simplify complex concepts into engaging narratives. My approach focuses on driving engagement, accelerating growth, and delivering tangible business outcomes. I help businesses expand their reach...

Skills & Tools

Capabilities Jason brings to the work.

Marketing Strategy

Content Marketing Content Marketer Account-Based Marketing (ABM) Ad Copy (Facebook) Ad Copy (Google Display) Ad Copy (LinkedIn) Agency & freelancer management Agency management

Tools & Platforms

CRMs (Salesforce Canva Design tools (Photoshop Email tools (Mailchimp Google Adwords Google Analytics Google Business Manager Google Search Console

Industry Experience

Services Software & Tech Apps Ecommerce Local Businesses Marketing Agencies
Selected Results

Highlights from the work.

Developed buyer journey maps and dual-segment strategies for enterprise food operators and entrepreneur-led installs.

Byte Technology
Growth Marketer

Executed full-funnel campaigns and nurture flows to an over 20k list of untouched prospects.

Byte Technology
Growth Marketer

Designed a founder-led growth strategy

Byte Technology
Growth Marketer