Brands & Companies
Selected from recent work history
Mid — Growth Marketing for Services | Software & Tech | Growth Marketer
Head of Marketing - Fractional CMO at The Landline Company (04/1/22 - 09/1/22). Established the marketing team for a Series A startup as a true player-coach, doing most of the work solo, initially focused on: → Establishing positioning, ICP, Enablement and Messaging for the B2B brand and 3 primary partners → Launching MVP paid channels (increase paid search conversions by 30%, paid social impressions by 200%, reduced abandoned cart by 10% and increased sales MoM by 50% in first 4 months) → Simplified and refreshed website (increased time on site by 2 minutes and decreased bounce rate by 75%) → Established campaign execution process → Built B2B partner marketing capability to support 3 major airline carriers → Established a clear content calendar for forward looking executions → Created first funnel reporting dashboard and defined budget needs → Onboarded HubSpot
Selected companies and brands from Lilly's background.
Revenue and Growth-Focused Marketing Leader | AECO & Infrastructure | Driving Digital Transformation & Go-to-Market Strategy | Brand, Demand & Revenue
Established the marketing team for a Series A startup as a true player-coach, doing most of the work solo, initially focused on: → Establishing positioning, ICP, Enablement and Messaging for the B2B brand and 3 primary partners →...
Supported Global expansion (ANZ to US + Can) of the Marketing team. Driving: → Product Marketing department creation to define positioning, messaging, enablement, case study, content and GTM of new products and features and to feed Campaigns →...
In focusing on Product Marketing, Growth and GTMs for the Canadian and LATAM regions, my primary focus was launching and growing the brand and entire product line through campaigns focused on demand generation, user acquisition and retention. Contributed...
Marketing | AECO & Water Infrastructure at Autodesk (10/1/22 - Present). Revenue and Growth-Focused Marketing Leader | AECO & Infrastructure | Driving Digital Transformation & Go-to-Market Strategy | Brand, Demand & Revenue
Head of Marketing - Fractional CMO at The Landline Company (04/1/22 - 09/1/22). Established the marketing team for a Series A startup as a true player-coach, doing most of the work solo, initially focused on: → Establishing positioning, ICP, Enablement and Messaging for the B2B brand and 3 primary partners → Launching...
Head of Marketing at Assignar (08/1/21 - 04/1/22). Supported Global expansion (ANZ to US + Can) of the Marketing team. Driving: → Product Marketing department creation to define positioning, messaging, enablement, case study, content and GTM of new products and features and to feed Campaigns → Partner Marketing focus to support Associations,...