{
"role_key": "product-marketer",
"slack_card_ts": "1783205312.213889",
"slack_thread_ts": "1783204246.801169",
"top_matches": [
{
"rank": 1,
"candidate_id": "hello_at_mischievousdesign_com",
"email": "hello@mischievousdesign.com",
"name": "Rebecca ioannucci",
"score": 52,
"passes_all_hard": false,
"summary": "Rebecca is a strong, hands-on paid-social graphic designer with 10+ years creating advertising creative (static + motion) for primarily DTC/B2C brands like Stripes Beauty, Swiss Gear, and Pokemon Center via Tinuiti. She is genuinely excellent at visual production and has fashion/apparel/footwear subindustry exposure. However, this role is a blended B2B PRODUCT MARKETER who must translate complex, technical platform capabilities into value propositions and own ICP messaging/positioning — a discipline her profile does not demonstrate. Her experience is design execution for consumer performance ads, not B2B product marketing for a technical AI platform. She satisfies the visual storytelling hard requirement but fails the core B2B product marketing hard requirement, and her rate raises budget concerns.",
"synthesis_quote": "10+ years of experience creating stunning, top-performing advertising creative for social media (paid & organic strategies). I can help with both strategy and production of creative assets still & motion.",
"source": "api-v2",
"match_reasons": [
{
"tier": "undefined",
"evidence": "'production of creative assets still & motion'; 'crafted high-performing video ads using After Effects and Premiere Pro'"
},
{
"tier": "undefined",
"evidence": "subindustries_products: 'Apparel, Fashion, Footwear, Jewelry'"
},
{
"tier": "undefined",
"evidence": "'Proficient in Adobe Creative Suite, Figma, Canva'"
}
],
"hard_fail_reasons": [
"req-001 (B2B product marketing for technical products): No evidence of translating complex/technical platform capabilities into value propositions or owning positioning; profile is graphic design for consumer performance ads.",
"req-003 (Firm $7,000/month cap): At $75/hr, full-time coverage exceeds the $7,000 cap; only part-time scope fits, creating budget risk for a role that wants high, near-daily output."
],
"evidence_snippets": [
"10+ years of experience creating stunning, top-performing advertising creative for social media (paid & organic strategies).",
"primary_specialty: Graphic Design ... roles: Graphic Designer (Paid Social)",
"crafted high-performing video ads using After Effects and Premiere Pro ... build motion graphics that told a clear, compelling story",
"Translating complex data into visually engaging, strategically structured narratives",
"subindustries_products: Apparel, Fashion, Footwear, Jewelry",
"preferred_hourly_pay_rate: $75/hr",
"10+ years of experience creating stunning, top-performing advertising creative for social media (paid & organic strategies). I can help with both strategy and production of creative assets still & motion.",
"Primary_specialty: Graphic Design; 'Graphic Designer (Paid Social)'; 'Translating complex data into visually engaging, strategically structured narratives' (presentation decks, not product marketing)."
],
"slack_msg_ts": "1783205312.757239"
},
{
"rank": 2,
"candidate_id": "jasonjamesetter_at_gmail_com",
"email": "JasonJamesEtter@gmail.com",
"name": "Jason Etter",
"score": 59,
"passes_all_hard": false,
"summary": "Jason is a seasoned B2B growth/product marketer with strong messaging, positioning, and GTM chops—especially translating complex technical products (ISP networking, incentive platforms) into value propositions. However, this role's core HARD requirement is hands-on VISUAL storytelling (graphic design + short-form and case study video production at daily cadence), and his profile shows almost no evidence of personally producing high-output graphics/video. His strength is written narrative, funnel strategy, and AI content workflows, not visual creative execution. He passes the budget cap comfortably but fails the visual-creator bar, so he does not pass all hard requirements.",
"synthesis_quote": "Created vertical-specific assets—translating complex tech into value props for SMBs, ISPs, and managed service partners",
"source": "api-v2",
"match_reasons": [
{
"tier": "undefined",
"evidence": "Created vertical-specific assets—translating complex tech into value props for SMBs, ISPs, and managed service partners"
},
{
"tier": "undefined",
"evidence": "Led the WorkProud website relaunch, aligning UX and messaging for enterprise buyers"
},
{
"tier": "undefined",
"evidence": "Canva, Photoshop, Webflow, Google Analytics, Instagram, LinkedIn"
},
{
"tier": "undefined",
"evidence": "$90/hr; status active; has_availability true; US-based"
}
],
"hard_fail_reasons": [
"req-002 (Visual storytelling / hands-on graphic + video content): Profile shows written/strategic content, positioning, and AI copy workflows, but no concrete evidence of high-output hands-on graphic design or short-form/case study VIDEO production. Only 'Video content (scripts)' (scripting) and an unpaid side-project 'video editing' mention—insufficient for a role whose core is daily visual content creation."
],
"evidence_snippets": [
"Created vertical-specific assets—translating complex tech into value props for SMBs, ISPs, and managed service partners",
"Repositioned Big Network as a modern disruptor—reframing failover, static IP, and OOB as part of a unified, cloud-managed overlay network",
"Revamped the homepage to focus exclusively on enrolling users... with clear, conversion-ready messaging",
"Engineered AI workflows that scale high-quality content production without losing brand voice",
"Tools: Ahrefs, Canva, ... Photoshop, ... Webflow, Wordpress",
"Video content (scripts), Voice content (scripts)",
"Created vertical-specific assets—translating complex tech into value props for SMBs, ISPs... | Tools: Canva, Photoshop, Webflow, Google Analytics",
"Reframed failover, static IP, and OOB as part of a unified, cloud-managed overlay network | Positioned Online Rewards as an enterprise-grade incentive partner through use-case storytelling"
],
"slack_msg_ts": "1783205312.975029"
},
{
"rank": 3,
"candidate_id": "katya_bovykina_at_gmail_com",
"email": "katya.bovykina@gmail.com",
"name": "Katya Bovykina",
"score": 56,
"passes_all_hard": false,
"summary": "Katya is a senior B2B growth marketer / fractional CMO with deep experience in SEO, GTM strategy, CRO, email, HubSpot, and marketing leadership across SaaS and tech platforms—including directly relevant fashion-tech (ApparelMagic, an ERP/PLM/CRM platform for fashion brands) and construction-tech (Anguleris/BIMsmith). However, this role is fundamentally a hands-on visual product marketer: someone who personally produces a high volume of graphics, short-form video, and case study video that translate technical platform capabilities into visual value propositions. Katya's profile shows strategy, audits, SEO, and channel management—largely via delegation to designers, agencies, and content teams—not hands-on visual production. She lists Canva/Photoshop and 'Graphic design' as a skill, but there is no evidence of personally shipping high-output visual/video content, which is the core hard requirement. She also fails the budget hard cap.",
"synthesis_quote": "Someone who can translate complex platform capabilities into clear visual narratives—graphics, short-form video, and case study video—not audit-and-strategy leadership delivered through delegated design teams.",
"source": "api-v2",
"match_reasons": [
{
"tier": "undefined",
"evidence": "ApparelMagic 'powers ERP, PLM, and CRM for some of the biggest brands in fashion'; Anguleris construction-tech platform."
},
{
"tier": "undefined",
"evidence": "'Led the website redesign to reflect the company's move from being a consulting-based business to a software platform.'"
},
{
"tier": "undefined",
"evidence": "'Own marketing reporting and KPIs'; 'Set up lead source tracking to... measure ROI.'"
}
],
"hard_fail_reasons": [
"req-002 (visual storytelling / hands-on graphic + video content): No evidence of personally producing high-output graphics, short-form video, or case study video. Visual work is consistently delegated ('Oversaw 3-designer residency program', 'works with internal and external content marketing teams'). Canva/Photoshop and a 'Graphic design' skill tag are listed but unsupported by hands-on production examples.",
"req-003 (firm $7,000/month cap): Preferred rate of $85/hr implies roughly $13,600/month at full-time hours—well above the firm cap—and the role requires high-volume daily output that a small part-time budget could not sustain."
],
"evidence_snippets": [
"ApparelMagic 'powers ERP, PLM, and CRM for some of the biggest brands in fashion.'",
"'Oversaw 3-designer residency program, driving content creation and SME engagement.'",
"'Performed a full audit... Presented a 12-week step-by-step implementation program broken into 2-week sprints.'",
"'Organic traffic increase: +30%... Leads from organic traffic source has increased by 32%.'",
"Tools include 'Canva', 'Photoshop', 'Instagram', 'LinkedIn' — but no VEED, Webflow, or Claude Design.",
"'preferred_hourly_pay_rate: $85/hr'",
"Someone who can translate complex platform capabilities into clear visual narratives—graphics, short-form video, and case study video—not audit-and-strategy leadership delivered through delegated design teams.",
"'Graphic design' skill + Canva/Photoshop listed; ApparelMagic 'powers ERP, PLM, and CRM for some of the biggest brands in fashion'; but work bullets are strategy/SEO/email, and rate is $85/hr."
],
"slack_msg_ts": "1783205313.194179"
},
{
"rank": 4,
"candidate_id": "nprasath2511_at_gmail_com",
"email": "nprasath2511@gmail.com",
"name": "Narayan Prasath",
"score": 54,
"passes_all_hard": false,
"summary": "Narayan is a seasoned B2B SaaS growth/demand-gen marketer with 10+ years across ABM, paid media, SEM/SEO, CRO, and analytics. He has genuine product-marketing-adjacent work (ICP/persona/messaging and brand identity for Phone Home Leads) and some hands-on creative (website design/build on Framer, brand assets, Photoshop). However, this role's HARD requirements center on strong hands-on VISUAL storytelling—graphic design plus short-form and case-study VIDEO—translating technical platform capabilities into visual value props. His profile shows very little video content production and is dominated by performance/demand-gen and pipeline work rather than high-output visual/video content. His preferred rate ($65/hr) also likely exceeds the firm $7,000/month cap at anything near full-time. Net: a strong growth marketer, but a partial fit for a visual-first product marketer, and he fails/at-risk on two hard requirements.",
"synthesis_quote": "Solid B2B SaaS growth marketer with real ICP/messaging and brand-identity chops, but light on the hands-on short-form/case-study video and high-volume visual output this visual-first product marketing role demands.",
"source": "api-v2",
"match_reasons": [
{
"tier": "undefined",
"evidence": "'Defined ICP and crafted personas, customer research, and messaging'"
},
{
"tier": "undefined",
"evidence": "'Crafted all brand assets... sales deck, social banners, print, one pagers'"
},
{
"tier": "undefined",
"evidence": "'build authority in AI-powered insurance tech'"
},
{
"tier": "undefined",
"evidence": "'multi-touch attribution report tying campaign performance with revenue pipeline'"
}
],
"hard_fail_reasons": [
"req-002 (Visual storytelling / hands-on graphic + video): No clear evidence of hands-on short-form video or case-study video production; visual work is limited to graphics/web/brand assets. The role's high-volume video/visual storytelling requirement is not demonstrated.",
"req-003 (Firm $7,000/month cap): Preferred rate is $65/hr, which at meaningful/near-full-time hours (~108 hrs/mo breaks $7k) likely exceeds the firm monthly cap, putting budget fit at risk."
],
"evidence_snippets": [
"Defined messaging, ICP, and personas; developed the visual system and identity; delivered website copy, design, and implementation",
"Develop and designed the brand guidelines including editorial guidelines, visual style guide including typography, palette, etc.",
"Stood up a brand new website on Framer based on the new brand design and strategy including content, design and development",
"Reduced CPL by 60% ... Led CRO efforts that yielded a 4.5× increase in conversions",
"hands-on growth consultant to niche B2B SaaS companies (Outmarket AI, Nauto, PhoneHomeLeads, ComboCurve)",
"preferred_hourly_pay_rate: $65/hr",
"Solid B2B SaaS growth marketer with real ICP/messaging and brand-identity chops, but light on the hands-on short-form/case-study video and high-volume visual output this visual-first product marketing role demands.",
"'Defined ICP and crafted personas... messaging'; 'Develop and designed the brand guidelines including... visual style guide'; but no clear short-form/case-study video work and rate $65/hr vs $7,000 cap"
],
"slack_msg_ts": "1783205313.375089"
},
{
"rank": 5,
"candidate_id": "lilly_albertz1_at_gmail_com",
"email": "lilly.albertz1@gmail.com",
"name": "Lilly Albertz",
"score": 54,
"passes_all_hard": false,
"summary": "Lilly is a senior international marketing leader with strong B2B product marketing and GTM strategy chops (Procore, Dell, PepsiCo, Royal Caribbean). She has genuine product marketing depth—positioning, messaging, customer discovery, and GTM execution across markets—which maps well to the ICP/messaging portion of this role. However, this role's non-negotiable core is hands-on visual content creation (graphic design + short-form/case study video) produced at a near-daily cadence for a lean founder-led team, and her profile reads as a strategy/leadership operator who directs teams and budgets rather than a hands-on visual producer. Her stated $150/hr rate also blows through the firm $7,000/month cap. She fails on hands-on visual execution proof and on budget, so she does not pass all hard requirements.",
"synthesis_quote": "Strong B2B product marketer and GTM strategist, but the profile shows a team-leading strategist, not the hands-on visual content producer this lean, founder-led role requires—and her $150/hr rate breaks the firm $7K/month cap.",
"source": "api-v2",
"match_reasons": [
{
"tier": "undefined",
"evidence": "defining brand and product positioning, messaging, insight development, customer journey mapping, and go-to-market strategies"
},
{
"tier": "undefined",
"evidence": "conducted extensive customer discovery and research... to inform product enhancement roadmaps for new launches"
},
{
"tier": "undefined",
"evidence": "$122.5 million increase in pipeline growth... an 820% increase in website traffic"
}
],
"hard_fail_reasons": [
"req-002 (Visual storytelling / hands-on graphic + video content): Profile shows a strategy/leadership operator who directs teams and budgets; no concrete evidence of personally producing high-volume graphics and short-form/case study video. Video work is framed as 'produced'/directed within integrated teams, not hands-on design/editing.",
"req-003 (Firm $7,000/month budget cap): Preferred rate is '$150/hr', which exceeds the firm $7,000/month cap for meaningful ongoing hours; availability is also flagged false."
],
"evidence_snippets": [
"tailoring product marketing, lead generation programs, and brand positioning for each region",
"defining brand and product positioning, messaging, insight development, customer journey mapping, and go-to-market strategies",
"managed an international marketing budget exceeding $7 million annually",
"built and led a team of In-region Marketing Directors, overseeing the recruitment, onboarding, and training",
"A series of videos was produced to complement the workshop content",
"preferred_hourly_pay_rate: $150/hr",
"Strong B2B product marketer and GTM strategist, but the profile shows a team-leading strategist, not the hands-on visual content producer this lean, founder-led role requires—and her $150/hr rate breaks the firm $7K/month cap.",
"'tailoring product marketing, lead generation programs, and brand positioning for each region' (strong PMM); but 'managed an international marketing budget exceeding $7 million annually' and 'built and led a team of In-region Marketing Directors' point to leadership, not hands-on visual production; 'preferred_hourly_pay_rate: $150/hr'."
],
"slack_msg_ts": "1783205313.486899"
}
]
}