[
  {
    "role_key": "product-marketer",
    "role_title": "Product Marketer (Visual Storytelling / B2B Product Marketing)",
    "summary": "The agreed first hire: a product marketer who can translate complex platform capabilities into visual narratives (graphics, short-form video, case study content), clean up ICP/website messaging, drive a high output of visual content, and lay groundwork for account-based marketing. This is a replacement/upgrade for the current generalist 'growth marketer' and is a blended visual + product marketing role for one person.",
    "confidence": "high",
    "source_quotes": [
      "We would like to hire a graphic designer specifically who are good at B2B product marketing to help us communicate the value of all the new innovations that are coming out of our B2B platform.",
      "what she's not good at is product marketing which translates very complex and technical ideas about our platform capability and translating those into value proposition that are visual",
      "The role I'd actually recommend as your first hire is a product marketer.",
      "Yes, that sounds good.",
      "Yes, I'm planning on replacing the current marketing headcount.",
      "For now, 7000 is a firm cap. Can you try to find me someone who could work within that constraint?"
    ],
    "priority_rank": 1,
    "status": "active",
    "active_now": true,
    "proceed_to_matching": true,
    "reason_not_active": null
  }
]