{
  "schema_version": "RoleBriefV1",
  "role_key": "growth-marketer",
  "role_title": "Growth Marketer",
  "formData": {
    "companyName": "Affinity Home Care",
    "websiteUrl": "https://www.affinityhomecare.com",
    "marketerTypes": [
      "Growth Marketer",
      "SEO Specialist",
      "Content Marketer"
    ],
    "industry": "Healthcare & Wellness",
    "companySize": "1-10 employees",
    "freeformRequest": "Affinity Home Care is seeking a versatile Growth Marketer to work directly with our Marketing Director. The immediate focus is building a strong organic SEO foundation and blog pipeline to increase our Domain Authority and drive calls. Over time, this role will expand to cover social content, traditional marketing, and paid acquisition channels."
  },
  "job_brief_markdown": "# MarketerHire Brief - Affinity Home Care Growth Marketer\n\n## Snapshot\n\n- **Company:** Affinity Home Care is a high-end, private-pay concierge home care and elder matchmaking service operating across New York City, Long Island, and the Hamptons.\n- **Need:** Expanding the marketing function to establish a solid organic growth foundation and build long-term local brand awareness.\n- **Role:** A versatile, hands-on Growth Marketer who can lead with SEO strategy and content creation, then flex into supporting social media, brand outreach, and additional growth funnels as the organic foundation scales.\n\n## What You'd Work On\n\n- **SEO & Keyword Strategy:** Build a robust keyword map and backlink acquisition plan to aggressively raise the site's Domain Authority (aiming to scale from DA 8) and drive local visibility.\n- **Content Creation:** Research, write, and optimize high-quality blogs and educational content for both WordPress and Substack.\n- **Omni-Channel Execution:** Gradually expand scope to assist with social media content, creative assets, traditional local marketing initiatives, and future paid lead acquisition channels (such as Google Ads).\n\n## Must-Have Fit\n\n- **SEO & Editorial Mastery:** Solid history of scaling organic traffic, managing backlink programs, and writing highly readable, search-optimized blogs.\n- **Channel Versatility:** A true generalist mindset—someone who is excited to start with SEO but can comfortably jump into social media execution, asset creation, and partner outreach.\n- **Empathetic & High-End Tone:** Excellent copywriting skills tailored to a high-end, high-trust eldercare or luxury local service audience.\n\n## Helpful Context\n\n- **Tools/channels:** WordPress, Substack, Ahrefs, Google Search Console, Google Analytics, Canva, CapCut, and Claude.\n- **Team/collaboration:** You will partner directly with Gabriella (Marketing Director) and collaborate closely with Rachel (Founder) in a small, agile 8-person team.\n- **Success signals:** Driving organic call volume from content, securing relevant backlinks, and climbing SERPs for critical local search terms.",
  "internal_notes_markdown": "## Internal Notes & Routing Context\n\n- **Deal ID:** 62493227414\n- **Contact:** Gabriella (Marketing Director)\n- **Founder:** Rachel\n\n### Budget & Engagement Notes:\n- **Pricing Challenge:** The client explicitly rejected the fractional pricing model of $10,000–$12,000/month. They strongly prefer a full-time salaried direct-hire position.\n- **Action Required:** Flag this deal for the recruiting team (Full-Time Placement) to discuss direct-hire terms, as they are not open to standard fractional engagements right now.\n\n### Timing & Operations:\n- **Target Start:** August 2026.\n- **Priority Stack:** Focus on SEO foundation first. Explicitly stated they are not running Google Ads yet, though they plan to in the future once organic metrics (DA and keyword footprints) improve.\n- **Tech Stack Nuance:** Mentions using Claude extensively for workflows. Exploring Zapier and potential proprietary automation processes."
}