# MarketerHire Brief - Affinity Home Care Growth Marketer

## Snapshot

- **Company:** Affinity Home Care is a high-end, private-pay concierge home care and elder matchmaking service operating across New York City, Long Island, and the Hamptons.
- **Need:** Expanding the marketing function to establish a solid organic growth foundation and build long-term local brand awareness.
- **Role:** A versatile, hands-on Growth Marketer who can lead with SEO strategy and content creation, then flex into supporting social media, brand outreach, and additional growth funnels as the organic foundation scales.

## What You'd Work On

- **SEO & Keyword Strategy:** Build a robust keyword map and backlink acquisition plan to aggressively raise the site's Domain Authority (aiming to scale from DA 8) and drive local visibility.
- **Content Creation:** Research, write, and optimize high-quality blogs and educational content for both WordPress and Substack.
- **Omni-Channel Execution:** Gradually expand scope to assist with social media content, creative assets, traditional local marketing initiatives, and future paid lead acquisition channels (such as Google Ads).

## Must-Have Fit

- **SEO & Editorial Mastery:** Solid history of scaling organic traffic, managing backlink programs, and writing highly readable, search-optimized blogs.
- **Channel Versatility:** A true generalist mindset—someone who is excited to start with SEO but can comfortably jump into social media execution, asset creation, and partner outreach.
- **Empathetic & High-End Tone:** Excellent copywriting skills tailored to a high-end, high-trust eldercare or luxury local service audience.

## Helpful Context

- **Tools/channels:** WordPress, Substack, Ahrefs, Google Search Console, Google Analytics, Canva, CapCut, and Claude.
- **Team/collaboration:** You will partner directly with Gabriella (Marketing Director) and collaborate closely with Rachel (Founder) in a small, agile 8-person team.
- **Success signals:** Driving organic call volume from content, securing relevant backlinks, and climbing SERPs for critical local search terms.