{
  "schema_version": "RoleBriefV1",
  "role_key": "social-media-manager",
  "role_title": "Social Media Manager",
  "formData": {
    "companyName": "The SHO Agency",
    "websiteUrl": "theshoagency.com",
    "marketerTypes": [
      "Social Media Manager"
    ],
    "industry": "Sports & Entertainment / Motorsports Sponsorship",
    "companySize": "3",
    "freeformRequest": "Execution-focused social media operator to grow and manage LinkedIn and Instagram. Post ~1x/day on Instagram (launching from scratch) and a few times/week on LinkedIn. No strategy needed—just consistent, high-quality execution to build credibility and grow followers. Goal is to grow LinkedIn to a few thousand followers and build Instagram presence from zero. Day-to-day contact is founder James Overby."
  },
  "job_brief_markdown": "# MarketerHire Brief — The SHO Agency: Social Media Manager\n\n## Snapshot\n\n- **Company:** The SHO Agency is a boutique motorsports sponsorship firm specializing in Formula 1 and NASCAR product integrations—brokering deals between US tech brands (e.g., Eight Sleep × Aston Martin, Arctic Wolf × Altium, Elastic × Audi F1) and racing teams. Team of 3.\n- **Need:** The founder has been running social himself and needs a dedicated operator to take over execution and meaningfully grow both LinkedIn and a brand-new Instagram presence.\n- **Role:** An execution-focused social media operator—someone who can post consistently, grow channels, and build visible credibility without needing strategic direction.\n\n## What You'd Work On\n\n- Manage and grow an existing LinkedIn company page (currently ~700 followers; target: several thousand)\n- Launch and grow a new Instagram account from scratch, targeting roughly one post per day to build momentum\n- Maintain a polished, consistent social presence that reflects the agency's credibility in the F1/NASCAR sponsorship space\n- Repurpose and package existing content assets (deals, partnerships, activations) into compelling social posts\n\n## Must-Have Fit\n\n- Demonstrated track record of growing organic social channels—follower growth at meaningful scale, not just posting cadence\n- Strong executional skills on LinkedIn and Instagram—this is a hands-on operator role, not a strategy or consulting engagement\n- Ability to work independently with minimal oversight; the founder will provide direction but expects the operator to run with it\n\n## Helpful Context\n\n- **Channels:** LinkedIn (primary, existing page) and Instagram (new, launching from scratch)\n- **Team/collaboration:** You'll work directly with James Overby, founder and principal—he's the sole day-to-day contact and will be closely involved\n- **Success signals:** Follower growth on LinkedIn toward several thousand; consistent Instagram presence established within the first 60–90 days; polished, professional aesthetic that reinforces agency credibility\n- **Nice-to-haves:** Familiarity with motorsports, sports sponsorship, or B2B professional services content; experience building email lists as a future-phase add-on",
  "internal_notes_markdown": "## Internal Matching Notes\n\n### Deal & CRM Identity\n- **Deal ID:** 62444739409 | **Deal name:** The SHO Agency - Social Media Manager\n- **Company ID:** 56527726963 | **Verified domain:** theshoagency.com\n- **Primary contact:** James Overby, Founder & Principal\n\n### Budget\n- **Agreed rate:** $5,000/month (retainer)\n- **Billing model:** Retainer, month-to-month\n- **Terms:** 2-week trial with 100% refund if not a fit; 30-day cancellation notice; no recruiting, platform, or cancellation fees\n- **Negotiation history:** James initially expected ~$4,000/month. Agent quoted $6,000–$7,000. James pushed back hard (\"double what it should cost\"). Agent held floor at $5,000; James agreed. Quote: *\"Let's look at what you have for 5,000.\"*\n- **Budget schema:** BudgetDecisionV3 | Confidence: high | Flag: `budget_negotiated_take_final` | Auto-QTB: `auto_apply`\n\n### Timeline\n- **Desired start:** ASAP\n- **Matching ETA:** ~2 business days to deliver marketer bio; full kickoff typically within ~1 week of call\n- **Next steps:** Follow-up email with recap and next steps; matching begins immediately\n\n### Scope Detail (Not in Public Brief)\n- LinkedIn: few posts/week on existing page (~700 followers); growth goal = \"a few thousand\"\n- Instagram: new account, ~1 post/day to establish presence; launching from zero\n- Email database: mentioned as a future nice-to-have (holiday-style touchpoints), explicitly not urgent and out of scope for initial engagement\n- No tools named: no CRM, scheduling tool, analytics platform, or content calendar mentioned\n- Strategy: NOT required. James is clear he has the strategy; he needs an operator only\n\n### Competitive Context\n- James is evaluating other options but declined to name them\n- He has closed 14 deals in 18 months, outpacing larger competitors like Wasserman in the F1/NASCAR sponsorship space—social proof of this track record is a key content angle\n\n### Matching Guidance\n- Prioritize candidates with organic channel growth proof (follower trajectory, not just posting history)\n- LinkedIn B2B content experience is important; Instagram launch experience is a plus\n- Sports, motorsports, or premium B2B services content experience is a nice-to-have, not a hard requirement\n- Must be comfortable working directly with a hands-on founder with strong opinions; low-overhead collaboration style required\n- No paid social, no ads, no media spend—purely organic execution role\n\n### Conflicts / Uncertainties\n- No tool stack mentioned; no preferences expressed—matching should not assume any platform requirement\n- No conflicts between HubSpot data and transcript; all identity signals are consistent\n"
}