{
  "schema_version": "SearchPlanV1",
  "roles": [
    "Social Media Manager",
    "Social Media Operator",
    "Content Manager",
    "LinkedIn Manager",
    "Community Manager"
  ],
  "skills": [
    "Organic Social Growth",
    "LinkedIn Management",
    "Instagram Strategy",
    "Content Repurposing",
    "B2B Content Creation",
    "Brand Management",
    "Independent Execution",
    "Visual Branding",
    "Social Media Analytics",
    "Professional Services Marketing"
  ],
  "tools": [
    "LinkedIn",
    "Instagram",
    "Content Calendar",
    "Social Media Analytics",
    "Canva",
    "Buffer",
    "Later"
  ],
  "industries": [
    "Professional Services",
    "B2B Marketing",
    "Sponsorship & Partnerships",
    "Motorsports",
    "Technology"
  ],
  "companies": [
    "Tech Companies",
    "Sponsorship Agencies",
    "B2B Consulting Firms",
    "Professional Services Firms",
    "Marketing Agencies"
  ],
  "channels": [
    "LinkedIn",
    "Instagram"
  ],
  "content_keywords": [
    "Deal Announcements",
    "Partnership Activations",
    "Sponsorship Content",
    "Thought Leadership",
    "Industry Credibility",
    "Brand Positioning",
    "Professional Aesthetic",
    "Motorsports Content",
    "LinkedIn",
    "Instagram",
    "Content Calendar",
    "Social Media Analytics",
    "Canva",
    "Buffer",
    "Later",
    "Organic Social Growth",
    "LinkedIn Management",
    "Instagram Strategy",
    "Content Repurposing",
    "B2B Content Creation",
    "Brand Management",
    "Independent Execution",
    "Visual Branding",
    "Professional Services Marketing",
    "Professional Services",
    "B2B Marketing",
    "Sponsorship & Partnerships",
    "Motorsports",
    "Technology"
  ],
  "rationale": "The SHO Agency requires an execution-focused operator with proven organic channel growth at scale. Hard requirements center on hands-on LinkedIn page management (target: scale from 700 to several thousand followers) and Instagram launch/growth from zero. Candidate must demonstrate track record of meaningful follower growth (not just posting cadence), strong independent working style with minimal oversight, and ability to repurpose existing content assets (14 closed deals) into polished, professional B2B posts. B2B/professional services content experience is critical. Motorsports familiarity and future email building are preferred but not required. No complex strategy or paid media involvement; pure execution and organic growth focus."
}