{
"id": "01KWW0XVBRE1Q5X5D8C8X143X9",
"title": "Matching Agent <> Rob",
"date": 1783351800000,
"duration": 0,
"host_email": "raaja@marketerhire.com",
"organizer_email": "raaja@marketerhire.com",
"meeting_attendees": [
{
"displayName": "Rob",
"email": "voiceagent-user@fireflies.ai",
"name": null
},
{
"displayName": null,
"email": "fred@fireflies.ai",
"name": null
}
],
"speakers": [
{
"id": 0,
"name": "Agent"
},
{
"id": 1,
"name": "Rob"
}
],
"sentences": [
{
"speaker_name": "Agent",
"text": "Hey Rob, thanks for hopping on.",
"start_time": 0.64,
"end_time": 2.04
},
{
"speaker_name": "Agent",
"text": "I'm the AI Assistant from Marketer Hire and I'll be running our intro chat today.",
"start_time": 2.04,
"end_time": 6
},
{
"speaker_name": "Agent",
"text": "I've been trained on over 30,000 of our marketer matches so I can help zero in on the right fit for you.",
"start_time": 6.08,
"end_time": 11.44
},
{
"speaker_name": "Agent",
"text": "Fast to start.",
"start_time": 11.44,
"end_time": 12.8
},
{
"speaker_name": "Agent",
"text": "Would it help if I gave a quick overview of how we work or would you rather jump straight into what you're looking for?",
"start_time": 12.8,
"end_time": 18.16
},
{
"speaker_name": "Rob",
"text": "Yes,.",
"start_time": 21.6,
"end_time": 22.16
},
{
"speaker_name": "Agent",
"text": "Sure.",
"start_time": 25.04,
"end_time": 25.44
},
{
"speaker_name": "Agent",
"text": "Let me give you a quick rundown.",
"start_time": 25.87,
"end_time": 26.99
},
{
"speaker_name": "Agent",
"text": "Marketer Hire is the number one platform for premium freelance marketing talent in the us.",
"start_time": 26.99,
"end_time": 31.15
},
{
"speaker_name": "Agent",
"text": "We connect companies with senior pre vetted specialists, think channel experts like paid social, paid search, email, SEO growth and more who can drop in and start fast with very little onboarding needed.",
"start_time": 31.31,
"end_time": 43.39
},
{
"speaker_name": "Agent",
"text": "A couple of things that set us apart.",
"start_time": 43.55,
"end_time": 45.31
},
{
"speaker_name": "Agent",
"text": "We accept less than 1% of applicants and every marketer is double vetted by our team and by another expert marketer.",
"start_time": 45.31,
"end_time": 52.03
},
{
"speaker_name": "Agent",
"text": "So you're getting real senior talent, not generalists.",
"start_time": 52.21,
"end_time": 54.93
},
{
"speaker_name": "Agent",
"text": "And it's all month to month with a no risk two week trial.",
"start_time": 55.09,
"end_time": 58.29
},
{
"speaker_name": "Agent",
"text": "So there's no long term commitment to worry about.",
"start_time": 58.37,
"end_time": 60.61
},
{
"speaker_name": "Agent",
"text": "Does that give you a good enough picture or any question?",
"start_time": 60.69,
"end_time": 63.41
},
{
"speaker_name": "Agent",
"text": "Great.",
"start_time": 64.93,
"end_time": 65.33
},
{
"speaker_name": "Agent",
"text": "So let's get into it.",
"start_time": 65.41,
"end_time": 66.33
},
{
"speaker_name": "Agent",
"text": "Can you give me a quick overview of the company, what you do and what stage you're at?",
"start_time": 66.33,
"end_time": 70.21
},
{
"speaker_name": "Rob",
"text": "So we're an Amazon marketing agency.",
"start_time": 72.69,
"end_time": 75.41
},
{
"speaker_name": "Rob",
"text": "We have been in business for seven years.",
"start_time": 76.21,
"end_time": 78.77
},
{
"speaker_name": "Rob",
"text": "We support premium DTC brands that sell their goods on Amazon, full service, holistic service offering, creative catalog advertising, fulfillment, inventory operations strategy, etc.",
"start_time": 80.91,
"end_time": 97.63
},
{
"speaker_name": "Rob",
"text": "Basically with the goal of growing their business on Amazon.",
"start_time": 98.59,
"end_time": 103.55
},
{
"speaker_name": "Rob",
"text": "We are 26 people in the company.",
"start_time": 108.52,
"end_time": 111.32
},
{
"speaker_name": "Rob",
"text": "We are in the process of making some some updates to our brand style guide and and building and launching our marketing operation.",
"start_time": 111.64,
"end_time": 125.88
},
{
"speaker_name": "Rob",
"text": "So we need a couple streetlance, our contract designers to support that, the brand brand strategist or brand designer to help make the updates to the style guide and the more graphic designer marketing graphic designer to support all of our marketing asset needs.",
"start_time": 125.88,
"end_time": 155.56
},
{
"speaker_name": "Agent",
"text": "Got it.",
"start_time": 158.77,
"end_time": 159.13
},
{
"speaker_name": "Agent",
"text": "That's really helpful context.",
"start_time": 159.13,
"end_time": 160.61
},
{
"speaker_name": "Agent",
"text": "So you're essentially building out your own marketing function for the first time and you need two people, one more senior brand side to refresh the style guide and one more execution focused graphic designer to handle the ongoing marketing asset production.",
"start_time": 160.69,
"end_time": 173.65
},
{
"speaker_name": "Agent",
"text": "That makes a lot of sense.",
"start_time": 173.73,
"end_time": 174.85
},
{
"speaker_name": "Agent",
"text": "What are the current marketing challenges driving this?",
"start_time": 174.85,
"end_time": 177.29
},
{
"speaker_name": "Agent",
"text": "Like what's the gap you're feeling most acutely right now?",
"start_time": 177.29,
"end_time": 179.97
},
{
"speaker_name": "Rob",
"text": "We just don't have any dedicated resources to this and we have designers in house but they are working on client work full time and the marketing engine is going to be a full fledged effort on content, on you know, supporting the Website on sales, collateral, materials, you know, landing page design, newsletter, design client onboarding material.",
"start_time": 183.5,
"end_time": 218.39
},
{
"speaker_name": "Rob",
"text": "Like the whole system needs design support and right now it's really being supported ad hoc by our design resources that we can't afford to pull away from client work.",
"start_time": 218.39,
"end_time": 228.99
},
{
"speaker_name": "Agent",
"text": "That makes total sense.",
"start_time": 230.91,
"end_time": 232.19
},
{
"speaker_name": "Agent",
"text": "Your design team is maxed out on client work and you've got a whole internal marketing system that needs to be built out properly.",
"start_time": 232.19,
"end_time": 238.27
},
{
"speaker_name": "Agent",
"text": "So it's really two distinct needs.",
"start_time": 238.27,
"end_time": 240.03
},
{
"speaker_name": "Agent",
"text": "The brand strategy piece to get the foundation right and then ongoing graphic design execution to keep the engine running.",
"start_time": 240.61,
"end_time": 247.25
},
{
"speaker_name": "Agent",
"text": "How does your marketing function look today?",
"start_time": 247.33,
"end_time": 249.13
},
{
"speaker_name": "Agent",
"text": "Beyond the design side, is there someone internally leading the marketing strategy or is that also being stood up fresh?",
"start_time": 249.13,
"end_time": 255.57
},
{
"speaker_name": "Rob",
"text": "I'm leading the marketing strategy as CMO and I have a growth marketer that supports me.",
"start_time": 257.01,
"end_time": 266.49
},
{
"speaker_name": "Rob",
"text": "We are in the process of hiring a director of marketing to run the content and lead gen funnel.",
"start_time": 266.49,
"end_time": 276.08
},
{
"speaker_name": "Rob",
"text": "So those are the resources today.",
"start_time": 277.84,
"end_time": 279.36
},
{
"speaker_name": "Agent",
"text": "Got it.",
"start_time": 281.6,
"end_time": 282.16
},
{
"speaker_name": "Agent",
"text": "So you've got the strategy covered, a growth marketer on execution and a director of marketing coming in to own content and lead gen.",
"start_time": 282.24,
"end_time": 289.36
},
{
"speaker_name": "Agent",
"text": "The missing piece is really the design layer to support all of that.",
"start_time": 289.84,
"end_time": 292.96
},
{
"speaker_name": "Agent",
"text": "That makes a lot of sense.",
"start_time": 293.12,
"end_time": 294.32
},
{
"speaker_name": "Agent",
"text": "The brand designer role, is this primarily about the style guide refresh or do you see that person also having an ongoing role once the guide is done?",
"start_time": 294.73,
"end_time": 301.93
},
{
"speaker_name": "Rob",
"text": "Probably mainly about the style guide refresh.",
"start_time": 304.97,
"end_time": 307.77
},
{
"speaker_name": "Rob",
"text": "Maybe some support with that implementation on a website outside for that not ongoing.",
"start_time": 307.77,
"end_time": 325.38
},
{
"speaker_name": "Agent",
"text": "Okay, got it.",
"start_time": 328.98,
"end_time": 329.9
},
{
"speaker_name": "Agent",
"text": "So the brand designer is more of a project based engagement style guide refresh plus some website implementation support and then it wraps up.",
"start_time": 329.9,
"end_time": 338.06
},
{
"speaker_name": "Agent",
"text": "And the graphic designer is the ongoing resource for all the marketing asset production.",
"start_time": 338.06,
"end_time": 342.34
},
{
"speaker_name": "Agent",
"text": "For the graphic designer role, what would a typical month of output look like?",
"start_time": 342.42,
"end_time": 346.26
},
{
"speaker_name": "Agent",
"text": "What kinds of assets and roughly how much volume are we talking?",
"start_time": 346.54,
"end_time": 349.66
},
{
"speaker_name": "Rob",
"text": "I don't know right now.",
"start_time": 351.9,
"end_time": 353.5
},
{
"speaker_name": "Rob",
"text": "I'm going to lose service here momentarily, so I'm not sure how much more information I'll be able to give you.",
"start_time": 354.06,
"end_time": 359.82
},
{
"speaker_name": "Agent",
"text": "No worries at all.",
"start_time": 361.5,
"end_time": 362.459
},
{
"speaker_name": "Agent",
"text": "Let's make the most of the time we have Based on what you've shared, here's where I'd land on the two roles.",
"start_time": 362.459,
"end_time": 367.5
},
{
"speaker_name": "Agent",
"text": "For the brand designer.",
"start_time": 367.5,
"end_time": 368.7
},
{
"speaker_name": "Agent",
"text": "That sounds like a brand marketer or creative strategist.",
"start_time": 368.7,
"end_time": 371.26
},
{
"speaker_name": "Agent",
"text": "Engagement project, scoped style guide plus website support for the ongoing graphic designer.",
"start_time": 371.26,
"end_time": 376.62
},
{
"speaker_name": "Agent",
"text": "That's a great fit for our graphic designer role focused on marketing asset production.",
"start_time": 376.62,
"end_time": 381.14
},
{
"speaker_name": "Agent",
"text": "Given the brand designer is more project based and lighter in scope, that would typically run around 10 to 12,000amonth.",
"start_time": 381.14,
"end_time": 387.22
},
{
"speaker_name": "Agent",
"text": "And for the graphic designer on an ongoing basis, that usually lands around 6 to 7,000amonth.",
"start_time": 387.38,
"end_time": 392.9
},
{
"speaker_name": "Agent",
"text": "Both are all in the marketer's rate plus us no separate fees, month to month with a simple 30 day notice.",
"start_time": 392.98,
"end_time": 398.98
},
{
"speaker_name": "Agent",
"text": "Do those ranges feel roughly in line with what you were expecting or is there a budget number I should stay within for either role?",
"start_time": 399.34,
"end_time": 405.18
},
{
"speaker_name": "Rob",
"text": "They're a little higher than I was expecting.",
"start_time": 406.86,
"end_time": 408.78
},
{
"speaker_name": "Rob",
"text": "Yeah, probably by a few thousand dollars, I think.",
"start_time": 412.94,
"end_time": 416.62
},
{
"speaker_name": "Rob",
"text": "I was thinking more like it would be 8, 8 to 10k for the creative strategist for probably one month and then.",
"start_time": 416.62,
"end_time": 429.59
},
{
"speaker_name": "Rob",
"text": "Yeah, probably more 5 to 7 for the the graphic designer.",
"start_time": 430.95,
"end_time": 437.51
},
{
"speaker_name": "Agent",
"text": "That's helpful.",
"start_time": 439.43,
"end_time": 440.15
},
{
"speaker_name": "Agent",
"text": "Thanks for sharing that.",
"start_time": 440.15,
"end_time": 441.19
},
{
"speaker_name": "Agent",
"text": "So for the brand designer, 8 to 10,000 for roughly a one month engagement.",
"start_time": 441.35,
"end_time": 445.95
},
{
"speaker_name": "Agent",
"text": "That's actually very workable.",
"start_time": 445.95,
"end_time": 447.35
},
{
"speaker_name": "Agent",
"text": "We can present the role to our marketplace at that budget and you'd get strong candidates in that range.",
"start_time": 447.43,
"end_time": 451.99
},
{
"speaker_name": "Agent",
"text": "For the graphic designer at 5 to 7,000.",
"start_time": 452.36,
"end_time": 454.702
},
{
"speaker_name": "Agent",
"text": "5,000 Is really the practical floor for our retainer model.",
"start_time": 454.858,
"end_time": 458.2
},
{
"speaker_name": "Agent",
"text": "So if you're thinking around five to seven, we can work with that.",
"start_time": 458.2,
"end_time": 461.32
},
{
"speaker_name": "Agent",
"text": "The stronger end of that range will get you a more senior shortlist, but we can make it work.",
"start_time": 461.32,
"end_time": 465.64
},
{
"speaker_name": "Agent",
"text": "And just so you know, both come with a no risk two week trial, fully refundable if the fit isn't right.",
"start_time": 465.8,
"end_time": 470.92
},
{
"speaker_name": "Agent",
"text": "And it's month to month, so no long term commitment.",
"start_time": 471.08,
"end_time": 473.68
},
{
"speaker_name": "Agent",
"text": "Does that feel like it could work on your end?",
"start_time": 473.68,
"end_time": 475.56
},
{
"speaker_name": "Rob",
"text": "Yes.",
"start_time": 477.16,
"end_time": 477.72
},
{
"speaker_name": "Agent",
"text": "Great.",
"start_time": 479.33,
"end_time": 479.57
},
{
"speaker_name": "Agent",
"text": "And just to make sure I have the full picture, how soon are you looking to get someone started on both of these?",
"start_time": 479.81,
"end_time": 484.21
},
{
"speaker_name": "Rob",
"text": "As soon as possible.",
"start_time": 486.21,
"end_time": 487.09
},
{
"speaker_name": "Agent",
"text": "Perfect.",
"start_time": 489.17,
"end_time": 489.69
},
{
"speaker_name": "Agent",
"text": "That works well with how we operate.",
"start_time": 489.69,
"end_time": 491.33
},
{
"speaker_name": "Agent",
"text": "We typically match within about two business days.",
"start_time": 491.41,
"end_time": 493.97
},
{
"speaker_name": "Agent",
"text": "Send you the marketer's bio to review, and once you're happy with the match, we go straight to the agreement and kick off the two week trial.",
"start_time": 494.29,
"end_time": 500.29
},
{
"speaker_name": "Agent",
"text": "The whole process usually comes together within about a week.",
"start_time": 500.37,
"end_time": 503.41
},
{
"speaker_name": "Agent",
"text": "I'll follow up by email with a recap and next steps.",
"start_time": 503.8,
"end_time": 506.28
},
{
"speaker_name": "Agent",
"text": "We already have your contact details.",
"start_time": 506.28,
"end_time": 508
},
{
"speaker_name": "Agent",
"text": "Is there anything else on your mind before we wrap up?",
"start_time": 508,
"end_time": 510.36
},
{
"speaker_name": "Rob",
"text": "No.",
"start_time": 511.48,
"end_time": 511.88
},
{
"speaker_name": "Agent",
"text": "This was really great.",
"start_time": 516.2,
"end_time": 517.16
},
{
"speaker_name": "Agent",
"text": "Thanks so much for taking the time today, Rob.",
"start_time": 517.4,
"end_time": 519.8
},
{
"speaker_name": "Agent",
"text": "I'll get to work on finding the right matches for both roles and follow up shortly with a recap and next steps.",
"start_time": 519.88,
"end_time": 525.56
},
{
"speaker_name": "Agent",
"text": "Have a great rest of your day.",
"start_time": 525.56,
"end_time": 526.88
},
{
"speaker_name": "Agent",
"text": "Ending the call now.",
"start_time": 526.88,
"end_time": 527.92
},
{
"speaker_name": "Agent",
"text": "Take care, Rob.",
"start_time": 527.92,
"end_time": 529.16
}
],
"summary": {
"short_summary": "The company is enhancing its internal marketing function through the hiring of two contract designers: a senior brand strategist to refresh the style guide and a graphic designer for ongoing marketing assets. These hires are crucial as current in-house designers are fully occupied with client work, creating a resource gap for internal marketing needs. The budget for the brand strategist is set between $8,000 to $10,000 for one month, while the graphic designer's retainer ranges from $5,000 to $7,000 per month. The agency is prepared to match candidates quickly, aiming for quick onboarding within about one week. This strategic expansion aims to establish consistent branding, improve marketing coherence, and support a broader marketing function.",
"keywords": [
"Amazon marketing",
"brand style guide",
"freelance designers",
"marketing operations",
"budget negotiation",
"design support"
],
"action_items": "\n**Agent**\nFollow up with Rob via email summarizing the meeting and outlining next steps to find suitable candidates for the brand designer and graphic designer roles (08:36)\nBegin sourcing and presenting potential matches for both brand designer and graphic designer roles to Rob within about two business days for review (08:09)\n\n**Rob**\nReview presented marketer bios once sent by Agent and provide feedback for selection to proceed with agreements and trials (08:09)\n"
}
}