{
  "schema_version": "BriefQcV1",
  "verdict": "GO",
  "checks": {
    "transcript_fidelity": {
      "status": "pass",
      "notes": "Brief accurately reflects transcript: 7-year-old Amazon marketing agency, 26 employees, premium DTC brands, standing up internal marketing for the first time, in-house designers maxed on client work. Style guide refresh + website implementation support and roughly one-month project scope all match Rob's statements. CMO Rob + growth marketer + incoming director of marketing correctly captured. No invented company name; generic descriptor + deal reference preserved per HubSpot/transcript gap."
    },
    "role_alignment": {
      "status": "pass",
      "notes": "Public brief correctly frames a senior brand-side creative strategist / brand designer for a project-scoped engagement. Deliverables (style guide refresh, website implementation support, partnering with CMO/growth marketer) align with Rob's stated needs. Clearly distinguished from the separate ongoing graphic designer role."
    },
    "budget_realism": {
      "status": "pass",
      "notes": "Role budget $9k/month midpoint of Rob's stated $8-10k for ~one-month engagement; agent explicitly called this 'very workable.' Budget correctly excluded from public brief. Realistic for senior brand/creative strategy work. Note: internal budget model labels billing 'retainer' while scope is project-based/one-month; minor terminology tension but not material to matching."
    },
    "niche_requirements": {
      "status": "pass",
      "notes": "Must-haves (senior brand design/creative strategy, proven style guide development, ability to define visual systems for downstream designers, self-contained project delivery) are reasonable and supported. Agency/DTC eCommerce familiarity appropriately listed as nice-to-have. No named tools/platforms invented; deliverables kept general per uncertainty note."
    },
    "single_marketer_feasibility": {
      "status": "pass",
      "notes": "Scope (style guide refresh + limited website implementation over ~one month) is feasible for a single senior brand designer. Ongoing marketing asset production is correctly carved out to the separate graphic designer role, avoiding scope creep onto this engagement."
    }
  },
  "escalation": {
    "action": "none",
    "rationale": "Advisory GO. Brief is faithful to evidence, role-aligned, budget-realistic, and feasible for one marketer. Minor non-blocking note: billing model is labeled 'retainer' internally while the engagement is explicitly project-based/one-month per Rob — worth confirming billing structure at contract stage but does not affect matching.",
    "edit_or_question": "At contracting, confirm whether the creative strategist engagement is billed as a one-month project fee vs. a monthly retainer, since Rob scoped it as roughly one month and not ongoing."
  }
}