{
  "schema_version": "RoleBriefV1",
  "role_key": "creative-strategist",
  "role_title": "Creative Strategist / Brand Designer",
  "formData": {
    "companyName": "Amazon Marketing Agency (name TBD - HubSpot deal 'Voice Agent - Rob')",
    "websiteUrl": "<UNKNOWN>",
    "marketerTypes": [
      "Creative Strategist",
      "Brand Designer"
    ],
    "industry": "Marketing Agency (Amazon / DTC eCommerce)",
    "companySize": "26 employees",
    "freeformRequest": "A senior, brand-side designer / creative strategist to refresh the company's brand style guide and provide some website implementation support. Project-based, roughly one-month engagement (not ongoing). Start ASAP."
  },
  "job_brief_markdown": "MarketerHire Brief - Amazon Marketing Agency | Creative Strategist / Brand Designer\n\n## Snapshot\n\n- **Company:** A seven-year-old, full-service Amazon marketing agency (26 people) supporting premium DTC eCommerce brands with creative, advertising, catalog, fulfillment, inventory operations, and strategy.\n- **Need:** The agency is standing up its own internal marketing function for the first time; in-house designers are fully allocated to client work and can't be pulled onto brand work.\n- **Role:** A senior, brand-side creative strategist / brand designer for a focused, project-based engagement (roughly one month).\n\n## What You'd Work On\n\n- Refresh and update the company's brand style guide, establishing a strong visual foundation for the new internal marketing operation.\n- Provide some implementation support to carry the refreshed brand onto the website.\n- Partner with the CMO and growth marketer to translate marketing goals into cohesive brand design direction.\n\n## Must-Have Fit\n\n- Senior brand design / creative strategy experience with proven brand style guide development.\n- Ability to define brand visual systems that downstream marketing designers can execute against.\n- Comfortable scoping and delivering a self-contained, project-based engagement quickly and independently.\n\n## Helpful Context\n\n- **Tools/channels:** Brand style guide, website design/implementation, and marketing brand foundations (website, sales collateral, landing pages, newsletters, onboarding materials produced by the broader marketing team).\n- **Team/collaboration:** Reports to Rob, the CMO leading marketing strategy, supported by a growth marketer, with a director of marketing being hired to own content and lead gen.\n- **Nice-to-haves:** Familiarity with agency or DTC eCommerce brand environments.",
  "internal_notes_markdown": "## Internal Notes - Creative Strategist / Brand Designer\n\n### Company / Identity\n- HubSpot deal: \"Voice Agent - Rob\" (Deal ID: 62312988422). No verified company name or domain in CRM.\n- Transcript does not state a company name or website; company identified only by description (Amazon marketing agency, 7 years, 26 employees, premium DTC brands on Amazon).\n- **Conflict/gap preserved:** No merged/invented company name. Website URL is unknown. Brief title uses generic descriptor + deal reference.\n\n### POC\n- Rob, CMO, leading marketing strategy. Supported by a growth marketer; hiring a director of marketing (content + lead gen funnel).\n- No email/phone in transcript; agent confirmed contact details are on file.\n\n### Budget (EXCLUDED from public brief)\n- Structured budget: BudgetDecisionV3, multi-role call. Combined monthly investment $15,000/month.\n- **This role (Creative Strategist / Brand Designer):** role_budget $9,000/month; basis stated_by_lead_range_midpoint; scope light; billing retainer/project; confidence high.\n- Agent's initial quote: $10-12k/month. Rob countered $8-10k for ~one month. Agent accepted $8-10k as \"very workable.\" Rob confirmed \"Yes.\"\n- Flags: budget_negotiated_take_final. Overall auto-QTB: needs_review (multi_role).\n- Terms: all-in marketer rate + MH, no separate fees, month to month, 30-day notice, 2-week no-risk trial.\n\n### Scope / Timeline\n- Project-based, roughly one-month engagement. NOT ongoing (explicitly per Rob).\n- Deliverables: brand style guide refresh + some website implementation support.\n- Timeline: start ASAP. MH matches within ~2 business days; full process ~1 week. Agent to follow up by email with recap.\n\n### Multi-role context\n- Second role from same call: Graphic Designer (Paid Social / marketing asset production), ongoing retainer, $6,000/month midpoint ($5-7k range). Separate standalone brief.\n\n### Uncertainty\n- Graphic designer monthly output/volume undefined (Rob lost service before detailing). Not directly relevant to this brand role.\n- No specific tools/software named in call; brand/website deliverables inferred from general discussion, not named platforms."
}