{
  "schema_version": "SearchPlanV1",
  "roles": [
    "Creative Strategist / Brand Designer",
    "Creative Strategist",
    "Brand Designer",
    "Brand Strategist",
    "Senior Brand Designer",
    "Creative Director",
    "Visual Designer",
    "Brand Identity Designer",
    "Art Director"
  ],
  "skills": [
    "Brand style guide development",
    "Brand identity systems",
    "Visual identity design",
    "Brand strategy",
    "Creative direction",
    "Website design",
    "Design systems",
    "Brand guidelines",
    "Rebranding",
    "Marketing collateral design",
    "Landing page design",
    "Typography"
  ],
  "tools": [
    "Figma",
    "Adobe Creative Suite",
    "Adobe Illustrator",
    "Adobe Photoshop",
    "Adobe InDesign",
    "Webflow",
    "Sketch",
    "Canva"
  ],
  "industries": [
    "Marketing Agency",
    "DTC eCommerce",
    "eCommerce",
    "Advertising Agency",
    "Creative Agency",
    "Consumer Brands",
    "Retail"
  ],
  "companies": [
    "Ogilvy",
    "Wieden+Kennedy",
    "Pentagram",
    "Landor",
    "Huge",
    "R/GA",
    "Gin Lane",
    "Red Antler",
    "Collins",
    "IDEO"
  ],
  "channels": [
    "Website",
    "Landing pages",
    "Newsletters",
    "Sales collateral",
    "Onboarding materials",
    "Email marketing"
  ],
  "content_keywords": [
    "brand style guide",
    "brand refresh",
    "visual identity system",
    "brand guidelines",
    "design system",
    "rebrand",
    "brand foundations",
    "creative strategy",
    "DTC brand",
    "website brand implementation",
    "project-based engagement",
    "brand book",
    "Figma",
    "Adobe Creative Suite",
    "Adobe Illustrator",
    "Adobe Photoshop",
    "Adobe InDesign",
    "Webflow",
    "Sketch",
    "Canva",
    "Brand style guide development",
    "Brand identity systems",
    "Visual identity design",
    "Brand strategy",
    "Creative direction",
    "Website design",
    "Design systems",
    "Rebranding",
    "Marketing collateral design",
    "Landing page design",
    "Typography",
    "Website",
    "Landing pages",
    "Newsletters",
    "Sales collateral",
    "Onboarding materials",
    "Email marketing",
    "Marketing Agency",
    "DTC eCommerce",
    "eCommerce"
  ],
  "rationale": "Targets senior brand-side creative strategists / brand designers with proven brand style guide and visual identity system development (req-1, req-2, req-5). Roles and skills emphasize brand systems that downstream marketing designers can execute against, plus website implementation support (req-6). Tools skew to standard brand/design stack (Figma, Adobe, Webflow) since no tools were named in the call. Industries and companies bias toward agency and DTC eCommerce brand environments (req-9) and top-tier brand/creative shops known for identity work. Channels and content_keywords mirror the new internal marketing function deliverables (website, sales collateral, landing pages, newsletters, onboarding) and the project-based, brand-refresh nature of the ~one-month engagement (req-3, req-10). Wording chosen to match Neon role/category names and profile text."
}