---
# Identity
email: "brian@briancliette.me"
name: Brian Cliette
website_url: "www.briancliette.com"
location: Austin, Texas, US
preferred_hourly_pay_rate: $95/hr

# Status (live from Neon)
status: active
has_availability: true
onboarded_at: 2021-10-08

# Classifications (live from Neon)
roles:
  - Growth Marketer
  - SEO Marketer
industries:
  - Apps
  - Ecommerce
  - Marketplaces
  - Software & Tech
audiences:
  - Businesses (B2B)
  - Consumers (B2C)
skills:
  - ASO (App store optimization)
  - Backlinking / off-page strategy & management
  - Competitive SEO analysis and audit
  - Content brief building for writers
  - Content strategy for keyword prioritization lists
  - Cross-channel strategy
  - Customer segmentation
  - Keyword analysis & prioritization
  - Keyword performance reporting
  - Marketing stack / technologies
  - New product launch
  - New site/page optimization
  - Omni-channel strategy
  - Ongoing SEO management & maintenance
  - Optimizations for existing content
  - Podcast media buying
  - Technical website SEO audit
  - Testing framework
tools:
  - Ahrefs
  - Bing Webmaster Tools
  - Clearscope.io
  - Ecommerce tools (Shopify, Magento, etc)
  - Email tools (Mailchimp, Klaviyo, etc)
  - Excel / Sheets
  - Facebook
  - Google Analytics
  - Google Business Manager
  - Google Search Console
  - Google Tag Manager
  - Instagram
  - LinkedIn
  - Pinterest
  - Quora
  - Reddit
  - Screaming Frog
  - Session replay tools (Hotjar, FullStory, etc)
  - Spyfu
  - Tiktok
  - Twitter
  - Webflow
  - Wordpress
company_stage:
  - Expansion & Growth
  - Pre-Launch & Early Stage
product_price:
  - $100 - $499
  - $1000+
  - $50 - $99
  - $500 - $999
  - <$50
subindustries_products:
  - Consumer Packaged Goods
  - Crowdfunding
  - Education
  - Healthcare
  - Online Courses
  - Sports
  - Subscriptions
target_buyer:
  - Gen Z (<25)
  - Millennials (25 - 39)
  - Seniors (60+)

# Metadata
source: neon (live)
generated_at: 2026-07-06T20:52:48.142469+00:00
neon_updated_at: 2026-03-28T03:57:17.542612+00:00
---

# Brian Cliette

(No bio recorded)

## Work History

### Growth Marketer at Dr Knot (2024-08-01 – 2024-12-31) · remote

As the Growth Marketer for Dr. Knot, a pioneering wellness company founded by experienced personal trainers and specialized in pain relief through advanced percussion massage technology, I have been instrumental in launching and scaling impactful digital marketing initiatives. My responsibilities include spearheading influencer campaigns that align with our product’s unique value, devising robust content marketing strategies that educate and engage our audience, and optimizing our marketing funnel through targeted CRO techniques. By systematically enhancing user experiences and leveraging strategic collaborations, I’ve significantly boosted brand visibility and client acquisition, helping individuals manage pain more effectively with our innovative wall-mounted massage gun.

- Refined Dr. Knot's marketing funnel, elevating brand visibility and client acquisition through strategic influencer campaigns and CRO.

### Growth Marketer at NutroTonic (2024-06-01 – 2024-07-31) · remote

As a Growth Marketer at NutroTonic, a leading wellness brand dedicated to top-tier, science-backed nutritional supplements, I drove significant advances in digital marketing to boost brand presence and sales. My expertise in AI-driven content creation and programmatic SEO significantly enhanced our organic search results and user engagement. I also managed comprehensive paid ad campaigns across various platforms to maximize reach and customer acquisition. Additionally, I developed and implemented a successful micro-influencer strategy that amplified our brand’s visibility and authenticity, fostering a strong connection with our target audience

- Boosted NutroTonic’s visibility and engagement through targeted SEO, resulting in a 20% increase in organic site traffic and improved U/X.

### Growth Marketer at Planoly (2024-04-01 – 2024-07-31) · remote

At Planoly, a leading social media management platform tailored for Instagram, I excelled as a Growth Marketer, focusing on enhancing user engagement and optimizing marketing strategies. My role encompassed a wide range of responsibilities including Programmatic SEO, Conversion Rate Optimization (CRO), and extensive data analysis using tools like Google Tag Manager for pixel placement and troubleshooting marketing funnels. I played a crucial role during the acquisition of a SaaS tool, advising the internal team on integration strategies to enhance our service offerings. Through my efforts, we improved the efficiency and effectiveness of Planoly's platform, helping businesses and influencers amplify their Instagram presence and achieve substantial growth

- Boosted SEO traffic by 23%, increased blog trial sign-ups by 31%, advised on the acquisition and data integration of Snipfeed into Planoly.

### Conversion Rate Optimization (CRO) at Athletic Greens (2023-06-01 – 2024-06-30) · remote

At Athletic Greens, I lead the CRO team, dedicated to refining digital touchpoints for optimal user engagement and conversion. Leveraging cross-functional collaborations and advanced analytics, we focus on enhancing the online customer journey through meticulous A/B testing, data-driven decision-making, and continuous UX improvements. My leadership has directly resulted in a remarkable improvement of the conversion rate by 120 basis points and elevated our monthly recurring revenue by $5 million. My role encompasses managing all facets of the conversion optimization lifecycle—from hypothesis generation and test design to thorough implementation and meticulous analytics interpretation. This holistic approach not only streamlines customer interactions but also significantly boosts conversion rates, propelling Athletic Greens towards its mission of promoting health and wellness.

- Boosted conversion rates by 120 basis points & increased MRR by $5M through strategic CRO leadership and advanced A/B testing.

### Senior Demand Generation Manager at Twilio (2022-03-01 – 2023-06-30) · remote

I led a multi-channel acquisition strategy at Twilio, managing a $12M budget and working with cross-functional teams to boost Marketing Qualified Leads (MQLs) by 27% and conversions by 93%. My focus on optimization included successful ad and landing page testing, utilizing A/B testing on developer-focused channels which resulted in a 32% increase in Return on Ad Spend (ROAS).

Additionally, I co-managed a substantial $36M North American and $60M global paid ads budget, overseeing a team of 12 marketers, driving significant growth and profitability. I developed and fine-tuned growth programs using the marketing automation tool, Segment, achieving greater efficiency and improved ROI.

Responsible for forecasting and analyzing the impact of our initiatives on sales cycles, I utilized Tableau, SQL, and Google Analytics to monitor progress, achieving a 16% increase in Sales Accepted Leads (SAL) and a 12% growth in User Value Expansion (UVECO). In collaboration with the marketing team, I designed and optimized digital campaigns across PPC, social media, email, and event channels, which improved overall performance and reduced Customer Acquisition Cost (CAC) by 11%

- Boosted Twilio's MQLs by 27%, conversions by 93% (2FA Funnel), and ROAS by 32%.

### Growth Marketer at WECO (2022-11-01 – 2022-12-31) · remote

At WECO Hospitality, I played a crucial role in evolving the digital marketing landscape as a Growth Marketer, focusing on hyper-localized strategies for the Greater Boston area. WECO, launched in March 2020, delivers a fresh approach to dining at home by hand-delivering chef-prepared dinners made from locally sourced ingredients. In my role, I enhanced the customer journey through targeted AI-generated content, designed effective email marketing sequences, and conducted in-depth analytics and data analysis to optimize marketing strategies. My expertise in user experience and interface design led to significant improvements in conversion rate optimization (CRO), strengthening our community engagement and customer satisfaction

- Improved retention by 15% via email, enhanced subscription conversions by 10% through analytics, and lifted UX (sign ups)conversions by 18%

### Growth Marketer at Freida Rothman (2022-06-01 – 2022-07-31) · remote

During my one-month tenure as a Growth Marketer at Freida Rothman, my primary role centered around empowering the in-house marketing team with advanced digital marketing skills. I conducted intensive training sessions on SEO, paid advertising, social media, and email marketing tactics. My approach was focused on equipping the team with the knowledge and tools necessary to increase brand awareness, engage a diverse customer base, and drive sales. Additionally, I led workshops on data analysis and real-time strategy adaptation, ensuring that the team could continue to optimize campaigns and maintain a high ROI moving forward.

- Trained in-house team, boosting digital skills & campaign engagement by 20%; improved ROI by 15% through data strategy sessions

### Growth Marketer at Begin Health (2022-03-01 – 2022-06-30) · remote

At Begin Health (beginhealth.com), a DTC toddler and kids nutrition health company, I led the digital marketing initiatives as a Growth Marketer, enhancing online visibility and engagement. This science-forward company empowers parents with crucial knowledge and tools to optimize their children's well-being, starting with their flagship product, Begin Growing-up Prebiotics, which focuses on enhancing gut health. My role encompassed implementing advanced SEO tactics such as Technical and Programmatic SEO, creating and distributing AI-generated content, and strategically managing paid advertising campaigns on Meta Platforms. These efforts helped strengthen Begin Health’s online presence, improved customer acquisition, and solidified their reputation in the child wellness industry

- Enhanced SEO by 30%, boosted content output by 50% with AI, and increased ad conversions by 25% with a $5K Meta budget.