MD preview · karan_nanda_at_hotmail_com.md
---
# Identity
email: "karan_nanda@hotmail.com"
name: Karan Nanda
website_url: "karan-nanda-marketing-8bl0m7m.gamma.site/"
location: GUELPH, Ontario, CA
preferred_hourly_pay_rate: $60/hr
# Status (live from Neon)
status: active
has_availability: true
onboarded_at: 2021-10-04
# Classifications (live from Neon)
roles:
- Marketing Automation
- Email Marketer
industries:
- Apps
- Ecommerce
- Local Businesses
- Marketing Agencies
- Software & Tech
audiences:
- Businesses (B2B)
- Consumers (B2C)
skills:
- A/B testing
- Campaign management (ideation, coordination, reporting)
- Cold email campaigns & strategy
- Dynamic content
- Email acquisition strategy & optimization
- Email deliverability testing & optimization
- Email marketing analytics
- Email marketing channel audit & recommendations
- Email optimization across devices
- ESP migration / new account set up
- Lifecycle campaigns & strategy
- List segmentation & cleaning
- Marketer stack integrations with email tool
- Template development (drag and drop)
- Template development (HTML/CSS)
- Trigger campaigns
tools:
- ActiveCampaign
- Campaign Monitor
- Google Analytics
- HubSpot
- Mailchimp
- Pardot
- Salesforce
- Zapier
company_stage:
- Expansion & Growth
- Mature & Established
- Pre-Launch & Early Stage
product_price:
- $100 - $499
- $1000+
- $50 - $99
- $500 - $999
subindustries_products:
- Online Courses
target_buyer:
- AMER region (North, Central and South America)
- APAC region (Asia Pacific)
- EMEA region (Europe, Middle-East and Africa)
- Gen X (40 - 60)
- Gen Z (<25)
- High Income
- Men
- Parents / Children
- Seniors (60+)
- Women
# Metadata
source: neon (live)
generated_at: 2026-07-06T20:51:39.769515+00:00
neon_updated_at: 2026-02-24T22:20:51.261716+00:00
---
# Karan Nanda
Results-oriented Growth Marketing Manager with 10+ years of experience in executing data-driven marketing strategies to drive significant business growth. Skilled in user acquisition, retention, and lifecycle marketing. Experienced in using advanced analytics to inform decisions, optimize campaigns, and achieve measurable results.
## Work History
### Lifecycle Marketing Manager at Wise (2025-03-01 – Present) · remote
As a Lifecycle Marketing Manager, I own the end-to-end customer journey—from acquisition through retention and expansion—driving engagement, revenue, and customer lifetime value. I develop and execute data-driven, multi-channel campaigns (email, in-app, SMS, paid media, and automation) to nurture leads, onboard customers, reduce churn, and increase upsell opportunities.
- Led B2B marketing strategy, increasing qualified pipeline by 35% and enterprise conversions by 22%.
- Built multi-touch email automation campaigns, boosting engagement 40% and lead-to-opportunity conversion 28%.
- Implemented data integrations and automated lead flows, reducing manual work 60% and response time 45%.
- Optimized campaigns via A/B testing, cutting cost per lead 30% and increasing ROI 25%.
- Crafted niche B2B messaging strategy, raising open rates 32% and demo bookings 20%.
### Marketing Automation Manager at Lifemark (2022-11-01 – Present) · remote
Manage day-to-day execution in Marketo, building and maintaining email programs and automation workflows.
Create and edit emails using HTML within existing Marketo templates (no coding from scratch).
Schedule, QA, and deploy email campaigns.
Support the Marketing Automation Manager by building user journeys and integrating legacy data into email programs.
- Led execution of 40–60+ monthly campaigns in Marketo supporting multi-channel lifecycle marketing.
- Built and maintained 10–20 automated user journeys, reducing manual campaign setup.
- Integrated and activated 50K–250K+ contact records from legacy databases into Marketo.
- Maintained 99%+ on-time campaign deployment through structured QA and scheduling processes.
- Improved campaign efficiency by 25%+ through automation, process optimization, and governance.
- Oversaw integration of 250K+ records from legacy systems, improving data integrity and activation.
### CRM Marketing Manager at SOTI (2022-06-01 – 2025-02-28) · onsite
Serve as the SME of all marketing technology platforms, responsible for developing and maintaining the technology roadmap for all marketing systems.
Lead the process of evaluating, selecting, implementing, and managing new marketing technology solutions, including vendor management and platform ownership.
Plan and execute global campaigns to support marketing goals aligned to driving conversions, user and developer education, product and feature adoption, and customer engagement.
Prepare regular performance reports and QBRs, effectively communicating campaign results, insights and recommendations to senior leadership and stakeholders.
Oversee and refine attribution reporting to accurately track opportunity and revenue generation back to the appropriate source.
Responsible for Leading a team of marketing automation specialists, fostering collaboration and innovation to achieve Marketing goals and objectives.
Oversee the precise and efficient execution of all marketing program
- Own end to end campaign execution strategies to accelerate product usage, drive engagement, and conversions.
- Drive and manage the implementation of the go-to-market strategy, particularly marketing campaigns.
- Plan and execute global campaigns to support marketing goals aligned to driving conversions and customer engagement.
- Conduct A/B & multivariate testing to refine campaign elements resulting in increased campaign performance.
- Tracked campaigns with UTMs and performance reporting.
- Managed QA for emails: testing, merge tags, UTM validation, previews.
- Built and deployed Engagement Studio flows and autoresponders.
- Integrated Salesforce CRM with dynamic list segmentation.
- Demonstrated expert-level proficiency in Pardot, leveraging advanced automation tools to enhance lead nurturing and engagement strategies.
- Proven experience with ClickUp optimization and implementation.
- Hands-on experience building automated workflows and integrations using Zapier.
### Email Marketer at EvenUp Law (2024-04-01 – 2024-09-30) · remote
EvenUp Law is a legal technology company specializing in creating demand packages for personal injury law firms. Their services are designed to streamline the demand letter process by using advanced technology, including artificial intelligence, to analyze and organize medical records, calculate claims, and produce high-quality legal documentation. These demand packages include detailed summaries, exhibits, and supporting documents, allowing attorneys to save time and maximize claim value.
EvenUp’s services help personal injury lawyers focus on core legal work by handling the time-consuming administrative tasks associated with demand preparation. This allows law firms to work more efficiently and secure higher settlements for their clients.
- Achieved an impressive 35% open rate, surpassing the industry average of 21.33% for legal services.
- Secured a 12% CTR, outperforming the legal industry average of 2.5%.
- Directly attributed $25,000 in new client revenue to email campaign leads.
- Improved open rates by 15% with optimized subject lines and click rates by 10% using dynamic content tailored to recipient interests.
- Design and optimize high-performing campaigns, ensuring strong deliverability across large-scale sends.
- Strong knowledge of SPF, DKIM, DMARC, and authentication protocols.
- Proven success with domain/IP rotation for high-volume cold outreach.
- Skilled in owning and executing complex email workflows end-to-end.
### Email Marketer at Loot (2024-04-01 – 2024-05-31) · remote
Loot (getloot.com) is a trailblazer in the realm of credit solutions, offering a seamless blend of convenience and innovation in business finance. With a commitment to their clients' needs, Loot harnesses cutting-edge technology to redefine the credit provider industry. Additionally, they present a golden opportunity for accredited investors to delve into the lucrative market of merchant cash advances, providing a straightforward and engaging investment platform.
- Achieved an average open rate of 45%, exceeding the industry benchmark of ~20-25%.
- Email campaigns directly contributed to a 15% increase in user sign-ups and a 20% boost in repeat purchases.
- Over 50,000 tailored emails sent monthly, generating consistent revenue growth of 25% month-over-month.
- Optimized subject lines and CTAs through A/B testing, leading to a 12% improvement in email performance metrics.
- Experienced with HubSpot CRM and cold email automation tools.
- Skilled in owning and executing complex email workflows end-to-end.
- Proven success with domain/IP rotation for high-volume cold outreach.
- Strong knowledge of SPF, DKIM, DMARC, and authentication protocols.
### Email Marketer at Threefinity (2023-10-01 – 2024-01-31) · remote
ThreeFinity is a business consultancy focused on brand strategy, digital marketing, and lead generation. The company provides a comprehensive approach to help businesses connect effectively with their target audiences. Leveraging data mining, mass personalization, and omni-channel strategies, ThreeFinity designs campaigns that deliver the right messages to customers at optimal times. Their expertise includes branding, digital advertising, strategic advising, and digital fundraising, aimed at driving growth and engagement for clients. Based in New York, ThreeFinity works with companies across various industries to bring their brand visions and goals to life
- 40% recovery rate on abandoned carts and 30% uplift in first-time purchases from the welcome series.
- Email campaigns directly contributed to a 15% increase in user sign-ups and a 20% boost in repeat purchases.
- Loyalty-focused emails led to a 25% increase in returning customer engagement.
- Demonstrated expert-level proficiency in Pardot leveraging advanced automation tools to enhance lead nurturing and engagement strategies.
- Integrated Salesforce CRM with Pardot to enable seamless data flow, dynamic segmentation, and personalized campaign execution.
- Designed, built, and deployed automation flows, automated list emails, and autoresponders to drive customer retention and conversions.
- Managed QA for emails: testing, merge tags, UTM validation, previews.
- Tracked campaigns with UTMs and performance reporting.
### Email Marketer at Ink Factory Studio (2023-09-01 – 2023-10-31) · remote
Inkfactorystudio.com is a visual communications agency offering real-time visual note-taking that can be embedded into keynote speeches, events, etc for companies. They have an artist live or virtually visualizing information as it happens so audiences can see it in real-time. They are primarily B2B.
- Achieved an average email open rate of 45%, surpassing the industry benchmark of 25% for creative agencies.
- Grew the email subscriber base by 10% over the past 3 months.
- Achieved a 10% conversion rate from email-driven leads to inquiries/bookings.
- Implemented an automated welcome email series that achieved a 5% engagement rate among new subscribers.
- Applied email marketing expertise driving high deliverability at scale.
- Strong knowledge of SPF, DKIM, DMARC, and authentication protocols.
- Proven success with domain/IP rotation for high-volume cold outreach.
- Skilled in owning and executing complex email workflows end-to-end.
### Email Marketer at BusinessLoans.com (2023-05-01 – 2023-06-30) · remote
BusinessLoans.com (https://www.businessloans.com) uses proprietary technology, to quickly review your business information and match you with the right lending partners. They are connected to a vast network of lending professionals that they handpicked to help fund your capital needs. With loan standards frequently changing, they stay on top of it all for you to deliver the right lenders at the right time.
- Generated 100+ qualified leads over 2 months through targeted email campaigns.
- Implemented automated email sequences, reducing manual effort by 40% while maintaining consistent lead nurturing.
- Revived 15% of dormant subscribers using a win-back series focused on exclusive loan offers.
- By segmenting audiences by business size and loan needs, achieved a 35% higher conversion rate compared to generic campaigns.
- Integrated Salesforce CRM with dynamic list segmentation.
- Built and deployed Engagement Studio flows and autoresponders.
- Managed QA for emails: testing, merge tags, UTM validation, previews.
- Tracked campaigns with UTMs and performance reporting.