---
# Identity
email: "raquel@raquelbowles.com"
name: Raquel Bowles
website_url: "www.raquelbowles.com/"
location: Laguna Hills, California, US
preferred_hourly_pay_rate: $100/hr

# Status (live from Neon)
status: active
has_availability: true
onboarded_at: 2021-07-01

# Classifications (live from Neon)
roles:
  - Growth Marketer
  - Brand Marketer
  - XM Vetter
industries:
  - Apps
  - Ecommerce
  - Local Businesses
  - Marketing Agencies
  - Marketplaces
  - Media
  - Services
  - Software & Tech
audiences:
  - Businesses (B2B)
  - Consumers (B2C)
skills:
  - Agency management
  - Analytics implementation
  - Chatbots
  - Cross-channel strategy
  - Customer segmentation
  - Data analytics
  - Graphic design
  - GTM - Execution
  - GTM - Strategy
  - Landing page optimization
  - Lead generation
  - Marketing stack / technologies
  - New brand launch
  - New marketing channel launch
  - New product launch
  - Omni-channel strategy
  - Revenue responsibility
tools:
  - A/B testing tools (Optimizely, VWO, etc)
  - Canva
  - CRMs (Salesforce, HubSpot, etc)
  - Ecommerce tools (Shopify, Magento, etc)
  - Email tools (Mailchimp, Klaviyo, etc)
  - Excel/Sheets
  - Facebook
  - Google Analytics
  - Google Tag Manager
  - Instagram
  - Landing page tools (Instapage, Unbounce, etc)
  - LinkedIn
  - Pinterest
  - Reddit
  - Session replay tools (Hotjar, FullStory, etc)
  - Snapchat
  - Survey tools (SurveyMonkey, Typeform, etc)
  - Tiktok
  - Twitter
  - WeChat
company_stage:
  - Expansion & Growth
  - Mature & Established
  - Pre-Launch & Early Stage
product_price:
  - $100 - $499
  - $1000+
  - $50 - $99
  - $500 - $999
  - <$50
subindustries_products:
  - Art
  - Cannabis
  - CBD
  - Conferences
  - Consumer Packaged Goods
  - Education
  - Events
  - Furnishings
  - Home
  - Online Courses
  - Subscriptions
target_buyer:
  - AMER region (North, Central and South America)
  - EMEA region (Europe, Middle-East and Africa)
  - Gen X (40 - 60)
  - Gen Z (<25)
  - High Income
  - Men
  - Millennials (25 - 39)
  - Parents / Children
  - Seniors (60+)
  - Women

# Metadata
source: neon (live)
generated_at: 2026-07-06T20:45:49.754531+00:00
neon_updated_at: 2026-04-17T03:17:13.608959+00:00
---

# Raquel Bowles

Data-driven marketing leader with a proven track record of creating and executing omnichannel marketing, sales, and execution strategies that have propelled five companies to market dominance, securing over $51.5M in investments. Expertise in shortening sales cycles and driving revenue through integrated demand generation campaigns across digital, email, direct, and event channels. Skilled in e-commerce revenue management, digital customer acquisition, customer journey optimization, and CRM build-outs. A dynamic leader who balances strategic foresight with a relentless focus on execution and sales velocity, continuously optimizing programs to enhance KPIs and deliver measurable results.

Core Competencies 
- E-commerce Channel Revenue Management 
- Digital & Social Customer Acquisition (Google, Facebook, Instagram, LinkedIn, YouTube, Pinterest) 
- Customer Journey Optimization & Retention Strategies 
- CRM Build-Outs & Database Integration 
- Omni-channel Marketing Strategy & Execution 
- AI-Based Marketing Solutions & Analytics 
- Brand Development & Rebranding Initiatives 
- Influencer & Community Engagement Programs

## Work History

### Owner at RaquelBowles.com (2004-01-01 – Present) · remote

Lead growth strategy and execution across startups and scaling companies, building full
revenue systems from positioning through conversion and retention. I connect positioning, demand generation, funnel architecture, CRM, and campaigns into one system that captures, nurtures, and converts. The ads, the social, the email are all part of it. But everything works together.

- Drove $50M+ revenue, grew pipeline 30–80% in 90 days, cut CPL 60%, and built scalable systems adopted by internal teams

### CMO at Graze Craze (2024-06-01 – 2025-10-31) · remote

Led growth across three Graze Craze franchise locations in Washington and Alaska, building full funnel systems across paid media, local marketing, and B2B catering. Launched three stores, including Anchorage, the top performing franchise launch for lead generation system wide.

- Led growth for 3 Graze Craze locations; built full funnel systems, drove 17% CTR, 9% CVR, $0.24 CPC, and Top 10 national rankings

### Growth Marketer at Project R3SIN (2024-09-01 – 2024-12-31) · remote

My primary goal was to develop initiatives to achieve rapid membership growth over 6 months with a goal of achieving 250-300 paid members by the end of Q1 2025. I positioned Project R3SIN as a standout fitness destination in a competitive market with a strong foundation for audience growth, lead generation, and member retention. Each initiative was carefully designed to resonate with target audiences and drive meaningful engagement.

Persona Development
• Defined five distinct personas to target Project R3SIN's core audience effectively. Detailed profiles included motivations, pain points, and preferred communication styles to inform marketing efforts.

Influencer Day Development
• Organized an Influencer Day event targeting the Mom Influencer community in Newport Beach CA
• Designed the event to:
 • Attract local influencers with high engagement rates
 • Provide them and a guest with a free workout to experience Project R3SIN’s unique fitness concept
 • Encourage organic social media promotion through stories posts and reviews
• Created a strategy to measure the event's ROI through social mentions follower growth and membership inquiries

Email Funnel Creation
Developed multiple tailored email funnels to guide prospects and current members through their fitness journey:
 • Welcome Funnel: Introduced gym concepts pricing and benefits for new leads
 • Lead Nurturing Funnel: Addressed fitness goals addressed objections and encouraged gym tours or trial memberships
 • Retention Funnel: Focused on re-engaging inactive members and promoting exclusive events or classes
• All email funnels included personalized messaging triggers and segmentation to maximize engagement and conversion rates

Landing Page Optimization
• Optimization of landing pages to ensure alignment with the brand’s unique value proposition
• Restructured pages to clarify Project R3SIN’s innovative approach to fitness

- Goal was to develop initiatives to achieve membership growth over 6 months with a goal of achieving 250-300 paid members by the end of Q125
- I positioned them as a standout fitness destination with a strong foundation for audience growth, lead generation, and member retention.
- Organized an Influencer Day event targeting the Mom Influencer community in Newport Beach CA
- Developed multiple tailored email funnels to guide prospects and current members through their fitness journey
- Defined five distinct personas to target Project R3SIN's core audience effectively.

### Growth Marketer at Lucie's Wholesome Kitchen (2024-05-01 – 2024-07-31) · remote

Lucie's Wholesome Kitchen is a game-changer in the meal-to-go industry, providing delicious, handmade meals that serve up to six people. This service stands out from traditional delivery apps like DoorDash by offering high-quality, home-style meals. I am responsible for driving customer acquisition and expanding their online presence. With their remarkable reorder rates, my focus is on leveraging online marketing strategies to attract new customers and retain existing ones. I am working on developing and optimizing marketing funnels, building effective email campaigns, enhancing conversion rate optimization (CRO), and executing targeted paid advertising campaigns. With a strategic approach and data-driven tactics, we are poised to significantly grow their customer base and bring their wholesome, convenient meals to more families in Southern California.

- Responsible for driving customer acquisition and expanding their online presence.
- Leveraged online marketing strategies to attract new customers and retain existing ones.
- Optimized sales funnels with an increase in new business.
- Optimized website into a sales funnel that attracts new prospects versus focusing on customers.

### Growth Marketer at Transworld Business Advisors (2024-01-01 – 2024-03-31) · remote

Transworld Business Advisors (http://tworld.com) is a renowned leader in the business brokerage industry, facilitating the sale of businesses and franchises, as well as mergers and acquisitions since 1979. my role involves crafting and implementing a comprehensive marketing plan. I am leading the development of a strategic multi-channel marketing approach, incorporating direct mail, paid efforts, and email with precise segmentation. Building enduring relationships with potential business sellers across a 3 to 5-year sales funnel is a key responsibility. I'm the architect behind a 5-year engagement strategy that must seamlessly integrate with existing HubSpot programs. My mission is to identify growth opportunities, guide strategic direction, and ensure flawless execution. Utilizing data to assess performance. Training the new marketing team to seamlessly pass on program responsibilities for execution.

### Growth Marketer at Strokovsky LLC (2023-06-01 – 2023-12-31) · remote

As the Growth Marketer for Jordan Strokovsky, a prominent personal injury lawyer specializing in catastrophic cases in Philadelphia, my primary objective is to establish brand awareness and generate high-quality leads for the firm. This endeavor is particularly significant as the firm has never previously implemented a marketing strategy or had a dedicated marketing team in place.

Completed a comprehensive persona discovery project, which yielded valuable insights and identified six key channels through which we can effectively reach our target audience. Leveraging these channels, I developed a holistic marketing strategy centered around Jordan's recent landmark $30 million verdict, which stands as one of the largest in Pennsylvania.

I oversaw the execution of all marketing programs, ensuring that they align with our strategic objectives and yield optimal results.

Jordan paused the marketing program in December 2023 to start a HR project of hiring employees to grow his practice due to case demands.

Key highlights:
+ Spearheading a persona discovery project to gain deep insights into the target audience.
+ Identifying and leveraging six strategic channels for marketing initiatives.
+ Crafting a comprehensive marketing strategy anchored by Jordan's recent $30 million verdict.
+ Undertaking end-to-end execution of all marketing programs.

- Crafting a comprehensive marketing strategy anchored by Jordan's recent $30 million verdict.

### Brand Marketer at Stayable Suites (2023-07-01 – 2023-10-31) · remote

Raquel Bowles has a significant amount of experience working with Stayable Suites, as evidenced by the details provided in her freelancer profile. Here is a comprehensive description of her experience with the company: **Stayable Suites Project Overview:** Raquel was tasked with redefining the identity of Stayable Suites and establishing a robust presence in the competitive extended stay living market. This involved working with not just one, but all eight locations of Stayable Suites. **Budget Management:** She managed a monthly budget of $20,000 for Stayable Suites. **Strategic Marketing:** Raquel developed a comprehensive marketing strategy that ensured synergy between branding, marketing, and execution strategies. She identified four distinct customer personas, including an intermediary persona, to strategically reach potential customers early in their journey. **Digital Advertising Leadership:** Raquel led the digital advertising team, guiding the creation of compelling graphics and copy that resonated with the identified personas. She also oversaw the integration of the brand's new vision into all digital components, ensuring consistency across the website and other digital assets. **Analytics and Performance Monitoring:** She built eight Google Analytics accounts and closely monitored key performance metrics to gauge the success of the marketing strategies implemented. **Key Achievements:** Under Raquel's guidance, Stayable Suites experienced a remarkable surge in website users and successful conversions via Google search ads within a 30-day timeframe. Specifically, she achieved five full lease conversions within 30 days, a click-through rate (CTR) of 18.59% for Dynamic Search, and a 6% CTR using long-tail search terms, which included the learning time. The revenue generated from all types of stays in 30 days was $23,000, resulting in a return on ad spend (ROAS) of 4:1 within that period. By changing search terms from “hotels in” to “transitional housing” and “long term housing,” she achieved an average of 15% CTR. **Timeline:** The transformation of Stayable Suites' branding and digital strategy took place over a span of 12 weeks at 20 hours per week. **Software Utilized:** Raquel used a variety of software tools for this project, including Brevo, Cloudbed, Expedia Partner Central, Yardi Corum, Google Hotel Megasearch, SemRush, Google Ads, Google Analytics, Facebook Ads Manager, LinkedIn Ads, Monday, and social media platforms such as Instagram, LinkedIn, and Facebook. In summary, Raquel Bowles played a pivotal role in reshaping Stayable Suites' identity and market presence, delivering exceptional results in a short timeframe and demonstrating her expertise in brand and growth marketing within the real estate and hospitality sectors.

- Budget Management:** She managed a monthly budget of $20,000 for Stayable Suites
- Exceeded KPI in achieving lease conversions in the first thirty days
- Increased CTR to 15% by changing search terms.
- ROAS 4:1

### Growth Marketer at Tishwish (2023-04-01 – 2023-07-31) · remote

Tishwish is a company that specializes in providing packaging solutions tailored to corporate gifters and third-party logistics providers (3PLs). With a unique focus on compostable packaging and support for small businesses, particularly those on Etsy, Tishwish stands out in the market for its commitment to sustainability and the empowerment of female entrepreneurs. **Challenge**: Tishwish needed to enhance its brand visibility and appeal to its target audiences—corporate gifters and 3PLs. The company required a robust marketing strategy that would not only attract these specific groups but also educate them on the benefits of using eco-friendly packaging solutions and the advantages of partnering with smaller businesses for their corporate gifting needs. **Solution**: Raquel Bowles, a seasoned marketer with a knack for creating targeted content, was brought on board to address these challenges. Her multifaceted approach included: 1. **Social Media Content Creation**: Raquel developed a series of engaging social media content pieces aimed at capturing the attention of corporate gifters and 3PLs. This content was designed to resonate with the values and interests of the target audience, emphasizing the importance of sustainability and support for small businesses. 2. **Lead Magnets**: To attract and retain potential leads, Raquel crafted lead magnets that would serve as valuable resources for Tishwish's audience. These materials were strategically designed to draw in prospects and encourage them to engage further with the brand. 3. **E-Book Development**: Recognizing the need for education in the market, Raquel authored an e-book that delved into the advantages of compostable packaging. The e-book served as a persuasive tool to inform corporate gifters about why they should consider smaller businesses for their needs, aligning with Tishwish's focus on supporting Etsy businesses. 4. **Lead Generation and SDR Strategy**: Although not yet launched at the time of the write-up, Raquel was in the process of developing a comprehensive lead generation and Sales Development Representative (SDR) strategy. This strategy was intended to systematically capture and nurture leads, ultimately converting them into loyal customers for Tishwish. **Outcome**: While specific metrics and outcomes of Raquel's initiatives with Tishwish were not provided, her strategic approach to content creation and lead nurturing is indicative of her expertise in growth marketing. Raquel's ability to tailor marketing efforts to niche markets and her insight into the significance of sustainable packaging in the corporate gifting sector are evident in her work with Tishwish. **Conclusion**: Raquel Bowles' collaboration with Tishwish highlights her capacity to develop targeted marketing strategies that resonate with specific audiences. Her work demonstrates a deep understanding of the corporate gifting and logistics industries, as well as a commitment to promoting sustainable practices. Raquel's strategic initiatives are poised to position Tishwish as a thought leader in compostable packaging and a preferred partner for corporate gifters and 3PLs seeking eco-friendly and socially responsible solutions.

- Raquel developed a series of engaging social media content pieces aimed at capturing the attention of corporate gifters and 3PLs.
- Recognizing the need for education in the market, Raquel authored an e-book that delved into the advantages of compostable packaging.
- To attract and retain potential leads, Raquel crafted lead magnets that would serve as valuable resources for Tishwish's audience.