MD preview · shane_at_ownedgrowth_com.md
---
# Identity
email: "shane@ownedgrowth.com"
name: Shane Mulcahy
website_url: ""
location: Dublin, US
preferred_hourly_pay_rate: $75/hr
# Status (live from Neon)
status: active
has_availability: false
onboarded_at: 2021-06-10
# Classifications (live from Neon)
roles:
- Email Marketer
- Paid Search Marketer
industries:
- Ecommerce
- Services
audiences:
- Consumers (B2C)
skills:
- A/B testing
- Account audit
- Agency management
- Campaign management (ideation, coordination, reporting)
- Campaign optimization & attribution
- Campaign structure & budgeting
- Competitive analysis
- Copywriting
- Copywriting (short form)
- Creative strategy/direction
- Dynamic content
- Email acquisition strategy & optimization
- Email marketing analytics
- Email marketing channel audit & recommendations
- Email optimization across devices
- ESP migration / new account set up
- Graphic design
- Graphic design (basic)
- Keyword analysis & prioritization
- Landing page optimization
- Lifecycle campaigns & strategy
- List segmentation & cleaning
- Marketer stack integrations with email tool
- New account set up
- New brand launch
- New product launch
- Pixel setup
- Retargeting
- Scaling ad spend
- SMS marketing
- Template development (drag and drop)
- Trigger campaigns
tools:
- Canva
- CRMs (Salesforce, HubSpot, etc)
- Design tools (Photoshop, Canva, etc)
- Ecommerce tools (Shopify, Magento, etc)
- Google Analytics
- Klaviyo
- Landing page tools (Instapage, Unbounce, etc)
- Loyalty tools (ReferralCandy, Yotpo, etc)
- Photoshop
- Shopify
- Survey tools (SurveyMonkey, Typeform, etc)
company_stage:
- Expansion & Growth
- Mature & Established
- Pre-Launch & Early Stage
product_price:
- $100 - $499
- $50 - $99
- <$50
subindustries_products:
- Alcohol
- Automotive
- Consumer Packaged Goods
- Pet Products
- Sports
- Travel
target_buyer:
- AMER region (North, Central and South America)
- EMEA region (Europe, Middle-East and Africa)
- Gen X (40 - 60)
- Gen Z (<25)
- High Income
- Men
- Millennials (25 - 39)
- Parents / Children
- Seniors (60+)
- Women
# Metadata
source: neon (live)
generated_at: 2026-07-06T20:50:05.418989+00:00
neon_updated_at: 2025-06-03T17:45:54.487325+00:00
---
# Shane Mulcahy
Growth Marketer with a proven track record of driving revenue and pipeline growth for SaaS startups and eCommerce brands. Specialising in paid marketing and email marketing automation.
Passionate about learning and contributing to your team's success.
Specialities: Demand Generation | Email Marketing Automation | Paid Search (Google Ads) | Paid Social (Linkedin Ads) | Klaviyo | HubSpot | A/B Testing & Experimentation | Data analysis
## Work History
### Paid Search Marketer at Kevin Charette (2025-02-17 – Present)
Engagement Overview:
This role requires a marketer with expertise across Search, Social/LinkedIn, and CRM to support up to five client accounts. The ideal candidate will take a utility player approach, adapting to client needs across different channels while managing full-cycle campaign execution—including audits, setup, optimization, and performance reporting.
Key skills include audience targeting, A/B testing, bid management, and data-driven analysis to refine strategies and drive measurable impact. Candidates should be comfortable working independently, identifying optimization opportunities, and keeping clients informed with clear, actionable reporting.
Prior agency experience or managing multiple client accounts is a plus. This is a great opportunity to lead multi-channel campaigns for innovative B2B brands at a pay rate of $1.8k/month for five accounts.
### Email Marketer at Flavor & Fettle (2023-08-01 – Present) · remote
Kelly Products is a B2B company specializing in a diverse range of services. Their products and services span the supply chain from manufacturer to government to consumer. Their products range from software solutions to streamline product registrations and renewals to a portfolio of consumer brands.
- Conducted performance audits of their CRM using an audit framework, prioritising recommendations by impact and ease.
- Built & optimized HubSpot lifecycle workflows for their B2B business sending the right message to the right customer at the right time.
- Built and optimised HubSpot newsletter templates for newsletter campaigns.
- Built and optimised lead capture forms resulting in increased opt in rates from 2% to 7% opt ins.
- Wrote copywriting briefs for CRM workflow emails resulting in more email engagement and click through rates.
- Created dynamic email campaigns leveraging HubSpot's smart content, tailoring messaging based on customer personas and lifecycle stages.
- Streamlined the integration between HubSpot and Salesforce, ensuring seamless data synchronization for accurate reporting.
- Built dashboards and custom reports in HubSpot to monitor campaign performance and provide actionable insights.
### B2B Paid Search Marketer (Google Ads) at Futrli (2024-02-01 – 2024-12-31) · remote
Futrli makes real-time cash flow forecasting and reporting software
My role was creating and managing their google ads campaigns with the goal of increasing their 14 day free trial sign ups.
My Approach: - Account audit using checklist audit framework - Keyword research and planning - Campaign structure and strategy to capture demand which included campaign themes such as brand, non brand, competitor, content focus, DSA, RLSA and pMax. - Ad copy testing - Budget and bidding management - Landing page optimization - A/B testing using experiments features - Daily, weekly and monthly optimization routine - Performance reporting
- Increased 14 day free trial sign ups by 30% front with a 15% decrease in CPA.
- Conducting an extensive ad account audit using a checklist framework which identified new opportunities and optimizations.
- Audited landing page conversion rates providing a list of recommendations to A/B test.
- Conducted daily, weekly and monthly optimization routines and performance reporting in Google sheets and Swydo.
### B2B Paid Search Marketer (Google Ads) at AutoEntry by Sage (2024-02-01 – 2024-12-31) · remote
Autoentry by Sage is a SaaS company that sells AI-powered accounting software that automates data entry from receipts, statements, invoices, and other paperwork.
My role was creating and managing their google ads campaigns with the goal of increasing trial sign ups and demos booked.
My Approach:
- Account audit using checklist audit framework
- Keyword research and planning
- Campaign structure and strategy to capture demand which included campaign themes such as brand, non brand, competitor, content focus, DSA, RLSA and pMax.
- Ad copy testing
- Budget and bidding management
- Landing page optimization
- A/B testing using experiments features
- Daily, weekly and monthly optimization routine
- Performance reporting
- Conducting an extensive ad account audit using a checklist framework helped identify new opportunities and strategy.
- Optimized Google ads campaigns resulted in 20% increase in trial signups & 9% decrease in CPA.
- Using the Google Ads experiment feature allowed me to test strategies in a data driven approach.
- Conducting a landing page audit using a framework helped identify key elements to test to increase opt in conversion rates.
### B2B Paid Search Marketer (Google Ads) at GoProposal (2024-02-01 – 2024-12-31) · remote
GoProposal simplifies client engagement for businesses by offering pricing and proposal software that ensures professionalism, profitability, and compliance.
I developed and executed a strategic Google Ads campaign tailored to their target audience of accountants and professional service firms. The campaign focused on driving conversions through precise targeting, compelling ad copy, and performance-optimized landing pages.
- Increase lead volume by 100% within 6 months by creating high intent keyword demand capture campaigns.
- Conducting an extensive ad account audit using a checklist framework which identified new opportunities and optimizations.
- Optimized ad copy, assets and bidding strategies, significantly boosting revenue while keeping acquisition costs low.
### B2B Growth Marketer SaaS (LinkedIn Ads) at AutoEntry by Sage (2024-01-01 – 2024-12-31) · remote
Creating and managing demand generation campaigns for a B2B SaaS company called AutoEntry by Sage using LinkedIn Ads.
Objectives included defining their ICP, building campaign strategy and aligning ad creatives with the stages of awareness (unaware, problem aware, solution aware, product aware, offer aware), increasing MQLS and SQLs (Free trials sign ups & demos booked)
- Conducted in-depth market research and help define AutoEntry’s ideal customer profile for precise targeting on LinkedIn.
- Increased Marketing Qualified Leads (MQLs) by 30% achieving significant growth in free trial sign-ups and demos booked.
- Developed full funnel LinkedIn Ads strategy aligning ad creatives with the stages of awareness maximizing conversions at each stage.
- Aligned ad creatives with awareness stage by tailoring ad creatives and messaging nurturing prospects at every stage.
### DTC Paid Search Marketer (Google Ads) at Yummygums (2023-08-01 – 2023-12-31) · remote
Engagement: The freelancer was tasked with enhancing the online visibility and sales for Yummygums, a DTC eCommerce brand specializing in gummy vitamins. A thorough audit of the brand's Google Ads account was conducted to pinpoint areas for optimization.
Strategy and Execution: The freelancer's strategy encompassed the implementation of industry best practices, including the establishment of precise conversion tracking, rectification of disapproved products, and enhancement of the product feed and titles. The account was restructured with the use of custom labels. Additionally, the freelancer undertook keyword research, campaign optimization, and A/B testing to fine-tune the marketing efforts.
Results: The engagement led to a 114% increase in revenue attributed to Google Ads, alongside a 350% ROAS for Yummygums. These metrics underscore the effectiveness of the freelancer's strategies in driving sales growth and enhancing the brand's online presence.
- Conducted extensive audit of the brand's Google Ads account identifying key areas for optimization.
- The engagement led to a 114% increase in revenue attributed to Google Ads, achieving a 350% ROAS for Yummygums.
### Email Marketer at One Love Organics (2023-07-01 – 2023-09-30) · remote
One Love Organics is a clean beauty brand dedicated to creating award-winning, plant-based skincare products designed to simplify and elevate your beauty routine. With a commitment to sustainability and purity, One Love Organics handcrafts its products in a state-of-the-art, ECOCERT® certified facility, ensuring the highest standards of quality and environmental responsibility.
- Improved deliverability and sender reputation due to improved segmentation strategy. Achieved 40%+ open rates.
- Implemented a new email sign up form increasing opt in rates from 3% to 8%.
- Implemented post purchase workflows resulting in increased monthly attributed email marketing sales to over 30% attributed to Klaviyo.
- Built automated lifecycle workflows for each stage of the customer's buyer journey.