{
  "schema_version": "SearchPlanV1",
  "roles": [
    "Graphic Designer (Marketing Asset Production)",
    "Graphic Designer",
    "Marketing Designer",
    "Visual Designer",
    "Digital Designer",
    "Brand Designer",
    "Marketing Graphic Designer",
    "Production Designer",
    "Web Designer"
  ],
  "skills": [
    "Marketing asset production",
    "Graphic design",
    "Brand style guide application",
    "Landing page design",
    "Sales collateral design",
    "Email/newsletter design",
    "Web graphics",
    "Layout design",
    "Visual design",
    "Brand consistency",
    "Digital marketing design"
  ],
  "tools": [
    "Figma",
    "Adobe Photoshop",
    "Adobe Illustrator",
    "Adobe InDesign",
    "Adobe Creative Suite",
    "Canva",
    "Sketch",
    "Mailchimp",
    "Klaviyo",
    "Webflow"
  ],
  "industries": [
    "Marketing Agency",
    "DTC / eCommerce",
    "Advertising",
    "Amazon marketing",
    "Creative Services",
    "Retail / Consumer Brands",
    "SaaS / Digital Marketing"
  ],
  "companies": [
    "Marketing agencies",
    "Creative agencies",
    "DTC brands",
    "eCommerce brands",
    "Amazon agencies",
    "Advertising agencies",
    "Design studios",
    "Consumer product brands"
  ],
  "channels": [
    "Website",
    "Landing pages",
    "Sales collateral",
    "Email marketing",
    "Newsletters",
    "Client onboarding materials",
    "Social media graphics"
  ],
  "content_keywords": [
    "marketing assets",
    "brand guidelines",
    "on-brand design",
    "production-ready",
    "landing page design",
    "sales collateral",
    "email design",
    "newsletter design",
    "web graphics",
    "brand style guide",
    "DTC",
    "eCommerce design",
    "Figma",
    "Adobe Photoshop",
    "Adobe Illustrator",
    "Adobe InDesign",
    "Adobe Creative Suite",
    "Canva",
    "Sketch",
    "Mailchimp",
    "Klaviyo",
    "Webflow",
    "Marketing asset production",
    "Graphic design",
    "Brand style guide application",
    "Sales collateral design",
    "Email/newsletter design",
    "Layout design",
    "Visual design",
    "Brand consistency",
    "Digital marketing design",
    "Website",
    "Landing pages",
    "Email marketing",
    "Newsletters",
    "Client onboarding materials",
    "Social media graphics",
    "Marketing Agency",
    "DTC / eCommerce",
    "Advertising"
  ],
  "rationale": "The role is an execution-focused, ongoing marketing graphic designer for an Amazon marketing agency standing up its internal marketing function. Roles/skills emphasize versatile marketing asset production across web, sales collateral, landing pages, email/newsletters, and onboarding materials (req-001, req-002, req-008), plus applying a brand style guide for consistency (req-003). Tools reflect standard design and email-marketing stacks (none were named in the brief, so common industry-standard tools are inferred to match profile text). Industries and companies prioritize agency and DTC/eCommerce backgrounds per the nice-to-haves (req-006). Content keywords use profile-likely phrasing to surface self-directed production designers who translate brand guidelines into cohesive assets. Kept arrays high-signal (3-12 values) for deterministic Neon matching."
}