[
{
"rank": 1,
"candidate_id": "jared_at_brandformity_co",
"email": "jared@brandformity.co",
"name": "Jared Rosenberg",
"score": 80,
"passes_all_hard": true,
"summary": "Jared is a senior brand strategist with a decade-plus of brand identity and style guide development across consumer/lifestyle brands. He repeatedly builds full brand identities (naming, voice, messaging, visual aesthetic) and translates them into websites, and has run many scoped, project-based engagements independently. This is a strong fit for a one-month brand style guide refresh with website implementation support. The main watch-item is that he self-describes as \"Visual Brand management (not direct design),\" so heavy hands-on polished visual system production may lean more on direction than execution.",
"synthesis_quote": "I'm a brand strategist who combines data and storytelling to build identities... I help consumer and lifestyle companies create brand guidelines, messaging frameworks, and visual systems.",
"source": "api-v2",
"match_reasons": [
{
"tier": "undefined",
"evidence": "Created the entire brand identity from scratch, including naming, brand story and voice, messaging guidelines, and visual aesthetic"
},
{
"tier": "undefined",
"evidence": "My specialties range from long-term projects to quick fixes ... Brand audits & smaller-scale strategic refreshes"
},
{
"tier": "undefined",
"evidence": "Designed and oversaw development of website, from visual direction to copy and content"
},
{
"tier": "undefined",
"evidence": "Brand Marketer at The XP Agency (a creative and experiential marketing agency); consumer and lifestyle companies"
}
],
"hard_fail_reasons": [],
"evidence_snippets": [
"Created the entire brand identity from scratch, including naming, brand story and voice, messaging guidelines, and visual aesthetic.",
"Full brand identity development (naming, messaging, voice, storytelling, design direction) – Brand audits & smaller-scale strategic refreshes",
"Crafted brand guidelines, including persona/voice, messaging concepts, and visual aesthetic. Designed a website outline and wrote copy/content for the brand's launch",
"Brand Refresh for successful UK pet food brand ... Redefined the brand narrative to reposition the company for new growth",
"Visual Brand management (not direct design)",
"Brand Marketer at The XP Agency ... A creative and experiential marketing agency",
"I'm a brand strategist who combines data and storytelling to build identities... I help consumer and lifestyle companies create brand guidelines, messaging frameworks, and visual systems.",
"Full brand identity development (naming, messaging, voice, storytelling, design direction); Brand audits & smaller-scale strategic refreshes; multiple project-based engagements (WESAKE, Untamed, Habit Money) with clean scoping."
]
},
{
"rank": 2,
"candidate_id": "tom_at_helloepigraph_com",
"email": "tom@helloepigraph.com",
"name": "Tom Alan Briggs",
"score": 73,
"passes_all_hard": true,
"summary": "Tom is a senior (20+ years) brand strategist who has repeatedly developed brand standards/style guides across multiple project-based engagements. He clearly satisfies the core hard requirements: proven style guide development, senior seniority, and comfort owning scoped, independent project engagements with clean handoffs. The primary caveat is that his self-described strength is brand strategy and \"visual brand management (not direct design)\" — meaning the polished visual execution and hands-on website implementation are areas where his profile is thinner. He is a strategist/director more than a hands-on brand designer, which matters for the \"polished visual system\" and website implementation asks. Availability is also flagged false and his listed rate ($50/hr) is well below the project budget, which is a soft positive on budget but a concern on capacity.",
"synthesis_quote": "Award-winning tactical brand strategist with over 20 years of experience; multiple engagements delivered a \"brand standards guide\" / \"brand style guide\" — but self-describes as \"Visual Brand management (not direct design).\"",
"source": "api-v2",
"match_reasons": [
{
"tier": "undefined",
"evidence": "development of a detailed brand style guide... served as a blueprint for internal teams and external partners"
},
{
"tier": "undefined",
"evidence": "award-winning tactical brand strategist with over 20 years of experience"
},
{
"tier": "undefined",
"evidence": "launched a novel food-based... available through D2C subscription and Amazon marketplaces"
}
],
"hard_fail_reasons": [],
"evidence_snippets": [
"Tom's primary contribution was the development of a detailed brand style guide. This guide served as a blueprint for internal teams and external partners",
"Drafted and refined a brand standards guide synthesizing strategic vision and clarifying creative execution",
"award-winning tactical brand strategist with over 20 years of experience",
"Visual Brand management (not direct design)",
"we architected and launched a novel food-based food and beverage available through D2C subscription and Amazon marketplaces",
"Used tools like Figma, Notion and Miro in order to streamline production and creative collaboration",
"Award-winning tactical brand strategist with over 20 years of experience; multiple engagements delivered a \"brand standards guide\" / \"brand style guide\" — but self-describes as \"Visual Brand management (not direct design).\"",
"Tom's primary contribution was the development of a detailed brand style guide... served as a blueprint for internal teams and external partners; Drafted and refined a brand standards guide synthesizing strategic vision."
]
},
{
"rank": 3,
"candidate_id": "heatherwrightconsulting_at_gmail_com",
"email": "heatherwrightconsulting@gmail.com",
"name": "Heather Wright",
"score": 73,
"passes_all_hard": true,
"summary": "Heather Wright is a seasoned brand marketer with clear, repeated brand strategy and brand-guide direction experience, delivered largely through independent, scoped project engagements. She has done complete rebrands, brand positioning, logo/messaging development, and website rebuild direction for multiple SMB/eCommerce clients. The main caveat for this role is that her design work is explicitly framed as 'Visual Brand management (not direct design)' and 'Directing brand book / guide' — she directs and orchestrates rather than personally producing a polished visual system. For an agency that needs a hands-on strategist to actually refresh and deliver a modern style guide (its in-house designers are too busy to do it), this raises a real question about whether she is a full producing brand designer or primarily a director. She satisfies the HARD requirements at a plausible level but not with elite hands-on visual-system proof.",
"synthesis_quote": "Complete brand overhaul... Created new name, tagline, messaging, and logo (10+ logo drafts, 4 finals)... Built a 53-page sales/launch strategy deck... Delivered a launch-ready global brand package fully remotely.",
"source": "api-v2",
"match_reasons": [
{
"tier": "undefined",
"evidence": "'Complete rebrand', 'Created new name, tagline, messaging, and logo (10+ logo drafts, 4 finals)'"
},
{
"tier": "undefined",
"evidence": "'Created handover documentation and spreadsheets' and 'Delivered a launch-ready global brand package fully remotely'"
},
{
"tier": "undefined",
"evidence": "'Built a 4-page Wix website', web tools include 'Webflow, Shopify, WordPress'"
},
{
"tier": "undefined",
"evidence": "Industries: 'Marketing Agencies', 'Ecommerce', 'Marketplaces'"
}
],
"hard_fail_reasons": [],
"evidence_snippets": [
"Skills: 'Complete rebrand', 'Directing brand book / guide', 'Visual Brand management (not direct design)'",
"Mansion Timber: 'Created new name, tagline, messaging, and logo (10+ logo drafts, 4 finals)'",
"'Built a 53-page sales/launch strategy deck' and 'Delivered a launch-ready global brand package fully remotely'",
"VDB Rentals: 'Complete brand overhaul, social media upgrade, with transition to new vacation rental website'",
"Creative Suite: 'Adobe Illustrator, InDesign, Photoshop, Lightroom'; web tools 'Shopify, BigCommerce, Webflow'",
"preferred_hourly_pay_rate: $80/hr",
"Complete brand overhaul... Created new name, tagline, messaging, and logo (10+ logo drafts, 4 finals)... Built a 53-page sales/launch strategy deck... Delivered a launch-ready global brand package fully remotely.",
"Skills list: 'Complete rebrand', 'Brand positioning', 'Brand strategy', 'Directing brand book / guide'; Mansion Timber: 'Created new name, tagline, messaging, and logo (10+ logo drafts, 4 finals)'; multiple project-based client engagements delivered independently and remotely."
]
},
{
"rank": 4,
"candidate_id": "mikedlitwin_at_gmail_com",
"email": "mikedlitwin@gmail.com",
"name": "Mike Litwin",
"score": 75,
"passes_all_hard": true,
"summary": "Mike is a senior brand marketer/CMO with strong, repeated brand strategy, positioning, and brand identity work, including a from-scratch brand identity deck for OneCompress and a full rebrand of CLMD. He credibly satisfies the hard requirements on brand development, senior seniority, and owning scoped project-based engagements (he has done several multi-month consulting engagements delivering brand foundations). The main gap is that his profile emphasizes brand strategy and CMO-level positioning/architecture rather than hands-on polished visual system design and style-guide production; there is limited evidence he personally builds the visual system or implements brand on a website. He is a strong strategist fit but a softer fit as the hands-on brand designer the role also implies.",
"synthesis_quote": "Delivered a complete brand identity deck in 12 weeks... ready for internal alignment and agency handoff.",
"source": "api-v2",
"match_reasons": [
{
"tier": "undefined",
"evidence": "Developed the brand strategy from the ground up: archetype, positioning platform, tone of voice, and visual direction... complete brand identity deck"
},
{
"tier": "undefined",
"evidence": "Delivered a complete brand identity deck in 12 weeks... ready for internal alignment and agency handoff (12-week OneCompress + multiple 2-3 month consulting roles)"
},
{
"tier": "undefined",
"evidence": "Award-winning marketing executive with 20+ years... roles: Brand Marketer, CMO"
},
{
"tier": "undefined",
"evidence": "Industries: Ecommerce, Marketing Agencies, Marketplaces; OneCompress bamboo compression wear brand; CLMD skincare"
},
{
"tier": "undefined",
"evidence": "Led a Shopify overhaul + CRM integration; oversaw development and execution of all B2B web pages and landing pages"
}
],
"hard_fail_reasons": [],
"evidence_snippets": [
"Developed the brand strategy from the ground up: archetype, positioning platform, tone of voice, and visual direction... Delivered as a complete brand identity deck ready for internal alignment and agency handoff.",
"Delivered a complete brand identity deck in 12 weeks, accelerating the timeline to creative execution and internal alignment.",
"Rebranded Cheryl Lee MD to CLMD, modernizing identity, tone, and product architecture while preserving clinical credibility.",
"Led a Shopify overhaul + CRM integration with advanced GA4 attribution to tighten performance and reporting.",
"Skills: Brand positioning, Brand strategy, Creative direction, New brand launch",
"preferred_hourly_pay_rate: $85/hr",
"Delivered a complete brand identity deck in 12 weeks... ready for internal alignment and agency handoff.",
"Developed the brand strategy from the ground up: archetype, positioning platform, tone of voice, and visual direction... Delivered as a complete brand identity deck; Rebranded Cheryl Lee MD to CLMD, modernizing identity, tone, and product architecture"
]
},
{
"rank": 5,
"candidate_id": "byronphillipson_at_gmail_com",
"email": "byronphillipson@gmail.com",
"name": "Byron Phillipson",
"score": 79,
"passes_all_hard": true,
"summary": "Byron is a senior brand/creative executive with deep, proven brand identity and system development experience across Twitch, Hulu, Huge, and multiple founder-level ventures. He clearly satisfies the hard requirements around brand style guide development and senior seniority, and has repeatedly built brand foundations from strategy through visual system. The main risk is fit-shape: he is a very senior executive/agency leader whose recent work is largely leadership and origination-level, and there is limited explicit evidence of hands-on style-guide production or website implementation on a small scoped ~one-month project. His $200/hr rate is also a stretch against an $8-10K one-month all-in budget.",
"synthesis_quote": "Global Head of Brand and Executive Creative Director at Twitch... spearheaded a transformative rebrand, built the company's global brand, community, creative, design infrastructure.",
"source": "api-v2",
"match_reasons": [
{
"tier": "undefined",
"evidence": "\"built the company's global brand, community, creative, design infrastructure\""
},
{
"tier": "undefined",
"evidence": "\"Global Head of Brand, Executive Creative Director at Twitch (Amazon)\""
},
{
"tier": "undefined",
"evidence": "\"leadership role at Huge\"; \"Co-founded the Johannesburg based digital agency\""
}
],
"hard_fail_reasons": [],
"evidence_snippets": [
"Global Head of Brand and Executive Creative Director at Twitch (Amazon)... spearheaded a transformative rebrand, built the company's global brand, community, creative, design infrastructure",
"I led the brand strategy, identity, and creative direction from inception — building a brand rooted in cultural integrity",
"owned everything from brand positioning and visual identity to content / social strategy and go-to-market",
"Led the design of Hulu's core product experience across 14 platforms",
"Led 180+ creatives, product designers and strategists across Huge NA",
"preferred_hourly_pay_rate: $200/hr",
"Global Head of Brand and Executive Creative Director at Twitch... spearheaded a transformative rebrand, built the company's global brand, community, creative, design infrastructure.",
"\"spearheaded a transformative rebrand, built the company's global brand... creative, design infrastructure\"; \"I led the brand strategy, identity, and creative direction from inception\""
]
}
]