Makenna Nielsen

summary: Makenna is a strong email/SMS lifecycle and retention marketer for DTC/luxury eCommerce brands, but she is not a hands-on production graphic designer. This role needs an ongoing marketing graphic designer to produce a steady, varied volume of assets across website, landing pages, email/newsletter, and sales/onboarding collateral. Her design work is confined almost entirely to email design within Klaviyo, with only "basic" graphic design listed as a skill and Canva/Photoshop/Figma as tools. She lacks evidence of producing website, landing page, and sales collateral design across formats. She fails the core hands-on marketing asset production requirement and the multi-format design breadth requirement.

synthesis_quote: She partners with luxury and retail brands to provide full-service lifecycle marketing—owning strategy, copy, design, execution, and ongoing optimization.

tier: undefined

evidence: 'supporting high-growth luxury and lifestyle brands like The RealReal, Gap, Gymboree, Yearly Co.'

evidence: 'code responsive, accessible emails from scratch... pixel-perfect rendering across devices'

hard_fail_reasons: req-001 (Hands-on marketing asset production): No evidence of producing a steady, varied volume of marketing graphic design assets. Design work is email-only and self-classified as 'Graphic design (basic)'.

hard_fail_reasons: req-002 (Multi-format design breadth): Lacks demonstrated website, landing page, and sales/collateral design production; portfolio evidence is confined to email/SMS design within Klaviyo.

evidence_snippets: Skills: 'Graphic design', 'Graphic design (basic)'

evidence_snippets: 'highly proficient in HTML/CSS, and code responsive, accessible emails from scratch'

evidence_snippets: 'Wrote, designed, and deployed all email content—handling every step from concept to launch and performance tracking.'

evidence_snippets: 'Moved design production from Canva to Figma to streamline creative workflows'

evidence_snippets: 'retention and brand marketing expert with 10+ years of experience supporting high-growth luxury and lifestyle brands'

evidence_snippets: 'Increased attributed email revenue by 96% and grew their list by nearly 200%'

evidence_snippets: Skills list shows 'Graphic design (basic)'; design work is email-only: 'Wrote, designed, and deployed all email content' and 'Moved design production from Canva to Figma'.


Adam Stanisic

summary: Adam is an email/paid-social marketer with campaign management, copywriting, and fundraising experience, not a hands-on production graphic designer. His skills list includes only "Graphic design (basic)" plus template/email design tools (Canva, Photoshop, Mailchimp), with no evidence of ongoing, high-volume multi-format marketing asset production (website, landing pages, email design, sales collateral, onboarding materials). The role needs a dedicated production designer; Adam's core lane is email marketing and paid social. He fails the two HARD design requirements.

synthesis_quote: "support a paid social media expert to test and optimize paid media campaigns" — Adam's profile centers on email marketing and paid social execution, not dedicated graphic design production.

evidence: tools include "Photoshop", "Canva", "Mailchimp"

evidence: industries: "Ecommerce, Local Businesses"

evidence: "Template development (HTML/CSS)", "Landing page optimization"

hard_fail_reasons: req-001 (Hands-on marketing asset production): No evidence of steady, varied ongoing production design output. Adam is classified as an Email Marketer / Paid Social Media Marketer with only "Graphic design (basic)" listed; work history shows campaign execution and management, not asset production.

hard_fail_reasons: req-002 (Multi-format design breadth): No demonstrated portfolio of designing across website, landing pages, email/newsletter, sales collateral, and onboarding materials as a production designer. Design is a peripheral, basic-level skill rather than his core function.

evidence_snippets: roles: Email Marketer, Paid Social Media Marketer

evidence_snippets: "Implemented and optimized campaigns with a 15% increase in impressions, a 165% increase in clicks"

evidence_snippets: "manages a team of web developers and content editors" (DWS, VP role)

evidence_snippets: tools: Canva, Photoshop, Mailchimp, Litmus

evidence_snippets: "development of messaging kits and universal brand standards across the organization's global network"

evidence_snippets: Skills list shows "Graphic design (basic)" and "Graphic design"; tools include "Canva", "Photoshop"; roles are "Email Marketer, Paid Social Media Marketer".


Myriam Gibson

summary: Myriam is a senior lifecycle/retention and brand marketing leader (Fractional CMO / VP Marketing) with deep DTC eCommerce experience across beauty, wellness, and fashion brands. However, this role needs a hands-on production graphic designer to churn out marketing assets across web, email, landing pages, and collateral. Her design experience is explicitly "Graphic design (basic)" and "Visual Brand management (not direct design)" — she directs creative rather than executes it. She fails the core hard requirement of hands-on multi-format design production.

synthesis_quote: Strategic marketing leader & Fractional CMO with 10+ years... I leverage analytics, behavioral insights, and platform fluency to guide strategy.

evidence: "high-velocity DTC brands spanning beauty, fashion, and wellness"

evidence: Tools include "Photoshop", "Canva", "Figma (Asset Management)"

hard_fail_reasons: req-001 FAIL: Role needs a strong hands-on production designer for steady, varied marketing assets, but candidate's profile lists "Graphic design (basic)" and "Visual Brand management (not direct design)" — she directs creative rather than produces assets.

hard_fail_reasons: req-002 FAIL: No evidence of hands-on multi-format graphic design production across website, landing pages, email, and sales collateral. Her execution is in email/lifecycle strategy and template coding, not design production of these asset types.

evidence_snippets: "Strategic marketing leader & Fractional CMO with 10+ years of experience"

evidence_snippets: "Figma is my preferred creative tool for asset management, campaign reviews, and cross-functional collaboration"

evidence_snippets: "Led creative strat. across all marketing channels"

evidence_snippets: Skills list: "Graphic design (basic)", "Visual Brand management (not direct design)", "Creative direction", "Directing brand book / guide".


Diana Perez

summary: Diana is a B2B social media and content strategist with 9 years of experience turning technical subject matter into organic social content and pipeline. Her core strength is organic social strategy, content writing, and community management—not hands-on marketing graphic design. This role requires a strong production designer who can turn around a steady, varied volume of marketing assets across website, email, landing pages, and sales collateral, applying an evolving brand style guide. Diana's profile shows only "light design," "creative direction to the graphic design team," and Canva/Photoshop listed as tools, with no evidence of a design portfolio or production-designer output. She fails the two HARD skill requirements.

synthesis_quote: I'm a B2B social media and content strategist with 9 years of experience helping technical brands turn complex subject matter into content that builds authority and generates pipeline.

evidence: "has_availability: true"; "$50/hr"

evidence: industries include "Ecommerce"; "Bria is a Visual Generative AI model"

evidence: tools: "Canva, ... Photoshop"

hard_fail_reasons: req-001 (Hands-on marketing asset production): No evidence of hands-on production design output. Profile shows only 'light design' and 'creative direction to the graphic design team'—she briefs/directs designers rather than producing assets herself.

hard_fail_reasons: req-002 (Multi-format design breadth): No evidence of designing website support materials, landing pages, email/newsletter layouts, or sales/collateral. Her landing page/website work is copy, not design. Design tooling is limited to Canva/Photoshop with no portfolio proof of varied asset production.

evidence_snippets: "I'm a B2B social media and content strategist with 9 years of experience..."

evidence_snippets: "Provide creative direction to the graphic design team to create graphics and video that align with the brand."

evidence_snippets: "aids with copy and graphics for their paid campaigns"

evidence_snippets: tools: "Canva, Facebook, Hootsuite, HubSpot, Instagram, Later, Photoshop, Sprout Social, Tiktok, Twitter"

evidence_snippets: "original graphic design, short-form video, and social media content created for personal brand development and portfolio building"

evidence_snippets: "works on social media marketing strategy, content creation, and light design"; "Provide creative direction to the graphic design team to create graphics and video"


Bobby Taslimi

summary: Bobby is a strong paid social / performance marketer whose entire documented work history is Meta/TikTok paid acquisition, creative strategy, and scaling ad spend. While his skill list includes "Graphic design" and "Creative strategy/direction" and his tools include Canva and Photoshop, there is zero concrete evidence in his work history of hands-on marketing asset production across website, email/newsletter, landing pages, and sales/onboarding collateral. His creative involvement is oriented toward UGC briefing and ad creative direction for paid social, not production graphic design against a brand style guide. This role needs a dedicated production designer, and Bobby's proven strength lies in a different lane (paid social performance). He fails the two core HARD skill requirements on evidence.

synthesis_quote: He 5x scaled ad spend while reducing CPA from $33 to $19–$21 ... deploying a proven UGC production system to source and brief creators for performance-driven ads.

evidence: Industries include 'Ecommerce', 'Marketing Agencies', 'Marketplaces'

evidence: $55/hr; status active; has_availability true

evidence: Tools: 'Canva', 'Photoshop'

hard_fail_reasons: req-001 (Hands-on marketing asset production): No work-history evidence of producing a steady, varied volume of marketing design assets; all roles are paid social acquisition. Design appears only as an unsubstantiated skill tag.

hard_fail_reasons: req-002 (Multi-format design breadth — web, email, landing pages, collateral): No evidence of designing website materials, email/newsletters, landing pages, or sales/onboarding collateral as production graphic-design work.

evidence_snippets: Paid Social Media Marketer at Shotsy ... leads paid social strategy across Meta and TikTok

evidence_snippets: owning everything from A to Z, consumer research, creative strategy, creative production, and full-funnel ad management

evidence_snippets: Skills: ... Graphic design ... Creative strategy/direction

evidence_snippets: Tools: ... Canva ... Photoshop ... Landing page tools (Instapage, Unbounce)

evidence_snippets: Skills list 'Graphic design'; tools 'Canva, Photoshop' — but every work-history entry is 'Paid Social Media Marketer' focused on ad spend scaling.