Brands & Companies
Selected from recent work history
Director — Growth Marketing for Ecommerce | Local Businesses | Growth Marketer
A seasoned digital and growth marketer with roots in ecommerce, content, social media, and creative. I've been an influential marketer and entrepreneur in a number of industries, from financial services, to music technology to the alcohol / spirits space. I've been a primary force in a startup acquisition, a brand voice for a celebrity-driven company, and a leader in other entrepreneurial ventures. Notable mentions in Marketing Magazine, Mashable, Billboard, and more.
Selected companies and brands from Gloria's background.
Journey Optics - Low Nose Bridge Sunglasses. Built for doers: you never settle, they never slip. We design sunglasses that fit like they're made for you because they are.
Tasked with overhauling their entire paid media strategy on Meta and Google. - Meta Creative - Campaign Strategy - Campaign Structure - Google Keyword Research - Google Ads Campaign Strategy - Goals Set up and tracking
- Lead Paid Strategy, Email Strategy, and Growth marketing support - Manage Meta spend to acquire traffic (40% growth year over year) and Google Paid - Create Paid Media assets and managed campaigns - Growth strategy for STACKTˣ...
Tasked with managing entire email program on Klaviyo and Zenoti. - Campaigns - Segmentation - List management - Opt in optimization + pop ups - Email Lifecycle marketing Also managed paid acquisition campaigns for new customers in new...
Sourced and supported reconfiguration of Google Tag Manager
Google Analytics
Acuity Tracking