[
{
"rank": 1,
"candidate_id": "sheba_tamakloe_at_gmail_com",
"email": "sheba.tamakloe@gmail.com",
"name": "Sheba Tamakloe",
"score": 79,
"passes_all_hard": true,
"summary": "Sheba is a hands-on graphic/motion designer with 10+ years across print and digital, producing marketing assets (emails, banners, landing page content, collateral, newsletters, paid social) for brands like Allbirds, YouTube, FabKids, and Levi's. Her portfolio strongly matches the multi-format marketing asset production this role needs, with direct eCommerce/DTC exposure. Main gaps: her recent roles skew heavily toward motion/video, less explicit on ongoing retainer volume and working within an evolving brand style guide as a primary lane, and her $60/hr rate is well below the ~$6K/month midpoint (which is favorable for budget fit).",
"synthesis_quote": "Over 10 years of experience translating ideas into compelling designs across print and digital platforms... producing creative assets, preparing files for web development, email marketing, and printing, all while managing multiple complex projects within the client's brand guidelines.",
"source": "api-v2",
"match_reasons": [
{
"tier": "undefined",
"evidence": "Produced brand ad content via emails/email headers, collages, banners and paid social; created landing page video content and the YouTube Kids Newsletter."
},
{
"tier": "undefined",
"evidence": "Graphic Designer at Allbirds and FabKids (children's clothing eCommerce)."
},
{
"tier": "undefined",
"evidence": "Created and exported large amounts of PDP, display and lifestyle imagery; prepared files for web dev, email, and printing."
},
{
"tier": "undefined",
"evidence": "Active, has availability, $60/hr, US-based (Palo Alto)."
}
],
"hard_fail_reasons": [],
"evidence_snippets": [
"Produced and executed brand conscious ad content via the voice of emails/email headers, collages, banners and paid social media content. (Figma, Photoshop, After Effects)",
"Created and exported large amounts of PDP, display and lifestyle imagery.",
"Sheba created video content for landing pages... crafted the monthly YouTube Kids Newsletter, and developed email marketing content for events and premieres.",
"Over 10 years of experience translating ideas into compelling designs across print and digital platforms.",
"Image Preparation for Paid Social Media Campaigns and Website... Email Design and Icon Development (FabKids)",
"preferred_hourly_pay_rate: $60/hr",
"Over 10 years of experience translating ideas into compelling designs across print and digital platforms... producing creative assets, preparing files for web development, email marketing, and printing, all while managing multiple complex projects within the client's brand guidelines.",
"Produced and executed brand conscious ad content via the voice of emails/email headers, collages, banners and paid social media content; created video content for landing pages; crafted the monthly YouTube Kids Newsletter; developed print collateral and booklets for Levi's."
]
},
{
"rank": 2,
"candidate_id": "hello_at_mischievousdesign_com",
"email": "hello@mischievousdesign.com",
"name": "Rebecca ioannucci",
"score": 80,
"passes_all_hard": true,
"summary": "Rebecca is a hands-on production designer with 10+ years creating advertising creative, strongest in paid social/DTC eCommerce creative (Meta/Google ads, site banners, email-aligned graphics, motion). She has clear multi-format breadth including email campaigns and landing pages, works within strict brand guidelines, and is expert in Adobe CS + Figma. Her center of gravity is paid social ad creative rather than the broader marketing-collateral system (sales collateral, client onboarding decks, newsletters, website support), but adjacent evidence (email campaigns, landing pages, presentation decks) supports transferability. Rate ($75/hr) plausibly fits the 5-7K/month retainer at part-time volume.",
"synthesis_quote": "10+ years of experience creating stunning, top-performing advertising creative... I can help with both strategy and production of creative assets still & motion.",
"source": "api-v2",
"match_reasons": [
{
"tier": "undefined"
},
{
"tier": "undefined"
},
{
"tier": "undefined"
},
{
"tier": "undefined"
},
{
"tier": "undefined"
}
],
"hard_fail_reasons": [],
"evidence_snippets": [
"10+ years of experience creating stunning, top-performing advertising creative for social media (paid & organic strategies)",
"Expert Proficiency level of design softwares: Adobe (Illustrator, Photoshop, InDesign, After Effects, Premiere Pro), Figma",
"skilled in designing cohesive email campaigns aligned with paid social creative",
"Specializing in creating flyers, email marketing campaigns, and landing pages that are both aesthetic to respective brand guidelines",
"Fast turnaround times, comfortable with quick pivots and versioning",
"I create compelling presentation decks for internal teams, board members, and even potential investors",
"10+ years of experience creating stunning, top-performing advertising creative... I can help with both strategy and production of creative assets still & motion.",
"Graphic Designer (Paid Social) across BIG, Tinuiti, Jona; 'skilled in designing cohesive email campaigns'; 'creating flyers, email marketing campaigns, and landing pages'"
]
},
{
"rank": 3,
"candidate_id": "skernart_at_gmail_com",
"email": "skernart@gmail.com",
"name": "Stephen Kern",
"score": 59,
"passes_all_hard": false,
"summary": "Stephen is a decade-experienced NYC motion/graphic designer with strong hands-on paid-social ad production credentials (Stash, PlusUp, Tinuiti, Trademark Engine, Healthcare.com). He clearly meets the volume/fast-turnaround production bar and works within brand systems. However, his portfolio is heavily concentrated in paid social ad creative, motion graphics, and 3D animation — not the specific marketing-asset formats this role centers on (website support, landing pages, email/newsletter design, sales collateral, client onboarding materials). The multi-format breadth HARD requirement is only partially satisfied, which caps his fit.",
"synthesis_quote": "Whether you need animated ad campaigns, 3D product renders, or interactive experiences, I bring strategic thinking, high-quality design, and seamless execution to every project.",
"source": "api-v2",
"match_reasons": [
{
"tier": "undefined",
"evidence": "Generate hundreds of ad variations weekly across static and video formats"
},
{
"tier": "undefined",
"evidence": "developed the brand's visual identity, including logo, color system, and brand deck"
},
{
"tier": "undefined",
"evidence": "industries: ... Ecommerce"
}
],
"hard_fail_reasons": [
"req-002 (Multi-format breadth): Profile shows deep paid-social ad, motion, and 3D design but no concrete evidence of website page design, landing page design, email/newsletter design, or sales collateral/client onboarding materials — the core deliverables of this role. Breadth across web/email/landing/collateral is not demonstrated.",
"req-003 (Budget): Stated preferred rate is $90/hr; at a steady ongoing retainer this likely exceeds the $5-7K/month ceiling unless scoped to limited hours. Soft concern, but no confirmation of fit within the retainer floor."
],
"evidence_snippets": [
"Generate hundreds of ad variations weekly across static and video formats",
"Produced a high volume of paid ad creative... The bulk of the engagement centered on fast turnaround, performance focused ad production",
"Also developed the brand's visual identity, including logo, color system, and brand deck",
"Authored brand systems and various templates adopted org-wide, unifying visual communication across L&D",
"I'm a NYC-based motion designer... I specialize in motion graphics, 3D animation, and visual storytelling",
"preferred_hourly_pay_rate: $90/hr",
"Whether you need animated ad campaigns, 3D product renders, or interactive experiences, I bring strategic thinking, high-quality design, and seamless execution to every project.",
"Strong hands-on production ('Generate hundreds of ad variations weekly') satisfies req-001, but req-002 multi-format breadth (web/email/landing/collateral) is unsupported and rate may exceed the retainer."
]
},
{
"rank": 4,
"candidate_id": "trustcia_jnita94_at_live_com",
"email": "trustcia-jnita94@live.com",
"name": "Trustcia Pryor",
"score": 58,
"passes_all_hard": false,
"summary": "Trustcia is a paid-social graphic designer specializing in motion graphics ads for consumer brands (EyeBuyDirect, Yelp, DoorDash, Yumble, Sunrun). Her demonstrated strength is social ad creative and motion graphics, not the multi-format marketing-asset production this role requires (website, landing pages, email/newsletter, sales collateral, client onboarding materials). The profile shows hands-on execution ability and some website-launch support, but there is no concrete evidence of the email, landing page, or sales/collateral breadth this retainer needs, so req-002 fails.",
"synthesis_quote": "Designing assets that aligned with Yumble's brand guidelines... Supporting the launch of an updated Yumble website.",
"source": "api-v2",
"match_reasons": [
{
"tier": "undefined",
"evidence": "Designing assets that aligned with Yumble's brand guidelines"
},
{
"tier": "undefined",
"evidence": "industries: Ecommerce, Marketing Agencies, Marketplaces"
},
{
"tier": "undefined",
"evidence": "Supporting the launch of an updated Yumble website"
},
{
"tier": "undefined",
"evidence": "a deep dive into the brand's elements and styles... true to Yumble's brand personality"
}
],
"hard_fail_reasons": [
"req-002 (Multi-format breadth) not demonstrated: profile is concentrated in paid-social motion-graphics ad creative with only a single partial signal of website support; no concrete evidence of email/newsletter design, landing page design, or sales/onboarding collateral production.",
"req-001 (Hands-on varied marketing-asset production) only partially supported: strong hands-on ad-creative execution, but the 'steady, varied volume' of marketing assets across the full system is not evidenced."
],
"evidence_snippets": [
"roles: Graphic Designer (Paid Social)",
"leveraged her expertise in motion graphics to craft compelling ads for DoorDash",
"improved click-through rates by 75%",
"Supporting the launch of an updated Yumble website",
"Designing assets that aligned with Yumble's brand guidelines",
"industries: Apps, Ecommerce, Marketing Agencies, Marketplaces, Media, Services, Software & Tech",
"Designing assets that aligned with Yumble's brand guidelines... Supporting the launch of an updated Yumble website.",
"roles: Graphic Designer (Paid Social); repeated 'motion graphics ads'"
]
},
{
"rank": 5,
"candidate_id": "gloria_at_roguestories_com",
"email": "gloria@roguestories.com",
"name": "Gloria Chik",
"score": 51,
"passes_all_hard": false,
"summary": "Gloria is a seasoned growth/ecommerce marketer with real DTC and Amazon-adjacent breadth, but she is fundamentally a growth strategist and channel operator (paid media, email, CRO), not a hands-on production graphic designer. This role's HARD requirement is a strong production designer who can turn around a steady, varied volume of marketing assets across web, email, landing pages, and collateral. Her profile lists \"Graphic design\" as a skill and Canva/Photoshop/Illustrator among tools, and mentions \"Paid Creative design,\" but there is no evidence of sustained, high-volume marketing asset production as a dedicated design function. The design signal is incidental to a growth role.",
"synthesis_quote": "A seasoned digital and growth marketer with roots in ecommerce, content, social media, and creative.",
"source": "api-v2",
"match_reasons": [
{
"tier": "undefined",
"evidence": "\"scaling direct-to-consumer channels and expanding beyond Amazon\" at AlongFit"
},
{
"tier": "undefined",
"evidence": "tools include \"Canva\", \"Photoshop\", \"Landing page tools (Instapage, Unbounce, etc)\""
},
{
"tier": "undefined",
"evidence": "\"Meta Creative\", \"branding and product design\" at diink pickleball"
}
],
"hard_fail_reasons": [
"req-001 (Hands-on marketing asset production): No evidence of a dedicated production-design function producing a steady, varied volume of marketing assets. Design is incidental to growth roles (paid creative, brand consulting).",
"req-002 (Multi-format design breadth): Profile does not demonstrate designing website support materials, landing page design, newsletter/email design, sales collateral, and onboarding materials as a designer; her work is growth strategy/execution across those channels, not their visual production."
],
"evidence_snippets": [
"A seasoned digital and growth marketer with roots in ecommerce, content, social media, and creative.",
"Meta Creative / Paid Creative design / Paid Media Management",
"I oversee all aspects of diink, from branding and product design to community partnerships and marketing.",
"skills: Graphic design ... tools: Canva, Photoshop, Landing page tools (Instapage, Unbounce, etc)",
"scaling direct-to-consumer channels and expanding beyond Amazon",
"Skills list includes \"Graphic design\"; tools include \"Canva\", \"Photoshop\"; \"Paid Creative design\" at Fuzz Wax Bar",
"\"Meta Creative\", \"Paid Creative design\", \"branding and product design\" at diink pickleball, \"Graphic design\" listed skill",
"\"roots in ecommerce\", \"scaling direct-to-consumer channels and expanding beyond Amazon\" at AlongFit, Ecommerce/DTC industries and B2C audience"
]
}
]