---
# Identity
email: "dianap@thecreativepencil.com"
name: Diana Perez
website_url: "thecreativepencil.com"
location: Woodstock, Georgia, US
preferred_hourly_pay_rate: $50/hr

# Status (live from Neon)
status: active
has_availability: true
onboarded_at: 2021-12-20

# Classifications (live from Neon)
roles:
  - Social Media Manager
industries:
  - Ecommerce
  - Local Businesses
  - Services
  - Software & Tech
audiences:
  - Businesses (B2B)
  - Consumers (B2C)
skills:
  - Analytics and reporting
  - Community management
  - Content asset creation management
  - Content creation - High volume
  - Content creation - Low volume
  - Creative strategy
  - Engagement growth
  - Follower growth
  - Influencer Marketing - Macro Influencers
  - Influencer Marketing - Micro Influencers
  - Organic social strategy across various social channels
  - Social listening
  - Starting new online community
  - UGC management
tools:
  - Canva
  - Facebook
  - Hootsuite
  - HubSpot
  - Instagram
  - Later
  - Photoshop
  - Sprout Social
  - Tiktok
  - Twitter
company_stage:
  - Expansion & Growth
  - Mature & Established
  - Pre-Launch & Early Stage
product_price:
  - $100 - $499
  - $1000+
  - $50 - $99
  - $500 - $999
  - <$50
subindustries_products:
  - Automotive
  - Cryptocurrency
  - Healthcare
  - Subscriptions
target_buyer:
  - AMER region (North, Central and South America)
  - Gen X (40 - 60)
  - Gen Z (<25)
  - High Income
  - Men
  - Millennials (25 - 39)
  - Women

# Metadata
source: neon (live)
generated_at: 2026-07-06T16:24:08.619562+00:00
neon_updated_at: 2026-05-18T16:01:58.057007+00:00
---

# Diana Perez

I'm a B2B social media and content strategist with 9 years of experience helping technical brands turn complex subject matter into content that builds authority and generates pipeline. 

I specialize in industries such as Generative AI, Manufacturing, Industrial Maintenance, SaaS, Cybersecurity, and Biotechnology. 
These are industries where buyers are engineers, operations managers, and C-suite decision-makers who can immediately tell when content is written by someone who doesn't understand their world. 

My job is to understand the product and services well enough to write for it and to build strategies that make that content work harder than the brands ever expected. Over 9 years, I've built and managed organic social media and content strategies that have produced results I'm genuinely proud of:
▪ Content strategy that contributed to $30K in closed deals for a Gen AI startup, zero paid budget
▪  Moved a client's website from page 2 to the top 5 organic Google results through SEO-informed content and cross-channel keyword alignment.
▪  1,358% social media reach expansion for an industrial maintenance brand, organic only
▪  17.5% average LinkedIn engagement rate, sustained across multiple months, not a single post spike.
▪  705% increase in website sessions from organic social for a B2B SaaS client.
▪  949% increase in LinkedIn page views for a CNC manufacturing client, content quality recognized directly by Meta, who reached out unprompted to increase the page's organic reach.
▪  Successfully managed and grew an online community of 58K+ members while maintaining consistent lead generation from organic social.

My work spans the full content stack. I develop social media strategies, manage content calendars, write long-form blog content, produce landing page and website copy, and align cross-channel efforts between what's published and what gets found. 

I use AI tools as part of my workflow: Claude, Gemini, Copilot, and Grok for research, content ideation, and social listening, as accelerants that make me faster and more thorough, not replacements for the strategy and voice that are always my own. 

I also hold active HubSpot certifications in Content Marketing, Social Media Marketing, Inbound Marketing, and Email Marketing, and I'm currently completing IBM's AI Fundamentals credential. 

What I bring to a client engagement is straightforward: I learn your product, your buyer, and your industry deeply enough to write content that sounds like it came from inside your company, and I build the strategy around it that turns that content into something your sales team can actually use. I work best with B2B companies in technical industries that are ready to see what a well-built content and social media strategy can actually do for their pipeline. 

If that sounds like what your team needs, I'd welcome the conversation.

## Work History

### Social Media Manager at Bria (2025-09-01 – Present) · remote

Social media manager in charge of developing and managing content for LinkedIn, Instagram, X and YouTube. Bria is a Visual Generative AI model for commercial use, fully trained on licensed data.

Diana has helped in increasing content cadence in all social channels, keeping up with the fast-paced organization and generating content using the company's product (Generative AI) successfully.

- Increase website sessions from X by 112% and lowered the bounce rate from social media website sessions
- Maintain an average engagement rate of 6.5% on X and 9.5% on LinkedIn. Above the national average per platform.
- Maintained an average 1.78% Session to Contact Rate from Social
- 22.23% Audience growth on X
- 8.61% audience growth on LinkedIn on first Quarter
- Increased X (Twitter) following by 15% during the first month of work.
- Successfully aided in the latest product launch, helping increase brand awareness, website traffic, and follower count as a result.
- Increased LinkedIn following by 3.5% within the first month of work.
- Increased lead generation from social
- Leveraged Claude and Gemini AI to research content opportunities and review the brand to find live feedback about the products launched.
- Leveraged Bria AI's models to generate unique image content to share on social media
- Created a social media best practices playbook that covers content practices, community management, and detailed Claude prompts for content

### Social Media Manager at Modaai (2024-05-01 – Present) · remote

Modaai is at the forefront of integrating mathematical optimization, decision analysis, and artificial intelligence to revolutionize businesses' strategic decisions. In partnership with industry leaders like IBM and Gurobi, Modaai is dedicated to enhancing decision-making processes through cutting-edge technology and sophisticated algorithms.

Diana has been an integral part of Modaai's digital marketing efforts. She has led their social media and content marketing strategy. She has shown tangible results, such as aid in $30K deals, thanks to her social media and content creation, which help generate interest in their services. 

She manages the company's social media channels, works on social media marketing strategy, content creation, and light design, and manages the company's social media calendar. In addition, she has written copy for the website and landing pages and started, writes, and manages the blog, which has brought in leads.

- Social media and digital marketing efforts helped generate leads and close $30k deals.
- Developed and optimized blog content by integrating keywords to improve search visibility and organic traffic.
- Ensure blog posts follow on-page SEO best practices, including clear headings, optimized meta descriptions, and image-alt text.
- Crafted compelling website and landing page content that increased website traffic organically.
- Achieved a remarkable 394% lift in average website engagement.
- Achieved a LinkedIn average engagement rate of 17.5% all from organic social.
- Conduct basic keyword research to align content with audience search intent, increasing visibility and organic traffic.
- Monitor content performance using analytics tools to identify top-performing topics and keywords, informing future content strategy.
- Strategically aligned social media content with current blog post keywords to maximize cross-channel visibility and drive traffic.
- Leveraged AI Tools like Claude AI, Gemini Pro, and CoPilot to research and develop content for social, website, and other marketing channels
- Successfully increased website visibility through strategic content within the website via blogs and through organic social media content.
- Move Website from the 2nd page of Google to the top 5 organic results through SEO practices and strategic content.
- Developed a technical solver guide using Gemini, Claude, and Copilot to bridge the gap between complex math and production deployment.

### Social Media Manager at Allied Reliability (2024-02-01 – Present) · remote

Allied Reliability is an industry leader in providing reliability solutions, operational excellence, and maintenance strategies. They are dedicated to helping their clients achieve the highest production standards through innovative approaches and expert guidance.

Diana's creates and manages their social media content for LinkedIn, Facebook and Twitter. She manages an online community of over 58K and is constantly increasing their following and engagement rate. During the time, she has increase their engagement rate and maintain a consistent lead generation system from organic social to help the bottom line. 

In addition, she helps manage their YouTube channel and aids with copy and graphics for their paid campaigns. She collaborates with the marketing team to meet goals and leverage social media to make this happen.

- Successfully manages an online community of over 58K
- Expanded social media reach by an impressive 1358%, significantly increasing brand visibility.
- Drove a steady stream of qualified leads, MQLs, and newsletter subscribers through organic social media, fueling business growth
- Maintained an 8.9% engagement rate on LinkedIn, exceeding the platform's 3.5% average and maximizing the brand's reach and impact.
- Achieved a 402% increase in post clicks.
- Increased social media engagement by 643%.
- Created sales-focused social media content for LinkedIn.

### Social Media Manager at Cincinnati Inc (2022-05-01 – Present) · remote

Diana has been contracted as a social media manager for Cincinnati Incorporated since 2022, tasked with content creation and distribution across LinkedIn, Twitter, Instagram, and Facebook. Her role encompasses the development of a content calendar, community management, and alignment of social media strategies with the company's marketing objectives. 

Diana is also in charge or developing and executing the social media strategies that align with marketing strategies within the company. Diana's responsibilities also include producing Twitter threads, Instagram reels, and editing videos for social sharing. Her focus on brand awareness has been instrumental in enhancing Cincinnati Incorporated's social media presence and engagement.

- Increased LinkedIn page views by 949%.
- Content shares rose by 1262%.
- Improved Facebook page engagement rate by 41%
- Increased number of Facebook likes by 42% and content reach by 27%
- Increased video views on Instagram by 39% and content reach by 178%
- Created Reels that reached over 100k views
- Increase engagement to 78% through strategies and content planning/execution. And manage a very active community.
- Increased LinkedIn clicks by 50%
- Managed a digital ad campaign with a $328.29 budget, achieving 65,444 impressions, 496 clicks, and 200 website visits.
- Achieved an average Cost Per Result of $1.64 and a CTR of 0.76%, surpassing the average for well-performing ads.
- Optimized campaign performance by recognizing peak engagement periods, contributing to the best-performing ad achieving a 1.06% CTR.
- Provide creative direction to the graphic design team to create graphics and video that align with the brand.
- Maximized use of video content library by identifying key content and repurposing it for social media. Editing and distributed as needed.

### Social Media Manager & Content Creator at Cincinnati Incorporated (2022-05-01 – Present) · remote

Diana has been contracted as a social media manager for Cincinnati Incorporated since 2022, tasked with content creation and distribution across LinkedIn, Twitter, Instagram, and Facebook. Her role encompasses the development of a content calendar, community management, and alignment of social media strategies with the company's marketing objectives.

Diana is also in charge or developing and executing the social media strategies that align with marketing strategies within the company.  Diana's responsibilities also include producing Twitter threads, Instagram reels, and editing videos for social sharing. Her focus on brand awareness has been instrumental in enhancing Cincinnati Incorporated's social media presence and engagement.

- Increased LinkedIn page views by 949%.
- LinkedIn clicks grew by 50%
- Content shares rose by 1262%.
- Improved Facebook page engagement rate by 41%
- Increased number of Facebook likes by 42% and content reach by 27%
- Increased video views on Instagram by 39% and content reach by 178%
- Increase engagement to 78% through strategies and content planning/execution. And manage a very active community
- Created Reels that reached over 100k views

### Independent Content Creator & Community Builder at The Creative Pencil (2017-08-01 – Present) · remote

Alongside client work, I have applied my content and community-building skills to independent personal projects spanning writing, graphic design, video, and community management.
Projects include a published personal essay on navigating chronic illness diagnosis, written to help others advocate effectively for themselves, and demonstrating long-form narrative writing and personal voice beyond technical B2B content.
I also built and managed a Reddit community for a local chronic illness support group,  growing membership organically, establishing community guidelines, moderating discussions, and creating content to keep members engaged. This project demonstrates community building and audience growth with no brand budget or existing audience to start from.

Additional projects include original graphic design, short-form video, and social media content created for personal brand development and portfolio building.

- Achieved a 40% email open rate for a local nonprofit, double the B2C average of 20%.
- Increased nonprofit Facebook Page reach by 300% through organic content strategy and community management.
- Managed full digital marketing for a nonprofit: newsletter, email, website, social media, and community moderation.
- Building and moderating a grassroots chronic illness support community across Facebook, Instagram, and Reddit organically.
- Personal essay selected by the MG Foundation for their official Myasthenia Gravis Awareness Month campaign.
- Accepted into the Facebook Creator Program; monetizing organic reach on a personal brand page with 1,400 followers.
- Managing a personal TikTok account with 5,400 followers grown organically.
- Personal Instagram account of 1,448 followers, achieving 79% reach to non-followers, demonstrating organic content discoverability.
- Top-performing Reel discovered primarily through search (69.2%), reflecting strong SEO and content strategy instincts applied to content.
- Maintained a 30.2% average skip rate across Reels, below the platform average, indicating content that holds attention.

### Social Media Manager at Provisio (2024-08-01 – 2025-02-28) · remote

Provisio Partners (https://provisiopartners.com) is the largest dedicated Salesforce consultancy focused exclusively on Health and Human Services. They excel in providing tailored Salesforce solutions for nonprofit and public sector organizations. Provisio Partners is committed to advancing the missions of social and public sector organizations by streamlining processes, reducing costs, and enhancing operational efficiencies.

Provisio Partners is seeking a Social Media Manager to join their team. You will manage and grow Provisio Partners' social media presence, focusing on increasing engagement and following on LinkedIn, Instagram, and YouTube. Success will be measured by increased engagement rates and follower growth. The ideal candidate will have experience in social media strategy, content creation, scheduling, monitoring, and reporting. This role will target nonprofit and state/local government agencies, C-level, VP, and ED decision-makers. You will monitor and report on social media performance and engagement. This marketer should have an understanding of Salesforce, and B2B consulting.

- Maintained a 12.78% engagement rate on LinkedIn
- Increased website sessions from organic social by 705%
- Increased website visit engagement rate from organic social by 15%
- Developed a content strategy aimed to increase reach on social media, as well as promote services and increase traffic to the website.
- Develop and create content exclusive for social media to help increase reach, impressions, and engagement.
- Covered social media promotion and updates during an exclusive brand event during Dreamforce 2024.
- Increase Instagram following and engagement, as well as establish a consistent content cadence.
- Increase LinkedIn followers and engagement.
- Increased followers, reach, and profile visits on Instagram.

### Social Media Manager at Gilson (2022-04-01 – 2024-06-30) · remote

Engagement Overview:
Diana Perez served as a social media manager for Gilson, where her strategic content initiatives led to a measurable increase in the company's digital presence. Over the course of her engagement, Gilson experienced a 35% growth in social media followers and a 43% increase in impressions. Additionally, Diana maintained a robust average engagement rate of 4.9% across various platforms.

Strategy and Execution:
Diana's approach centered on developing educational and engaging content that leveraged Gilson's resources to address audience queries. She adeptly utilized diverse content formats, including Twitter threads, Instagram Reels, LinkedIn Document Posts, and Memes, to cater to different audience preferences. Her content strategy was designed to elevate brand awareness and cultivate a dynamic and interactive community around Gilson's brand.

Results:
As a result of the work and strategies implemented, Gilson saw growth across all channels quarter after quarter, and we kept an average engagement rate of 8.7% across channels with higher than average engagement rate on LinkedIn, Instagram, and Facebook, building a strong and active community, which also brought a 43.3% increase in link clicks. The audience on LinkedIn grew from 17k to 28k with consistent, organic social media content and strategy. 

The concerted efforts in content creation and community engagement led to significant improvements in Gilson's social media metrics. Diana's role was pivotal in enhancing the brand's visibility and fostering meaningful interactions with the audience. The strategic content dissemination and audience engagement practices she implemented were instrumental in achieving the outlined growth figures.


Relevance for Recruiters:
Diana Perez's tenure with Gilson exemplifies her capability to drive social media growth and engagement through a tailored content strategy. Her experience is indicative of a marketer with a strong understanding of audience needs and the ability to translate those into effective social media campaigns. Her proficiency in elevating brand awareness and nurturing an online community would be an asset to any company seeking to bolster its social media presence.

- Content and strategy aided growth across all channels quarter after quarter and maintained an engagement rate of 8.7% across channels.
- Grew and then maintained an average engagement rate of 10% on LinkedIn.
- Grew and then maintained an average engagement rate of 3.7% on Facebook.
- Grew and maintained an average engagement rate on 2.5% on Instagram.
- Averaged a click-through rate of 8.2% on LinkedIn all from organic social.
- Increased link clicks from organic social by 43%
- Developed an active Instagram community and collaborated with influencers, leading to audience growth and increased engagement.
- Aided in promoting content for the company's European and Latin American Divisions.