[
  {
    "id": "req-001",
    "category": "Skill",
    "tier": "HARD",
    "label": "Brand style guide development",
    "value": "Proven brand identity and style guide development experience, from strategy through polished visual system",
    "source": "Job Brief Must-Have Fit: 'Proven brand identity and style guide development experience, from strategy through polished visual system.' Rob: 'we are in the process of making some some updates to our brand style guide' and needs 'the brand strategist or brand designer to help make the updates to the style guide.'"
  },
  {
    "id": "req-002",
    "category": "Skill",
    "tier": "HARD",
    "label": "Own scoped project-based engagement independently",
    "value": "Comfort owning a scoped, project-based (~one month) engagement independently and delivering a clean handoff",
    "source": "Job Brief Must-Have Fit: 'Comfort owning a scoped, project-based engagement independently and delivering a clean handoff.' Internal notes: role is project-based, ~one month, explicitly not ongoing per Rob."
  },
  {
    "id": "req-003",
    "category": "Seniority",
    "tier": "HARD",
    "label": "Senior brand/creative strategist",
    "value": "Senior, pre-vetted specialist able to own the brand foundation with minimal onboarding",
    "source": "Job Brief Role: 'A senior brand/creative strategist for a focused, project-based engagement.' Agent: 'you're getting real senior talent, not generalists.'"
  },
  {
    "id": "req-004",
    "category": "Skill",
    "tier": "IMPORTANT",
    "label": "Translate brand into website/marketing application",
    "value": "Ability to translate refreshed brand guidelines into practical website implementation and marketing application",
    "source": "Job Brief Must-Have Fit: 'Ability to translate brand guidelines into practical website/marketing application.' Rob: 'Maybe some support with that implementation on a website.'"
  },
  {
    "id": "req-005",
    "category": "Budget",
    "tier": "IMPORTANT",
    "label": "Budget ~$8-10K for ~one month",
    "value": "$8,000-$10,000/month (midpoint ~$9,000), one-month project engagement, retainer/all-in",
    "source": "Rob: '8, 8 to 10k for the creative strategist for probably one month.' Agent: '8 to 10,000 for roughly a one month engagement. That's actually very workable.' Rob confirmed 'Yes.'"
  },
  {
    "id": "req-006",
    "category": "Channel",
    "tier": "IMPORTANT",
    "label": "Website implementation support",
    "value": "Provide some support implementing the refreshed brand on the company website",
    "source": "Rob: 'Maybe some support with that implementation on a website.' Job Brief: 'Provide some support implementing the refreshed brand on the company website.'"
  },
  {
    "id": "req-007",
    "category": "Industry",
    "tier": "PREFERRED",
    "label": "Agency or DTC eCommerce experience",
    "value": "Familiarity with agency environments or DTC eCommerce brands",
    "source": "Job Brief Nice-to-haves: 'Familiarity with agency environments or DTC eCommerce brands.' Rob: 'we're an Amazon marketing agency... We support premium DTC brands that sell their goods on Amazon.'"
  }
]