[
  {
    "id": "req-001",
    "category": "Skill",
    "tier": "HARD",
    "label": "Hands-on marketing asset production",
    "value": "Strong hands-on production designer able to turn around a steady, varied volume of ongoing marketing assets for a newly built internal marketing engine.",
    "source": "Rob: \"the more graphic designer marketing graphic designer to support all of our marketing asset needs.\" Brief Must-Have: \"Strong hands-on production designer who can turn around a steady, varied volume of marketing assets.\""
  },
  {
    "id": "req-002",
    "category": "Skill",
    "tier": "HARD",
    "label": "Multi-format design breadth (web, email, landing pages, collateral)",
    "value": "Comfortable designing across website support materials, landing pages, email/newsletter, sales collateral, and client onboarding materials.",
    "source": "Rob: \"supporting the Website on sales, collateral, materials, you know, landing page design, newsletter, design client onboarding material. Like the whole system needs design support.\""
  },
  {
    "id": "req-003",
    "category": "Budget",
    "tier": "HARD",
    "label": "Monthly retainer budget",
    "value": "$5,000-$7,000/month retainer (midpoint $6,000/month), all-in marketer rate + MarketerHire, month-to-month with 30-day notice. $5,000 is the practical floor.",
    "source": "Rob: \"probably more 5 to 7 for the the graphic designer.\" Agent: \"5,000 Is really the practical floor for our retainer model... we can work with that.\" Rob confirmed \"Yes.\""
  },
  {
    "id": "req-004",
    "category": "Skill",
    "tier": "IMPORTANT",
    "label": "Applies and works within an evolving brand style guide",
    "value": "Able to execute against a brand style guide that is being actively refreshed in parallel by a creative strategist; must coordinate/apply evolving brand standards.",
    "source": "Rob: \"We are in the process of making some some updates to our brand style guide.\" Internal Notes: \"This graphic designer applies/executes against the style guide the creative strategist refreshes.\""
  },
  {
    "id": "req-005",
    "category": "Seniority",
    "tier": "IMPORTANT",
    "label": "Self-directed, fast-starting execution designer",
    "value": "Self-directed and fast-starting in a newly formed marketing team with minimal existing process; execution-focused rather than a brand strategist. Capable mid-level viable at $5K floor; senior-end shortlist supported near $7K.",
    "source": "Brief Must-Have: \"Self-directed and fast-starting in a newly formed marketing team with minimal existing process.\" Internal Notes: \"Senior-end shortlist supported if Rob targets the $7K end; $5K floor viable for a capable mid-level.\""
  },
  {
    "id": "req-006",
    "category": "Other",
    "tier": "IMPORTANT",
    "label": "Immediate availability / fast start",
    "value": "Start as soon as possible; MarketerHire process ~1 week (match within ~2 business days, then agreement + 2-week trial). Role is ongoing/retainer (open-ended).",
    "source": "Rob: \"As soon as possible.\" Agent: \"The whole process usually comes together within about a week.\""
  },
  {
    "id": "req-007",
    "category": "Industry",
    "tier": "PREFERRED",
    "label": "DTC / eCommerce experience",
    "value": "Experience supporting DTC or eCommerce brands is a plus given the agency's client base (though this design work supports the agency's own internal marketing).",
    "source": "Brief Nice-to-haves: \"Experience supporting DTC or eCommerce brands.\" Rob: \"We support premium DTC brands that sell their goods on Amazon.\""
  },
  {
    "id": "req-008",
    "category": "Skill",
    "tier": "PREFERRED",
    "label": "Comfort collaborating alongside a brand/creative strategist",
    "value": "Familiarity working alongside a brand/creative strategist during a style guide refresh, coordinating sequencing between brand foundation and ongoing execution.",
    "source": "Brief Nice-to-haves: \"familiarity working alongside a brand/creative strategist during a style guide refresh.\""
  }
]