[
  {
    "email": "lanell@6degrees.team",
    "name": "LaNell Angerstein",
    "candidate_id": "lanell_at_6degrees_team",
    "strategies": [
      "structured",
      "companies",
      "content"
    ],
    "strategyHits": 3,
    "strategyScore": 117,
    "source": {
      "email": "lanell@6degrees.team",
      "full_name": "LaNell Angerstein",
      "roles": "Brand Marketer, Growth Marketer, Social Media Manager, XM Vetter",
      "skills": "Agency management, Analytics and reporting, Community management, Content asset creation management, Content asset management, Content creation - High volume, Content creation - Low volume, Creative strategy, Engagement growth, Follower growth, Organic social strategy across various social channels, Social listening, Starting new online community, UGC management",
      "tools": "Canva, Facebook, HubSpot, Instagram, Photoshop, Twitter",
      "industries": "Apps, Local Businesses, Media, Services, Software & Tech",
      "strategy": "structured"
    }
  },
  {
    "email": "egb08so@gmail.com",
    "name": "Saima Omar",
    "candidate_id": "egb08so_at_gmail_com",
    "strategies": [
      "structured",
      "channels",
      "content"
    ],
    "strategyHits": 3,
    "strategyScore": 89,
    "source": {
      "email": "egb08so@gmail.com",
      "full_name": "Saima Omar",
      "roles": "Brand Marketer, Content Marketer, Social Media Manager",
      "skills": "Ad Copy (Facebook), Ad Copy (Google Display), Ad Copy (LinkedIn), Agency & freelancer management, Agency management, Analytics and reporting, Asset organization and distribution, Brand audit, Brand positioning, Brand strategy, Brand tone/voice, Brand values, Brand voice strategy, Community management, Competitive analysis, Content analytics & tracking, Content asset creation management, Content asset management, Content creation - High volume, Content creation - Low volume, Content strategy, Copywriting, Creative development management, Creative direction, Creative strategy, Customer interviews, Customer personas, Directing brand book / guide, Directing website rebrand, Editing, Engagement growth, Follower growth, Graphic design, Influencer Marketing - Micro Influencers, Long form - Blog / Website, Long form - Email Newsletters, Long form - Reporting, New brand launch, Organic social strategy across various social channels, SEO fundamentals, Sales enablement, Social listening, Topic research, Video content (scripts), Visual Brand management (not direct design), Website content",
      "tools": "Ahrefs, Canva, Clearscope, Facebook, Google Analytics, Hootsuite, HubSpot, Instagram, Later, Photoshop, Pinterest, Powerpoint / Keynote, SEMRush, Sprout Social, Squarespace, Survey tools (SurveyMonkey, Typeform, etc), Twitter, Webflow, Wordpress",
      "industries": "Apps, Ecommerce, Local Businesses, Marketing Agencies, Marketplaces, Media, Services, Software & Tech",
      "strategy": "structured"
    }
  },
  {
    "email": "nickherreramarketing@gmail.com",
    "name": "Nick Herrera",
    "candidate_id": "nickherreramarketing_at_gmail_com",
    "strategies": [
      "structured",
      "channels",
      "content"
    ],
    "strategyHits": 3,
    "strategyScore": 86,
    "source": {
      "email": "nickherreramarketing@gmail.com",
      "full_name": "Nick Herrera",
      "roles": "CMO, Social Media Manager",
      "skills": "Agency management, Analytics and reporting, Backlinking / off-page strategy & management, Brand positioning, Brand strategy, Budget ownership, Communication strategy, Community management, Competitive SEO analysis and audit, Competitive analysis, Content asset creation management, Content asset management, Content brief building for writers, Content creation - Low volume, Content strategy for keyword prioritization lists, Creative direction, Creative strategy, Define KPIs and measurement, Engagement growth, Follower growth, GTM strategy, Influencer Marketing - Micro Influencers, Integrated marketing experience across social channels, Integrated marketing management and reporting, Keyword analysis & prioritization, Keyword performance reporting, Marketing strategy, Marketing team development (who to hire, when), New brand launch, New marketing channel launch, New product launch, New site/page optimization, Omni-channel audit, Omni-channel strategy, Ongoing SEO management & maintenance, Optimizations for existing content, Organic social strategy across various social channels, P&L management, PR management, Partnerships, Referral programs, Revenue responsibility, Social listening, Starting new online community, Team management, Technical website SEO audit, UGC management",
      "tools": "A/B testing tools (Optimizely, VWO, etc), Agorapulse, Ahrefs, Asana, CRMs (Salesforce, HubSpot, etc), Canva, Clearscope.io, Ecommerce tools (Shopify, Magento, etc), Email tools (Mailchimp, Klaviyo, etc), Excel / Sheets, Excel/Sheets, Facebook, Google Analytics, Google Business Manager, Google Search Console, Google Tag Manager, Hootsuite, HubSpot, Instagram, Keywords Everywhere, Landing page tools (Instapage, Unbounce, etc), Later, LinkedIn, Loyalty tools (ReferralCandy, Yotpo, etc), Moz, Notion, Photoshop, Pinterest, Quora, Reddit, SEMRush, Screaming Frog, Session replay tools (Hotjar, FullStory, etc), Shopify, Snapchat, Sprout Social, Spyfu, Survey tools (SurveyMonkey, Typeform, etc), Tiktok, Twitter, WeChat, Wix, Woocommerce, Wordpress",
      "industries": "Apps, Ecommerce, Local Businesses, Marketing Agencies, Marketplaces, Media, Services, Software & Tech",
      "strategy": "structured"
    }
  },
  {
    "email": "mikedlitwin@gmail.com",
    "name": "Mike Litwin",
    "candidate_id": "mikedlitwin_at_gmail_com",
    "strategies": [
      "structured",
      "channels",
      "content"
    ],
    "strategyHits": 3,
    "strategyScore": 84,
    "source": {
      "email": "mikedlitwin@gmail.com",
      "full_name": "Mike Litwin",
      "roles": "Brand Marketer, CMO",
      "skills": "Agency management, Brand positioning, Brand strategy, Budget ownership, Communication strategy, Competitive analysis, Creative direction, Define KPIs and measurement, GTM strategy, Integrated marketing management and reporting, Marketing strategy, Marketing team development (who to hire, when), New brand launch, New marketing channel launch, New product launch, P&L management, PR management, Partnerships, Team management",
      "tools": "Amazon, Asana, CRMs (Salesforce, HubSpot, etc), Ecommerce tools (Shopify, Magento, etc), Email tools (Mailchimp, Klaviyo, etc), Excel/Sheets, Facebook, Google Analytics, Instagram, LinkedIn, Quora, Survey tools (SurveyMonkey, Typeform, etc), Tableau, Tiktok, Twitter",
      "industries": "Ecommerce, Marketing Agencies, Marketplaces, Services, Software & Tech",
      "strategy": "structured"
    }
  },
  {
    "email": "samwilliamjacobs@gmail.com",
    "name": "Sam Jacobs",
    "candidate_id": "samwilliamjacobs_at_gmail_com",
    "strategies": [
      "structured",
      "channels",
      "content"
    ],
    "strategyHits": 3,
    "strategyScore": 73,
    "source": {
      "email": "samwilliamjacobs@gmail.com",
      "full_name": "Sam Jacobs",
      "roles": "CMO, Email Marketer",
      "skills": "Affiliate programs, Agency management, Brand positioning, Brand strategy, Budget ownership, Communication strategy, Competitive analysis, Creative direction, Define KPIs and measurement, GTM strategy, Marketing strategy, Marketing team development (who to hire, when), New brand launch, New marketing channel launch, New product launch, Omni-channel strategy, P&L management, PR management, Partnerships, Referral programs, Revenue responsibility, Team management",
      "tools": "Asana, Canva, Ecommerce tools (Shopify, Magento, etc), Email tools (Mailchimp, Klaviyo, etc), Excel/Sheets, Facebook, Google Analytics, Instagram, Landing page tools (Instapage, Unbounce, etc), LinkedIn, Notion, Session replay tools (Hotjar, FullStory, etc), Snapchat, Survey tools (SurveyMonkey, Typeform, etc), Tiktok, Twitter",
      "industries": "Ecommerce, Local Businesses, Marketing Agencies, Media",
      "strategy": "structured"
    }
  },
  {
    "email": "sorrina.bee@thewhiteagency.co",
    "name": "Sorrina Beecher",
    "candidate_id": "sorrina_bee_at_thewhiteagency_co",
    "strategies": [
      "structured",
      "channels",
      "content"
    ],
    "strategyHits": 3,
    "strategyScore": 73,
    "source": {
      "email": "sorrina.bee@thewhiteagency.co",
      "full_name": "Sorrina Beecher",
      "roles": "Brand Marketer, Content Marketer",
      "skills": "Ad Copy (Facebook), Ad Copy (Google Display), Ad Copy (LinkedIn), Agency & freelancer management, Asset organization and distribution, Brand audit, Brand positioning, Brand strategy, Brand tone/voice, Brand values, Brand voice strategy, Competitive analysis, Complete rebrand, Content analytics & tracking, Content strategy, Copywriting, Creative development management, Creative direction, Customer interviews, Directing brand book / guide, Directing website rebrand, Editing, Long form - Blog / Website, Long form - Email Newsletters, Long form - Reporting, New brand launch, SEO fundamentals, Sales enablement, Topic research, Video content (scripts), Voice content (scripts), Website content",
      "tools": "Ahrefs, Canva, Google Analytics, HubSpot, Powerpoint / Keynote, SEMRush, SparkToro, Squarespace, Survey tools (SurveyMonkey, Typeform, etc), Webflow, Wordpress",
      "industries": "Apps, Ecommerce, Local Businesses, Marketing Agencies, Marketplaces, Media, Services, Software & Tech",
      "strategy": "structured"
    }
  },
  {
    "email": "alp@futureborne.com",
    "name": "Alp Gursoy",
    "candidate_id": "alp_at_futureborne_com",
    "strategies": [
      "structured",
      "channels",
      "content"
    ],
    "strategyHits": 3,
    "strategyScore": 70,
    "source": {
      "email": "alp@futureborne.com",
      "full_name": "Alp Gursoy",
      "roles": "Brand Marketer, XM Vetter",
      "skills": "Agency management, Brand audit, Brand positioning, Brand strategy, Brand tone/voice, Brand values, Competitive analysis, Complete rebrand, Creative direction, Customer interviews, Directing brand book / guide, Directing website rebrand, New brand launch, Visual Brand management (not direct design)",
      "tools": "Powerpoint / Keynote, Survey tools (SurveyMonkey, Typeform, etc)",
      "industries": "Apps, Marketing Agencies, Media, Services, Software & Tech",
      "strategy": "structured"
    }
  },
  {
    "email": "heatherwrightconsulting@gmail.com",
    "name": "Heather Wright",
    "candidate_id": "heatherwrightconsulting_at_gmail_com",
    "strategies": [
      "structured",
      "channels",
      "content"
    ],
    "strategyHits": 3,
    "strategyScore": 66,
    "source": {
      "email": "heatherwrightconsulting@gmail.com",
      "full_name": "Heather Wright",
      "roles": "Brand Marketer",
      "skills": "Agency management, Brand audit, Brand positioning, Brand strategy, Brand tone/voice, Brand values, Competitive analysis, Complete rebrand, Copywriting, Creative direction, Customer interviews, Directing brand book / guide, Directing website rebrand, New brand launch, Visual Brand management (not direct design)",
      "tools": "Canva, Photoshop, Powerpoint / Keynote, Survey tools (SurveyMonkey, Typeform, etc)",
      "industries": "Ecommerce, Local Businesses, Marketing Agencies, Marketplaces, Media, Services",
      "strategy": "structured"
    }
  },
  {
    "email": "corisuemorris@gmail.com",
    "name": "Cori Morris",
    "candidate_id": "corisuemorris_at_gmail_com",
    "strategies": [
      "structured",
      "channels",
      "content"
    ],
    "strategyHits": 3,
    "strategyScore": 65,
    "source": {
      "email": "corisuemorris@gmail.com",
      "full_name": "Cori Morris",
      "roles": "Brand Marketer, CMO",
      "skills": "Affiliate programs, Agency management, Brand audit, Brand positioning, Brand strategy, Brand tone/voice, Brand values, Budget ownership, Communication strategy, Competitive analysis, Complete rebrand, Copywriting, Creative direction, Customer interviews, Define KPIs and measurement, Directing brand book / guide, Directing website rebrand, GTM strategy, Integrated marketing management and reporting, Marketing strategy, Marketing team development (who to hire, when), New brand launch, New marketing channel launch, New product launch, Omni-channel strategy, P&L management, PR management, Partnerships, Referral programs, Revenue responsibility, Team management, Visual Brand management (not direct design)",
      "tools": "A/B testing tools (Optimizely, VWO, etc), Airtable, Asana, CRMs (Salesforce, HubSpot, etc), Canva, Ecommerce tools (Shopify, Magento, etc), Email tools (Mailchimp, Klaviyo, etc), Excel/Sheets, Facebook, Google Analytics, Instagram, Landing page tools (Instapage, Unbounce, etc), LinkedIn, Loyalty tools (ReferralCandy, Yotpo, etc), Notion, Photoshop, Pinterest, Powerpoint / Keynote, Quora, Session replay tools (Hotjar, FullStory, etc), Survey tools (SurveyMonkey, Typeform, etc), Tableau, Tiktok, Twitter",
      "industries": "Ecommerce, Local Businesses, Marketing Agencies, Marketplaces, Media, Services, Software & Tech",
      "strategy": "structured"
    }
  },
  {
    "email": "theimagineer83@gmail.com",
    "name": "Ryan Conklin",
    "candidate_id": "theimagineer83_at_gmail_com",
    "strategies": [
      "structured",
      "channels",
      "content"
    ],
    "strategyHits": 3,
    "strategyScore": 65,
    "source": {
      "email": "theimagineer83@gmail.com",
      "full_name": "Ryan Conklin",
      "roles": "Brand Marketer, Graphic Designer (Paid Social)",
      "skills": "Brand positioning, Brand strategy, Brand tone/voice, Brand values, Complete rebrand, Copywriting, Creative direction, Directing brand book / guide, Directing website rebrand, New brand launch",
      "tools": "Photoshop, Powerpoint / Keynote",
      "industries": "Ecommerce, Local Businesses, Marketplaces, Software & Tech",
      "strategy": "structured"
    }
  },
  {
    "email": "deirdre.moynihan@gmail.com",
    "name": "Deirdre Moynihan",
    "candidate_id": "deirdre_moynihan_at_gmail_com",
    "strategies": [
      "structured",
      "channels",
      "content"
    ],
    "strategyHits": 3,
    "strategyScore": 57,
    "source": {
      "email": "deirdre.moynihan@gmail.com",
      "full_name": "Deirdre Moynihan",
      "roles": "Brand Marketer",
      "skills": "Agency management, Brand audit, Brand positioning, Brand strategy, Brand tone/voice, Brand values, Competitive analysis, Complete rebrand, Copywriting, Creative direction, Customer interviews, Directing brand book / guide, Directing website rebrand, New brand launch, Visual Brand management (not direct design)",
      "tools": "Canva, Powerpoint / Keynote, Survey tools (SurveyMonkey, Typeform, etc)",
      "industries": "Ecommerce, Local Businesses, Marketing Agencies, Media, Services, Software & Tech",
      "strategy": "structured"
    }
  },
  {
    "email": "elizabethjwheeler@gmail.com",
    "name": "Elizabeth Schroeder",
    "candidate_id": "elizabethjwheeler_at_gmail_com",
    "strategies": [
      "structured",
      "channels",
      "content"
    ],
    "strategyHits": 3,
    "strategyScore": 53,
    "source": {
      "email": "elizabethjwheeler@gmail.com",
      "full_name": "Elizabeth Schroeder",
      "roles": "Brand Marketer",
      "skills": "Agency management, Brand audit, Brand positioning, Brand strategy, Brand tone/voice, Brand values, Competitive analysis, Complete rebrand, Creative direction, Customer interviews, Directing brand book / guide, Directing website rebrand, New brand launch, Visual Brand management (not direct design)",
      "tools": "Canva, Photoshop, Powerpoint / Keynote, Survey tools (SurveyMonkey, Typeform, etc)",
      "industries": "Ecommerce, Marketing Agencies, Marketplaces, Media, Services, Software & Tech",
      "strategy": "structured"
    }
  },
  {
    "email": "rebecca.shank@gmail.com",
    "name": "Rebecca Shank",
    "candidate_id": "rebecca_shank_at_gmail_com",
    "strategies": [
      "structured",
      "channels",
      "content"
    ],
    "strategyHits": 3,
    "strategyScore": 53,
    "source": {
      "email": "rebecca.shank@gmail.com",
      "full_name": "Rebecca Shank",
      "roles": "Brand Marketer, Email Marketer, Social Media Manager",
      "skills": "A/B testing, Agency management, Analytics and reporting, Brand audit, Brand positioning, Brand strategy, Brand values, Campaign management (ideation, coordination, reporting), Cold email campaigns & strategy, Competitive analysis, Complete rebrand, Content asset creation management, Copywriting (short form), Creative direction, Creative strategy, Customer interviews, Directing brand book / guide, Directing website rebrand, Email acquisition strategy & optimization, Email marketing analytics, Email marketing channel audit & recommendations, Engagement growth, Graphic design (basic), Integrated marketing experience across social channels, Lifecycle campaigns & strategy, List segmentation & cleaning, Marketer stack integrations with email tool, New brand launch, Organic social strategy across various social channels, Social listening, Template development (drag and drop), Trigger campaigns, Visual Brand management (not direct design)",
      "tools": "Canva, Design tools (Photoshop, Canva, etc), Ecommerce tools (Shopify, Magento, etc), Facebook, Google Analytics, Instagram, Klaviyo, Loyalty tools (ReferralCandy, Yotpo, etc), Mailchimp, Pinterest, Powerpoint / Keynote, Shopify, Survey tools (SurveyMonkey, Typeform, etc), Tiktok, Zapier",
      "industries": "Ecommerce, Local Businesses, Marketing Agencies",
      "strategy": "structured"
    }
  },
  {
    "email": "sbadruddin19@gmail.com",
    "name": "Sameer Badruddin",
    "candidate_id": "sbadruddin19_at_gmail_com",
    "strategies": [
      "structured",
      "channels",
      "content"
    ],
    "strategyHits": 3,
    "strategyScore": 45,
    "source": {
      "email": "sbadruddin19@gmail.com",
      "full_name": "Sameer Badruddin",
      "roles": "Brand Marketer",
      "skills": "Brand audit, Brand positioning, Brand strategy, Brand values, Competitive analysis, Creative direction, New brand launch",
      "tools": "Canva, Photoshop, Powerpoint / Keynote",
      "industries": "Ecommerce, Local Businesses, Marketing Agencies",
      "strategy": "structured"
    }
  },
  {
    "email": "jared@brandformity.co",
    "name": "Jared Rosenberg",
    "candidate_id": "jared_at_brandformity_co",
    "strategies": [
      "structured",
      "content"
    ],
    "strategyHits": 2,
    "strategyScore": 197,
    "source": {
      "email": "jared@brandformity.co",
      "full_name": "Jared Rosenberg",
      "roles": "Brand Marketer, XM Vetter",
      "skills": "Brand audit, Brand positioning, Brand strategy, Brand tone/voice, Brand values, Competitive analysis, Complete rebrand, Copywriting, Creative direction, Customer interviews, Customer personas, Directing brand book / guide, Directing website rebrand, New brand launch, Visual Brand management (not direct design)",
      "tools": "Canva, Photoshop, Powerpoint / Keynote, Survey tools (SurveyMonkey, Typeform, etc)",
      "industries": "Ecommerce, Marketing Agencies, Media, Services, Software & Tech",
      "strategy": "structured"
    }
  },
  {
    "email": "g@u13n.com",
    "name": "Garrison Yang",
    "candidate_id": "g_at_u13n_com",
    "strategies": [
      "companies",
      "content"
    ],
    "strategyHits": 2,
    "strategyScore": 101,
    "source": {
      "email": "g@u13n.com",
      "full_name": "Garrison Yang",
      "roles": "Growth Marketer, Paid Search Marketer, Paid Social Media Marketer",
      "skills": "A/B testing, ASO (App store optimization), Account audit, Account-Based Marketing (ABM), Ad & URL Trafficking, Agency management, Analytics implementation, Bidding optimization, Blacklisting and whitelisting, Budget recommendations, CRO, CRO - Marketing channel, CRO - Website, Campaign optimization & attribution, Campaign structure & budgeting, Chatbots, Competitive analysis, Copywriting, Creative recommendations, Creative strategy/direction, Cross-channel strategy, Customer segmentation, Data analytics, Data science, GTM - Execution, GTM - Strategy, Google Analytics implementation, Google Tag Manager implementation, Graphic design, Keyword analysis & prioritization, Landing page optimization, Lead generation, Market and audience research, Marketing stack / technologies, Mobile optimization, Native advertising & networks, New account set up, New brand launch, New marketing channel launch, New product launch, Omni-channel strategy, Pixel management, Pixel setup, Podcast media buying, Programmatic marketing, Radio media buying, Report building and analysis, Retargeting, Revenue responsibility, SQL, Scaling ad spend, Testing framework",
      "tools": "A/B testing tools (Optimizely, VWO, etc), AdEspresso, AdRoll, CRMs (Salesforce, HubSpot, etc), Canva, Doubleclick, Ecommerce tools (Shopify, Magento, etc), Email tools (Mailchimp, Klaviyo, etc), Excel/Sheets, Facebook, Google Analytics, Google Tag Manager, Heap, Instagram, Kenshoo, Landing page tools (Instapage, Unbounce, etc), LinkedIn, Looker, Loyalty tools (ReferralCandy, Yotpo, etc), ManyChat, Photoshop, Pinterest, Quora, Reddit, SEM Rush, Search Ads 360, Segment, Session replay tools (Hotjar, FullStory, etc), Snapchat, Survey tools (SurveyMonkey, Typeform, etc), Tableau, Terminus, Tiktok, Triblio, Twitter, WeChat",
      "industries": "Apps, Ecommerce, Local Businesses, Marketing Agencies, Marketplaces, Media, Services, Software & Tech",
      "strategy": "companies"
    }
  },
  {
    "email": "raquel@raquelbowles.com",
    "name": "Raquel Bowles",
    "candidate_id": "raquel_at_raquelbowles_com",
    "strategies": [
      "structured",
      "content"
    ],
    "strategyHits": 2,
    "strategyScore": 77,
    "source": {
      "email": "raquel@raquelbowles.com",
      "full_name": "Raquel Bowles",
      "roles": "Brand Marketer, Growth Marketer, XM Vetter",
      "skills": "Agency management, Analytics implementation, Chatbots, Cross-channel strategy, Customer segmentation, Data analytics, GTM - Execution, GTM - Strategy, Graphic design, Landing page optimization, Lead generation, Marketing stack / technologies, New brand launch, New marketing channel launch, New product launch, Omni-channel strategy, Revenue responsibility",
      "tools": "A/B testing tools (Optimizely, VWO, etc), CRMs (Salesforce, HubSpot, etc), Canva, Ecommerce tools (Shopify, Magento, etc), Email tools (Mailchimp, Klaviyo, etc), Excel/Sheets, Facebook, Google Analytics, Google Tag Manager, Instagram, Landing page tools (Instapage, Unbounce, etc), LinkedIn, Pinterest, Reddit, Session replay tools (Hotjar, FullStory, etc), Snapchat, Survey tools (SurveyMonkey, Typeform, etc), Tiktok, Twitter, WeChat",
      "industries": "Apps, Ecommerce, Local Businesses, Marketing Agencies, Marketplaces, Media, Services, Software & Tech",
      "strategy": "structured"
    }
  },
  {
    "email": "joel.loncka@gmail.com",
    "name": "Joel Loncka",
    "candidate_id": "joel_loncka_at_gmail_com",
    "strategies": [
      "structured",
      "content"
    ],
    "strategyHits": 2,
    "strategyScore": 76,
    "source": {
      "email": "joel.loncka@gmail.com",
      "full_name": "Joel Loncka",
      "roles": "Brand Marketer",
      "skills": "Agency management, Brand audit, Brand positioning, Brand strategy, Brand tone/voice, Brand values, Competitive analysis, Complete rebrand, Customer interviews, Directing brand book / guide, New brand launch, Visual Brand management (not direct design)",
      "tools": "Powerpoint / Keynote, Survey tools (SurveyMonkey, Typeform, etc)",
      "industries": "Apps, Ecommerce, Local Businesses, Marketing Agencies, Services",
      "strategy": "structured"
    }
  },
  {
    "email": "edickmann@fiveechelon.com",
    "name": "Eric Dickmann",
    "candidate_id": "edickmann_at_fiveechelon_com",
    "strategies": [
      "channels",
      "content"
    ],
    "strategyHits": 2,
    "strategyScore": 73,
    "source": {
      "email": "edickmann@fiveechelon.com",
      "full_name": "Eric Dickmann",
      "roles": "CMO, Marketer in Residence",
      "skills": "Account-Based Marketing (ABM), Agency management, Analytics implementation, Brand positioning, Brand strategy, Budget ownership, CRO - Marketing channel, CRO - Website, Communication strategy, Competitive analysis, Creative direction, Cross-channel strategy, Customer segmentation, Data analytics, Define KPIs and measurement, GTM - Execution, GTM - Strategy, GTM strategy, Integrated marketing management and reporting, Landing page optimization, Lead generation, Marketing stack / technologies, Marketing strategy, Marketing team development (who to hire, when), New brand launch, New marketing channel launch, New product launch, Omni-channel audit, Omni-channel strategy, PR management, Partnerships, Podcast media buying, Team management",
      "tools": "A/B testing tools (Optimizely, VWO, etc), CRMs (Salesforce, HubSpot, etc), Canva, Email tools (Mailchimp, Klaviyo, etc), Excel/Sheets, Facebook, Google Analytics, Google Tag Manager, Instagram, Landing page tools (Instapage, Unbounce, etc), LinkedIn, Photoshop, Session replay tools (Hotjar, FullStory, etc), Survey tools (SurveyMonkey, Typeform, etc), Twitter",
      "industries": "Apps, Local Businesses, Marketing Agencies, Marketplaces, Services, Software & Tech",
      "strategy": "channels"
    }
  },
  {
    "email": "lucas.mondora@gmail.com",
    "name": "Lucas Mondora",
    "candidate_id": "lucas_mondora_at_gmail_com",
    "strategies": [
      "structured",
      "content"
    ],
    "strategyHits": 2,
    "strategyScore": 71,
    "source": {
      "email": "lucas.mondora@gmail.com",
      "full_name": "Lucas Mondora",
      "roles": "CMO, Growth Marketer, Paid Search Marketer",
      "skills": "Agency management, Brand positioning, Brand strategy, Budget ownership, CRO - Marketing channel, CRO - Website, Communication strategy, Competitive analysis, Cross-channel strategy, Customer segmentation, Define KPIs and measurement, GTM - Execution, GTM - Strategy, GTM strategy, Landing page optimization, Lead generation, Marketing strategy, Marketing team development (who to hire, when), New marketing channel launch, New product launch, Omni-channel audit, Omni-channel strategy, Team management, Testing framework",
      "tools": "A/B testing tools (Optimizely, VWO, etc), CRMs (Salesforce, HubSpot, etc), Canva, Ecommerce tools (Shopify, Magento, etc), Email tools (Mailchimp, Klaviyo, etc), Excel/Sheets, Facebook, Google Analytics, Google Tag Manager, Instagram, Landing page tools (Instapage, Unbounce, etc), Loyalty tools (ReferralCandy, Yotpo, etc), ManyChat, Notion, Pinterest, Session replay tools (Hotjar, FullStory, etc), Survey tools (SurveyMonkey, Typeform, etc), Tiktok",
      "industries": "Ecommerce, Marketing Agencies, Services, Software & Tech",
      "strategy": "structured"
    }
  },
  {
    "email": "jlevine@emulsiongroup.com",
    "name": "Jonathan Levine",
    "candidate_id": "jlevine_at_emulsiongroup_com",
    "strategies": [
      "channels",
      "content"
    ],
    "strategyHits": 2,
    "strategyScore": 67,
    "source": {
      "email": "jlevine@emulsiongroup.com",
      "full_name": "Jonathan Levine",
      "roles": "CMO",
      "skills": "Agency management, Brand positioning, Brand strategy, Budget ownership, Competitive analysis, Creative direction, Data analytics, Define KPIs and measurement, GTM strategy, Integrated marketing management and reporting, Marketing strategy, Marketing team development (who to hire, when), New brand launch, New marketing channel launch, New product launch, Omni-channel audit, Omni-channel strategy, P&L management, PR management, Partnerships, Revenue responsibility, Team management",
      "tools": "Airtable, Amazon, Asana, Ecommerce tools (Shopify, Magento, etc), Email tools (Mailchimp, Klaviyo, etc), Excel/Sheets, Facebook, Google Analytics, Instagram, LinkedIn, Loyalty tools (ReferralCandy, Yotpo, etc), Survey tools (SurveyMonkey, Typeform, etc), Tableau, Twitter",
      "industries": "Ecommerce, Local Businesses, Marketing Agencies, Services",
      "strategy": "channels"
    }
  },
  {
    "email": "bert@josephbrandconsulting.com",
    "name": "bert Miklosi",
    "candidate_id": "bert_at_josephbrandconsulting_com",
    "strategies": [
      "structured",
      "content"
    ],
    "strategyHits": 2,
    "strategyScore": 64,
    "source": {
      "email": "bert@josephbrandconsulting.com",
      "full_name": "bert Miklosi",
      "roles": "Brand Marketer",
      "skills": "Agency management, Brand audit, Brand positioning, Brand strategy, Brand tone/voice, Brand values, Competitive analysis, Complete rebrand, Customer interviews, Directing brand book / guide, Directing website rebrand, New brand launch, Visual Brand management (not direct design)",
      "tools": "Powerpoint / Keynote",
      "industries": "Marketing Agencies, Marketplaces, Media, Services",
      "strategy": "structured"
    }
  },
  {
    "email": "dan@nextrep.co",
    "name": "Dan Goldstein",
    "candidate_id": "dan_at_nextrep_co",
    "strategies": [
      "channels",
      "content"
    ],
    "strategyHits": 2,
    "strategyScore": 59,
    "source": {
      "email": "dan@nextrep.co",
      "full_name": "Dan Goldstein",
      "roles": "CMO, Growth Marketer",
      "skills": "Affiliate programs, Agency management, Brand positioning, Brand strategy, Budget ownership, Communication strategy, Competitive analysis, Creative direction, Define KPIs and measurement, GTM strategy, Integrated marketing management and reporting, Marketing strategy, Marketing team development (who to hire, when), New brand launch, New marketing channel launch, New product launch, Omni-channel audit, Omni-channel strategy, P&L management, PR management, Partnerships, Referral programs, Revenue responsibility, Team management",
      "tools": "A/B testing tools (Optimizely, VWO, etc), CRMs (Salesforce, HubSpot, etc), Canva, Ecommerce tools (Shopify, Magento, etc), Email tools (Mailchimp, Klaviyo, etc), Excel/Sheets, Facebook, Google Analytics, Google Tag Manager, Heap, Instagram, Landing page tools (Instapage, Unbounce, etc), LinkedIn, Session replay tools (Hotjar, FullStory, etc), Survey tools (SurveyMonkey, Typeform, etc), Tableau, Tiktok, Twitter",
      "industries": "Apps, Ecommerce, Local Businesses, Marketing Agencies, Media, Services, Software & Tech",
      "strategy": "channels"
    }
  },
  {
    "email": "cameron.jd.partridge@gmail.com",
    "name": "Cameron Partridge",
    "candidate_id": "cameron_jd_partridge_at_gmail_com",
    "strategies": [
      "channels",
      "content"
    ],
    "strategyHits": 2,
    "strategyScore": 57,
    "source": {
      "email": "cameron.jd.partridge@gmail.com",
      "full_name": "Cameron Partridge",
      "roles": "CMO",
      "skills": "Affiliate programs, Agency management, Brand positioning, Brand strategy, Budget ownership, Communication strategy, Competitive analysis, Creative direction, Define KPIs and measurement, GTM strategy, Integrated marketing management and reporting, Marketing strategy, Marketing team development (who to hire, when), New brand launch, New marketing channel launch, New product launch, Omni-channel audit, Omni-channel strategy, P&L management, Partnerships, Referral programs, Revenue responsibility, Team management",
      "tools": "A/B testing tools (Optimizely, VWO, etc), CRMs (Salesforce, HubSpot, etc), Ecommerce tools (Shopify, Magento, etc), Email tools (Mailchimp, Klaviyo, etc), Excel/Sheets, Facebook, Google Analytics, Google Tag Manager, Instagram, Landing page tools (Instapage, Unbounce, etc), LinkedIn, Photoshop, Pinterest, Segment, Session replay tools (Hotjar, FullStory, etc), Snapchat, Survey tools (SurveyMonkey, Typeform, etc), Tableau, Twitter",
      "industries": "Ecommerce, Local Businesses, Marketing Agencies, Media, Services, Software & Tech",
      "strategy": "channels"
    }
  },
  {
    "email": "ainsley.fagerstrom@gmail.com",
    "name": "Ainsley Fagerström",
    "candidate_id": "ainsley_fagerstrom_at_gmail_com",
    "strategies": [
      "companies",
      "content"
    ],
    "strategyHits": 2,
    "strategyScore": 50,
    "source": {
      "email": "ainsley.fagerstrom@gmail.com",
      "full_name": "Ainsley Fagerström",
      "roles": "CMO",
      "skills": "",
      "tools": "",
      "industries": "",
      "strategy": "companies"
    }
  },
  {
    "email": "lindsey.sullivan13@gmail.com",
    "name": "Lindsey Sullivan",
    "candidate_id": "lindsey_sullivan13_at_gmail_com",
    "strategies": [
      "channels",
      "content"
    ],
    "strategyHits": 2,
    "strategyScore": 50,
    "source": {
      "email": "lindsey.sullivan13@gmail.com",
      "full_name": "Lindsey Sullivan",
      "roles": "CMO",
      "skills": "Affiliate programs, Agency management, Brand positioning, Brand strategy, Budget ownership, Communication strategy, Competitive analysis, Creative direction, Define KPIs and measurement, GTM strategy, Integrated marketing management and reporting, Marketing strategy, Marketing team development (who to hire, when), New brand launch, New marketing channel launch, New product launch, Omni-channel audit, Omni-channel strategy, P&L management, PR management, Partnerships, Referral programs, Revenue responsibility, Team management",
      "tools": "A/B testing tools (Optimizely, VWO, etc), Airtable, Amazon, Asana, CRMs (Salesforce, HubSpot, etc), Canva, Ecommerce tools (Shopify, Magento, etc), Email tools (Mailchimp, Klaviyo, etc), Excel/Sheets, Facebook, Google Analytics, Google Tag Manager, Instagram, Landing page tools (Instapage, Unbounce, etc), LinkedIn, Loyalty tools (ReferralCandy, Yotpo, etc), Photoshop, Pinterest, Reddit, Session replay tools (Hotjar, FullStory, etc), Snapchat, Survey tools (SurveyMonkey, Typeform, etc), Tableau, Tiktok, Twitter",
      "industries": "Apps, Ecommerce, Local Businesses, Marketing Agencies, Marketplaces, Media, Services, Software & Tech",
      "strategy": "channels"
    }
  },
  {
    "email": "socialjeneration@gmail.com",
    "name": "Jenny Cervantes",
    "candidate_id": "socialjeneration_at_gmail_com",
    "strategies": [
      "companies",
      "content"
    ],
    "strategyHits": 2,
    "strategyScore": 49,
    "source": {
      "email": "socialjeneration@gmail.com",
      "full_name": "Jenny Cervantes",
      "roles": "Social Media Manager",
      "skills": "Community management, Content asset management, Influencer Marketing - Macro Influencers, Influencer Marketing - Micro Influencers, Organic social strategy across various social channels, Social listening, UGC management",
      "tools": "Canva, Facebook, Hootsuite, Instagram, Later, Pinterest, Snapchat, Sprout Social, Tiktok, Twitter",
      "industries": "Ecommerce, Local Businesses, Marketing Agencies, Marketplaces, Media, Services",
      "strategy": "companies"
    }
  },
  {
    "email": "meghan@happeningideas.com",
    "name": "Meghan Hardy",
    "candidate_id": "meghan_at_happeningideas_com",
    "strategies": [
      "channels",
      "content"
    ],
    "strategyHits": 2,
    "strategyScore": 49,
    "source": {
      "email": "meghan@happeningideas.com",
      "full_name": "Meghan Hardy",
      "roles": "Amazon Marketer, CMO, Programmatic Marketer",
      "skills": "A+ Enhanced Marketing Content, A/B testing, Affiliate programs, Agency management, Amazon PPC, Amazon SEO, Brand positioning, Brand registry - Management, Brand registry - New brand, Brand strategy, Budget ownership, Budget recommendations, Build brand store, Communication strategy, Competitive analysis, Copywriting, Coupon and discount strategy, Creative direction, Creative recommendations, Define KPIs and measurement, Enhanced Brand Content (EBC), GTM strategy, Integrated marketing management and reporting, Keyword research, Launching in new Amazon country / territory, Listing management, Listing optimization, Marketing strategy, Marketing team development (who to hire, when), New brand launch, New marketing channel launch, New product launch, Omni-channel audit, Omni-channel strategy, P&L management, PR management, Pricing strategy, Referral programs, Revenue responsibility, Team management, Visual asset strategy",
      "tools": "A/B testing tools (Optimizely, VWO, etc), Airtable, Amazon, Amazon DSP, Amazon Search, Amazon Seller Central, Amazon Vendor Central, Asana, Canva, Ecommerce tools (Shopify, Magento, etc), Email tools (Mailchimp, Klaviyo, etc), Excel/Sheets, Facebook, Google Analytics, Google Tag Manager, Instagram, Landing page tools (Instapage, Unbounce, etc), LinkedIn, Loyalty tools (ReferralCandy, Yotpo, etc), Pinterest, Quora, Segment, SellerLabs, Session replay tools (Hotjar, FullStory, etc), Snapchat, Survey tools (SurveyMonkey, Typeform, etc), Tableau, Tiktok",
      "industries": "Ecommerce, Marketing Agencies, Marketplaces, Software & Tech",
      "strategy": "channels"
    }
  },
  {
    "email": "bernd@berndahle.com",
    "name": "Bernd Ahle",
    "candidate_id": "bernd_at_berndahle_com",
    "strategies": [
      "structured",
      "content"
    ],
    "strategyHits": 2,
    "strategyScore": 48,
    "source": {
      "email": "bernd@berndahle.com",
      "full_name": "Bernd Ahle",
      "roles": "Brand Marketer",
      "skills": "Agency management, Brand audit, Brand positioning, Brand strategy, Brand tone/voice, Brand values, Competitive analysis, Complete rebrand, Copywriting, Creative direction, Directing brand book / guide, Directing website rebrand, New brand launch, Visual Brand management (not direct design)",
      "tools": "Photoshop, Powerpoint / Keynote",
      "industries": "Local Businesses, Marketing Agencies, Media, Services, Software & Tech",
      "strategy": "structured"
    }
  },
  {
    "email": "ibreathemarketing@gmail.com",
    "name": "Mindy Anderson",
    "candidate_id": "ibreathemarketing_at_gmail_com",
    "strategies": [
      "channels",
      "content"
    ],
    "strategyHits": 2,
    "strategyScore": 46,
    "source": {
      "email": "ibreathemarketing@gmail.com",
      "full_name": "Mindy Anderson",
      "roles": "CMO, Growth Marketer",
      "skills": "Account-Based Marketing (ABM), Affiliate programs, Agency management, Analytics implementation, Brand positioning, Brand strategy, Budget ownership, CRO - Marketing channel, Chatbots, Communication strategy, Competitive analysis, Creative direction, Cross-channel strategy, Customer segmentation, Data analytics, Define KPIs and measurement, GTM - Execution, GTM - Strategy, GTM strategy, Integrated marketing management and reporting, Landing page optimization, Lead generation, Marketing stack / technologies, Marketing strategy, Marketing team development (who to hire, when), New brand launch, New marketing channel launch, New product launch, Omni-channel audit, Omni-channel strategy, P&L management, Partnerships, Referral programs, Revenue responsibility, Team management, Testing framework",
      "tools": "A/B testing tools (Optimizely, VWO, etc), CRMs (Salesforce, HubSpot, etc), Canva, Ecommerce tools (Shopify, Magento, etc), Email tools (Mailchimp, Klaviyo, etc), Excel/Sheets, Google Analytics, Landing page tools (Instapage, Unbounce, etc), LinkedIn, Loyalty tools (ReferralCandy, Yotpo, etc), Pinterest, Segment, Survey tools (SurveyMonkey, Typeform, etc), Tableau",
      "industries": "Apps, Ecommerce, Local Businesses, Marketing Agencies, Marketplaces, Media, Services, Software & Tech",
      "strategy": "channels"
    }
  },
  {
    "email": "cohen.lauren3@gmail.com",
    "name": "Lauren Cohen",
    "candidate_id": "cohen_lauren3_at_gmail_com",
    "strategies": [
      "structured",
      "content"
    ],
    "strategyHits": 2,
    "strategyScore": 45,
    "source": {
      "email": "cohen.lauren3@gmail.com",
      "full_name": "Lauren Cohen",
      "roles": "Brand Marketer",
      "skills": "Agency management, Brand audit, Brand positioning, Brand strategy, Brand tone/voice, Brand values, Competitive analysis, Complete rebrand, Copywriting, Customer interviews, Directing brand book / guide, Directing website rebrand",
      "tools": "Powerpoint / Keynote, Survey tools (SurveyMonkey, Typeform, etc)",
      "industries": "Ecommerce, Marketing Agencies, Marketplaces",
      "strategy": "structured"
    }
  },
  {
    "email": "ro@roahmarketing.com",
    "name": "Ro Ahuja",
    "candidate_id": "ro_at_roahmarketing_com",
    "strategies": [
      "companies",
      "content"
    ],
    "strategyHits": 2,
    "strategyScore": 44,
    "source": {
      "email": "ro@roahmarketing.com",
      "full_name": "Ro Ahuja",
      "roles": "Growth Marketer, Marketer in Residence, Paid Search Marketer, Paid Social Media Marketer",
      "skills": "A/B testing, Account-Based Marketing (ABM), Ad & URL Trafficking, Agency management, Analytics implementation, Bidding optimization, Budget recommendations, CRO - Marketing channel, CRO - Website, Chatbots, Creative recommendations, Cross-channel strategy, Customer segmentation, DSP Vetting and Onboarding, Data analytics, Data science, GTM - Execution, GTM - Strategy, Google Analytics implementation, Google Tag Manager implementation, Landing page optimization, Lead generation, Market and audience research, Marketing stack / technologies, New brand launch, New marketing channel launch, New product launch, Omni-channel strategy, Pixel management, Report building and analysis, Revenue responsibility, SQL, Testing framework",
      "tools": "A/B testing tools (Optimizely, VWO, etc), CRMs (Salesforce, HubSpot, etc), Canva, Ecommerce tools (Shopify, Magento, etc), Email tools (Mailchimp, Klaviyo, etc), Excel/Sheets, Facebook, Google Analytics, Google Campaign Manager, Google Tag Manager, Instagram, Landing page tools (Instapage, Unbounce, etc), LinkedIn, Loyalty tools (ReferralCandy, Yotpo, etc), Photoshop, Reddit, SEM Rush, Search Ads 360, Session replay tools (Hotjar, FullStory, etc), Spyfu, Tableau",
      "industries": "Apps, Ecommerce, Local Businesses, Marketing Agencies, Media, Services, Software & Tech",
      "strategy": "companies"
    }
  },
  {
    "email": "boustanycharles@gmail.com",
    "name": "Charles Boustany",
    "candidate_id": "boustanycharles_at_gmail_com",
    "strategies": [
      "channels",
      "content"
    ],
    "strategyHits": 2,
    "strategyScore": 42,
    "source": {
      "email": "boustanycharles@gmail.com",
      "full_name": "Charles Boustany",
      "roles": "CMO, Growth Marketer",
      "skills": "Account-Based Marketing (ABM), Affiliate programs, Agency management, Brand positioning, Brand strategy, Budget ownership, CRO - Marketing channel, CRO - Website, Competitive analysis, Creative direction, Cross-channel strategy, Customer segmentation, Data analytics, Define KPIs and measurement, GTM strategy, Integrated marketing management and reporting, Landing page optimization, Lead generation, Marketing stack / technologies, Marketing strategy, Marketing team development (who to hire, when), New brand launch, New marketing channel launch, New product launch, Omni-channel audit, Omni-channel strategy, P&L management, Partnerships, Referral programs, Revenue responsibility, Team management",
      "tools": "A/B testing tools (Optimizely, VWO, etc), Amazon, Asana, CRMs (Salesforce, HubSpot, etc), Canva, Ecommerce tools (Shopify, Magento, etc), Email tools (Mailchimp, Klaviyo, etc), Excel/Sheets, Facebook, Google Analytics, Heap, Instagram, Landing page tools (Instapage, Unbounce, etc), LinkedIn, Loyalty tools (ReferralCandy, Yotpo, etc), ManyChat, Photoshop, Pinterest, Quora, Reddit, Session replay tools (Hotjar, FullStory, etc), Snapchat, Survey tools (SurveyMonkey, Typeform, etc), Tiktok, Twitter",
      "industries": "Ecommerce, Local Businesses, Marketing Agencies, Marketplaces, Media, Services, Software & Tech",
      "strategy": "channels"
    }
  },
  {
    "email": "dimana@downtoearthmarketing.co.uk",
    "name": "Dimana Markova",
    "candidate_id": "dimana_at_downtoearthmarketing_co_uk",
    "strategies": [
      "companies",
      "content"
    ],
    "strategyHits": 2,
    "strategyScore": 40,
    "source": {
      "email": "dimana@downtoearthmarketing.co.uk",
      "full_name": "Dimana Markova",
      "roles": "Content Marketer",
      "skills": "Ad Copy (Facebook), Ad Copy (Google Display), Ad Copy (LinkedIn), Agency & freelancer management, Asset organization and distribution, Brand voice strategy, Content analytics & tracking, Content strategy, Copywriting, Creative development management, Editing, Graphic design, Long form - Blog / Website, Long form - Email Newsletters, SEO fundamentals, Topic research, Video content (scripts), Website content",
      "tools": "Ahrefs, Canva, Google Analytics, HubSpot, Photoshop, SEMRush, SparkToro, Squarespace, Webflow, Wordpress",
      "industries": "Apps, Ecommerce, Software & Tech",
      "strategy": "companies"
    }
  },
  {
    "email": "arz@zanerai.com",
    "name": "Arz Azar",
    "candidate_id": "arz_at_zanerai_com",
    "strategies": [
      "structured",
      "channels"
    ],
    "strategyHits": 2,
    "strategyScore": 7,
    "source": {
      "email": "arz@zanerai.com",
      "full_name": "Arz Azar",
      "roles": "Brand Marketer",
      "skills": "Agency management, Brand audit, Brand positioning, Brand strategy, Brand tone/voice, Brand values, Brand voice strategy, Competitive analysis, Complete rebrand, Content strategy, Creative direction, Customer personas, Directing brand book / guide, Directing website rebrand, New brand launch, Video content (scripts), Visual Brand management (not direct design)",
      "tools": "Canva, Google Analytics, Photoshop, Powerpoint / Keynote, Squarespace, Survey tools (SurveyMonkey, Typeform, etc), Wordpress",
      "industries": "Apps, Ecommerce, Local Businesses, Marketing Agencies, Marketplaces, Media, Services, Software & Tech",
      "strategy": "structured"
    }
  },
  {
    "email": "hello@jackpwilloughby.com",
    "name": "Jack Willoughby",
    "candidate_id": "hello_at_jackpwilloughby_com",
    "strategies": [
      "structured",
      "channels"
    ],
    "strategyHits": 2,
    "strategyScore": 7,
    "source": {
      "email": "hello@jackpwilloughby.com",
      "full_name": "Jack Willoughby",
      "roles": "Brand Marketer",
      "skills": "Agency management, Brand audit, Brand positioning, Brand strategy, Brand tone/voice, Brand values, Competitive analysis, Complete rebrand, Copywriting, Creative direction, Customer interviews, Directing brand book / guide, Directing website rebrand, New brand launch, Visual Brand management (not direct design)",
      "tools": "Canva, Photoshop, Powerpoint / Keynote, Survey tools (SurveyMonkey, Typeform, etc)",
      "industries": "Ecommerce, Local Businesses, Marketing Agencies, Marketplaces, Media, Services",
      "strategy": "structured"
    }
  },
  {
    "email": "k09ash@gmail.com",
    "name": "Kannamma Asokan",
    "candidate_id": "k09ash_at_gmail_com",
    "strategies": [
      "structured",
      "channels"
    ],
    "strategyHits": 2,
    "strategyScore": 7,
    "source": {
      "email": "k09ash@gmail.com",
      "full_name": "Kannamma Asokan",
      "roles": "Brand Marketer",
      "skills": "Agency management, Brand audit, Brand positioning, Brand strategy, Brand tone/voice, Brand values, Competitive analysis, Complete rebrand, Copywriting, Creative direction, Customer interviews, Directing brand book / guide, Directing website rebrand, New brand launch, Visual Brand management (not direct design)",
      "tools": "Canva, Photoshop, Powerpoint / Keynote, Survey tools (SurveyMonkey, Typeform, etc)",
      "industries": "Ecommerce, Local Businesses, Marketing Agencies, Marketplaces, Media, Services, Software & Tech",
      "strategy": "structured"
    }
  },
  {
    "email": "llarkin5024@gmail.com",
    "name": "Leshawnda Larkin",
    "candidate_id": "llarkin5024_at_gmail_com",
    "strategies": [
      "structured",
      "channels"
    ],
    "strategyHits": 2,
    "strategyScore": 7,
    "source": {
      "email": "llarkin5024@gmail.com",
      "full_name": "Leshawnda Larkin",
      "roles": "Brand Marketer",
      "skills": "Agency management, Brand positioning, Brand strategy, Brand tone/voice, Brand values, Competitive analysis, Complete rebrand, Copywriting, Creative direction, Directing website rebrand, New brand launch",
      "tools": "Canva, Powerpoint / Keynote, Survey tools (SurveyMonkey, Typeform, etc)",
      "industries": "Marketing Agencies, Media, Software & Tech",
      "strategy": "structured"
    }
  },
  {
    "email": "myriam@mckcreatives.com",
    "name": "Myriam Gibson",
    "candidate_id": "myriam_at_mckcreatives_com",
    "strategies": [
      "structured",
      "channels"
    ],
    "strategyHits": 2,
    "strategyScore": 7,
    "source": {
      "email": "myriam@mckcreatives.com",
      "full_name": "Myriam Gibson",
      "roles": "Brand Marketer, Email Marketer",
      "skills": "A/B testing, Agency management, Brand positioning, Brand strategy, Brand tone/voice, Brand values, Campaign management (ideation, coordination, reporting), Cold email campaigns & strategy, Complete rebrand, Copywriting, Copywriting (long form / newsletter), Copywriting (short form), Creative direction, Directing brand book / guide, Directing website rebrand, Dynamic content, Email acquisition strategy & optimization, Email deliverability testing & optimization, Email marketing analytics, Email marketing channel audit & recommendations, Graphic design (basic), Lifecycle campaigns & strategy, List segmentation & cleaning, New brand launch, SMS marketing, Template development (drag and drop), Trigger campaigns, Visual Brand management (not direct design)",
      "tools": "ActiveCampaign, Attentive (SMS), Campaign Monitor, Canva, Constant Contact, Design tools (Photoshop, Canva, etc), Drip, Ecommerce tools (Shopify, Magento, etc), Google Analytics, HubSpot, Klaviyo, Loyalty tools (ReferralCandy, Yotpo, etc), Mailchimp, Photoshop, Powerpoint / Keynote, Shopify, Survey tools (SurveyMonkey, Typeform, etc)",
      "industries": "Apps, Ecommerce, Local Businesses, Marketing Agencies, Marketplaces, Media",
      "strategy": "structured"
    }
  },
  {
    "email": "neetikak@predictable-marketing.co.uk",
    "name": "Neetika Khanna",
    "candidate_id": "neetikak_at_predictable_marketing_co_uk",
    "strategies": [
      "structured",
      "channels"
    ],
    "strategyHits": 2,
    "strategyScore": 7,
    "source": {
      "email": "neetikak@predictable-marketing.co.uk",
      "full_name": "Neetika Khanna",
      "roles": "Email Marketer, Growth Marketer, Marketer in Residence",
      "skills": "Account-Based Marketing (ABM), Agency management, Analytics implementation, Brand positioning, Brand strategy, Budget ownership, CRO - Marketing channel, CRO - Website, Competitive analysis, Creative direction, Cross-channel strategy, Customer segmentation, Define KPIs and measurement, GTM - Execution, GTM - Strategy, GTM strategy, Google Analytics implementation, Google Tag Manager implementation, Graphic design, Integrated marketing management and reporting, Landing page optimization, Lead generation, Marketing stack / technologies, Marketing strategy, Marketing team development (who to hire, when), New brand launch, New marketing channel launch, Omni-channel audit, Omni-channel strategy, Revenue responsibility, SQL",
      "tools": "A/B testing tools (Optimizely, VWO, etc), Airtable, Asana, CRMs (Salesforce, HubSpot, etc), Canva, Email tools (Mailchimp, Klaviyo, etc), Excel/Sheets, Facebook, Google Analytics, Google Tag Manager, Instagram, Landing page tools (Instapage, Unbounce, etc), LinkedIn, Notion, Photoshop, Quora, Reddit, Session replay tools (Hotjar, FullStory, etc), Survey tools (SurveyMonkey, Typeform, etc), Twitter",
      "industries": "Services, Software & Tech",
      "strategy": "structured"
    }
  },
  {
    "email": "rio_gabriel@yahoo.com",
    "name": "Rio Cyrus",
    "candidate_id": "rio_gabriel_at_yahoo_com",
    "strategies": [
      "structured",
      "channels"
    ],
    "strategyHits": 2,
    "strategyScore": 7,
    "source": {
      "email": "rio_gabriel@yahoo.com",
      "full_name": "Rio Cyrus",
      "roles": "CMO",
      "skills": "Affiliate programs, Agency management, Brand positioning, Brand strategy, Budget ownership, Communication strategy, Competitive analysis, Creative direction, Data analytics, Define KPIs and measurement, GTM strategy, Integrated marketing management and reporting, Marketing strategy, Marketing team development (who to hire, when), New brand launch, New marketing channel launch, New product launch, Omni-channel strategy, PR management, Partnerships, Revenue responsibility, Team management",
      "tools": "A/B testing tools (Optimizely, VWO, etc), Airtable, Amazon, Asana, CRMs (Salesforce, HubSpot, etc), Canva, Email tools (Mailchimp, Klaviyo, etc), Excel/Sheets, Facebook, Google Analytics, Instagram, LinkedIn, Notion, Photoshop, Pinterest, Reddit, Snapchat, Survey tools (SurveyMonkey, Typeform, etc), Tiktok, Twitter",
      "industries": "Apps, Ecommerce, Marketing Agencies, Media, Services",
      "strategy": "structured"
    }
  },
  {
    "email": "romea@93-i.com",
    "name": "Romea Mirzani",
    "candidate_id": "romea_at_93_i_com",
    "strategies": [
      "structured",
      "channels"
    ],
    "strategyHits": 2,
    "strategyScore": 7,
    "source": {
      "email": "romea@93-i.com",
      "full_name": "Romea Mirzani",
      "roles": "CMO, Growth Marketer",
      "skills": "Account-Based Marketing (ABM), Affiliate programs, Agency management, Analytics implementation, Brand positioning, Brand strategy, Budget ownership, CRO - Marketing channel, CRO - Website, Chatbots, Communication strategy, Competitive analysis, Creative direction, Cross-channel strategy, Customer segmentation, Data analytics, Data science, Define KPIs and measurement, GTM strategy, Integrated marketing management and reporting, Landing page optimization, Lead generation, Marketing stack / technologies, Marketing strategy, Marketing team development (who to hire, when), New brand launch, New marketing channel launch, New product launch, Omni-channel audit, Omni-channel strategy, P&L management, PR management, Partnerships, Podcast media buying, Radio media buying, Referral programs, Revenue responsibility, Team management, Testing framework",
      "tools": "A/B testing tools (Optimizely, VWO, etc), Airtable, Amazon, Asana, CRMs (Salesforce, HubSpot, etc), Canva, Ecommerce tools (Shopify, Magento, etc), Email tools (Mailchimp, Klaviyo, etc), Excel/Sheets, Facebook, Google Analytics, Google Tag Manager, Heap, Instagram, Landing page tools (Instapage, Unbounce, etc), LinkedIn, Looker, Loyalty tools (ReferralCandy, Yotpo, etc), Notion, Photoshop, Pinterest, Quora, Reddit, Segment, Session replay tools (Hotjar, FullStory, etc), Snapchat, Survey tools (SurveyMonkey, Typeform, etc), Tableau, Tiktok, Twitter, WeChat",
      "industries": "Ecommerce, Marketing Agencies, Media",
      "strategy": "structured"
    }
  },
  {
    "email": "tamarakkelly@gmail.com",
    "name": "Tamara Kelly",
    "candidate_id": "tamarakkelly_at_gmail_com",
    "strategies": [
      "structured",
      "channels"
    ],
    "strategyHits": 2,
    "strategyScore": 7,
    "source": {
      "email": "tamarakkelly@gmail.com",
      "full_name": "Tamara Kelly",
      "roles": "Brand Marketer",
      "skills": "Agency management, Brand positioning, Brand strategy, Brand values, Competitive analysis, Complete rebrand, Copywriting, Creative direction, Directing brand book / guide, New brand launch",
      "tools": "Canva, Powerpoint / Keynote, Survey tools (SurveyMonkey, Typeform, etc)",
      "industries": "Ecommerce, Local Businesses, Marketing Agencies, Marketplaces",
      "strategy": "structured"
    }
  },
  {
    "email": "zkutsenkova@gmail.com",
    "name": "Zhanna Kutsenkova",
    "candidate_id": "zkutsenkova_at_gmail_com",
    "strategies": [
      "structured",
      "channels"
    ],
    "strategyHits": 2,
    "strategyScore": 7,
    "source": {
      "email": "zkutsenkova@gmail.com",
      "full_name": "Zhanna Kutsenkova",
      "roles": "Brand Marketer, Social Media Manager",
      "skills": "Agency management, Analytics and reporting, Brand positioning, Brand strategy, Brand tone/voice, Brand values, Community management, Competitive analysis, Content asset creation management, Content asset management, Content creation - High volume, Content creation - Low volume, Copywriting, Creative direction, Creative strategy, Customer interviews, Directing brand book / guide, Engagement growth, Follower growth, Influencer Marketing - Macro Influencers, Influencer Marketing - Micro Influencers, Integrated marketing experience across social channels, New brand launch, Organic social strategy across various social channels, Starting new online community, UGC management, Visual Brand management (not direct design)",
      "tools": "Canva, Facebook, Hootsuite, HubSpot, Instagram, Later, Pinterest, Powerpoint / Keynote, Snapchat, Sprout Social, Survey tools (SurveyMonkey, Typeform, etc), Tiktok, Twitter",
      "industries": "Apps, Ecommerce, Local Businesses, Marketing Agencies, Marketplaces, Media, Services, Software & Tech",
      "strategy": "structured"
    }
  },
  {
    "email": "dlorango@gmail.com",
    "name": "David  Lorango",
    "candidate_id": "dlorango_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 127,
    "source": {
      "email": "dlorango@gmail.com",
      "full_name": "David  Lorango",
      "strategy": "content",
      "score": 126,
      "matched_terms": [
        "consumer packaged goods (cpg)",
        "direct-to-consumer (dtc)",
        "positioning",
        "supplements",
        "consumer brands",
        "creative",
        "wellness",
        "dtc brand",
        "content strategy",
        "brand voice",
        "notion"
      ],
      "snippets": [
        "work with AshaPops is reflective of his extensive experience in marketing for early-stage direct-to-consumer consumer packaged goods (CPG) brands, with a particular emphasis on the health foods category. *AshaPops sells popped water lily seed snac",
        "ivals.* ### Unknown Role at FIJI Water (- Present) David Lorango engaged with FIJI Water to enhance their direct-to-consumer (DTC) growth strategy, focusing on e-commerce channels. During his tenure, FIJI Water experienced a 12% increase in",
        "nents that customize to individual body needs to fight inflammation and aid recovery. - Innovative product positioning combining Middle America Carhartt concept with sophisticated, elegant product design - Founded by a former s",
        "agency support - '- $1.1M monthly across several brands each - Direct management, no agency support for DTC supplements, primarily/exclusively Meta and Google - - $1.1M monthly across several brands each - Direct management, no",
        "of digital platforms, including Instacart, has been a key factor in advancing sales and market growth for the consumer brands he has partnered with. His proficiency in integrating online delivery services into marketing campaigns under"
      ]
    }
  },
  {
    "email": "tom@helloepigraph.com",
    "name": "Tom Alan Briggs",
    "candidate_id": "tom_at_helloepigraph_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 118,
    "source": {
      "email": "tom@helloepigraph.com",
      "full_name": "Tom Alan Briggs",
      "strategy": "content",
      "score": 117,
      "matched_terms": [
        "brand positioning",
        "brand strategy",
        "brand identity",
        "positioning",
        "content strategy",
        "supplements",
        "creative",
        "wellness",
        "brand guidelines",
        "consumer brands",
        "brand guide",
        "figma",
        "canva"
      ],
      "snippets": [
        "rebranding AdvanSix were characterized by a deep understanding of market dynamics and a creative approach to brand positioning. Conclusion: Tom Briggs' experience with Honeywell showcases his proficiency in brand strategy, market en",
        "ph | Innovative Strategies Vodcast https://bit.ly/tbisvod How can organizational values map to omni-channel brand strategy and forge a differentiated path forward? Tom Briggs shares how a holistic approach helps organizations rangin",
        "utlining clear instructions on brand presentation, acceptable practices, and standardized messaging to uphold brand identity. The guide was designed to be practical and actionable, drawing on Tom's previous experience in creating a si",
        "e competitive landscape. - From layout to cover production, directed all aspects of production and strategic positioning - From layout to cover production, directed all aspects of production and strategic positioning - From layo",
        "tive Development, Lifecycle Marketing, Retention Marketing, Thought Leadership Campaigns and Narrative-Driven Content Strategy internal communications management and creative strategy execution. *Nike, Inc., named for the Greek goddess"
      ]
    }
  },
  {
    "email": "maxsummit@gmail.com",
    "name": "Max Summit",
    "candidate_id": "maxsummit_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 99,
    "source": {
      "email": "maxsummit@gmail.com",
      "full_name": "Max Summit",
      "strategy": "content",
      "score": 98,
      "matched_terms": [
        "content strategy",
        "brand identity",
        "brand voice",
        "positioning",
        "creative",
        "supplements",
        "brand strategy",
        "brand positioning",
        "brand guidelines",
        "brand guide",
        "figma",
        "canva"
      ],
      "snippets": [
        "American expansion: Key in On's rapid growth, overseeing integrated campaigns and driving YoY growth. - Led content strategy, collaborating with editorial, photo, and video teams to create cohesive brand narratives across channels. -",
        "align strategy. - Defined brand tone of voice, imagery, and positioning, establishing a clear and consistent brand identity. - Defined brand tone of voice, imagery, and positioning, establishing a clear and consistent brand identity",
        "for a Marketing Director for the following objectives: 1. Brand Strategy & Messaging: Define and evolve our brand voice, positioning, and visual identity. Make sure everything we do reflects who we are and why it matters. 2. Gr",
        "web, and app to maximize creative efficiency and align strategy. - Defined brand tone of voice, imagery, and positioning, establishing a clear and consistent brand identity. - Defined brand tone of voice, imagery, and positioning",
        "ss all major verticals, including Running, Outdoor, Apparel, Tennis, and Kids. She has held strategic and creative leadership roles with top-tier brands, including Lululemon, On, Adidas, Athleta and Reebok, spanning across s"
      ]
    }
  },
  {
    "email": "marketing@roxanech.com",
    "name": "Roxane Chabassier",
    "candidate_id": "marketing_at_roxanech_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 95,
    "source": {
      "email": "marketing@roxanech.com",
      "full_name": "Roxane Chabassier",
      "strategy": "content",
      "score": 94,
      "matched_terms": [
        "mental health",
        "positioning",
        "supplements",
        "creative",
        "wellness",
        "consumer brands",
        "canva",
        "direct-to-consumer (dtc)",
        "brand storytelling",
        "content strategy",
        "brand strategy",
        "figma"
      ],
      "snippets": [
        "ption medications and personalized care plans for weight loss, hair regrowth, skincare, erectile dysfunction, mental health, and other health needs. It operates 100% online, with U.S.-based FDA-reg...* ### Growth Marketer at The O",
        "igned and ready for release - All materials and production are custom from fabric to fit, indicating premium positioning ### POINT OF CONTACT AND MARKETING ORG BACKGROUND Jackson (based in Scottsdale, Arizona) is the founder",
        ") https://notes.granola.ai/d/31aeae8a-d9dc-4df2-8c4d-4af0b12229aa *BrainMD by Dr. Daniel Amen: brain health supplements & products to improve mood & focus, increase energy, & promote overall brain & body health. Shop today!* #",
        "é’s rapid growth by managing nearly $1M/month in paid media across Meta, TikTok, and Google. She strengthened creative testing, improved budget efficiency, and partnered with the CEO and in-house studio to scale high-performing",
        "skincare course enrollments and elevated brand visibility in a tightly regulated space. *RajaniMD Beauty and Wellness offers clinic-grade skincare and wellness products for home use, including masks, serums, lip enhancers, micr"
      ]
    }
  },
  {
    "email": "valbonatika@gmail.com",
    "name": "Valbona Tika Demiri",
    "candidate_id": "valbonatika_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 86,
    "source": {
      "email": "valbonatika@gmail.com",
      "full_name": "Valbona Tika Demiri",
      "strategy": "content",
      "score": 85,
      "matched_terms": [
        "messaging framework",
        "content strategy",
        "brand voice",
        "creative",
        "brand strategy",
        "adobe creative suite",
        "consumer brands",
        "brand identity",
        "positioning",
        "wellness",
        "figma",
        "canva"
      ],
      "snippets": [
        "ntity, including brand voice, visuals, and messaging guidelines. - Created a structured content strategy and messaging framework to align with Brio’s brand vision and marketing goals. - Created a structured content strategy and messaging",
        "s to optimize content and drive meaningful online interactions. ## Career Highlights - Built and executed content strategy across social, email, and video to grow engagement and brand visibility. - Built and executed content strate",
        "th bold yet measured actions. - Created a detailed brand book to establish Mate Health’s identity, including brand voice, visuals, and messaging guidelines. - Created a detailed brand book to establish Mate Health’s identity, inc",
        "d Instagram ads for social media using lookalike audiences and interest-based targeting, featuring compelling creatives, strong CTAs, and promotional offers. I also implemented performance tracking to measure key metrics like op",
        "er brands to transform insights into brand experiences and drive measurable business growth through research, brand strategy, design, media, analytics, and commerce.* ### Content Marketer at EMPClaims (04/01/22 - 05/31/22) EMPClai"
      ]
    }
  },
  {
    "email": "jason@bravemedia.com",
    "name": "Jason M Veen",
    "candidate_id": "jason_at_bravemedia_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 81,
    "source": {
      "email": "jason@bravemedia.com",
      "full_name": "Jason M Veen",
      "strategy": "content",
      "score": 80,
      "matched_terms": [
        "content strategy",
        "brand voice",
        "supplements",
        "creative",
        "positioning",
        "brand positioning",
        "wellness",
        "consumer brands",
        "canva",
        "notion",
        "figma"
      ],
      "snippets": [
        "r 15 years of experience driving growth for luxury and DTC e-commerce brands. I specialize in merging premium content strategy with analytics expertise to deliver measurable results. With an education in journalism and advanced SEO prof",
        "on assessment, I identified several critical content gaps: Limited organic search visibility Inconsistent brand voice across digital channels Underutilized recipe content potential Minimal audience engagement Lack of targete",
        "ssories tailored to fitness instructors and studios.* ### Digital Marketing | Content Lead at New Chapter Supplements (02/01/21 - 02/28/22) Engagement: Jason Veen's collaboration with New Chapter, a provider of whole food-base",
        "Jason Veen's work with The Lux Guys stands as a testament to his ability to deliver tangible results through creative content marketing and strategic SEO practices. His success in growing a social media following and driving ta",
        "f content creators, ensuring consistent messaging and quality across all regions. Thought Leadership & Brand Positioning: Produced and promoted thought leadership content that positioned 500 Global as a leader in the venture capit"
      ]
    }
  },
  {
    "email": "writemestacy@gmail.com",
    "name": "Stacy Thal",
    "candidate_id": "writemestacy_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 81,
    "source": {
      "email": "writemestacy@gmail.com",
      "full_name": "Stacy Thal",
      "strategy": "content",
      "score": 80,
      "matched_terms": [
        "content strategy",
        "brand strategy",
        "voice and tone",
        "creative",
        "brand voice",
        "positioning",
        "wellness",
        "keynote",
        "supplements"
      ],
      "snippets": [
        "he visual and verbal elements of the brand, ensuring consistency across all platforms and touchpoints. - **Content Strategy:** Recognizing the importance of content in driving engagement and sales, Stacy formulated a content strategy",
        "am to enhance the Google Store's online presence and sales. The project's scope included creative leadership, brand strategy, concept development, content team management, and maintaining client relations. *Beyond provides AI and clo",
        "brand at its 20-year milestone, scaled and inspired a diverse team of copywriters, and established a unified voice and tone for consistent branding across all platforms. *Yahoo is a leading media and technology organization focused",
        "collapses time-to-market for product developers, marketers, and customer service leads. ### Senior Brand & Creative Consultant at Brand Brands Better (01/1/20 - Present) At Brand Brands Better, I help investors, startup foun",
        "ance indicators, leading to a 100% jump in retention year over year<br>- Successfully refined the Pottery Barn brand voice for all marketing communications and international advertising campaigns, B2C and B2B to differentiate in the"
      ]
    }
  },
  {
    "email": "kinaguyton@gmail.com",
    "name": "Kina Guyton",
    "candidate_id": "kinaguyton_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 74,
    "source": {
      "email": "kinaguyton@gmail.com",
      "full_name": "Kina Guyton",
      "strategy": "content",
      "score": 73,
      "matched_terms": [
        "brand positioning",
        "positioning",
        "creative",
        "wellness",
        "content strategy",
        "naming",
        "keynote",
        "notion",
        "supplements"
      ],
      "snippets": [
        "nvolved conducting consumer research to inform key product development decisions. These decisions encompassed brand positioning, product assortment, naming, and pricing strategies. *ArthroCBD, a product of Opticann, specializes in healt",
        "d conducting consumer research to inform key product development decisions. These decisions encompassed brand positioning, product assortment, naming, and pricing strategies. *ArthroCBD, a product of Opticann, specializes in healt",
        "- Present) ### Vice President, Experience Strategy at RAPP (10/1/23 - Present) *RAPP Worldwide is a global creative marketing agency that specializes in speaking to individuals, whether it's one person or a million. They are",
        "uct assortment, naming, and pricing strategies. *ArthroCBD, a product of Opticann, specializes in health and wellness solutions within the regulated CBD market, focusing on strategic brand development and comprehensive marketin",
        "na Guyton's engagement with Culinary Tours Foods centered on the development and execution of a comprehensive content strategy designed to foster brand advocacy. By leveraging customer data and research, she crafted a content strategy t"
      ]
    }
  },
  {
    "email": "lizetzayas@lizetzayas.com",
    "name": "Lizet Zayas",
    "candidate_id": "lizetzayas_at_lizetzayas_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 69,
    "source": {
      "email": "lizetzayas@lizetzayas.com",
      "full_name": "Lizet Zayas",
      "strategy": "content",
      "score": 68,
      "matched_terms": [
        "brand guidelines",
        "brand guide",
        "creative",
        "brand positioning",
        "brand strategy",
        "brand identity",
        "positioning",
        "keynote"
      ],
      "snippets": [
        "ing products, internal communications, and digital platforms. She took ownership of the project to define new brand guidelines, working closely with the global brand teams in Seoul. Her attention to detail resulted in clear and concise",
        "ing products, internal communications, and digital platforms. She took ownership of the project to define new brand guidelines, working closely with the global brand teams in Seoul. Her attention to detail resulted in clear and con",
        "ding efforts, modernizing the brands to align with current customer expectations. She managed internal teams, creative agencies, and partners, and coordinated with global branding teams in Seoul, Korea. Her responsibilities incl",
        "cles, sought to enhance its marketing strategies across various departments. The company aimed to improve its brand positioning and ensure effective communication with its target market segments. **Challenge:** Hyundai Motors faced t",
        "In summary, Lizet's experience with Kia Finance as detailed in the profile demonstrates her leadership in brand strategy, project management, and the creation of brand guidelines that have had a lasting impact on the company's bra"
      ]
    }
  },
  {
    "email": "ty@tysawyer.com",
    "name": "Ty Sawyer",
    "candidate_id": "ty_at_tysawyer_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 68,
    "source": {
      "email": "ty@tysawyer.com",
      "full_name": "Ty Sawyer",
      "strategy": "content",
      "score": 67,
      "matched_terms": [
        "health & wellness",
        "content strategy",
        "brand strategy",
        "wellness",
        "positioning",
        "consumer brands",
        "dtc brand",
        "creative",
        "canva"
      ],
      "snippets": [
        "I wrote 4 promotional scripts and storyboards to resonate with the local community and humanize the brand for Health & Wellness appeal. - I wrote 4 promotional scripts and storyboards to resonate with the local community and humanize th",
        "es...* ### Content Marketer at Kirsten Lee Hill Consulting (08/29/22 - 09/02/22) Was hired to formulate a content strategy to help increase visibility and client conversions. *A consulting outfit focused on survey design and data-d",
        "enerated_at: 2026-01-11T18:29:05.335116 --- # Ty Sawyer PROFESSIONAL SUMMARY Award-winning content, brand strategy, marketing and communications executive with more than 20 years of experience working in Travel, Luxury Lifes",
        "promotional scripts and storyboards to resonate with the local community and humanize the brand for Health & Wellness appeal. - I wrote 4 promotional scripts and storyboards to resonate with the local community and humanize th",
        "rketer with an empathic understanding of consumers, their needs, and how to shape and leverage differentiated positioning strategies to drive high-value interactions. Proficient in integrated digital marketing strategy, digital tra"
      ]
    }
  },
  {
    "email": "jamesmatthewbruckner@gmail.com",
    "name": "James Bruckner",
    "candidate_id": "jamesmatthewbruckner_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 67,
    "source": {
      "email": "jamesmatthewbruckner@gmail.com",
      "full_name": "James Bruckner",
      "strategy": "content",
      "score": 66,
      "matched_terms": [
        "positioning",
        "brand positioning",
        "direct-to-consumer (dtc)",
        "brand storytelling",
        "creative",
        "brand strategy",
        "supplements",
        "brand guidelines",
        "brand guide"
      ],
      "snippets": [
        "ity, and conversion for an insurgent brand. Revenue doubled to $15MM. Key Achievements: • Sharpened brand positioning, capturing untapped ‘on field’ occasion within category. Executed 360° integrated media re-launch including",
        "affinity, and conversion for an insurgent brand. Revenue doubled to $15MM. Key Achievements: • Sharpened brand positioning, capturing untapped ‘on field’ occasion within category. Executed 360° integrated media re-launch including",
        "his effort led to a notable expansion of the company's retail business, tripling its size, and bolstering the direct-to-consumer (DTC) segment's profitability. *Elements of Balance sells plant-based adaptogenic dietary supplements (Energy, Foc",
        "martwater, and others), engaging in consumer marketing campaigns, limited-edition packaging, new flavors, and brand storytelling, while operating a supply-chain network of suppliers, distributors, wh...* ### Brand Director at The Coca-",
        ", subscriptions and exclusive drops. • Started a rapid content system across owned & paid enabling sharper creative by in-house design, reducing overhead. • Lead sports partnerships strategy and execution, including on-pac"
      ]
    }
  },
  {
    "email": "pedro.menezes.pereira@gmail.com",
    "name": "Pedro Menezes Pereira",
    "candidate_id": "pedro_menezes_pereira_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 67,
    "source": {
      "email": "pedro.menezes.pereira@gmail.com",
      "full_name": "Pedro Menezes Pereira",
      "strategy": "content",
      "score": 66,
      "matched_terms": [
        "positioning",
        "supplements",
        "wellness",
        "brand positioning",
        "direct-to-consumer (dtc)",
        "messaging framework",
        "creative",
        "content strategy",
        "canva"
      ],
      "snippets": [
        "ing multi-channel digital marketing initiatives—encompassing paid social, search, and email—to refining brand positioning and messaging frameworks, Pedro brings both strategic vision and hands-on execution to the table. Pedro is",
        "on, with fe...* ### Senior PPC Manager Strategist (Google Ads & Facebook Ads) at My Village Green - Online Supplements (04/01/22 - Present) For My Village Green (USA supplements brand), strategically managed a $25,000 monthly G",
        "alth pharmacy and online retailer offering thousands of nutritional supplements and practitioner brands, plus wellness services such as nutrition counseling, wellness consultations, specialty lab testing, and a compounding pharm",
        "managing multi-channel digital marketing initiatives—encompassing paid social, search, and email—to refining brand positioning and messaging frameworks, Pedro brings both strategic vision and hands-on execution to the table. Pedro is",
        "rketing and his capability to leverage data analytics tools to inform strategy and report on performance in a Direct-to-Consumer (DTC) e-commerce context. *Poosh is a modern wellness lifestyle brand that combines editorial content (health, bea"
      ]
    }
  },
  {
    "email": "drew.ragosta@gmail.com",
    "name": "Drew Ragosta",
    "candidate_id": "drew_ragosta_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 65,
    "source": {
      "email": "drew.ragosta@gmail.com",
      "full_name": "Drew Ragosta",
      "strategy": "content",
      "score": 64,
      "matched_terms": [
        "brand identity",
        "brand voice",
        "creative",
        "wellness",
        "content strategy",
        "positioning",
        "canva"
      ],
      "snippets": [
        "- Company slogan \"Tap into financial wellness.\" - Company slogan \"Tap into financial wellness.\" - Created a brand identity from the ground up that has become a household name in Massachusetts and other parts of Southern New England.",
        "_at: 2026-01-11T18:29:05.322193 --- # Drew Ragosta ## Career Highlights - '-Created a distinguishable brand voice -Directed their first piece of video content \"Where Fin Meets Tech\" - -Created a distinguishable brand vo",
        "eting performance and reducing costs.* ### Senior Copywriter at Saatchi & Saatchi (06/1/23 - Present) ### Creative Director at Peninsula Companies (03/1/21 - Present) ### Creative Director at Peninsula Companies (03/1/21",
        "onvention wall - -Worked as lead writer on Pfizer ASHP convention wall - Company slogan \"Tap into financial wellness.\" - Company slogan \"Tap into financial wellness.\" - Company slogan \"Tap into financial wellness.\" - Compan",
        "ne business focus.* ### Content Marketer at Olive (10/1/21 - 2/28/22) With Olive, I created a full circle content strategy to educate and engage potential users. I created video content and ads, a weekly, Morning Brew style newslett"
      ]
    }
  },
  {
    "email": "mjg0614@gmail.com",
    "name": "Meredith Goldberg",
    "candidate_id": "mjg0614_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 65,
    "source": {
      "email": "mjg0614@gmail.com",
      "full_name": "Meredith Goldberg",
      "strategy": "content",
      "score": 64,
      "matched_terms": [
        "brand voice",
        "content strategy",
        "notion",
        "positioning",
        "creative",
        "wellness",
        "figma",
        "canva"
      ],
      "snippets": [
        "sure cross channel messaging was on brand - content copywriting & uploading to Strapi, aligning content with brand voice - Tools used: Asana, Figma, Google Docs, OpenAI, Salesforce. - content copywriting & uploading to Strapi, a",
        "Allison Cave Luxury Copywriter, Lifestyle in Cabo, Sentral *A freelance writer offering B2B copywriting and content strategy services, including blog content, web copy, case studies, and email campaigns to help brands connect, convert",
        "n for SEO-enhanced search and web visability - Project-based work using SalesForce, WordPress, Google Suite, Notion, OpenAI - Project-based work using SalesForce, WordPress, Google Suite, Notion, OpenAI - Project-based work",
        "red the sensory appeal of each product with clear, emotive language while aligning with brand tone and market positioning. Collaborated with the marketing team to ensure all content was SEO-friendly and tailored for both ecommerce",
        "d stay and pet-friendly accommodations,...* ### Unknown Role at Streetsense (- Present) *Streetsense is a creative collective committed to creating immersive spaces, crafting well-rounded strategies & promoting diverse brand"
      ]
    }
  },
  {
    "email": "kg@onnine.co",
    "name": "Katrina Gonzalez",
    "candidate_id": "kg_at_onnine_co",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 64,
    "source": {
      "email": "kg@onnine.co",
      "full_name": "Katrina Gonzalez",
      "strategy": "content",
      "score": 63,
      "matched_terms": [
        "content strategy",
        "creative",
        "brand storytelling",
        "brand voice",
        "wellness",
        "dtc brand",
        "brand guidelines",
        "brand guide",
        "positioning",
        "canva",
        "figma"
      ],
      "snippets": [
        "social, enabling consistent content delivery and reducing production time by over 30%. - Conducting in-depth content strategy audits for 10+ brands, optimizing and reinventing their digital presence for maximum impact. - Conducting in",
        "ith 2,000 influencers to produce over 2,400 video content pieces. - Developed H-Proof’s content strategy and creative direction to refine brand messaging. - Developed H-Proof’s content strategy and creative direction to refine",
        "impactful. You’ll analyze current performance, recommend improvements, and help refine content that balances brand storytelling with effective promotion. Key priorities include increasing posting cadence, refreshing stale content, and av",
        "nWTR’s online and offline goals for brand awareness. - Managed ZenWTR’s social presence, fostering a unified brand voice focused on sustainability and environmental impact during their rebrand ## Work History ### Social Medi",
        "the needle, blending storytelling with performance to drive real growth. My work lives at the intersection of wellness, fashion, and beauty, where community meets conversion. ## Career Highlights - Achieved 4-5% social growt"
      ]
    }
  },
  {
    "email": "jamanifest@gmail.com",
    "name": "James Alexander",
    "candidate_id": "jamanifest_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 62,
    "source": {
      "email": "jamanifest@gmail.com",
      "full_name": "James Alexander",
      "strategy": "content",
      "score": 61,
      "matched_terms": [
        "content strategy",
        "positioning",
        "brand positioning",
        "creative",
        "brand identity",
        "brand voice"
      ],
      "snippets": [
        "xander played a pivotal role in developing the company's value proposition, enhancing user experience through content strategy, and establishing brand positioning. His contributions in crafting copy for AI sales and customer support wer",
        "g the company's value proposition, enhancing user experience through content strategy, and establishing brand positioning. His contributions in crafting copy for AI sales and customer support were integral to Emplay's messaging and",
        "eloping the company's value proposition, enhancing user experience through content strategy, and establishing brand positioning. His contributions in crafting copy for AI sales and customer support were integral to Emplay's messaging and",
        "ecognition in the consumer market. This case exemplifies James's capacity to address brand challenges through creative adaptation and to deliver a campaign that effectively engages the intended audience, yielding positive busine",
        "a key role in brand positioning and development, where he contributed to defining and communicating Emplay's brand identity to its target audience. His efforts extended to writing copy for AI-driven sales and customer support tools,"
      ]
    }
  },
  {
    "email": "donna@damnsmartmarketing.co",
    "name": "Donna Mostrom",
    "candidate_id": "donna_at_damnsmartmarketing_co",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 61,
    "source": {
      "email": "donna@damnsmartmarketing.co",
      "full_name": "Donna Mostrom",
      "strategy": "content",
      "score": 60,
      "matched_terms": [
        "content strategy",
        "brand strategy",
        "brand identity",
        "wellness",
        "positioning",
        "canva"
      ],
      "snippets": [
        "various forms of copy such as landing pages, ad copy, email campaigns, and website content. Her expertise in content strategy, website UX, and lead generation would have been valuable in enhancing the firm's marketing efforts. *Fennem",
        "ntial sales leaders through customiz* ### Unknown Role at Delta Point, Inc. (08/01/17 - 07/01/19) Develop brand strategy for small businesses by forming brand identity, researching target market, auditing social media, and creatin",
        "known Role at Delta Point, Inc. (08/01/17 - 07/01/19) Develop brand strategy for small businesses by forming brand identity, researching target market, auditing social media, and creating personas (B2B and B2C) to grow overall awaren",
        "n Lounge is a medical aesthetics center offering skincare treatments, injectables, lasers, skin rejuvenation, wellness services, and body contouring for individual consumers. The site features multiple clinics, online booking, a",
        "stry. While specific metrics are not provided, her contributions are indicated to have significantly aided in positioning MDSkin® Lounge for market growth and enhancing their marketing strategy. Relevant Information: The case s"
      ]
    }
  },
  {
    "email": "thykarlanguyen@gmail.com",
    "name": "Thy Nguyen",
    "candidate_id": "thykarlanguyen_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 61,
    "source": {
      "email": "thykarlanguyen@gmail.com",
      "full_name": "Thy Nguyen",
      "strategy": "content",
      "score": 60,
      "matched_terms": [
        "creative",
        "content strategy",
        "brand guidelines",
        "google slides",
        "brand guide",
        "positioning",
        "brand identity development",
        "adobe creative suite",
        "brand strategy",
        "brand identity",
        "figma",
        "canva"
      ],
      "snippets": [
        "phic designer with a strong foundation in visual storytelling, branding, and digital design. Skilled in Adobe Creative Suite and Figma, with experience creating impactful assets across social media, web, and print. Proven abilit",
        "ked with content curation across platforms including Instagram, Facebook, Twitter, LinkedIn, and YouTube. Her content strategy was geared towards promoting the company's events, research publications, and announcements, with a focus on",
        "uyen collaborated with various internal teams, undertaking design-related tasks consistent with the company's brand guidelines. Her design contributions spanned creating web pages, wireframes, iconography, and banners in conjunction wit",
        "team. She also demonstrated proficiency in Adobe InDesign through her layout designs for white papers, and in Google Slides by developing presentation decks and templates. Her creative output included infographics, flyers, and logos",
        "uyen collaborated with various internal teams, undertaking design-related tasks consistent with the company's brand guidelines. Her design contributions spanned creating web pages, wireframes, iconography, and banners in conjunctio"
      ]
    }
  },
  {
    "email": "cesar.augusto.opera@gmail.com",
    "name": "Cesar Restrepo",
    "candidate_id": "cesar_augusto_opera_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 60,
    "source": {
      "email": "cesar.augusto.opera@gmail.com",
      "full_name": "Cesar Restrepo",
      "strategy": "content",
      "score": 59,
      "matched_terms": [
        "brand positioning",
        "brand identity",
        "positioning",
        "messaging framework",
        "brand storytelling",
        "creative",
        "figma",
        "canva"
      ],
      "snippets": [
        "nd - Created the GTM strategy for the new brand - Created the GTM strategy for the new brand - Created the brand positioning and buyer persona for the product - Created the brand positioning and buyer persona for the product - Creat",
        "g and buyer persona for the product - Led B2B e-commerce launch for Alto Aroma with strong digital strategy, brand identity, and partnerships to drive growth and engagement. - Led B2B e-commerce launch for Alto Aroma with strong dig",
        "Created the GTM strategy for the new brand - Created the GTM strategy for the new brand - Created the brand positioning and buyer persona for the product - Created the brand positioning and buyer persona for the product - Creat",
        "hts, validate product concepts, and refine features during the ideation and development process. • Developed messaging frameworks, campaign plans, and processes to support product at every stage of its lifecycle. • Translated complex Saa",
        "edia content, including social media creatives, website assets, email templates, and video content to enhance brand storytelling. • Developed content marketing strategies, crafting blog posts, landing pages, whitepapers, and ad copy to s"
      ]
    }
  },
  {
    "email": "contact@destinyhagest.com",
    "name": "Destiny Hagest",
    "candidate_id": "contact_at_destinyhagest_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 60,
    "source": {
      "email": "contact@destinyhagest.com",
      "full_name": "Destiny Hagest",
      "strategy": "content",
      "score": 59,
      "matched_terms": [
        "content strategy",
        "brand guidelines",
        "brand guide",
        "positioning",
        "direct-to-consumer (dtc)",
        "creative",
        "brand strategy",
        "dtc brand"
      ],
      "snippets": [
        "of 100 from its original baseline. Expertise and Contributions: While specific metrics regarding SEO and content strategy improvements were not provided, Destiny's known skills in creating SEO-optimized product descriptions, titles",
        ", to bolster their direct-to-consumer (DTC) sales. As Editor In Chief, Hagest was tasked with the creation of brand guidelines, the overhaul of website copy, and the revision of vendor sales sheets. Recognizing the need for a robust con",
        ", to bolster their direct-to-consumer (DTC) sales. As Editor In Chief, Hagest was tasked with the creation of brand guidelines, the overhaul of website copy, and the revision of vendor sales sheets. Recognizing the need for a robus",
        "ares.* ### Unknown Role at Nexcess (- Present) Destiny Hagest leveraged her expertise in brand messaging, positioning, and copywriting to craft persona-inclusive messaging for Nexcess, a B2B tech company. Her strategic use of i",
        "en years of experience in content marketing, was contracted by Joovy, a baby products brand, to bolster their direct-to-consumer (DTC) sales. As Editor In Chief, Hagest was tasked with the creation of brand guidelines, the overhaul of website c"
      ]
    }
  },
  {
    "email": "j.desgro@gmail.com",
    "name": "Jerome Desgroseilliers",
    "candidate_id": "j_desgro_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 60,
    "source": {
      "email": "j.desgro@gmail.com",
      "full_name": "Jerome Desgroseilliers",
      "strategy": "content",
      "score": 59,
      "matched_terms": [
        "brand strategy",
        "positioning",
        "creative",
        "brand positioning",
        "messaging framework",
        "brand identity",
        "keynote",
        "notion",
        "canva"
      ],
      "snippets": [
        "led ads and localized messaging across KFC stores, boosting in-store revenue and engagement. - Led pre-Games brand strategy to reposition the Canadian Olympic Committee for modern national pride. - Led pre-Games brand strategy to re",
        "# Jerome Desgroseilliers Jerome Desgroseilliers is a growth marketing strategist specializing in brand positioning, campaign strategy, digital performance, and community-led activation. With 10+ years of experience driving m",
        "-led activation. With 10+ years of experience driving measurable impact for startups and scale-ups, he blends creative insight with data-driven execution to build scalable marketing engines. Currently consulting with fast-growin",
        "6 --- # Jerome Desgroseilliers Jerome Desgroseilliers is a growth marketing strategist specializing in brand positioning, campaign strategy, digital performance, and community-led activation. With 10+ years of experience driving m",
        "akout in the Quebec market, he developed and launched a full-funnel acquisition strategy, built a competitive messaging framework, and optimized media spend across all major channels. His work established Freshprep’s market presence, sharp"
      ]
    }
  },
  {
    "email": "kendallfuhrmanmarketing@gmail.com",
    "name": "Kendall Fuhrman",
    "candidate_id": "kendallfuhrmanmarketing_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 60,
    "source": {
      "email": "kendallfuhrmanmarketing@gmail.com",
      "full_name": "Kendall Fuhrman",
      "strategy": "content",
      "score": 59,
      "matched_terms": [
        "mental health",
        "creative",
        "brand voice",
        "wellness",
        "notion",
        "brand guidelines",
        "brand guide",
        "founder-led",
        "figma",
        "canva"
      ],
      "snippets": [
        "d the social strategy for TikTok and Instagram. - Featured on The Drew Barrymore show for her viral video on mental health tips - Featured on The Drew Barrymore show for her viral video on mental health tips - Featured on The Drew",
        "deo on mental health tips - Grew multiple ecommerce brands from $0 to 6-figures in revenue per month with my creative organic and paid strategy - Grew multiple ecommerce brands from $0 to 6-figures in revenue per month with my",
        "unify all of their data in one place. I concept and script evergreen and trending video content, shape the brand voice, and translate complex health ideas into approachable, emotionally resonant narratives that meets people wher",
        "meal plans and recipes designed to meet individual health needs. As a fast-growing company in the health and wellness space, Season Health prioritizes creating a supportive, flexible work environment while fostering creativity",
        "ate viral video content for their page, which increased their video view average per post by 4x. - Designed a Notion Template that managed the brands content ideas, content calendar, and content performance that significantly"
      ]
    }
  },
  {
    "email": "jorie.walsdorf@gmail.com",
    "name": "Jorie Walsdorf",
    "candidate_id": "jorie_walsdorf_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 58,
    "source": {
      "email": "jorie.walsdorf@gmail.com",
      "full_name": "Jorie Walsdorf",
      "strategy": "content",
      "score": 57,
      "matched_terms": [
        "content strategy",
        "positioning",
        "brand identity",
        "creative",
        "brand identity development",
        "messaging strategy",
        "wellness",
        "brand strategy"
      ],
      "snippets": [
        "fficiencies; achieved return-on-advertising-spend (ROAS) of 1 or greater over the past year. - Developed new content strategy framework for demand generation/growth marketing, hiring content specialists to execute plans, which has incr",
        "e company. Her responsibilities included leading initial research and insights gathering to develop personas, positioning, and messaging, which culminated in the launch of the first microsite for the product. Jorie's strategic a",
        "ation of a comprehensive brand book, ensuring that all marketing materials were consistent with the company's brand identity and messaging. 2. **Focus Group Research:** To better understand the needs and preferences of Clover Healt",
        "culminated in the launch of the first microsite for the product. Jorie's strategic approach to content and creative strategy for targeted inbound and outbound marketing efforts significantly contributed to Breather's success.",
        "Red Antler (11/1/14 - 05/1/16) Business growth lead for a portfolio of early-to-mid stage companies seeking brand identity development or reinvention. Became an expert in managing fast-paced demands of working alongside founders for a wide ran"
      ]
    }
  },
  {
    "email": "beau@beauelliott.com",
    "name": "Beau Elliott",
    "candidate_id": "beau_at_beauelliott_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 57,
    "source": {
      "email": "beau@beauelliott.com",
      "full_name": "Beau Elliott",
      "strategy": "content",
      "score": 56,
      "matched_terms": [
        "content strategy",
        "brand voice",
        "wellness",
        "mental health",
        "supplements",
        "positioning",
        "creative",
        "figma"
      ],
      "snippets": [
        "-- # Beau Elliott Beau Elliott is a seasoned marketing professional with over a decade of experience in content strategy, SEO, and multi-channel campaign management. He has led marketing initiatives for a wide range of clients—fro",
        ", and managed SEO performance to improve search rankings and audience reach. By shaping a clear, approachable brand voice tailored to health-conscious consumers, he helped drive greater engagement and online visibility. *Elevation",
        "t strategy that boosted organic traffic across their website and social media platforms. He crafted engaging, wellness-focused copy, created visual assets, and managed SEO performance to improve search rankings and audience reac",
        "ful Care for stronger online engagement and sustainable growth. *Mindful Care provides same-day and next-day mental health care for individuals, offering in-person or virtual therapy, medication management, and addiction recovery se",
        "## Brand Marketing at SurvivorRx (9/1/24 - 2/28/25) *SurvivorRx offers oncologist-formulated, science-backed supplements designed specifically to support cancer survivors in their lives after cancer. Our products are focused on bo"
      ]
    }
  },
  {
    "email": "casey.s.edwards@gmail.com",
    "name": "Casey Hart",
    "candidate_id": "casey_s_edwards_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 57,
    "source": {
      "email": "casey.s.edwards@gmail.com",
      "full_name": "Casey Hart",
      "strategy": "content",
      "score": 56,
      "matched_terms": [
        "supplements",
        "creative",
        "wellness",
        "brand storytelling",
        "messaging framework",
        "health & wellness",
        "consumer brands",
        "brand strategy",
        "positioning"
      ],
      "snippets": [
        "Juice (- Present) Casey Hart's engagement with Moon Juice, a health and wellness brand specializing in clean supplements, involved the development and implementation of a comprehensive digital marketing strategy. During her tenure",
        "ision into integrated marketing strategies that drive both awareness and performance—from storytelling-driven creative to data-backed optimizations. I’ve led brand transformations, managed multi-million-dollar budgets, and bu",
        "mmerce.* ### Unknown Role at Moon Juice (- Present) Casey Hart's engagement with Moon Juice, a health and wellness brand specializing in clean supplements, involved the development and implementation of a comprehensive digit",
        "get across paid social, paid search, display and affiliate • Executed integrated marketing campaigns blending brand storytelling with direct response strategies • Partnered with external agencies and cross-functional teams to develop uni",
        "g spend of $5.4M across digital channels • Led creative strategy including creation of campaign concepts and messaging frameworks with a focus on brand growth, engagement, and conversion • Tracked, monitored, and optimized campaign perfo"
      ]
    }
  },
  {
    "email": "jfeng5@gmail.com",
    "name": "Jerry Feng",
    "candidate_id": "jfeng5_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 57,
    "source": {
      "email": "jfeng5@gmail.com",
      "full_name": "Jerry Feng",
      "strategy": "content",
      "score": 56,
      "matched_terms": [
        "brand positioning",
        "positioning",
        "consumer brands",
        "direct-to-consumer (dtc)",
        "supplements"
      ],
      "snippets": [
        "ing the company from its pre-product phase to a successful launch. His responsibilities included defining the brand positioning, overseeing a marketing budget in the five-figure range, and developing the overall launch strategy. *Strand",
        "e company from its pre-product phase to a successful launch. His responsibilities included defining the brand positioning, overseeing a marketing budget in the five-figure range, and developing the overall launch strategy. *Strand",
        "ange, and developing the overall launch strategy. *Strands is winding down its Strands brand to focus on two consumer brands, The Hair Lab and The Body Lab, offering customized hair care products. These brands are marketed for retail",
        "with a proven track record in digital marketing and e-commerce strategy. **Objectives:** - To establish a direct-to-consumer (DTC) e-commerce presence. - To develop a new website with updated brand positioning. - To launch and manage prod",
        "as cultural kitchen essentials, cookware, glassware, decor, and gourmet foods* ### Unknown Role at Toast! Supplements (- Present) ### Unknown Role at tonebase (- Present) *tonebase is an online platform that offers classical"
      ]
    }
  },
  {
    "email": "cdigrazia.freelancer@gmail.com",
    "name": "Christopher Di Grazia",
    "candidate_id": "cdigrazia_freelancer_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 56,
    "source": {
      "email": "cdigrazia.freelancer@gmail.com",
      "full_name": "Christopher Di Grazia",
      "strategy": "content",
      "score": 55,
      "matched_terms": [
        "brand guidelines",
        "brand guide",
        "positioning",
        "creative",
        "content strategy"
      ],
      "snippets": [
        "guide strategic decision making and planning. - Develop customer journey maps. - Build and implement new brand guidelines. - Build social strategies. - Develop product marketing positioning statements for our core organizational",
        "guide strategic decision making and planning. - Develop customer journey maps. - Build and implement new brand guidelines. - Build social strategies. - Develop product marketing positioning statements for our core organizat",
        "maps. - Build and implement new brand guidelines. - Build social strategies. - Develop product marketing positioning statements for our core organizational products (AEVA & EVE) - Conducting research and implement new organi",
        "e (and eCommerce backend) via Shopify using Liquid + HTML + CSS - Plan, build (using the adobe suite + other creative tools), implement, and report on all marketing communications content campaigns including one-off campaigns,",
        "campaign spend. Christopher's tenure at Askuity highlights his proficiency in email marketing automation, content strategy, and demand generation, demonstrating his ability to effectively utilize resources to drive significant busin"
      ]
    }
  },
  {
    "email": "jayleab@gmail.com",
    "name": "Jay Blades",
    "candidate_id": "jayleab_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 56,
    "source": {
      "email": "jayleab@gmail.com",
      "full_name": "Jay Blades",
      "strategy": "content",
      "score": 55,
      "matched_terms": [
        "content strategy",
        "brand voice",
        "wellness",
        "creative",
        "consumer packaged goods (cpg)",
        "positioning",
        "canva"
      ],
      "snippets": [
        "tain its position as a leading voice in the industry, Greatist required a skilled professional to enhance its content strategy and commerce operations. *Greatist is a health and wellness media site that publishes articles, guides, reci",
        "ience working with Medterra, a CBD brand. According to the profile, Jay was involved in developing Medterra's brand voice within the CBD space. Her work for Medterra included writing content for their newsletter, paid channels, lan",
        "nels: - Content Marketer # Quality Signals recent_companies: - Feals - None Found - Yesterday Wellness has_quantified_results: false notable_brands: [] # Metadata source_files: - Content Marketers.csv g",
        "articles to meet the specific needs of this niche within the health and wellness sector. **Leadership and Creative Strategy:** Promoted to head of content development, Jay led the creative strategy for Greatist over three y",
        "tist over three years. She was instrumental in developing and executing top-performing campaigns for renowned consumer packaged goods (CPG) brands such as RXBAR, Target, Saucony, Daily Harvest, BodyArmor, and Jet.com. Her leadership ensured that the"
      ]
    }
  },
  {
    "email": "hello@mischievousdesign.com",
    "name": "Rebecca Holland McCarty",
    "candidate_id": "hello_at_mischievousdesign_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 56,
    "source": {
      "email": "hello@mischievousdesign.com",
      "full_name": "Rebecca Holland McCarty",
      "strategy": "content",
      "score": 55,
      "matched_terms": [
        "creative",
        "wellness",
        "supplements",
        "adobe creative suite",
        "keynote",
        "canva",
        "brand guidelines",
        "brand guide",
        "brand voice",
        "figma",
        "dtc brand"
      ],
      "snippets": [
        "59 --- # Rebecca Holland McCarty 10+ years of experience creating stunning, top-performing advertising creative for social media (paid & organic strategies). I can help with both strategy and production of creative assets",
        "AV technology, digital marketing, branding and development, graphic design, social media, accessibility, and wellness services to create me...* ### Unknown Role at Fat is Smart Fuel (- Present) Rebecca McCarty has a notable",
        "ripes Beauty is a consumer-focused brand offering menopause-centered skincare, vaginal wellness products, and supplements sold directly to individuals via an e-commerce store. The catalog includes skincare, hair & body, vaginal wel",
        "ands Portfolio that includes direct response ads, ecommerce banners, and social media content Proficient in Adobe Creative Suite, Figma, Canva, or similar tools Fast turnaround times, comfortable with quick pivots and versioning Bonus:",
        "Effects - Canva - Design tools (Photoshop - Figma - Illustrator - Photoshop - Powerpoint / Keynote - Premiere Pro - Slack - etc) max_ad_spend: Unknown channels: - Graphic Designer (Paid Social)"
      ]
    }
  },
  {
    "email": "kristen.larrea@gmail.com",
    "name": "Kristen Larrea",
    "candidate_id": "kristen_larrea_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 55,
    "source": {
      "email": "kristen.larrea@gmail.com",
      "full_name": "Kristen Larrea",
      "strategy": "content",
      "score": 54,
      "matched_terms": [
        "brand strategy",
        "positioning",
        "creative",
        "brand identity",
        "keynote",
        "figma",
        "canva"
      ],
      "snippets": [
        "e intersection of entertainment and e-commerce. Built and led the Global Brand Marketing function, overseeing Brand Strategy & Positioning, GTM Planning, Integrated Marketing, Product Marketing, Research & Audience Insights, Campaign",
        "to achieve ambitious goals. My focus includes leading exciting initiatives like developing brand identity and positioning, crafting go-to-market strategies for new product launches, and creating thought leadership programs that ele",
        "g, GTM Planning, Integrated Marketing, Product Marketing, Research & Audience Insights, Campaign Development, Creative Development, PR, Comms & Social. ### Global Head of Brand Marketing at TodayTix Group (10/1/22 - 1/31/24)",
        "hat empowers teams to achieve ambitious goals. My focus includes leading exciting initiatives like developing brand identity and positioning, crafting go-to-market strategies for new product launches, and creating thought leadership p",
        "- Excel/Sheets - Facebook - Figma - Google Analytics - Instagram - LinkedIn - Powerpoint / Keynote - Reddit - Sprout Social - Survey tools (SurveyMonkey - Tiktok - Twitter - Typeform - eM"
      ]
    }
  },
  {
    "email": "contact@matthewphillp.com",
    "name": "Matthew Phillp",
    "candidate_id": "contact_at_matthewphillp_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 54,
    "source": {
      "email": "contact@matthewphillp.com",
      "full_name": "Matthew Phillp",
      "strategy": "content",
      "score": 53,
      "matched_terms": [
        "brand voice",
        "creative",
        "positioning",
        "wellness",
        "brand identity",
        "brand strategy",
        "canva"
      ],
      "snippets": [
        "al to a modern customer base. With a rich history and a commitment to quality, Citarella aimed to enhance its brand voice and online presence to reflect its values and prestige in the gourmet market space. **Challenge:** The pr",
        "llp ## Work History ### Unknown Role at Unknown (- Present) Matthew Philips played a pivotal role as a Creative Services Director for Morgan & Morgan, America's largest personal injury law firm, by devising and implementi",
        "ed for that site or under that company name. *A personal branding and copywriting portfolio for Matt Phillp, positioning as Creative Director/ACD offering branding, voice, and copywriting services.* ### Unknown Role at Matthew",
        "dable fitness clubs offering gym memberships, personal training, a mobile app, fitness content, and corporate wellness options. The site targets individual consumers with memberships and services, while also promoting a corporat",
        "ground:** Citarella Gourmet Market, a renowned name in the food industry, recognized the need to refresh its brand identity to maintain its market position and appeal to a modern customer base. With a rich history and a commitment to"
      ]
    }
  },
  {
    "email": "alanbcohen7@gmail.com",
    "name": "Alan Cohen",
    "candidate_id": "alanbcohen7_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 53,
    "source": {
      "email": "alanbcohen7@gmail.com",
      "full_name": "Alan Cohen",
      "strategy": "content",
      "score": 52,
      "matched_terms": [
        "brand strategy",
        "positioning",
        "brand positioning",
        "creative"
      ],
      "snippets": [
        "from Fortinet. - Oversaw global marketing and product teams comprising 30+ people. Marketing scope includes brand strategy, DTC website, Amazon Ads, PR, and social media; •Led marketing for B2B HomeWRK for Business. This “hardware",
        "ructing a marketing department from scratch. Their strategic approach and execution led to tangible outcomes, positioning REEF Technology as a key player in its market and attracting substantial investment. This experience is parti",
        "te, digital marketing, and all go-to-market product launches. <br> Conducted research to determine new global brand positioning and resulting Better with Belkin creative/messaging and creation of all new packaging to support premium pric",
        "overseeing the internal advertising agency, e-commerce, Amazon sales, advertising campaigns, event planning, creative agency collaborations, product roadmap development, and public relations. Their tenure at Otter Products was"
      ]
    }
  },
  {
    "email": "arianaarjona@gmail.com",
    "name": "Ariana Arjona",
    "candidate_id": "arianaarjona_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 53,
    "source": {
      "email": "arianaarjona@gmail.com",
      "full_name": "Ariana Arjona",
      "strategy": "content",
      "score": 52,
      "matched_terms": [
        "brand identity",
        "creative",
        "brand identity development",
        "brand guidelines",
        "brand guide",
        "brand strategy",
        "figma",
        "canva"
      ],
      "snippets": [
        "nce. Developed social media strategies for diverse clients, including paid and organic campaigns. Generated brand identity strategies and playbooks for new clients, ensuring alignment with their unique goals. Reviewed and optimized",
        "areer Highlights - Increased brand engagement by 30% and follower growth by 20% across key platforms through creative content and daily management - Increased brand engagement by 30% and follower growth by 20% across key platf",
        "for both organic and paid campaigns, leveraging insights to optimize strategies and maximize ROI. • Created brand identity development strategies aimed at enhancing online awareness and reach, aligning with brand objectives and target audience",
        "ic. • Monitored and reviewed content created by designers and social media managers to ensure alignment with brand guidelines and campaign objectives. • Utilized comprehensive analysis of social media metrics and performance data to a",
        "ic. • Monitored and reviewed content created by designers and social media managers to ensure alignment with brand guidelines and campaign objectives. • Utilized comprehensive analysis of social media metrics and performance data"
      ]
    }
  },
  {
    "email": "jeannegrunert@gmail.com",
    "name": "Jeanne Grunert",
    "candidate_id": "jeannegrunert_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 53,
    "source": {
      "email": "jeannegrunert@gmail.com",
      "full_name": "Jeanne Grunert",
      "strategy": "content",
      "score": 52,
      "matched_terms": [
        "content strategy",
        "creative",
        "wellness",
        "messaging framework",
        "keynote",
        "health & wellness",
        "figma"
      ],
      "snippets": [
        "### Fractional Content Marketing Director at Technology Company (4/1/22 - Present) In this role, Jeanne led content strategy, messaging, and execution for a technology company serving Fortune 500 clients. She developed thought leaders",
        "ver $2.5 million in new revenue through tailored RFP responses - Achieving $6 million with a team of amazing creatives in the first month of a new product launch - Delivering high quality content on time, every time, to the tu",
        "nt_companies: - Koncurrent, Inc. - MARKETING SI, INC. - Direct Sales Company, Alternative Health and Wellness has_quantified_results: false notable_brands: [] # Metadata source_files: - Content Marketers.csv g",
        "/01/24 - Present) Led brand and content messaging for a Salesforce partner organization. - Developed website messaging framework and content roadmap. - Launched and managed LinkedIn content initiatives supporting visibility and pipeline.",
        "Search Console - Hootsuite - HubSpot - Kajabi - Keywords Everywhere - Monday - Powerpoint / Keynote - SEMRush - SharpSpring max_ad_spend: Unknown channels: - Content Marketer # Quality Signals r"
      ]
    }
  },
  {
    "email": "llofrisco@gmail.com",
    "name": "Lauren LoFrisco",
    "candidate_id": "llofrisco_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 53,
    "source": {
      "email": "llofrisco@gmail.com",
      "full_name": "Lauren LoFrisco",
      "strategy": "content",
      "score": 52,
      "matched_terms": [
        "brand positioning",
        "positioning",
        "brand identity",
        "brand strategy",
        "creative",
        "content strategy"
      ],
      "snippets": [
        "in the workforce. As a company poised for growth, TONE Networks required a strategic approach to refine their brand positioning, optimize operations, and expand their market reach. *TONE Networks provides a fully immersive micro-learnin",
        "workforce. As a company poised for growth, TONE Networks required a strategic approach to refine their brand positioning, optimize operations, and expand their market reach. *TONE Networks provides a fully immersive micro-learnin",
        "Networks was to prepare for scalable growth in a competitive market. The company needed to establish a clear brand identity, streamline its operations, and develop effective strategies for business development, lead generation, and i",
        "cial media, email marketing, mobile marketing, and website design/services for clients.* ### Marketing and Brand Strategy at Comcast (4/1/22 - 4/1/22) *Comcast is a global media and technology company offering a wide range of serv",
        "ncer conducted research to identify companies associated with marketing, such as agencies that specialized in creative work, printing, or consulting. They then targeted these businesses on LinkedIn and initiated conversations wi"
      ]
    }
  },
  {
    "email": "marissamarieryan@gmail.com",
    "name": "Marissa Ryan",
    "candidate_id": "marissamarieryan_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 53,
    "source": {
      "email": "marissamarieryan@gmail.com",
      "full_name": "Marissa Ryan",
      "strategy": "content",
      "score": 52,
      "matched_terms": [
        "brand strategy",
        "positioning",
        "creative",
        "messaging framework",
        "brand positioning",
        "content strategy",
        "figma",
        "canva"
      ],
      "snippets": [
        "31/23) At Suite Pieces, Marissa served as a Growth Marketer, implementing a local marketing and omni-channel brand strategy for the furniture retailer. She focused on developing strategies for social media, enhancing local search thr",
        "at Buster Charter Bus (06/01/22 - 11/30/22) At Buster Charter Bus, Marissa focused on copywriting and brand positioning for a local Chicagoland charter bus company. She specialized in local marketing and created impactful landing",
        "Marketing / Performance Marketing Leave outdated, ineffective marketing strategies behind with fresh and creative media campaigns by VisualFizz. We help our clients build the sales funnels, increase leads, and grow their br",
        "07/31/25) Directed brand and strategy planning for Dyna-Glo’s Home Depot campaign, developing style guides, messaging frameworks, and a cohesive identity for omnichannel rollout. Built influencer and UGC strategy at scale, designed custo",
        "riting at Buster Charter Bus (06/01/22 - 11/30/22) At Buster Charter Bus, Marissa focused on copywriting and brand positioning for a local Chicagoland charter bus company. She specialized in local marketing and created impactful landing"
      ]
    }
  },
  {
    "email": "stacie.dauffenbach@gmail.com",
    "name": "Stacie Dauffenbach",
    "candidate_id": "stacie_dauffenbach_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 53,
    "source": {
      "email": "stacie.dauffenbach@gmail.com",
      "full_name": "Stacie Dauffenbach",
      "strategy": "content",
      "score": 52,
      "matched_terms": [
        "content strategy",
        "creative",
        "brand strategy",
        "brand identity",
        "brand positioning",
        "brand guidelines",
        "brand guide",
        "positioning"
      ],
      "snippets": [
        "ur goals. My expertise spans a wide range of marketing disciplines, including:. Expertise in: ➡️ Content Strategy: Developing and executing a cohesive content plan that aligns with your business goals and resonates with you",
        "i there! 👋👋 ✨ Helping businesses of all sizes achieve measurable growth and impact through strategic and creative marketing. ✨ I bring over a decade of experience working with a billion-dollar brand to elevate your marke",
        "rketing campaigns and journeys integrating various channels and tactics to achieve specific objectives. ➡️ Brand Strategy & Creative Direction: Developing a strong brand identity, messaging, and visual language that resonates with",
        "ls and tactics to achieve specific objectives. ➡️ Brand Strategy & Creative Direction: Developing a strong brand identity, messaging, and visual language that resonates with your target audience and sets you apart. ➡️ Digital Ma",
        "and narrative. ➡️ Defined and maintain a cohesive visual identity, ensuring all creative assets align with brand positioning and messaging. ➡️ Steward of brand architecture and portfolio management, responsible for defining, scalin"
      ]
    }
  },
  {
    "email": "desireebanugo@gmail.com",
    "name": "Desiree Banugo",
    "candidate_id": "desireebanugo_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 52,
    "source": {
      "email": "desireebanugo@gmail.com",
      "full_name": "Desiree Banugo",
      "strategy": "content",
      "score": 51,
      "matched_terms": [
        "positioning",
        "brand positioning",
        "content strategy",
        "creative",
        "wellness",
        "brand identity",
        "canva"
      ],
      "snippets": [
        "p. Her engagement with the company entailed the development of a social media strategy that encompassed brand positioning, content creation, and distribution. She was tasked with content strategy formulation, asset development, sch",
        "startup. Her engagement with the company entailed the development of a social media strategy that encompassed brand positioning, content creation, and distribution. She was tasked with content strategy formulation, asset development, sch",
        "al media strategy that encompassed brand positioning, content creation, and distribution. She was tasked with content strategy formulation, asset development, scheduling, and conducting Instagram Lives featuring healthcare experts. Addi",
        "r to leadership, ensuring marketing aligned with the organisation’s broader mission. ### Program Manager - Creative X (FTC) at Meta (8/1/22 - 12/1/22) Creative X @Meta assignment via Magnit *Explore Meta for Work, including",
        "ree Banugo, a Social Media Manager with extensive experience, collaborated with Stella, a UK-based health and wellness startup. Her engagement with the company entailed the development of a social media strategy that encompassed"
      ]
    }
  },
  {
    "email": "ellie.stamouli@hotmail.com",
    "name": "Ellie Stamouli",
    "candidate_id": "ellie_stamouli_at_hotmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 51,
    "source": {
      "email": "ellie.stamouli@hotmail.com",
      "full_name": "Ellie Stamouli",
      "strategy": "content",
      "score": 50,
      "matched_terms": [
        "consumer brands",
        "creative",
        "content strategy",
        "messaging strategy",
        "brand positioning",
        "brand strategy",
        "brand identity",
        "positioning",
        "dtc brand",
        "keynote",
        "canva"
      ],
      "snippets": [
        "vides a Wholesale Information page, indicating B2B sales to reta...* ### Digital Strategy Manager – Global Consumer Brands at Walgreens Boots Alliance (WBA) (2/1/18 - 10/31/19) Introduced strategy with best-in-class approach for Pa",
        "Created Go-to-Market Strategy to launch Prelove You successfully into the US market. • Built and guided the creative and social teams. • Implemented marketing operations in Slack to maximise efficiency. ### Fractional CMO",
        "n points. Created campaigns to cover communication gaps and reduce burden on support team. • Created email content strategy and brought ideas and results to meetings with founders and leadership team. ### Lifecycle Marketing Consu",
        "tomers' doors, and won Personalized Skin Care Product of the Year in 2024. • Created automation strategy & messaging strategy. • Crafted email & SMS educational and promotional on Klaviyo. • Delivered $100k in email and $120k in SMS",
        "esses. *Matterra is a marketing agency focused on helping climate-tech start-ups and sustainable brands with brand positioning, ICP creation, GTM strategy, and email marketing to drive growth.* ### Founder & Director | Fractional CMO"
      ]
    }
  },
  {
    "email": "jhana.ellard@gmail.com",
    "name": "Jhana Ellard",
    "candidate_id": "jhana_ellard_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 51,
    "source": {
      "email": "jhana.ellard@gmail.com",
      "full_name": "Jhana Ellard",
      "strategy": "content",
      "score": 50,
      "matched_terms": [
        "direct-to-consumer (dtc)",
        "creative",
        "wellness",
        "brand voice",
        "dtc brand",
        "brand guidelines",
        "brand guide",
        "figma"
      ],
      "snippets": [
        "ase its customer base. **Solution:** Jhana Ellard, a seasoned freelance marketer with a specialization in direct-to-consumer (DTC) e-commerce brands, was brought on board to spearhead DYLN's paid social media advertising campaigns. His comp",
        "e art and science of Brandcraft - the skillful gathering of market insights and the strategic manipulation of creative touchpoints to achieve quantifiable results.” This engagement will be focused on a new client - a music festi",
        "d more direction and oversight into optimizing their ads. They are straddling the line of skincare and health/wellness, so experience here is preferred (but not required). Their target audience is folks interested in clean beaut",
        "** **Client:** Simon Sinek Inc. (simonsinek.com) **Objective:** Simon Sinek Inc. sought to enhance its brand voice and message across social media platforms, with a focus on increasing leads, conversions, and revenue through",
        "without leaving for a Shopify store - they can purchase right through the social platform's Shop feature. DTC Brands, let me tell you: if you don't have a plan to integrate Social Commerce & Influencer Whitelisting into your"
      ]
    }
  },
  {
    "email": "marisafreeden@gmail.com",
    "name": "Marisa Freeden",
    "candidate_id": "marisafreeden_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 51,
    "source": {
      "email": "marisafreeden@gmail.com",
      "full_name": "Marisa Freeden",
      "strategy": "content",
      "score": 50,
      "matched_terms": [
        "positioning",
        "content strategy",
        "mental health",
        "creative",
        "brand strategy",
        "wellness",
        "figma",
        "canva"
      ],
      "snippets": [
        "NO (- Present) Marisa engaged with Dono, a startup in the video gift-giving space, to assist in their market positioning and product development. Her role encompassed strategic and creative responsibilities, beginning with market",
        ") Lead producer/manager for digital marketing initiatives to support Disney Channel properties. Directed the content strategy for the launch of the Disney XD network and worked with key partners, including FIFA, to launch a multi-chann",
        "providing quality therapy and psychiatric services for children, adolescents, and adults striving to achieve mental health and wellness and reach their full potential. *WellPsyche Medical Group offers telepsychiatry, therapy, and p",
        "ving space, to assist in their market positioning and product development. Her role encompassed strategic and creative responsibilities, beginning with market research to gain insights into the target audience, competitive lands",
        "(ARR), which rose from $20 million to $60 million. Tasked with the development and implementation of a new brand strategy and demand-generation initiatives, Marisa oversaw the integration of a comprehensive marketing technology sta"
      ]
    }
  },
  {
    "email": "abbyshepard8@gmail.com",
    "name": "Abby Shepard",
    "candidate_id": "abbyshepard8_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 50,
    "source": {
      "email": "abbyshepard8@gmail.com",
      "full_name": "Abby Shepard",
      "strategy": "content",
      "score": 49,
      "matched_terms": [
        "content strategy",
        "creative",
        "direct-to-consumer (dtc)",
        "dtc brand",
        "consumer brands",
        "brand voice",
        "canva"
      ],
      "snippets": [
        "a DTC eCommerce design agency, is detailed in both provided case studies. She was responsible for leading the content strategy and development for Anatta's email marketing efforts. Her role included growing two separate email lists for",
        "# Content Marketer at The Line Studios (3/13/23 - 6/2/23) *The Line Studios is a New York–based full‑service creative production and photography studio specializing in e‑commerce imagery, product photography, social content, an",
        "of Abby's marketing strategies: - https://anatta.io/ *Anatta is a Shopify-focused agency that partners with direct-to-consumer (DTC) brands and ecommerce merchants to scale online stores through strategic guidance, technology, and user-centri",
        "list that provided UX/UI tips to subscribers and a more targeted list aimed at high-ranking positions within DTC brands. For the general email list, Abby developed weekly emails that successfully doubled the open rate over a",
        "o specializing in e‑commerce imagery, product photography, social content, and video for fashion, beauty, and consumer brands. Services include creative direction, casting, styling, set design, and retouching ...* ### Content Market"
      ]
    }
  },
  {
    "email": "asibberson@gmail.com",
    "name": "Alexa Sibberson",
    "candidate_id": "asibberson_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 50,
    "source": {
      "email": "asibberson@gmail.com",
      "full_name": "Alexa Sibberson",
      "strategy": "content",
      "score": 49,
      "matched_terms": [
        "brand identity",
        "creative",
        "brand voice",
        "wellness",
        "brand storytelling",
        "content strategy",
        "brand strategy",
        "canva"
      ],
      "snippets": [
        "ibuted to Abercrombie Kids by crafting compelling product descriptions and web copy, leveraging her skills in brand identity and marketing material execution to enhance the brand's e-commerce presence. *Abercrombie is a consumer fash",
        "oria's Secret Sport enlisted the expertise of Alexa Sibberson, a seasoned freelance marketer with a flair for creative and copywriting direction. Alexa was tasked with leading the rebranding initiative for Victoria's Secret Spor",
        "e need to revamp its digital presence, including its website and product copy, to reflect a more contemporary brand voice and to communicate its values and scientific foundation more effectively. **Solution:** To address this c",
        "berson's Rebranding Campaign for Nourage** **Client:** Nourage (nourage.com) **Challenge:** Nourage, a wellness brand known for its commitment to quality and efficacy, was facing the challenge of modernizing its brand ima",
        "modern and engaging but also reflective of the brand's history and the science behind their products. 2. **Brand Storytelling:** A key element of the rebranding effort was to craft a narrative that would effectively communicate Nourage"
      ]
    }
  },
  {
    "email": "andrew.rapier@gmail.com",
    "name": "Andrew Rapier",
    "candidate_id": "andrew_rapier_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 50,
    "source": {
      "email": "andrew.rapier@gmail.com",
      "full_name": "Andrew Rapier",
      "strategy": "content",
      "score": 49,
      "matched_terms": [
        "supplements",
        "creative",
        "wellness",
        "positioning",
        "brand identity",
        "canva"
      ],
      "snippets": [
        "ellness. They offer naturopathic therapies and maintain a public retail store, Simple Health, selling natural supplements, teas, books, and related items to consumers i...* ### Unknown Role at Cura Naturale (- Present) Andrew R",
        "spend: Unknown channels: - Paid Social Media Marketer # Quality Signals recent_companies: - Hardly Creative - Snow Monkey - Autism in Motion Clinics LLC has_quantified_results: false notable_brands: [] # Me",
        "eutic Healing provides naturopathic medical services led by Dr. Holly Donahue, focused on natural healing and wellness. They offer naturopathic therapies and maintain a public retail store, Simple Health, selling natural supplem",
        "s rebranding was not just a change of name but a strategic move to redefine the company's identity and market positioning. *Veriato provides enterprise workforce intelligence software, including Veriato UAM (User Activity Monitori",
        "a keen understanding of digital marketing, Andrew successfully rebuilt all PPC accounts to align with the new brand identity, optimizing them for better performance and efficiency. 3. **Budget Management:** Andrew managed an annual"
      ]
    }
  },
  {
    "email": "karla@wonder.social",
    "name": "Karla Rasmusson",
    "candidate_id": "karla_at_wonder_social",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 50,
    "source": {
      "email": "karla@wonder.social",
      "full_name": "Karla Rasmusson",
      "strategy": "content",
      "score": 49,
      "matched_terms": [
        "creative",
        "content strategy",
        "brand voice",
        "wellness",
        "messaging framework",
        "keynote",
        "brand strategy",
        "brand identity",
        "mental health",
        "figma",
        "canva"
      ],
      "snippets": [
        "th, and PR—driving 5M+ impressions and 40K+ leads in 2 months. Delivered 34.1x ROAS and a $5.57 CPA. Directed creative, managed cross-functional teams, and launched 12+ campaigns with weekly testing cycles. *Chariot Claims is a",
        "ement. ### Community and Content Strategist at Microdose (10/1/21 - 03/1/22) Led organic social media and content strategy for Wonderland, Microdose’s Tier 1 event, attended by over 4,000 participants. My role focused on increasing",
        "rtners, speakers, and influencers. • Collaborated with internal teams and external stakeholders to maintain brand voice and real-time engagement during the event. • Created community-forward storytelling that reflected the grow",
        "r Marketing (04/1/14 - Present) I run a hands-on marketing consultancy that delivers strategic execution for wellness, psychedelic, and mission-driven brands. • Build and maintain a strong network of client referrals; lead co",
        "crisis narrative that shifted public sentiment and reinforced company mission. • Marketing Strategy: Built messaging frameworks for press, partnerships, and influencers; mapped the customer journey with a focus on conversion and referra"
      ]
    }
  },
  {
    "email": "po.ashleyj@gmail.com",
    "name": "Ash Po",
    "candidate_id": "po_ashleyj_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 49,
    "source": {
      "email": "po.ashleyj@gmail.com",
      "full_name": "Ash Po",
      "strategy": "content",
      "score": 48,
      "matched_terms": [
        "creative",
        "content strategy",
        "brand storytelling",
        "positioning",
        "wellness",
        "consumer packaged goods (cpg)",
        "health & wellness",
        "canva"
      ],
      "snippets": [
        "e LinkedIn, Instagram, TikTok, Pinterest, and emerging platforms like Lemon8, delivering measurable results. Creative Storytelling: From UGC-style posts to product demos, I transform raw ideas into engaging content that resonat",
        "y call per month. $6,000 per month for 5 platforms, 20+ posts per month divided into the 5 platforms, custom content strategy, full social media audit at the start of the engagement, analytics and growth report with deep insights and s",
        "el & hospitality. ### Senior Social Media Strategist at Pavone (01/1/22 - 01/1/24) • Directed integrated brand storytelling and content strategy across B2C CPG clients, increasing engagement by 30% YoY and delivering 40% audience gro",
        ", Sprout Social, and Tint. This included developing B2B content strategies to enhance LinkedIn visibility and positioning for clients. • Developed training programs for internal creative/social teams, fostering cross-functional",
        "I analyze performance metrics to continually refine strategies and optimize ROI. Verticals include Health & Wellness, Finance, Automotive, Consumer Packaged Goods (CPG), Restaurant, Non-profit, and Fashion. I’m passionate a"
      ]
    }
  },
  {
    "email": "aurbansky.2@gmail.com",
    "name": "Ashley Urbansky",
    "candidate_id": "aurbansky_2_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 49,
    "source": {
      "email": "aurbansky.2@gmail.com",
      "full_name": "Ashley Urbansky",
      "strategy": "content",
      "score": 48,
      "matched_terms": [
        "positioning",
        "supplements",
        "creative",
        "content strategy",
        "brand strategy",
        "dtc brand",
        "naming"
      ],
      "snippets": [
        "nd strategy for Walmart’s newest local commerce platform. Led pilot to launch in 0 to 1 environment, defining positioning, naming, and messaging, and finalizing style guidelines and custom visuals with global agency. *Walmart is a",
        "platforms was a key driver in this growth. *Healthy Heights offers pediatric nutritional shakes and related supplements aimed at helping kids grow, including Grow Daily shakes, Kidz Protein Shake, Happy Tummies probiotic, and rel",
        "ge a team of 6 strategists/specialists across media, field marketing, brand marketing, product marketing, and creative, guiding both B2B and B2C GTM and brand strategy for Walmart’s newest local commerce platform. Led pilot to l",
        "program and product bundling upsell strategy led to an increase in the average order value. Furthermore, her content strategy and influencer/affiliate program increased organic traffic and revenue by 40% year-over-year. With a $1 mi",
        "ss media, field marketing, brand marketing, product marketing, and creative, guiding both B2B and B2C GTM and brand strategy for Walmart’s newest local commerce platform. Led pilot to launch in 0 to 1 environment, defining positioning"
      ]
    }
  },
  {
    "email": "useracquisitionconsultant@gmail.com",
    "name": "Chris Ahn",
    "candidate_id": "useracquisitionconsultant_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 49,
    "source": {
      "email": "useracquisitionconsultant@gmail.com",
      "full_name": "Chris Ahn",
      "strategy": "content",
      "score": 48,
      "matched_terms": [
        "mental health",
        "creative",
        "wellness",
        "messaging framework",
        "naming",
        "brand identity",
        "brand voice",
        "canva"
      ],
      "snippets": [
        "r at humanStreams (03/21/23 - 08/09/23) At HumanStreams, Chris served as a Growth Marketer for a pre-revenue mental health and wellness iOS app. The platform offers personalized programs and community engagement designed for therape",
        "--- # Chris Ahn ## Career Highlights - Decreased Cost Per Subscription by over 40% through thoughtful creative a/b testing framework and focused audience targeting. - Decreased Cost Per Subscription by over 40% through",
        "in providing compassionate care to patients with complex health conditions. They offer a full suite of sexual wellness, pharmacy, and 340B management solutions. Their se...* ### Growth Marketer at Pumper (07/25/25 - Present)",
        "At Lucra, our ads were frequently mislabeled as ‘gambling,’ so I built a full compliance-safe creative and messaging framework that allowed us to advertise and scale without account flags, including policy-safe value props, landing page",
        "gic in-app suggestions. *Atom.com (formerly Squadhelp) operates as a premium domain marketplace and branding/naming services platform, offering 300,000+ domains for sale, AI-powered naming tools, branding contests, logo desig"
      ]
    }
  },
  {
    "email": "gabriellaperez.studio@gmail.com",
    "name": "Gabriella Perez",
    "candidate_id": "gabriellaperez_studio_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 49,
    "source": {
      "email": "gabriellaperez.studio@gmail.com",
      "full_name": "Gabriella Perez",
      "strategy": "content",
      "score": 48,
      "matched_terms": [
        "creative",
        "wellness",
        "messaging framework",
        "notion",
        "brand positioning",
        "brand guidelines",
        "consumer brands",
        "brand strategy",
        "brand identity",
        "brand guide",
        "positioning",
        "figma"
      ],
      "snippets": [
        "ource_files: - Graphic Designer.csv generated_at: 2026-01-11T18:29:05.622730 --- # Gabriella Perez Creative Strategy & Brand Marketing Director with 7+ years of experience launching CPG products across wellness and fo",
        "rez Creative Strategy & Brand Marketing Director with 7+ years of experience launching CPG products across wellness and food. Blends brand strategy, consumer insights, and packaging expertise with a strong foundation in desig",
        "take concepts from white space to retail-ready. Focused on building internal creative systems, workflows, and messaging frameworks that could scale across teams and channels. Oversaw packaging development, brand positioning, campaign execu",
        "- Amazon DSP - Asana - Claude - Discord - Figma - Illustrator - Mailchimp - Marketo - Notion - Planoly - Shopify - Slack - Squarespace - Zapier max_ad_spend: \"$100K - $500K\" channels:",
        "orkflows, and messaging frameworks that could scale across teams and channels. Oversaw packaging development, brand positioning, campaign execution, and internal systems design across multiple channels and brands. • Directed GTM creat"
      ]
    }
  },
  {
    "email": "haleyshoemaker@gmail.com",
    "name": "Haley Dempsey",
    "candidate_id": "haleyshoemaker_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 49,
    "source": {
      "email": "haleyshoemaker@gmail.com",
      "full_name": "Haley Dempsey",
      "strategy": "content",
      "score": 48,
      "matched_terms": [
        "creative",
        "wellness",
        "positioning",
        "brand positioning",
        "supplements",
        "dtc brand",
        "mental health"
      ],
      "snippets": [
        "e media spend. - Led communication plans to effectively launch products with influencer talent - Talent-led creatives top performing advertisements. - Launched company's first YouTube Influencer program - Campaign performed",
        "- Growth Marketers.csv generated_at: 2026-01-11T18:29:05.766246 --- # Haley Dempsey I’m a health and wellness marketer with over 13 years of experience blending creativity and data to craft impactful strategies. From de",
        "Influencer Marketing at Openfit (10/1/18 - 07/1/21) Launched Openfit, Beachbody’s DTC brand. Developed brand positioning and consumer tested messaging and product features to inform product positioning, marketing communications an",
        "and & Influencer Marketing at Openfit (10/1/18 - 07/1/21) Launched Openfit, Beachbody’s DTC brand. Developed brand positioning and consumer tested messaging and product features to inform product positioning, marketing communications an",
        "body On Demand) is a subscription-based fitness app offering 130+ workout programs, nutrition plans, recipes, supplements, and mindset/personal development content delivered on-demand for users to stream and access across devices.*"
      ]
    }
  },
  {
    "email": "haleyhunter30@gmail.com",
    "name": "Haley Hunter",
    "candidate_id": "haleyhunter30_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 49,
    "source": {
      "email": "haleyhunter30@gmail.com",
      "full_name": "Haley Hunter",
      "strategy": "content",
      "score": 48,
      "matched_terms": [
        "creative",
        "content strategy",
        "consumer packaged goods (cpg)",
        "canva",
        "keynote",
        "notion",
        "brand guidelines",
        "brand guide",
        "wellness"
      ],
      "snippets": [
        "te our campaigns on a regular basis Ensure brand guidelines are consistent, working collaboratively with the creative department Develop monthly, quarterly and campaign reports to interpret data and performance insights, appl",
        "1T18:29:06.841840 --- # Haley Hunter Haley is an social media strategist with a decade of expertise in content strategy, influencer marketing, and social media management. She has worked with global advertising agencies and leadi",
        "oach demonstrates her capability in social media management and influencer marketing, particularly within the consumer packaged goods (CPG) industry. Her ability to exceed follower growth targets and maintain a low CPA on paid advertising campaigns",
        "ompany_stages: - Expansion & Growth - Mature & Established # Capabilities tools: - Airtable - Canva - Facebook - Instagram - Notion - Pinterest - Powerpoint / Keynote - Tiktok max_ad_spend:",
        "es tools: - Airtable - Canva - Facebook - Instagram - Notion - Pinterest - Powerpoint / Keynote - Tiktok max_ad_spend: \"$100K - $500K\" channels: - Social Media Manager # Quality Signals recent_"
      ]
    }
  },
  {
    "email": "ianpjacobs@gmail.com",
    "name": "Ian Jacobs",
    "candidate_id": "ianpjacobs_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 49,
    "source": {
      "email": "ianpjacobs@gmail.com",
      "full_name": "Ian Jacobs",
      "strategy": "content",
      "score": 48,
      "matched_terms": [
        "content strategy",
        "positioning",
        "brand positioning",
        "creative",
        "brand strategy",
        "brand voice",
        "wellness",
        "figma",
        "canva"
      ],
      "snippets": [
        "c objectives. **Conclusion:** Ian's role in the development of these Ebooks demonstrates his expertise in content strategy and copywriting, particularly within the travel and tourism industry. His work has contributed to Resonance C",
        ", and behavioral science to drive measurable growth and health outcomes. Responsibilities are to define brand positioning, messaging, and strategy, and translate insights into experiences that influence HCP and patient behavior. *",
        "tivity, and behavioral science to drive measurable growth and health outcomes. Responsibilities are to define brand positioning, messaging, and strategy, and translate insights into experiences that influence HCP and patient behavior. *",
        "rategies that align with user goals and business objectives. Spearhead cross-functional collaboration with creative leaders, account directors, and subject matter experts to deliver integrated digital solutions. Mentor and i",
        "--- # Ian Jacobs ## Work History ### Senior Strategist at Havas Health (07/01/25 - Present) I lead brand strategy and planning for major pharmaceutical clients, shaping how brands connect with HCPs and patients. My role bri"
      ]
    }
  },
  {
    "email": "park.j.jessica@gmail.com",
    "name": "Jessica Park",
    "candidate_id": "park_j_jessica_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 49,
    "source": {
      "email": "park.j.jessica@gmail.com",
      "full_name": "Jessica Park",
      "strategy": "content",
      "score": 48,
      "matched_terms": [
        "brand strategy",
        "creative",
        "positioning",
        "brand positioning",
        "keynote",
        "naming",
        "figma"
      ],
      "snippets": [
        "e Veracity Selfcare, Lalu's Chicken, and a confidential rug brand. *Jessica Park provides fractional CMO and brand strategy services to consumer and lifestyle brands, offering growth-focused marketing leadership, partnerships, campai",
        "global companies, agencies or successful start-ups in the consumer lifestyle space. ### VP of Marketing & Creative at Maiden Home (10/1/22 - 05/1/24) Led marketing and creative as part of the executive leadership team, repo",
        "and customer acquisition, deepening engagement and driving profitable growth - Guided brand evolution and repositioning to expand into new audiences - Presented strategy and results regularly to the board Maiden Home is a dir",
        "reative, and sales. Led full-funnel marketing and creative strategy across paid and organic channels. Evolved brand positioning from a DTC sofa startup to a luxury brand, launched the first retail store, restructured digital marketing, a",
        "gle Analytics - Google Search Console - HubSpot - Klaviyo - Looker - Magento - Powerpoint / Keynote max_ad_spend: Unknown channels: - CMO # Quality Signals recent_companies: - Maiden Home - Away"
      ]
    }
  },
  {
    "email": "kari.massoth@gmail.com",
    "name": "Kari Massoth",
    "candidate_id": "kari_massoth_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 49,
    "source": {
      "email": "kari.massoth@gmail.com",
      "full_name": "Kari Massoth",
      "strategy": "content",
      "score": 48,
      "matched_terms": [
        "supplements",
        "brand guidelines",
        "brand guide",
        "messaging strategy",
        "wellness",
        "brand identity",
        "brand voice",
        "canva",
        "creative",
        "figma"
      ],
      "snippets": [
        "arketing efforts, up from a previous rate of 40%. *CellCore Biosciences sells BioActive Carbon-based dietary supplements focused on foundational health, gut health, and cellular/mitochondrial health. The site features direct-to-co",
        "scape, from subject line testing to optimizing email design. I led a Pardot audit for seamless alignment with brand guidelines. 🌟 Results Speak Louder! By steering toward enhanced email best practices, I boosted open rates by an im",
        "scape, from subject line testing to optimizing email design. I led a Pardot audit for seamless alignment with brand guidelines. 🌟 Results Speak Louder! By steering toward enhanced email best practices, I boosted open rates by",
        "n't just govern campaigns; I orchestrated them across four distinct brands, ensuring a cohesive and impactful messaging strategy. It's about weaving a narrative that resonates with each unique brand identity. 🔄 Revolutionizing the Ema",
        "ter at GerdLi (10/1/22 - 3/31/23) GerdLi (https://gerdli.com/) is a Seattle-based early-stage startup in the wellness and supplement space that provides a natural supplement that relieves acid reflux. Their product is physician"
      ]
    }
  },
  {
    "email": "kyleelutz11@gmail.com",
    "name": "Kylee Lutz",
    "candidate_id": "kyleelutz11_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 49,
    "source": {
      "email": "kyleelutz11@gmail.com",
      "full_name": "Kylee Lutz",
      "strategy": "content",
      "score": 48,
      "matched_terms": [
        "health & wellness",
        "wellness",
        "mental health",
        "positioning",
        "creative",
        "brand identity",
        "figma"
      ],
      "snippets": [
        "ice adoption by 45% - Drove paid search growth with non-brand builds, lowering CAC while scaling high-intent health & wellness demand. - Drove paid search growth with non-brand builds, lowering CAC while scaling high-intent health & we",
        "xperience partnering with Fortune 500 companies, high‑growth startups, and category‑leading brands in health, wellness, sports, beauty, and e‑commerce. As a fractional CMO, she has architected full‑funnel strategies—spanning pai",
        "1/24 - Present) As an consultant for Sensible Care—a national telehealth provider specializing in innovative mental health treatments—I lead cross‑country growth initiatives. I oversee paid search, paid social, display, and upper‑fu",
        "aybook of actionable recommendations—spanning SEO optimizations, review‑management protocols, and hyper‑local positioning tactics—equips ARS’s 7,000+ professionals to outshine competitors and capture greater market share. *Expert",
        "an paid media and display to scale Bufferin’s OTC reach in the competitive pain relief category. - Optimized creative + audiences to boost CTR and drive cost-efficient awareness for Bufferin. - Balanced retail + DTC conversion"
      ]
    }
  },
  {
    "email": "b@316-interactive.com",
    "name": "Bobby Taslimi",
    "candidate_id": "b_at_316_interactive_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 48,
    "source": {
      "email": "b@316-interactive.com",
      "full_name": "Bobby Taslimi",
      "strategy": "content",
      "score": 47,
      "matched_terms": [
        "supplements",
        "creative",
        "brand voice",
        "wellness",
        "naming",
        "positioning",
        "canva"
      ],
      "snippets": [
        "ed to transforming the daily lives of individuals through the power of technology in the form of high-quality supplements. Our products have a proven track record of helping people achieve their goals and succeed in their day-to-da",
        ". As marketer, you'll also manage copywriting and brand voice strategy based on the competitor landscape. Creative assets will be provided by influencers. Supplement experience required. *AI Nutrition LLC, through its websi",
        "- they'll need you to manage proper installation, if needed. As marketer, you'll also manage copywriting and brand voice strategy based on the competitor landscape. Creative assets will be provided by influencers. Supplement e",
        "ing.com (01/01/23 - 06/30/23) I was hired by Bodybuilding.com, a premier e-commerce platform for fitness and wellness products, to devise a comprehensive growth strategy that would significantly boost revenue. After conducting",
        "and the MER to 4x. Achieved this via creative testing, historical and retesting, and refining exclusions and naming conventions. Wandrd – Managed $50K/month with a 6x+ ROAS. Boosted profits by 10% YoY by refining UVPs and"
      ]
    }
  },
  {
    "email": "jesse.tilner@gmail.com",
    "name": "Jesse Tilner",
    "candidate_id": "jesse_tilner_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 48,
    "source": {
      "email": "jesse.tilner@gmail.com",
      "full_name": "Jesse Tilner",
      "strategy": "content",
      "score": 47,
      "matched_terms": [
        "positioning",
        "supplements",
        "direct-to-consumer (dtc)",
        "consumer packaged goods (cpg)",
        "wellness",
        "dtc brand",
        "creative"
      ],
      "snippets": [
        "growth marketing for these brands is noted. Additionally, Jesse played a key role in the digital launch and repositioning of This Bar Saves Lives, a nutrition bar co-founded by actress Kristen Bell, indicating his capacity to execu",
        "eting, and conversion rate optimization (CRO). *Four Sigmatic markets and sells mushroom-based beverages and supplements (notably the Original Mushroom Coffee) and related products like plant-based protein, emphasizing wellness an",
        "Unknown Role at Four Sigmatic (- Present) Jesse Tilner, a Growth Marketer with a focus on the eCommerce and direct-to-consumer (DTC) sectors, played a pivotal role in advancing the marketing strategies of Four Sigmatic, a DTC subscription cof",
        "ty for roles that require a deep understanding of multi-channel marketing strategies, particularly within the consumer packaged goods (CPG) food and beverage industry. His experience indicates a proficiency in enhancing customer value and revenue fo",
        "supplements (notably the Original Mushroom Coffee) and related products like plant-based protein, emphasizing wellness and performance benefits (focus, energy, gut health, immune support, stress relief) through a direct-to-consu"
      ]
    }
  },
  {
    "email": "kimlillycurry@gmail.com",
    "name": "Kimberly Curry",
    "candidate_id": "kimlillycurry_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 48,
    "source": {
      "email": "kimlillycurry@gmail.com",
      "full_name": "Kimberly Curry",
      "strategy": "content",
      "score": 47,
      "matched_terms": [
        "positioning",
        "brand strategy",
        "brand positioning",
        "founder-led",
        "creative",
        "wellness"
      ],
      "snippets": [
        "tiatives. His responsibilities encompassed performance marketing, category research, customer insights, brand positioning, messaging development, conversion rate optimization (CRO), and the establishment of a measurement strategy a",
        "s business executives confidently move their organizations forward. We do this by working at the nexus of brand strategy, change management, and digital transformation. Whether they’re aimed at employees or customers, branded",
        "es initiatives. His responsibilities encompassed performance marketing, category research, customer insights, brand positioning, messaging development, conversion rate optimization (CRO), and the establishment of a measurement strategy a",
        "a in-studio classes and on-demand online workouts, including prenatal and postnatal offerings, supported by a founder-led wellness approach and a franchise opportunity to own studios.* ### Unknown Role at barre3 (- Present) *Ba",
        "Kimberly Curry was contracted by PEMCO Insurance's agency, DNA, to develop a strategic marketing platform and creative brief aimed at enhancing the company's market position. With a focus on B2B and B2B2C demand generation, Curr"
      ]
    }
  },
  {
    "email": "ndfriend@gmail.com",
    "name": "Nick Friend",
    "candidate_id": "ndfriend_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 48,
    "source": {
      "email": "ndfriend@gmail.com",
      "full_name": "Nick Friend",
      "strategy": "content",
      "score": 47,
      "matched_terms": [
        "brand strategy",
        "positioning",
        "creative",
        "keynote",
        "content strategy"
      ],
      "snippets": [
        "egy. <br> Served as Marketing Strategist for the American Red Cross to recruit 2,000 NYC volunteers. *Global brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships.*",
        "s tenure with IHG Hotels & Resorts, marketing freelancer Nick was instrumental in the rebranding and market repositioning of Regent Hotels & Resorts following its acquisition by IHG. His responsibilities included conducting compreh",
        "which informed the development of a new market position targeting modern luxury travelers. Collaborating with creative and design agencies in London and Amsterdam, Nick oversaw the creation of a refreshed visual identity, design",
        "Mature & Established - Pre-Launch & Early Stage # Capabilities tools: - Photoshop - Powerpoint / Keynote max_ad_spend: Unknown channels: - Brand Marketer # Quality Signals recent_companies: - Hyatt -",
        "ollege-wide presence in social and digital media. • Led creation of digital marketing strategy, developing content strategy for social media and video. • Established custom reporting system to analyze data and develop metrics for so"
      ]
    }
  },
  {
    "email": "neum.blake@gmail.com",
    "name": "Blake Neuman",
    "candidate_id": "neum_blake_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 47,
    "source": {
      "email": "neum.blake@gmail.com",
      "full_name": "Blake Neuman",
      "strategy": "content",
      "score": 46,
      "matched_terms": [
        "brand voice",
        "creative",
        "content strategy",
        "voice and tone",
        "wellness",
        "figma",
        "canva"
      ],
      "snippets": [
        "ing performance. Relevance: Blake's experience with Club Monaco demonstrates his adaptability to different brand voices and his proficiency in both organic and paid social marketing strategies. His background suggests a strong c",
        "source_files: - Content Marketers.csv generated_at: 2026-01-11T18:29:05.305113 --- # Blake Neuman Creative copywriter and content strategist helping brands grow awareness and revenue. ## Work History ### Conten",
        "The site features product catalogs, promotions, and consumer-focused tools and services.* ### Marketing & Content Strategy at Casa Inc. (01/1/18 - 01/1/20) - Led planning, creation, and execution of multi-channel content strategy t",
        "W&P (6/1/24 - 9/30/24) Blake helped W&P, a D2C brand selling sustainable kitchenware, establish their brand voice and tone, then use that tone to write email and SMS campaigns for W&P's new customer email series. Blake's copy yielde",
        "ons with veterinarians, sorts and packages meds by dosing schedule, and delivers vet-approved medications and wellness items to pet owners with no service or shipping fees.* ### Content Marketer at Kaimirra Tutan (1/1/23 - 4/"
      ]
    }
  },
  {
    "email": "elysia@elysiamann.com",
    "name": "Elysia Mann",
    "candidate_id": "elysia_at_elysiamann_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 47,
    "source": {
      "email": "elysia@elysiamann.com",
      "full_name": "Elysia Mann",
      "strategy": "content",
      "score": 46,
      "matched_terms": [
        "wellness",
        "brand strategy",
        "direct-to-consumer (dtc)",
        "brand identity",
        "creative",
        "brand positioning",
        "brand voice",
        "positioning"
      ],
      "snippets": [
        "a company that provides accessible and affordable birth control, skin care, menstrual care, and other sexual wellness products and services. They offer a range of options including the pill, patch, and ring, with low costs and",
        "Onomie, a direct-to-consumer (DTC) skincare brand, involved a comprehensive marketing strategy that included brand strategy development, social media management, and email marketing automation. Her efforts were directed towards bolst",
        "ect-to-consumer ordering.* ### Unknown Role at Onomie (- Present) Elysia Mann's engagement with Onomie, a direct-to-consumer (DTC) skincare brand, involved a comprehensive marketing strategy that included brand strategy development, social",
        "affiliates, referrals and community-led initiatives. Meanwhile, also maintained 80%+ retention. Developed brand identity, ICP, narratives, and creative campaigns that positioned Duckbill as a category-defining lifestyle tech produ",
        "led initiatives. Meanwhile, also maintained 80%+ retention. Developed brand identity, ICP, narratives, and creative campaigns that positioned Duckbill as a category-defining lifestyle tech product. Created high-impact bran"
      ]
    }
  },
  {
    "email": "erin@skunkhillcreative.com",
    "name": "Erin Gottfried",
    "candidate_id": "erin_at_skunkhillcreative_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 47,
    "source": {
      "email": "erin@skunkhillcreative.com",
      "full_name": "Erin Gottfried",
      "strategy": "content",
      "score": 46,
      "matched_terms": [
        "creative",
        "adobe creative suite",
        "brand identity",
        "brand storytelling",
        "canva",
        "brand positioning",
        "content strategy",
        "brand strategy",
        "positioning",
        "keynote"
      ],
      "snippets": [
        "--- # Identity email: \"erin@skunkhillcreative.com\" name: Erin Gottfried linkedin: \"https://www.linkedin.com/in/erincouch\" location: United States # E",
        "ion to maintain brand consistency across platforms Tools: Google Analytics, HubSpot, Mailchimp, WordPress, Adobe Creative Suite, Canva, Asana ### Associate Marketing Director at Emerald (10/1/22 - 03/1/23) Led content marketing and d",
        "n studio that partners with small businesses to streamline branding, website design, and marketing. It offers brand identity design, web design, print & digital design, and content marketing strategies, plus custom bundles and pre-mad",
        "reated and implemented strategic marketing briefs to guide internal teams and creative partners + Directed brand storytelling initiatives to highlight safe play, education, and access in underserved communities Tools: Adobe Creative",
        "stablished # Capabilities tools: - ActiveCampaign - Asana - Autopilot - Campaign Monitor - Canva - Doubleclick - Google Adwords - Google Analytics - HubSpot - Illustrator - Instagram -"
      ]
    }
  },
  {
    "email": "tgif@wearefridays.com",
    "name": "Fridays Fractional CMO Team",
    "candidate_id": "tgif_at_wearefridays_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 47,
    "source": {
      "email": "tgif@wearefridays.com",
      "full_name": "Fridays Fractional CMO Team",
      "strategy": "content",
      "score": 46,
      "matched_terms": [
        "positioning",
        "brand positioning",
        "content strategy",
        "creative",
        "health & wellness",
        "consumer brands",
        "wellness",
        "figma"
      ],
      "snippets": [
        "cy Audits – A 6–12 week engagement for brands at a growth or inflection point. We audit the 7 Ps of marketing—Positioning, People, Process, Promotion, Product, Place, and Pricing—and deliver clear, actionable recommendations. Fo",
        "ed Marketing Consulting – Targeted, agile support for brands that need strategic oversight in 1–2 areas, from brand positioning to content, paid, UGC/influencer, affiliate, team org, hiring strategy and more. Fractional Marketing Lead",
        "l-first execution paired with deep expertise in paid and organic social, influencer marketing, UGC, and viral content strategy. ### Co-Founder, Brand Advisor, Fractional CMO / Marketing Leader at Fridays (04/1/15 - Present) January",
        "partner with high-potential brands in moments of growth, change, or constraint—offering clear-eyed strategy, creative problem-solving, and hands-on support to drive better decisions across people, process, and spend. Founded",
        "EO, and design. My role involved managing holistic digital marketing campaigns for a wide range of clients in health & wellness, beauty, luxury lifestyle, food & beverage, travel & tourism, and real estate. This period was critical in sh"
      ]
    }
  },
  {
    "email": "jacky@scratchthediet.com",
    "name": "Jacky Dubail",
    "candidate_id": "jacky_at_scratchthediet_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 47,
    "source": {
      "email": "jacky@scratchthediet.com",
      "full_name": "Jacky Dubail",
      "strategy": "content",
      "score": 46,
      "matched_terms": [
        "positioning",
        "notion",
        "brand strategy",
        "wellness",
        "brand positioning",
        "content strategy",
        "mental health",
        "creative"
      ],
      "snippets": [
        "Optimize payment gateways to improve cart functionality, conversions, and ROAS. Product Development & Brand Positioning: Lead product brand development and retail positioning to strengthen market presence in Canada and the U.S",
        "rands and marketing agencies to ...* ### Growth Marketer at Super (1/1/22 - 4/30/22) Super.so helps turn Notion pages into fast, functional websites with custom domains, fonts, analytics, and more. *Super is a SaaS platf",
        "Bitly (03/01/16 - 03/01/16) As a Digital Marketer, I manage acquisition and retention marketing initiatives, brand strategy and all digital marketing initiatives. Responsibilities include but are not limited to;<br>- Formulate CRM st",
        "Present) Owner at Scratch the Diet May 2015 – Present www.scratchthediet.com. As a holistic health and wellness coach, my goal is to help improve your daily health. After dealing with insomnia, fatigue and yo-yo dieting,",
        "sion. Optimize payment gateways to improve cart functionality, conversions, and ROAS. Product Development & Brand Positioning: Lead product brand development and retail positioning to strengthen market presence in Canada and the U.S"
      ]
    }
  },
  {
    "email": "jtreynolds88@gmail.com",
    "name": "Joe Reynolds",
    "candidate_id": "jtreynolds88_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 47,
    "source": {
      "email": "jtreynolds88@gmail.com",
      "full_name": "Joe Reynolds",
      "strategy": "content",
      "score": 46,
      "matched_terms": [
        "positioning",
        "creative",
        "wellness",
        "mental health",
        "brand positioning",
        "brand strategy",
        "brand voice"
      ],
      "snippets": [
        "enhancing brand presence and increasing sales through strategic use of Facebook and Google Ads, while also repositioning the brand during a product line expansion. **Background**: Wolf & Shepherd is a premium men’s footwear co",
        "-commerce marketing agency that prioritizes sustainable growth. We focus on high impact customer acquisition, creative & brand strategy, and resourceful guidance to ensure every project is a success! Clients include: -Safara",
        "paid social marketing efforts. *We optimize human performance with data driven, personal coaching. Flux Wellness - Provides a comprehensive corporate wellness program focused on improving physical and mental health of comp",
        "ng. Flux Wellness - Provides a comprehensive corporate wellness program focused on improving physical and mental health of company employees. Flux Institute - Provides athletes with personalized nutrition and fitness program",
        "iving growth for Wolf & Shepherd. His ability to maintain efficiency at scale and his strategic insights into brand positioning have left a lasting impact on the company's online presence and sales performance. Joe's experience with Wolf"
      ]
    }
  },
  {
    "email": "s.borys1@gmail.com",
    "name": "Stefan Andre Borys",
    "candidate_id": "s_borys1_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 47,
    "source": {
      "email": "s.borys1@gmail.com",
      "full_name": "Stefan Andre Borys",
      "strategy": "content",
      "score": 46,
      "matched_terms": [
        "content strategy",
        "positioning",
        "messaging framework",
        "creative",
        "keynote",
        "figma",
        "canva"
      ],
      "snippets": [
        "trengthen brand presence and accelerate sales performance. Demonstrated expertise in developing and managing content strategy, sales enablement, and communications initiatives, with a strong track record of achieving measurable results",
        "ced product knowledge. I partnered with the C-suite to craft strategic product messaging frameworks, aligning positioning with customer pain points, sales narratives. and broader business objectives. Furthermore, I led cross-functi",
        "p-up time by 3-4 days and enhanced product knowledge. I partnered with the C-suite to craft strategic product messaging frameworks, aligning positioning with customer pain points, sales narratives. and broader business objectives. Furtherm",
        "ment, and drafted text and layouts for customer proposals, presentations, and other documents, often offering creative alternatives such as multi-media, podcasts, and visual aids. *SAP is the world's leading provider of busines",
        "sole, HubSpot, Illustrator, Indeed.com, Instagram, Klaviyo, LinkedIn, Monday, OpenAI, Photoshop, Powerpoint / Keynote ## Industries Software & Tech"
      ]
    }
  },
  {
    "email": "yichen0925@gmail.com",
    "name": "Yi Chen",
    "candidate_id": "yichen0925_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 47,
    "source": {
      "email": "yichen0925@gmail.com",
      "full_name": "Yi Chen",
      "strategy": "content",
      "score": 46,
      "matched_terms": [
        "creative",
        "brand guidelines",
        "brand guide",
        "content strategy",
        "brand strategy",
        "brand identity",
        "brand voice"
      ],
      "snippets": [
        "initiatives. Absolut Art's increased brand awareness and engagement are testaments to Yi Chen's strategic and creative marketing prowess. *Absolut is a consumer-focused vodka brand offering a range of Absolut Vodka products, re",
        "imize the consumer journey and content ecosystem. - Enhance social media branding in alignment with existing brand guidelines. **Strategies and Execution:** 1. **Webinar and Ebook Content Creation:** Yi Chen played a pivotal",
        "imize the consumer journey and content ecosystem. - Enhance social media branding in alignment with existing brand guidelines. **Strategies and Execution:** 1. **Webinar and Ebook Content Creation:** Yi Chen played a piv",
        "ment and content placement. 2. **Content Ecosystem Development:** Recognizing the importance of a cohesive content strategy, Yi Chen worked on creating an ecosystem that would effectively communicate Absolut Art's brand story and val",
        "Made engaged the services of Yi Chen, a freelance marketer with a robust background in content marketing and brand strategy. **Objectives:** Yi Chen was tasked with the following key objectives during her tenure with If I Made:"
      ]
    }
  },
  {
    "email": "amandapliska@gmail.com",
    "name": "Amanda Pliska",
    "candidate_id": "amandapliska_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 46,
    "source": {
      "email": "amandapliska@gmail.com",
      "full_name": "Amanda Pliska",
      "strategy": "content",
      "score": 45,
      "matched_terms": [
        "brand strategy",
        "positioning",
        "brand positioning",
        "content strategy"
      ],
      "snippets": [
        "### Unknown Role at DECIEM The Abnormal Beauty (- Present) Engagement: Amanda was contracted to spearhead brand strategy and product positioning for DECIEM, focusing on their brands The Ordinary and NIOD. Her role encompassed the",
        "EM The Abnormal Beauty (- Present) Engagement: Amanda was contracted to spearhead brand strategy and product positioning for DECIEM, focusing on their brands The Ordinary and NIOD. Her role encompassed the creation and implementat",
        "key role in the launch of Everlane's sub-brand, TREAD by Everlane. Her responsibilities included establishing brand positioning, identifying target consumer segments, and ensuring a unified marketing strategy across multiple channels. Th",
        "ts, including Fast Company, Vogue, The Cut, Refinery 29, and deezen. Engagement: Everlane Social Media and Content Strategy In a subsequent role with Everlane, Amanda expanded her scope to include the management of social media, con"
      ]
    }
  },
  {
    "email": "gloria@roguestories.com",
    "name": "Gloria Chik",
    "candidate_id": "gloria_at_roguestories_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 46,
    "source": {
      "email": "gloria@roguestories.com",
      "full_name": "Gloria Chik",
      "strategy": "content",
      "score": 45,
      "matched_terms": [
        "creative",
        "mental health",
        "positioning",
        "brand storytelling",
        "dtc brand",
        "wellness",
        "brand voice",
        "supplements",
        "canva"
      ],
      "snippets": [
        "# Gloria Chik A seasoned digital and growth marketer with roots in ecommerce, content, social media, and creative. I've been an influential marketer and entrepreneur in a number of industries, from financial services, to mu",
        "nobody should go through them alone. *STAY WEAR is a clothing brand that inspires self acceptance, positive mental health, and staying kind to all. They create conversation starting apparel that gives back to mental health charitie",
        "product review and feedback process. I advised on the go-to-market strategy, shaping the brand’s identity and positioning to align with market needs and consumer insights, ensuring a cohesive launch that reflected the brand's visio",
        "I’ve driven product launches, optimized e-commerce, and expanded market reach through community building and brand storytelling to boost growth and engagement. *Athflow is an online retailer selling women's activewear and accessories (l",
        "Market, diink, United Legwear & Apparel Co., United Trademark Group, Prime Art & Jewel, Wellnest Therapy ➡️ DTC Brands: Daily Practice, Scamper & Co, By The Namesake, diink pickleball, Lemon Collections, More Sunday, Rigby Home"
      ]
    }
  },
  {
    "email": "luis@sangiovannipartners.com",
    "name": "Luis Sangiovanni",
    "candidate_id": "luis_at_sangiovannipartners_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 46,
    "source": {
      "email": "luis@sangiovannipartners.com",
      "full_name": "Luis Sangiovanni",
      "strategy": "content",
      "score": 45,
      "matched_terms": [
        "brand strategy",
        "positioning",
        "brand identity",
        "creative",
        "wellness",
        "canva"
      ],
      "snippets": [
        "aimed at revitalizing the company's market presence. His role encompassed the development of a comprehensive brand strategy, which included refining the company's mission, vision, and values, as well as crafting a new positioning sta",
        "brand strategy, which included refining the company's mission, vision, and values, as well as crafting a new positioning statement and brand promise. He also developed a messaging playbook and tone of voice guidelines, ensuring co",
        "ive rebranding effort that integrated strategic planning with creative execution, culminating in a modernized brand identity designed to enhance Techwave's competitive edge and market positioning. *Techwave is a global IT services an",
        ". The engagement with Techwave led to a cohesive rebranding effort that integrated strategic planning with creative execution, culminating in a modernized brand identity designed to enhance Techwave's competitive edge and mar",
        "wave for IT and engineering solutions, Computime for HR technology, Solarion for solar energy technology, Ash Wellness for healthcare diagnostics, Atolla Tech for airborne sensor systems, WordSynk for app-based interpreting serv"
      ]
    }
  },
  {
    "email": "nadia@hookmarketing.ae",
    "name": "Nadia Qaisar",
    "candidate_id": "nadia_at_hookmarketing_ae",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 46,
    "source": {
      "email": "nadia@hookmarketing.ae",
      "full_name": "Nadia Qaisar",
      "strategy": "content",
      "score": 45,
      "matched_terms": [
        "creative",
        "wellness",
        "brand identity",
        "positioning",
        "brand storytelling",
        "content strategy",
        "brand strategy",
        "supplements",
        "canva"
      ],
      "snippets": [
        "Won the 'Best In Digital' category at the 2014 PAS Awards. Developed strategy for brands and contributed to creative brand storytelling. Mentored talent and provided operational support as a department head. Managed resource p",
        "ntegrated marketing strategy for brands across a wide range of industries (including FMCG, beauty, lifestyle, wellness, real estate, financial services, technology and telcos). Digital marketing is my particular area of expertis",
        "arch, developed business plan and launched an ecommerce UAE brand for Marine Collagen, achieving a successful brand identity and online presence. Managed all aspects of the brand including marketing, operations, and sales to ensure g",
        "m. *A services firm offering innovation delivery, MVP development, experience design, and team augmentation, positioning itself as an extension to a client's team to help companies develop products across environments (DevOps & Cl",
        "'Best In Digital' category at the 2014 PAS Awards. Developed strategy for brands and contributed to creative brand storytelling. Mentored talent and provided operational support as a department head. Managed resource planning and reporti"
      ]
    }
  },
  {
    "email": "cambrie@bloom-growth.com",
    "name": "Cambrie Gagliardi",
    "candidate_id": "cambrie_at_bloom_growth_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 45,
    "source": {
      "email": "cambrie@bloom-growth.com",
      "full_name": "Cambrie Gagliardi",
      "strategy": "content",
      "score": 44,
      "matched_terms": [
        "brand identity",
        "brand positioning",
        "positioning",
        "creative",
        "wellness",
        "content strategy",
        "canva"
      ],
      "snippets": [
        "rive gym growth from 200 to 500 members. - Worked with the CEO, COO and other senior partners to develop the brand identity and multi-million dollar go-to-market plan. - Worked with the CEO, COO and other senior partners to develop",
        "ines and expectations. I also worked with the agency President on New Business initiatives including pitches, brand positioning, and more. *Johnson Group provides full funnel marketing and advertising services, including brand positioni",
        "nd expectations. I also worked with the agency President on New Business initiatives including pitches, brand positioning, and more. *Johnson Group provides full funnel marketing and advertising services, including brand positioni",
        "or a 300-employee full-service agency. *Tombras is a full-service, independent advertising agency delivering creative campaigns and digital marketing services for client brands, focusing on brand advertising and marketing outco",
        "across multiple franchised locations in the southeast. Created content and launched ads promoting their new \"Wellness Spa\" offering. *Sun Tan City offers tanning and wellness spa services (tanning beds, spray tanning, and prem"
      ]
    }
  },
  {
    "email": "maiawstn@gmail.com",
    "name": "Maia Weston",
    "candidate_id": "maiawstn_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 45,
    "source": {
      "email": "maiawstn@gmail.com",
      "full_name": "Maia Weston",
      "strategy": "content",
      "score": 44,
      "matched_terms": [
        "positioning",
        "brand positioning",
        "brand identity",
        "creative",
        "brand strategy",
        "dtc brand"
      ],
      "snippets": [
        "is part of the MillerKnoll collective.* ### Unknown Role at Muuto (- Present) Case Study: Strategic Brand Positioning and Social Media Strategy for Muuto's North American E-commerce Launch *Muuto designs and sells contemporary",
        "s; it is part of the MillerKnoll collective.* ### Unknown Role at Muuto (- Present) Case Study: Strategic Brand Positioning and Social Media Strategy for Muuto's North American E-commerce Launch *Muuto designs and sells contemporary",
        "en (- Present) Maia was engaged by Woven, a Los Angeles-based luxury handwoven rug company, to enhance their brand identity and digital presence. She developed a brand playbook that encompassed competitive positioning, mission statem",
        "surge in website traffic from January to April 2022. These metrics underscore the impact of her strategic and creative efforts on Woven's market engagement. *Woven is a rug retailer and design house offering handmade rugs acros",
        "ips, influencer, events and PR for B2B and B2C channels: e-commerce, wholesale and trade. - Create ground-up brand strategy using research-backed insights, encompassing architecture, identity, voice, tone, positioning and purpose as"
      ]
    }
  },
  {
    "email": "richardfpennock@gmail.com",
    "name": "Richard Pennock",
    "candidate_id": "richardfpennock_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 45,
    "source": {
      "email": "richardfpennock@gmail.com",
      "full_name": "Richard Pennock",
      "strategy": "content",
      "score": 44,
      "matched_terms": [
        "brand strategy",
        "creative",
        "brand identity",
        "keynote",
        "brand positioning",
        "positioning"
      ],
      "snippets": [
        "Freebirds World Burrito, a chain with over 50 locations, to spearhead the creation of their inaugural formal brand strategy. His role encompassed the coordination with an agency to refine the brand identity, which subsequently inform",
        "ncy to refine the brand identity, which subsequently informed the marketing approach for limited-time offers, creative direction, influencer partnerships, and community outreach initiatives. *Freebirds is a fast-casual restaura",
        "of their inaugural formal brand strategy. His role encompassed the coordination with an agency to refine the brand identity, which subsequently informed the marketing approach for limited-time offers, creative direction, influencer p",
        "s (B2C) company_stages: - Mature & Established # Capabilities tools: - Photoshop - Powerpoint / Keynote max_ad_spend: Unknown channels: - Brand Marketer # Quality Signals recent_companies: - Bitly -",
        "d PR, as well as catering marketing and sales growth. I developed Tacodeli's first formal mission, values and brand positioning, which resulted in a full brand identity evolution that has directly impacted restaurant design and a recentl"
      ]
    }
  },
  {
    "email": "trevor@divisional.co",
    "name": "Trevor Sookraj",
    "candidate_id": "trevor_at_divisional_co",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 45,
    "source": {
      "email": "trevor@divisional.co",
      "full_name": "Trevor Sookraj",
      "strategy": "content",
      "score": 44,
      "matched_terms": [
        "consumer packaged goods (cpg)",
        "direct-to-consumer (dtc)",
        "consumer brands",
        "supplements",
        "wellness",
        "creative",
        "content strategy",
        "positioning"
      ],
      "snippets": [
        "ng his digital marketing acumen to scale the brand's online revenue streams within the competitive health and consumer packaged goods (CPG) market. David's work with Wonderful Pistachios exemplifies his proficiency in managing and expanding e-commer",
        "e performance and reach target audiences effectively. *Anatta is a Shopify-focused agency that partners with direct-to-consumer (DTC) brands and ecommerce merchants to scale online stores through strategic guidance, technology, and user-centri",
        "ectors. While specific campaign results are not detailed, his proven track record with similar health-focused consumer brands suggests a positive impact on Forager Project's organic, plant-based food product market. *Forager Project i",
        "s company like MRVL Health. *MRVL HEALTH is a health-science company that develops naturally-derived dietary supplements and nutraceuticals for people and pets, sold through an online shop. The site highlights immune-support produ",
        "th developing brand messaging that would resonate with the target audience, which is crucial for a health and wellness company like MRVL Health. *MRVL HEALTH is a health-science company that develops naturally-derived dietary s"
      ]
    }
  },
  {
    "email": "andy.rooks@gmail.com",
    "name": "Andy Rooks",
    "candidate_id": "andy_rooks_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 44,
    "source": {
      "email": "andy.rooks@gmail.com",
      "full_name": "Andy Rooks",
      "strategy": "content",
      "score": 43,
      "matched_terms": [
        "positioning",
        "creative",
        "brand positioning",
        "consumer brands",
        "brand strategy"
      ],
      "snippets": [
        "marketing freelancer was contracted by Playform, an AI art studio, to assist in refining the company's brand positioning and vision. The collaboration with Playform's executive team involved a series of design thinking workshops a",
        "e creation and management of an integrated campaign planning process, encompassing the calendar, content, and creative direction for quarterly campaigns and brand partnerships. Team and Agency Management: The freelancer expa",
        "ent: A marketing freelancer was contracted by Playform, an AI art studio, to assist in refining the company's brand positioning and vision. The collaboration with Playform's executive team involved a series of design thinking workshops a",
        ", Experience, Social, Performance Creative, Production, and PR, with client case studies across corporate and consumer brands.* ### Manager, Insights & Planning at 360i (09/1/14 - 01/1/17) Clients include SUBWAY, MetLife, Budweiser",
        "operational execution by connecting Playform with a network of freelance resources to implement the developed brand strategy. Relevance: The freelancer's contribution to Playform's branding is suggested to be evident on the company"
      ]
    }
  },
  {
    "email": "brian@briancliette.me",
    "name": "Brian Cliette",
    "candidate_id": "brian_at_briancliette_me",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 44,
    "source": {
      "email": "brian@briancliette.me",
      "full_name": "Brian Cliette",
      "strategy": "content",
      "score": 43,
      "matched_terms": [
        "supplements",
        "wellness",
        "content strategy",
        "brand identity",
        "creative",
        "figma"
      ],
      "snippets": [
        "rfect Keto *Perfect Keto is a company that specializes in providing high-quality ketogenic diet products and supplements. Their flagship product is an exogenous ketone supplement that is backed by scientific research and developed",
        "visibility but also cemented Perfect Keto's reputation as a credible source of information in the health and wellness sector. Metrics: - 356% increase in organic traffic over six months. - Weekly blog visitors grew from 22",
        "ation of Automated Content Generation, which played a substantial role in the traffic surge. His data-centric content strategy not only amplified online visibility but also cemented Perfect Keto's reputation as a credible source of info",
        "ed to a 15% rise in customer satisfaction and a 10% increase in website conversions. Additionally, I enhanced brand identity, resulting in a 20% increase in customer loyalty and brand recognition. My entrepreneurial approach significa",
        "lly, he achieved a 12% reduction in customer acquisition cost (CAC) in the first month by overhauling paid ad creatives and optimizing return on ad spend (ROAS) campaigns. Over nine months, Brian's strategies tripled organic web"
      ]
    }
  },
  {
    "email": "jenniferlsmith6228@gmail.com",
    "name": "Jennifer Smith",
    "candidate_id": "jenniferlsmith6228_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 44,
    "source": {
      "email": "jenniferlsmith6228@gmail.com",
      "full_name": "Jennifer Smith",
      "strategy": "content",
      "score": 43,
      "matched_terms": [
        "positioning",
        "creative",
        "brand positioning",
        "brand storytelling",
        "wellness"
      ],
      "snippets": [
        "perience. I oversaw multi-channel campaigns, creative strategy, & customer communications to strengthen brand positioning & drive customer loyalty. Collaborating across teams, I developed initiatives that boosted engagement, stream",
        "ng & analytics to continually improve client results and increase donor engagement. - Directed the planning, creative, and execution of CRM campaigns across product lines. - Directed the planning, creative, and execution of CR",
        "mer experience. I oversaw multi-channel campaigns, creative strategy, & customer communications to strengthen brand positioning & drive customer loyalty. Collaborating across teams, I developed initiatives that boosted engagement, stream",
        "growth. • 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗕𝗿𝗮𝗻𝗱 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴: Led creative development & brand storytelling across digital, social, & traditional media, optimizing messaging to enhance engagement & adoption. Launched",
        "usiness since 2018. *BoldMD provides digital marketing and web presence optimization services for health and wellness businesses to grow revenue, attract patients, and improve retention through analytics, content, automation, a"
      ]
    }
  },
  {
    "email": "bihlkatie@gmail.com",
    "name": "Katie Bihl",
    "candidate_id": "bihlkatie_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 44,
    "source": {
      "email": "bihlkatie@gmail.com",
      "full_name": "Katie Bihl",
      "strategy": "content",
      "score": 43,
      "matched_terms": [
        "creative",
        "wellness",
        "direct-to-consumer (dtc)",
        "health & wellness",
        "brand voice",
        "supplements"
      ],
      "snippets": [
        "lot episode of Closet Raiders with Olivia Culpo. Key Highlights: • Managed full campaign lifecycles, from creative concept and influencer outreach to execution, content creation, analytics, and reporting. • Produced high-qu",
        "und in direct-to-consumer (DTC) marketing and community engagement, as well as her experience with health and wellness brands. ### Unknown Role at Truvani (- Present) Based on the provided freelancer profiles, Katie Bihl has",
        "re not explicitly outlined in the profiles. Both profiles mention Truvani in the context of her background in direct-to-consumer (DTC) marketing and community engagement, as well as her experience with health and wellness brands. ### Unknown",
        "by leading and mentoring a 30-person team of independent social marketers. Partnered with a B-Corp certified health & wellness CPG brand to inspire healthier lifestyles and sustainable choices. Delivered 1:1 and group coaching programs,",
        "ics, and reporting. • Produced high-quality photography, video, and copy for multiple platforms, tailored to brand voice and audience. • Retainer clients included DryBar, Neuma Beauty, Lee + Lani, Love & Lace Bridal Salon, and nu"
      ]
    }
  },
  {
    "email": "michaelmiraflor@gmail.com",
    "name": "Michael Miraflor",
    "candidate_id": "michaelmiraflor_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 44,
    "source": {
      "email": "michaelmiraflor@gmail.com",
      "full_name": "Michael Miraflor",
      "strategy": "content",
      "score": 43,
      "matched_terms": [
        "brand strategy",
        "positioning",
        "creative",
        "wellness",
        "brand identity"
      ],
      "snippets": [
        "d in-store pickup.* ### Unknown Role at Cartier (- Present) Michael Miraflor likely provided Cartier with brand strategy services and go-to-market planning, leveraging his expertise in media buying/planning across digital and OOH",
        "passed a spectrum of services, including corporate strategy, branding, thought leadership, digital marketing, positioning, go-to-market strategies, revenue generation, and marketing/sponsorship services. *Walgreens is a leading U.",
        "ibrations thought leadership and thesis-building platform. Produced, researched, conducted interviews, wrote, creative directed, and edited 2023 and 2024 Annual Journals, and all quarterly trend reports for LPs and insiders from",
        "and marketing/sponsorship services. *Walgreens is a leading U.S. drugstore chain offering pharmacy, health, wellness, and photo products. With over 9,000 locations, it serves 8 million customers daily, championing community he",
        "eting, Advertising, Consulting, Finance, Academia, and Government. - Led a major refresh of the Hannah Grey brand identity and spearheaded new website development, directly managing external agency. Acted as webmaster for ongoing si"
      ]
    }
  },
  {
    "email": "ppaarth@gmail.com",
    "name": "Paarth Powale",
    "candidate_id": "ppaarth_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 44,
    "source": {
      "email": "ppaarth@gmail.com",
      "full_name": "Paarth Powale",
      "strategy": "content",
      "score": 43,
      "matched_terms": [
        "direct-to-consumer (dtc)",
        "creative",
        "health & wellness",
        "supplements",
        "wellness",
        "brand strategy"
      ],
      "snippets": [
        "early 2025, Orasis is pioneering a patient-centric approach to eye care, combining pharmaceutical rigor with direct-to-consumer (DTC) marketing strategies to ensure accessibility and awareness for patients seeking life-changing treatments.",
        "Direct-to-Consumer (DTC) and Healthcare Professional (HCP) campaigns, where he provided strategic guidance on creative development and growth strategies. These campaigns were deployed across multiple platforms, including DV360,",
        "exceeding CAD $25 million. The scope of work spanned across various GSK product verticals, including Pharma, Health & Wellness, Oral Care, and Pain/Cold/Cough/Flu, featuring brands such as Shingrix, Thrive, Centrum, Sensodyne, Pronamel,",
        "23 - 10/8/23) Milky (https://shopmilky.com/) is an early-stage e-commerce company that offers lactase enzyme supplements in a convenient credit card design. Each tablet contains 10,800 FCC of lactase enzyme, providing unparalleled",
        "g CAD $25 million. The scope of work spanned across various GSK product verticals, including Pharma, Health & Wellness, Oral Care, and Pain/Cold/Cough/Flu, featuring brands such as Shingrix, Thrive, Centrum, Sensodyne, Pronamel,"
      ]
    }
  },
  {
    "email": "shane@ownedgrowth.com",
    "name": "Shane Mulcahy",
    "candidate_id": "shane_at_ownedgrowth_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 44,
    "source": {
      "email": "shane@ownedgrowth.com",
      "full_name": "Shane Mulcahy",
      "strategy": "content",
      "score": 43,
      "matched_terms": [
        "content strategy",
        "creative",
        "canva",
        "direct-to-consumer (dtc)",
        "consumer brands",
        "dtc brand",
        "wellness",
        "figma"
      ],
      "snippets": [
        "zed and effective communication. - **Strategy Development:** He was instrumental in campaign ideation, email content strategy, and ensuring the health and deliverability of the email list. - **Technical Setup:** Shane managed the tech",
        "ata enrichment. - **Testing:** A/B testing was conducted to refine and perfect email marketing tactics. - **Creative Briefing:** He provided clear and concise briefs to copy and design teams to align creative output with the o",
        "# Capabilities tools: - A/B testing tools (Optimizely - Attentive (SMS) - CRMs (Salesforce - Canva - Data Analyics - Design tools (Photoshop - Ecommerce tools (Shopify - Email tools (Mailchimp",
        "e freelancer's proficiency in optimizing Google ads campaigns for eCommerce entities, particularly within the Direct-to-Consumer (DTC) sector focusing on personalized products. *Bright Star Kids offers personalized name labels, stamps, backpac",
        "eir products range from software solutions to streamline product registrations and renewals to a portfolio of consumer brands. *Kelly Products provides end-to-end services and software to streamline manufacturing, sales, and regulator"
      ]
    }
  },
  {
    "email": "tgraham0720@gmail.com",
    "name": "Terri-Ann Graham\"",
    "candidate_id": "tgraham0720_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 44,
    "source": {
      "email": "tgraham0720@gmail.com",
      "full_name": "Terri-Ann Graham\"",
      "strategy": "content",
      "score": 43,
      "matched_terms": [
        "content strategy",
        "creative",
        "wellness",
        "mental health",
        "canva"
      ],
      "snippets": [
        "suring content drives measurable business outcomes. Highlights: • Directed national demand generation and content strategy influencing multi-million dollar pipeline growth across EB and HRC. • Integrated AEO, GEO, SEO, and AI tools",
        "randing across major platforms (Facebook, Instagram, LinkedIn) Demonstrated strong attention to detail and creative thinking while juggling a high-volume workload Leveraged data insights to tailor messaging for improved cl",
        "–MOFU–BOFU) to enhance lead quality and accelerate conversion. ### Unknown Role at Serendipity Lifestyle & Wellness Spa (- Present) During her engagement with Serendipity Lifestyle and Wellness Spa, Terri-Ann Graham focused",
        "Resiliency (05/1/20 - 04/1/22) Owned and executed the digital marketing and demand generation strategy for a mental health SaaS enabled platform, leading to a 50% increase in annual revenue and stronger alignment between marketing a",
        "- Expansion & Growth - Mature & Established - Pre-Launch & Early Stage # Capabilities tools: - Canva - Facebook - Hootsuite - Instagram - Photoshop max_ad_spend: Unknown channels: - Social Medi"
      ]
    }
  },
  {
    "email": "acmorgan1234@gmail.com",
    "name": "Abby Morgan",
    "candidate_id": "acmorgan1234_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 43,
    "source": {
      "email": "acmorgan1234@gmail.com",
      "full_name": "Abby Morgan",
      "strategy": "content",
      "score": 42,
      "matched_terms": [
        "brand storytelling",
        "creative",
        "positioning",
        "brand positioning",
        "consumer brands",
        "brand strategy",
        "brand voice",
        "wellness"
      ],
      "snippets": [
        "ves and commitment to connecting with underserved audiences through a blend of style, comfort, and compelling brand storytelling.* ### Unknown Role at CUUP (- Present) Abby served as the Chief Marketing Officer for CUUP, where she was",
        "sent) Abby served as the Chief Marketing Officer for CUUP, where she was responsible for the brand strategy, creative direction, and marketing initiatives. Her focus was on establishing a brand voice that connected with an unde",
        "ling, brand campaign imagery, and community content creation partnerships. These efforts were instrumental in positioning CUUP as one of the top 15 fastest-growing direct-to-consumer brands for three years running, according to Sim",
        "nage brand and marketing strategy, provide leadership & collaboration across organization, drive evolution of brand positioning and deepen relationships with key industry partners on behalf of the company. I am also responsible for build",
        "tnerships. These efforts were instrumental in positioning CUUP as one of the top 15 fastest-growing direct-to-consumer brands for three years running, according to SimilarWeb, and in driving robust direct-to-consumer sales. Abby's role"
      ]
    }
  },
  {
    "email": "david@foxmarketingadvisors.com",
    "name": "David Fox",
    "candidate_id": "david_at_foxmarketingadvisors_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 43,
    "source": {
      "email": "david@foxmarketingadvisors.com",
      "full_name": "David Fox",
      "strategy": "content",
      "score": 42,
      "matched_terms": [
        "positioning",
        "brand identity",
        "wellness",
        "brand positioning",
        "brand strategy",
        "founder-led",
        "canva"
      ],
      "snippets": [
        "ting as a lever to achieve strong returns. I work directly with founders and decision-makers to clarify brand positioning, align go-to-market strategy, and drive real, measurable growth. I’m not a campaign manager or tactical ge",
        "ales 17% and retail sales 10%+. Hired and managed staff, agencies, and vendors. Launched two sites, clarified brand identity, and built a marketing coaching program for franchisees. *Uptown Cheapskate franchises a clothing resale ret",
        "essments and estimates) as well as commercial properties, con...* ### Marketing Strategist at Restore Hyperwellness (01/01/18 - 09/30/18) Developed a strategic plan and customer acquisition strategy for a multi-unit area dev",
        "marketing as a lever to achieve strong returns. I work directly with founders and decision-makers to clarify brand positioning, align go-to-market strategy, and drive real, measurable growth. I’m not a campaign manager or tactical ge",
        "a critical growth phase for a top home service brands. Key achievements and responsibilities included: Brand Strategy & Repositioning: Directed a full-scale rebrand to clarify market positioning and align with expanded service"
      ]
    }
  },
  {
    "email": "joelrakes@gmail.com",
    "name": "Joel Rakes",
    "candidate_id": "joelrakes_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 43,
    "source": {
      "email": "joelrakes@gmail.com",
      "full_name": "Joel Rakes",
      "strategy": "content",
      "score": 42,
      "matched_terms": [
        "positioning",
        "mental health",
        "creative",
        "notion",
        "brand positioning",
        "brand voice",
        "figma",
        "canva"
      ],
      "snippets": [
        "ur MVP teachers to create a feedback loop, drive bookings, and build NPS - Led a rebrand and new value props/positioning which led to 2x conversion across key ad channels - Led a rebrand and new value props/positioning which led",
        "4) I was honored to lead product marketing for the provider side of the marketplace for Headway - a series D mental health marketplace focused on building a new mental healthcare system. - Led a large cross-functional team to rol",
        "storm and build a backlog of tests, prioritize test implementation, and collaborate with designers to develop creative assets for testing. Additionally, this role will be a strategic thought partner on email marketing tests in B",
        "stakeholders, leveraging a robust library of past test data to drive continuous improvement. Proficiency with Notion, Product Board, and Confluence will be beneficial as you integrate into the team’s sprint planning and review",
        "Fearless+ (10/1/22 - 12/31/22) At Fearless+, Joel served as a Growth Marketer, contributing to the startup's brand positioning, testing strategy, go-to-market planning, and UX audit. Their work supported the development of crucial strat"
      ]
    }
  },
  {
    "email": "juda.borrayo@gmail.com",
    "name": "Juda A Borrayo",
    "candidate_id": "juda_borrayo_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 43,
    "source": {
      "email": "juda.borrayo@gmail.com",
      "full_name": "Juda A Borrayo",
      "strategy": "content",
      "score": 42,
      "matched_terms": [
        "supplements",
        "creative",
        "wellness",
        "direct-to-consumer (dtc)",
        "canva",
        "figma"
      ],
      "snippets": [
        "deos and animated ads to help promote meal plans and yearly programs. - Doubled Monthly ROAS & revenue for a supplements company through new strategies across Gmail, Google Display, Shopping, & YouTube. - Doubled Monthly ROAS & r",
        "ns, and delivering measurable results for startups, retreats, and wellness brands. ## Career Highlights - Creative Direction for new creative videos and animated ads to help promote meal plans and yearly programs. - Creativ",
        "g data-driven strategies, optimizing campaigns, and delivering measurable results for startups, retreats, and wellness brands. ## Career Highlights - Creative Direction for new creative videos and animated ads to help promot",
        "arious Google Ads platforms. The case of Steelfit USA illustrates Borrayo's ability to craft and implement direct-to-consumer (DTC) marketing strategies that span multiple channels. His focus on new user acquisition and funnel optimization a",
        "Capabilities tools: - A/B testing tools (Optimizely - Bing Webmaster Tools - CRMs (Salesforce - Canva - Claude - Design tools (Photoshop - Email on Acid - Excel/Sheets - Facebook - Figma - G"
      ]
    }
  },
  {
    "email": "lara.n.mosko@gmail.com",
    "name": "Lara Mosko",
    "candidate_id": "lara_n_mosko_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 42,
    "source": {
      "email": "lara.n.mosko@gmail.com",
      "full_name": "Lara Mosko",
      "strategy": "content",
      "score": 41,
      "matched_terms": [
        "brand strategy",
        "positioning",
        "creative",
        "brand positioning"
      ],
      "snippets": [
        "sent) Lara provides marketing expertise for industry-leading CMOs on strategic, long-term projects including brand strategy, integrated marketing campaigns, social media influencer strategies, content marketing, communications, B2B e",
        "hotel portfolio. Her responsibilities included managing integrated consumer marketing efforts, such as brand positioning, advertising, social media, and public relations, with the objective of enhancing consumer preference for Hya",
        "iciency of the marketing operations at Univision. The case study does not detail the specific campaigns or creative strategies implemented by Lara, but her contributions evidently had a significant impact on Univision's marke",
        "pany's hotel portfolio. Her responsibilities included managing integrated consumer marketing efforts, such as brand positioning, advertising, social media, and public relations, with the objective of enhancing consumer preference for Hya"
      ]
    }
  },
  {
    "email": "oliviacollins118@gmail.com",
    "name": "Olivia Collins",
    "candidate_id": "oliviacollins118_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 42,
    "source": {
      "email": "oliviacollins118@gmail.com",
      "full_name": "Olivia Collins",
      "strategy": "content",
      "score": 41,
      "matched_terms": [
        "content strategy",
        "wellness",
        "consumer brands",
        "health & wellness",
        "creative",
        "canva"
      ],
      "snippets": [
        "increase in followers, expanding the audience from 62,000 to 360,000. For Facebook, she implemented a robust content strategy with up to 10 posts per day, which saw a 328% rise in followers, from 14,000 to 70,000. Her efforts on Pin",
        "er-focused beauty and lifestyle editorial site offering articles on nails, makeup, skincare, hair, style, and wellness, along with shopping guides, product launches, and celebrity interviews.* ### Unknown Role at Byrdie (- Pr",
        "om 90,000 to 300,000, marking a 233% growth. She also implemented monthly giveaways in partnership with other consumer brands, which contributed to audience expansion and engagement. For TikTok, Olivia capitalized on the platform's",
        "sonal lifestyle blog and shop by influencer Dani Austin, featuring categories like Beauty, Family, Hair Loss, Health & Wellness, Home, Marriage, Travel, and an online Shop with affiliate product recommendations and discount codes.* ##",
        "o effectively grow and engage online communities, demonstrating her proficiency in social media marketing and creative strategy within the beauty industry. *Byrdie is a consumer-focused beauty and lifestyle editorial site offer"
      ]
    }
  },
  {
    "email": "cameron.rzonca@gmail.com",
    "name": "Cameron Rzonca",
    "candidate_id": "cameron_rzonca_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 41,
    "source": {
      "email": "cameron.rzonca@gmail.com",
      "full_name": "Cameron Rzonca",
      "strategy": "content",
      "score": 40,
      "matched_terms": [
        "supplements",
        "creative",
        "positioning",
        "wellness",
        "content strategy"
      ],
      "snippets": [
        "RP injections, and other specialized treatments. Operating within the strict regulations of the health and supplements industry, Cameron navigated complex advertising guidelines on platforms like Meta and Google, ensuring compli",
        "paid social campaigns and content strategies for hundreds of local businesses. Brings a unique combination of creative insight and performance rigor, with a hands-on understanding of what actually converts—whether scaling nation",
        "hatGPT, Claude). Focused on customer acquisition and retention using sentiment analysis, conversion data, and positioning AI as a scalable, cost-effective CX solution. *Craft Digital offers AI-powered digital transformation servic",
        "elligence Platform that enables organizations to capture, analyze, and apply subconscious insights to improve wellness, guest experiences, and workplace outcomes.* ### Paid Social Media Marketer at Exclusive Motorcars (8/2/21",
        "h Birder United to go over a monthly social calendar before the start of each month to review and confirm the content strategy. 4. Cameron's work with Birder United is mentioned as part of his broader experience with e-commerce brand"
      ]
    }
  },
  {
    "email": "dillon@theconvertlab.com",
    "name": "Dillon Zolnierczyk",
    "candidate_id": "dillon_at_theconvertlab_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 41,
    "source": {
      "email": "dillon@theconvertlab.com",
      "full_name": "Dillon Zolnierczyk",
      "strategy": "content",
      "score": 40,
      "matched_terms": [
        "creative",
        "wellness",
        "direct-to-consumer (dtc)",
        "content strategy",
        "brand identity",
        "positioning",
        "dtc brand",
        "canva"
      ],
      "snippets": [
        "ng, and media ops for predictable, scalable growth. - Collaborated closely with client-side teams, including creative, product, and leadership, to align paid media with broader business goals. - Supported in-house team transit",
        "Marketer # Quality Signals recent_companies: - Talent Development Nerds - Lighthouse Labs - For Wellness has_quantified_results: true notable_brands: - Context Corp # Metadata source_files: - Growth Mar",
        "rt Lab (06/1/19 - Present) As the Founder and CEO of Convert Lab, a digital marketing agency specializing in direct-to-consumer (DTC) and e-commerce, I have led my team of experts to develop and execute innovative Shopify digital marketing pla",
        "s, improved hooks and side-by-side video comparisons, and tighter audience targeting. Directed creative & content strategy — produced and tested short-form style content, added original opening hooks and led video strategy to demons",
        "ey work with SMB clients across industries to increase revenue via search engine visibility, website traffic, brand identity, and social media campaigns. *Adapting Social is a full-service digital marketing agency that helps business"
      ]
    }
  },
  {
    "email": "grace@higrace.co",
    "name": "Grace Wilkins",
    "candidate_id": "grace_at_higrace_co",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 41,
    "source": {
      "email": "grace@higrace.co",
      "full_name": "Grace Wilkins",
      "strategy": "content",
      "score": 40,
      "matched_terms": [
        "content strategy",
        "wellness",
        "supplements",
        "direct-to-consumer (dtc)",
        "consumer brands",
        "creative"
      ],
      "snippets": [
        "ecifically targeting long-form informational articles to bolster Beam's blog presence and search traffic. The content strategy was designed to improve the site's SEO performance. Furthermore, Grace conducted a thorough competitor audit",
        "nder & Lead SEO Strategist at The Organic Collective (01/1/20 - Present) SEO Consultant working with beauty, wellness, home, food & bev. Clients have included: Wonder Valley Dieux RŌZ Dame Foria Birdy Grey Beladora",
        "and search engine accessibility. *Beam is a consumer-focused wellness brand offering science-backed dietary supplements and powders sold via an online store, including adult and kids’ products and a subscription option.* ### U",
        "l strategies observed in competitor practices. Relevance: Grace's tenure with Beam and her experience with direct-to-consumer (DTC) and CBD brands have honed her ability to conduct high-level competitor analysis and apply insights to enhance",
        "leveraging Shopify for e-commerce SEO, and her strategic insight into enhancing SEO performance for direct-to-consumer brands. *Framebridge provides custom framing services for photos, artwork, documents, textiles, and other items, av"
      ]
    }
  },
  {
    "email": "helenasalvo@hotmail.com",
    "name": "Helena Salvo Maranville",
    "candidate_id": "helenasalvo_at_hotmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 41,
    "source": {
      "email": "helenasalvo@hotmail.com",
      "full_name": "Helena Salvo Maranville",
      "strategy": "content",
      "score": 40,
      "matched_terms": [
        "creative",
        "wellness",
        "content strategy",
        "positioning",
        "brand strategy",
        "brand identity",
        "canva"
      ],
      "snippets": [
        "g current with industry trends and emerging social technologies. Seamlessly blended analytical skills with creative expertise to drive brand engagement and growth, reflected in Instagram YoY growth of 37.5k new followers (a 6",
        "s, and Professional Prod...* ### Unknown Role at Prima (- Present) *Prima offers CBD-infused skincare and wellness products sold directly to consumers online, including body oils, facial oils, bath products, and related tool",
        "of new content guidelines for the brand's creative team. In her role, Helena implemented a user-generated content strategy that capitalized on social mentions to improve algorithmic visibility. This strategy led to an 83% increase i",
        "the next 30 days. The Boozie and Co you see today is not the same one you'll see after the rebrand. They are positioning themselves to level up their branding to be poised as a bigger fashion brand overall. This rebranding will in",
        "unch calendars, defining priorities, assets to promote and communicating across all departments • Developing brand strategy decks with Creative and Marketing teams to produce campaign assets to increase engagement rates • Curating c"
      ]
    }
  },
  {
    "email": "lynn.a.yule@gmail.com",
    "name": "Lynn Yule",
    "candidate_id": "lynn_a_yule_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 41,
    "source": {
      "email": "lynn.a.yule@gmail.com",
      "full_name": "Lynn Yule",
      "strategy": "content",
      "score": 40,
      "matched_terms": [
        "brand positioning",
        "positioning",
        "brand strategy",
        "keynote"
      ],
      "snippets": [
        "is part of the portfolio of brands under Qualifirst Foods Ltd. Her work with Dinavedic involved defining the brand positioning, tone of voice, and visual identity, which catered to health-conscious consumers seeking a balanced lifestyle",
        "rt of the portfolio of brands under Qualifirst Foods Ltd. Her work with Dinavedic involved defining the brand positioning, tone of voice, and visual identity, which catered to health-conscious consumers seeking a balanced lifestyle",
        "s Ltd. spanned over five years, during which she played a pivotal role in the company's digital marketing and brand strategy. She led a remote team responsible for the introduction of 13 new brands and the launch of over 200 products.",
        "company_stages: - Expansion & Growth - Mature & Established # Capabilities tools: - Powerpoint / Keynote max_ad_spend: Unknown channels: - Brand Marketer # Quality Signals recent_companies: - The Louisi"
      ]
    }
  },
  {
    "email": "mariaeandreu@verizon.net",
    "name": "Maria Andreu",
    "candidate_id": "mariaeandreu_at_verizon_net",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 41,
    "source": {
      "email": "mariaeandreu@verizon.net",
      "full_name": "Maria Andreu",
      "strategy": "content",
      "score": 40,
      "matched_terms": [
        "content strategy",
        "creative",
        "brand strategy",
        "brand storytelling",
        "brand voice",
        "canva"
      ],
      "snippets": [
        "ies. ## Work History ### Sr. Global B2B Content Manager at Babbel (04/1/25 - Present) Architect global content strategy and lead execution to drive brand authority, demand generation, and customer engagement. Oversee and mentor a",
        "source_files: - Content Marketers.csv generated_at: 2026-01-11T18:29:05.190815 --- # Maria Andreu Creative and adaptable content strategist and writer with over 10 years of experience driving audience engagement and",
        "lum, LLC (- Present) Spearheaded all marketing initiatives across digital channels, content development, and brand strategy. Guided creative direction, campaign performance, and marketing communications to strengthen visibility and c",
        "outcomes. → Trusted to bridge strategic vision and creative execution, combining analytical precision with brand storytelling that scales global impact. ### Sr. Global Content Marketing Manager at BabbelforBusiness (4/1/25 - Present",
        "r at Ampersand Rue, Inc (01/1/20 - 01/1/22) Consulted for startups and established B2B SaaS brands to define brand voice, customer journey mapping, and content architecture. Delivered multi-channel campaigns that achieved 25% h"
      ]
    }
  },
  {
    "email": "marywalsh27@gmail.com",
    "name": "Mary Walsh",
    "candidate_id": "marywalsh27_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 41,
    "source": {
      "email": "marywalsh27@gmail.com",
      "full_name": "Mary Walsh",
      "strategy": "content",
      "score": 40,
      "matched_terms": [
        "brand strategy",
        "brand identity",
        "content strategy",
        "messaging framework",
        "creative",
        "brand guidelines",
        "brand guide",
        "wellness"
      ],
      "snippets": [
        "t Ace Tech, Mary served as a Brand Marketer focused on a website rebranding project. She developed a cohesive brand strategy that unified the company's messaging across over 15 products, enhancing clarity and improving marketing effec",
        "cts, enhancing clarity and improving marketing effectiveness. Her efforts were crucial in reshaping Acetech's brand identity and driving lead generation through a streamlined communication approach. *ACETECH offers a cloud-based flee",
        "ne AI, Mary served as a Content Strategist, developing two targeted marketing assets to enhance the company's content strategy. These materials successfully re-engaged five previously unresponsive prospects during enterprise sales meeti",
        "ntity within the competitive fitness market. She developed essential branding materials, including guides and messaging frameworks, which helped differentiate Vingo and attract investment. Additionally, Mary contributed to early software d",
        "the story and pitch that drives revenue. With a unique background of sales and marketing experiences and creative storytelling, I blend sales best practices with creative techniques to help companies craft a story that reso"
      ]
    }
  },
  {
    "email": "trustcia-jnita94@live.com",
    "name": "Trustcia Pryor",
    "candidate_id": "trustcia_jnita94_at_live_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 41,
    "source": {
      "email": "trustcia-jnita94@live.com",
      "full_name": "Trustcia Pryor",
      "strategy": "content",
      "score": 40,
      "matched_terms": [
        "creative",
        "brand identity",
        "brand guidelines",
        "consumer brands",
        "brand guide",
        "positioning"
      ],
      "snippets": [
        "place. **Solution:** Trustcia Pryor, an experienced freelance marketer, was brought on board as part of a creative team to tackle this challenge. Trustcia played a pivotal role in leading the team to design and implement mot",
        "tem for optical consumers. To achieve this, they required a marketing strategy that would resonate with their brand identity and drive consumer engagement, particularly on social media platforms. *Eyebuydirect is an online eyewear re",
        "Social Graphic Designer, was brought on board to tackle this challenge. With a focus on adhering to Yumble's brand guidelines, Trustcia embarked on a deep dive into the brand's elements and styles. Her objective was to create assets th",
        "very brand, sought to enhance its online presence and solidify its position as a category leader in the kids' consumer brands market. The company needed to update its website and create engaging social media content that would resonate",
        "Social Graphic Designer, was brought on board to tackle this challenge. With a focus on adhering to Yumble's brand guidelines, Trustcia embarked on a deep dive into the brand's elements and styles. Her objective was to create asse"
      ]
    }
  },
  {
    "email": "mrjoemorgan@gmail.com",
    "name": "Joe Morgan",
    "candidate_id": "mrjoemorgan_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 40,
    "source": {
      "email": "mrjoemorgan@gmail.com",
      "full_name": "Joe Morgan",
      "strategy": "content",
      "score": 39,
      "matched_terms": [
        "brand strategy",
        "creative",
        "direct-to-consumer (dtc)",
        "brand identity",
        "positioning",
        "dtc brand",
        "figma"
      ],
      "snippets": [
        "per lead on Meta, which is 2.5x–3.3x better than the industry average - Lead the development of their global brand strategy to reposition Cat as a tech leader and innovator - Lead the development of their global brand strategy to re",
        "ition Cat as a tech leader and innovator - Managed clients Paid Media agency, including performance reviews, creative and A/B testing - Collaboration led to 50% increase in ROAS - Managed clients Paid Media agency, including",
        "ocess for Levi’s Red Tab loyalty program and mobile app—key pillars in their transformation toward a stronger direct-to-consumer (DTC) business. My role spanned strategic planning, customer research, and cross-functional product development to",
        "alysis, and the strategic development of the Red Tab sub-brand. His responsibilities extended to crafting the brand identity, language, and positioning, drawing on his extensive experience with a diverse range of clients, from large c",
        "lopment of the Red Tab sub-brand. His responsibilities extended to crafting the brand identity, language, and positioning, drawing on his extensive experience with a diverse range of clients, from large corporations to startups and"
      ]
    }
  },
  {
    "email": "** j.desgro@gmail.com",
    "name": "Marketer Profile: Jerome Desgroseilliers",
    "candidate_id": "j_desgro_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 40,
    "source": {
      "email": "** j.desgro@gmail.com",
      "full_name": "Marketer Profile: Jerome Desgroseilliers",
      "strategy": "content",
      "score": 39,
      "matched_terms": [
        "positioning",
        "brand positioning",
        "messaging framework",
        "creative",
        "brand strategy",
        "brand identity",
        "keynote",
        "notion"
      ],
      "snippets": [
        "--- ## Career Biography Jerome Desgroseilliers is a growth marketing strategist specializing in brand positioning, campaign strategy, digital performance, and community-led activation. With 10+ years of experience driving m",
        "Bell --- ## Career Biography Jerome Desgroseilliers is a growth marketing strategist specializing in brand positioning, campaign strategy, digital performance, and community-led activation. With 10+ years of experience driving m",
        "akout in the Quebec market, he developed and launched a full-funnel acquisition strategy, built a competitive messaging framework, and optimized media spend across all major channels. His work established Freshprep’s market presence, sharp",
        "-led activation. With 10+ years of experience driving measurable impact for startups and scale-ups, he blends creative insight with data-driven execution to build scalable marketing engines. Currently consulting with fast-growin",
        "EO, and digital experience improvements to position NBC as the bank of choice. Simultaneously, he developed a brand strategy to increase appeal among Millennials and Gen Z through repositioning, social content planning, and the design"
      ]
    }
  },
  {
    "email": "rachel.e.sorrells@gmail.com",
    "name": "Rachel Sorrells",
    "candidate_id": "rachel_e_sorrells_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 40,
    "source": {
      "email": "rachel.e.sorrells@gmail.com",
      "full_name": "Rachel Sorrells",
      "strategy": "content",
      "score": 39,
      "matched_terms": [
        "content strategy",
        "creative",
        "positioning",
        "brand positioning",
        "canva"
      ],
      "snippets": [
        "stagram. Tasked with both strategy formulation and execution, Sorrells developed a comprehensive social media content strategy, coordinated creative requests, published content, fostered community engagement, and monitored social media",
        "engage the correct segment. This, coupled with a deep understanding of platform-specific content informs the creative direction for each post to optimize it for the platform where it will be shared. *GIA offers gemological res",
        "ally - Proven track record in both strategic and hands-on roles, with 10+ years in Marketing Strategy, Brand Positioning, Data Analytics, Social Media, Content Creation, and Campaign Management, including 6+ years in People Manage",
        "nationally - Proven track record in both strategic and hands-on roles, with 10+ years in Marketing Strategy, Brand Positioning, Data Analytics, Social Media, Content Creation, and Campaign Management, including 6+ years in People Manage",
        "Established - Pre-Launch & Early Stage # Capabilities tools: - Ahrefs - Airtable - Asana - Canva - Data Analyics - Design tools (Photoshop - Excel/Sheets - Facebook - Google Analytics - Ho"
      ]
    }
  },
  {
    "email": "rbgotlieb@gmail.com",
    "name": "Rob Gotlieb",
    "candidate_id": "rbgotlieb_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 40,
    "source": {
      "email": "rbgotlieb@gmail.com",
      "full_name": "Rob Gotlieb",
      "strategy": "content",
      "score": 39,
      "matched_terms": [
        "content strategy",
        "creative",
        "brand identity",
        "positioning",
        "wellness"
      ],
      "snippets": [
        "ting programs - Delivered 65% of EST and SVOD video transactions through leadership on a global TV and movie content strategy. - Delivered 65% of EST and SVOD video transactions through leadership on a global TV and movie content stra",
        "within 12 months • Social media - scaled paid and organic social performance at Fiit by testing high-impact creative and audience segments across Meta and TikTok, boosting acquisition while maintaining strong ROAS. • Paid sea",
        "elivered the best 3 months of subscription revenue and increased the email database by 20% • Launched a new brand identity & positioning within three weeks of joining after extensive analysis • Presented a comprehensive new 12-mont",
        "3 months of subscription revenue and increased the email database by 20% • Launched a new brand identity & positioning within three weeks of joining after extensive analysis • Presented a comprehensive new 12-month marketing st",
        "oduction studio. It serves individual members (home/gym workouts) and businesses (brands, gyms, and corporate wellness) through separate member and enterprise offerings...* ### Marketing Lead at CogX Festival (8/1/23 - 7/31/2"
      ]
    }
  },
  {
    "email": "seanfeng91@gmail.com",
    "name": "Sean Feng",
    "candidate_id": "seanfeng91_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 40,
    "source": {
      "email": "seanfeng91@gmail.com",
      "full_name": "Sean Feng",
      "strategy": "content",
      "score": 39,
      "matched_terms": [
        "content strategy",
        "creative",
        "wellness",
        "figma",
        "canva"
      ],
      "snippets": [
        "areer Highlights - Conducted an ad account review and helped set up and implement framework for campaign and content strategy. - Conducted an ad account review and helped set up and implement framework for campaign and content strateg",
        "-house and agency experience, managing 4 to 8-figure annual budgets using data-driven analytics and iterative creative testing. ## Career Highlights - Conducted an ad account review and helped set up and implement framework",
        "keting agency powering mission-driven lifestyle/e-commerce, DTC, and CPG brands—especially those committed to wellness and sustainability. We fuse data-driven insights with rigorous creative testing to help guide and scale our p",
        "Data Analyics - Design tools (Photoshop - Ecommerce tools (Shopify - Excel/Sheets - Facebook - Figma - Google Analytics - Instagram - Looker - Magento - Meta App Campaigns max_ad_spend: \"$100K -",
        "ed - Pre-Launch & Early Stage # Capabilities tools: - A/B testing tools (Optimizely - Asana - Canva - Criteo - Data Analyics - Design tools (Photoshop - Ecommerce tools (Shopify - Excel/Sheets"
      ]
    }
  },
  {
    "email": "collinjperry@gmail.com",
    "name": "Collin Perry",
    "candidate_id": "collinjperry_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 39,
    "source": {
      "email": "collinjperry@gmail.com",
      "full_name": "Collin Perry",
      "strategy": "content",
      "score": 38,
      "matched_terms": [
        "early-stage brand",
        "content strategy",
        "wellness",
        "dtc brand",
        "creative",
        "mental health"
      ],
      "snippets": [
        "cluding 2-iconic, and is familiar with the tactics and strategies required to successfully launch and grow an early-stage brand. This suggests that Collin has been involved in foundational marketing efforts for 2-iconic, likely encompass",
        "ities including the development of the overall marketing mix, managing email marketing campaigns, formulating content strategy, and handling organic social media efforts. Additionally, Collin played a significant role in establishing",
        "rkins (06/05/23 - 07/28/23) *Slumberkins is an e-commerce children’s brand on a mission to promote emotional wellness and provide tools to caregivers and educators to empower children to be caring, confident, and resilient. Fou",
        "merce, and subscription brands, with a strong track record of delivering impactful campaigns. Someone who has DTC Brand Experience would be preferred and ideal. Any experience with Agencies would also be a nice to have. This posi",
        "gets, and work with both internal and external partners to drive performance across various functions such as creative campaigns, paid media, retention management, and site development. Ideal candidates will have extensive exper"
      ]
    }
  },
  {
    "email": "jnthibeault@gmail.com",
    "name": "Jason Thibeault",
    "candidate_id": "jnthibeault_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 39,
    "source": {
      "email": "jnthibeault@gmail.com",
      "full_name": "Jason Thibeault",
      "strategy": "content",
      "score": 38,
      "matched_terms": [
        "content strategy",
        "positioning",
        "brand positioning",
        "canva"
      ],
      "snippets": [
        "te traffic and a tenfold rise in visitor engagement time. These projects highlight Jason's capabilities in content strategy, technical writing, and web development, as well as his proficiency in re-branding and market positioning. Hi",
        "ata Platform to a Data-as-a-Service Platform. This project encompassed market and competitive research, brand positioning, and a website overhaul. Collaborating with Datazoom's product management and executive team, he produced new",
        "ideo Data Platform to a Data-as-a-Service Platform. This project encompassed market and competitive research, brand positioning, and a website overhaul. Collaborating with Datazoom's product management and executive team, he produced new",
        "- Expansion & Growth - Mature & Established - Pre-Launch & Early Stage # Capabilities tools: - Canva - Design tools (Photoshop - Ecommerce tools (Shopify - Google Analytics - Google Search Console"
      ]
    }
  },
  {
    "email": "talan@tmg.la",
    "name": "Talan Torriero",
    "candidate_id": "talan_at_tmg_la",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 39,
    "source": {
      "email": "talan@tmg.la",
      "full_name": "Talan Torriero",
      "strategy": "content",
      "score": 38,
      "matched_terms": [
        "content strategy",
        "creative",
        "notion",
        "supplements",
        "dtc brand",
        "figma",
        "canva"
      ],
      "snippets": [
        "like DoorDash, hims & hers, and m...* ### Creative Strategist at TMG Digital (09/1/19 - 03/1/21) - Manage content strategy for Greater Good - Manage content strategy and added 1m+ new social followers for Cesar Millan - Manage c",
        "din: \"https://www.linkedin.com/in/talantorriero\" location: United States # Experience primary_specialty: Creative Strategy years_experience: 0 seniority: Director # Classifications industries: - Ecommerce - Soft",
        "- Liftoff) - LinkedIn - Magento - Meta App Campaigns - Mobile Ad Networks (e.g. Applovin - Notion max_ad_spend: \"$100K - $500K\" channels: - Creative Strategist # Quality Signals recent_companies:",
        "6/1/22 - 7/31/23) Lead Creative Strategist on the Natural Dog team helping them scale their pet products and supplements on Meta. *Homestead Studio is a growth agency offering acquisition and retention services for brands, includ",
        "T18:29:05.388543 --- # Talan Torriero I make data-driven, performance creative for some of the biggest DTC brands and apps in the 🌎 Some companies I've worked with include True Classic, HexClad, NordicTrack (iFit), Wei"
      ]
    }
  },
  {
    "email": "david@griffinand.co",
    "name": "David Griffin",
    "candidate_id": "david_at_griffinand_co",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 38,
    "source": {
      "email": "david@griffinand.co",
      "full_name": "David Griffin",
      "strategy": "content",
      "score": 37,
      "matched_terms": [
        "positioning",
        "creative",
        "brand positioning",
        "brand strategy",
        "wellness",
        "canva"
      ],
      "snippets": [
        "d medium-sized businesses, startups, nonprofits, and growth-stage companies. Provides marketing audits, brand positioning, audience targeting, and channel strategy recommendations. Builds and executes comprehensive marketing plans",
        "Quality Signals recent_companies: - Resonance Events - Metabolic Terrain Institute of Health - The Creative Momentum has_quantified_results: false notable_brands: - Metabolic Terrain Institute of Health # Meta",
        "all and medium-sized businesses, startups, nonprofits, and growth-stage companies. Provides marketing audits, brand positioning, audience targeting, and channel strategy recommendations. Builds and executes comprehensive marketing plans",
        "2 - Present) Leads all marketing and communications for a regional chamber serving 350+ businesses. Oversees brand strategy, social media communications, and integrated marketing campaigns to promote economic development and business",
        "assionate care training and services. It is their main goal to improve the physical, emotional, and spiritual wellness of their patients by training homecare providers to render phenomenal aid. *Helping U Homecare Training Scho"
      ]
    }
  },
  {
    "email": "erynn@ethicagency.com",
    "name": "Erynn LaFlamme",
    "candidate_id": "erynn_at_ethicagency_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 38,
    "source": {
      "email": "erynn@ethicagency.com",
      "full_name": "Erynn LaFlamme",
      "strategy": "content",
      "score": 37,
      "matched_terms": [
        "content strategy",
        "positioning",
        "creative",
        "brand voice",
        "supplements",
        "canva"
      ],
      "snippets": [
        "ure strategist or full internal team ☑️ Marketing leaders who are stretched thin and need someone to handle content strategy, creation, and execution for them From SEO content strategy and execution to multi-channel distribution an",
        "content and marketing strategy. Work included: -Led a marketing strategy workshop to define goals, ICP, positioning, and key messages -Built a full-funnel content plan mapped to the buyer journey -Advised on channel str",
        "d distribution channels, including championing the increased use of data visualization. -Management of all creative resources including designers, writers, and other agency personnel. ### Content Marketing Director at Winm",
        "tent that supports full-funnel growth... SEO, sales enablement, thought leadership, and demand gen ◦ Pairing brand voice with search intent to turn traffic into qualified conversations Who We Work With: ☑️ Small to mid-sized b",
        "nd drives revenue growth. *An online store offering Fat & Carb Blocker alongside a wide range of weight loss supplements, protein drinks, vitamins/minerals, and weight loss kits. The site features product listings, pricing, review"
      ]
    }
  },
  {
    "email": "holly@hiattdigital.com",
    "name": "Holly Robowski",
    "candidate_id": "holly_at_hiattdigital_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 38,
    "source": {
      "email": "holly@hiattdigital.com",
      "full_name": "Holly Robowski",
      "strategy": "content",
      "score": 37,
      "matched_terms": [
        "creative",
        "mental health",
        "supplements",
        "canva",
        "wellness",
        "brand voice",
        "positioning"
      ],
      "snippets": [
        "igital marketing agency positioned as a growth catalyst, offering integrated services across strategy, media, creative, and data to help brands drive business impact. They emphasize full-funnel performance, AI-powered insights,",
        ", so...* ### Unknown Role at LifeStance Health (- Present) *LifeStance Health operates a large network of mental health clinics and clinicians, offering therapy, psychiatry, testing, and medication management with options for in-",
        "heir advertising strategy across Google's ad inventory. *HUM Nutrition is a company that offers vitamins and supplements for skin, body, and mood. Their products are formulated by experts with active ingredients that are clinicall",
        "ickup or delivery, view the menu, access offers and rewards, and download the BK app.* ### Unknown Role at Canva (- Present) Holly Robowski has leveraged Canva's design capabilities to create and optimize landing pages fo",
        "nt) *CareSpot Urgent Care provides urgent care services with in-house X-rays and labs, offering urgent care, wellness checks, and occupational health services, serving both individual patients and employers.* ### Associate M"
      ]
    }
  },
  {
    "email": "michael@hyperflywheel.com",
    "name": "Michael Beaton",
    "candidate_id": "michael_at_hyperflywheel_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 38,
    "source": {
      "email": "michael@hyperflywheel.com",
      "full_name": "Michael Beaton",
      "strategy": "content",
      "score": 37,
      "matched_terms": [
        "positioning",
        "mental health",
        "brand identity",
        "brand positioning",
        "content strategy",
        "creative",
        "figma"
      ],
      "snippets": [
        "omation platform, sought to scale its marketing efforts to better align with its rapid growth and competitive positioning in the financial services and fintech sectors. The organization faced challenges in brand awareness, lead gen",
        "homes, with consumer-focused pricing and services such as Urgent Care, STD/STI, Women’s Health, Men’s Health, Mental Health, Primary Ca...* ### Strategic Marketing Leader | Fractional CMO | Scaling Healthcare, SaaS, & E-Commerce C",
        "helped Ocrolus refine its go-to-market (GTM) strategy, enhance lead generation processes, and strengthen its brand identity to achieve measurable growth. Key Challenges: Low Brand Awareness: Ocrolus needed stronger recognition in",
        "ure: Standing out in a crowded market required sharper positioning and targeted messaging. Actions Taken: Brand Positioning: Developed clear, compelling messaging that positioned Ocrolus as an essential partner for lenders and finte",
        "Digital Optimization (SEO, SEM, UX/CRO): Directed end-to-end digital optimization, from technical SEO and content strategy to SEM performance management. Improved user experience and conversion funnels through CRO testing, landing p"
      ]
    }
  },
  {
    "email": "paul@farfalla.io",
    "name": "Paul Didwall",
    "candidate_id": "paul_at_farfalla_io",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 38,
    "source": {
      "email": "paul@farfalla.io",
      "full_name": "Paul Didwall",
      "strategy": "content",
      "score": 37,
      "matched_terms": [
        "creative",
        "canva",
        "direct-to-consumer (dtc)",
        "wellness",
        "brand guidelines",
        "consumer brands",
        "brand guide",
        "supplements",
        "figma"
      ],
      "snippets": [
        "arketing plan, inclusive of digital and traditional media channels and partnerships. - Defined comprehensive creative A/B testing structure to evaluate creative concepts + scale winning assets - Defined comprehensive creative",
        "- AdRoll - Apollo - Asana - Attentive (SMS) - CRMs (Salesforce - Campaign Manager 360 - Canva - Data Analyics - Doubleclick - Email on Acid - Excel/Sheets - Facebook - Figma - Google",
        "eir team. *Launch Pop is an award-winning branding, design, and growth partner focused on disruptive CPG and direct-to-consumer (DTC) brands, offering services to help founders build, launch, and scale category-leading consumer brands.* ###",
        "6/22 - 02/24/23) *Lubracil is a direct-to-consumer brand offering hormone-free menopause relief and intimacy wellness supplements (gel capsules, gummies, serums) sold via an online store with monthly subscriptions and bundles.*",
        "st things out, and then scale this. They would love for the marketer to own the ad copy, following along with brand guidelines. They will be doing black Friday promos down the road so may need ads specific to this. The team is also open"
      ]
    }
  },
  {
    "email": "sara@myindielifeblog.net",
    "name": "Sara Millis",
    "candidate_id": "sara_at_myindielifeblog_net",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 38,
    "source": {
      "email": "sara@myindielifeblog.net",
      "full_name": "Sara Millis",
      "strategy": "content",
      "score": 37,
      "matched_terms": [
        "content strategy",
        "creative",
        "brand positioning",
        "positioning",
        "canva"
      ],
      "snippets": [
        "elance Content Writer at mselect (8/1/22 - Present) Initiated and led comprehensive website optimisation and content strategy for the brand and its partner sites, enhancing user experience and engagement across diverse regional audienc",
        "ax_ad_spend: \"$0 - $25K\" channels: - Content Marketer # Quality Signals recent_companies: - Strafe Creative - KindMind App - Maxcare Day Centres Ltd has_quantified_results: true notable_brands: - Maxcare Da",
        "r bases. Produced multi-format content, including service pages, LinkedIn copy, and press releases to support brand positioning and client/talent acquisition. Expanded remit to include development and automation of HubSpot workflows, dri",
        "s. Produced multi-format content, including service pages, LinkedIn copy, and press releases to support brand positioning and client/talent acquisition. Expanded remit to include development and automation of HubSpot workflows, dri",
        "Established - Pre-Launch & Early Stage # Capabilities tools: - Asana - Bing Webmaster Tools - Canva - Excel/Sheets - Google Analytics - Google Search Console - HubSpot - SEMRush - Slack -"
      ]
    }
  },
  {
    "email": "bengautphotography@gmail.com",
    "name": "Ben Gaut",
    "candidate_id": "bengautphotography_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 37,
    "source": {
      "email": "bengautphotography@gmail.com",
      "full_name": "Ben Gaut",
      "strategy": "content",
      "score": 36,
      "matched_terms": [
        "wellness",
        "positioning",
        "supplements",
        "creative",
        "brand positioning",
        "brand identity",
        "canva"
      ],
      "snippets": [
        "00K\" channels: - Social Media Manager # Quality Signals recent_companies: - Mevol - Match Point Wellness - Raha has_quantified_results: true notable_brands: [] # Metadata source_files: - Social Media Ma",
        "ls, ensuring brand consistency. Collaborated with industry leaders and trade publications to strengthen brand positioning. Spearheaded innovative marketing strategies to navigate regulatory challenges while maximising market impact",
        "my vitamins based off of superfoods and contain mushrooms. *Nummies is a company that specializes in natural supplements for the brain and body. They offer delicious superfood supplements made from functional mushrooms and adaptog",
        "d Execution: Ben implemented an organic growth strategy that hinged on the production of three content types: creative, informative, and influencer-driven. He utilized his expertise in photography, videography, and 3D animation",
        "aterials, ensuring brand consistency. Collaborated with industry leaders and trade publications to strengthen brand positioning. Spearheaded innovative marketing strategies to navigate regulatory challenges while maximising market impact"
      ]
    }
  },
  {
    "email": "cmontenegro3@gmail.com",
    "name": "Carolina Montenegro",
    "candidate_id": "cmontenegro3_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 37,
    "source": {
      "email": "cmontenegro3@gmail.com",
      "full_name": "Carolina Montenegro",
      "strategy": "content",
      "score": 36,
      "matched_terms": [
        "creative",
        "messaging framework",
        "brand storytelling",
        "content strategy",
        "brand strategy",
        "canva"
      ],
      "snippets": [
        "bility to develop and execute unified marketing campaigns across social media, PR, influencer marketing, and creative content to drive brand awareness, engagement, and customer loyalty. Adept at leveraging data-driven insights",
        "le across paid social, influencer, and multicultural channels. Developed audience-driven creative briefs and messaging frameworks, increasing Meta engagement by 131% YoY. Partnered with Google, Meta, TikTok, and Snapchat to launch omnich",
        "er with 14+ years of experience in integrated marketing, social media strategy, influencer partnerships, and brand storytelling. Proven ability to develop and execute unified marketing campaigns across social media, PR, influencer marke",
        "tions for brands.* ### Digital/Social Marketing Manager at Joe Agency (2/1/16 - 7/31/17) Led social media content strategy for professional athletes, driving a 205% engagement increase within the first month. Built branded digital",
        "ecution. Directed multi-channel campaigns, managing $13M+ in media budgets and overseeing performance-driven brand strategy. Translated analytics into actionable insights to optimize campaigns and improve engagement and conversion r"
      ]
    }
  },
  {
    "email": "chadmatthewbertrand@gmail.com",
    "name": "Chad Bertrand",
    "candidate_id": "chadmatthewbertrand_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 37,
    "source": {
      "email": "chadmatthewbertrand@gmail.com",
      "full_name": "Chad Bertrand",
      "strategy": "content",
      "score": 36,
      "matched_terms": [
        "positioning",
        "creative",
        "brand positioning",
        "brand guidelines",
        "content strategy",
        "brand guide",
        "canva"
      ],
      "snippets": [
        "ng fraction of potential market Key differentiators: Strong brand recognition and status symbol positioning Opportunity to elevate luxury positioning and reach new audiences Fun, celebratory product cate",
        "role: CMO at Wine Access Has direct experience working with influencers Currently working with creative agency on new brand world for 2025 Evaluating full-service agency partnerships CURRENT SITUATION AN",
        "onal athletes to build trust and excitement through scripted and guided social content. Focused on pre-launch brand positioning, creating compelling static content before live camp footage became available. Implemented audience growth ta",
        "be a part of the scope to start. Emajyn is looking for somebody to keep their accounts up to date. They have brand guidelines and you’ll work Cara Saffron, who is their VP of Strategy. The marketer should have agency experience. This h",
        "the ground up, establishing and managing Instagram and Facebook to engage parents and drive awareness. Led content strategy development, leveraging the involvement of 10-20 professional athletes to build trust and excitement through"
      ]
    }
  },
  {
    "email": "ericalhill@gmail.com",
    "name": "Erica Hill",
    "candidate_id": "ericalhill_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 37,
    "source": {
      "email": "ericalhill@gmail.com",
      "full_name": "Erica Hill",
      "strategy": "content",
      "score": 36,
      "matched_terms": [
        "content strategy",
        "wellness",
        "creative",
        "positioning",
        "canva"
      ],
      "snippets": [
        "Erica's efforts led to tangible improvements in key performance indicators, underscoring her effectiveness in content strategy and execution, particularly within the B2C e-commerce sector focused on fitness and wellness. Erica's case",
        "eness in content strategy and execution, particularly within the B2C e-commerce sector focused on fitness and wellness. Erica's case study (Profile ID: 303694) underscores her capability to drive results, highlighting her pro",
        "rica produced 10 customer testimonial videos, which were distributed remotely with corresponding social media creatives. These assets were utilized on landing pages and in marketing campaigns, demonstrating her adaptability and",
        "ing its image from a video interviewing tool to a comprehensive talent assessment and hiring platform. This repositioning contributed to the company's substantial growth, with a reported 20-30% annual increase in Annual Recurring R",
        "company_stages: - Expansion & Growth - Mature & Established # Capabilities tools: - Ahrefs - Canva - Google Analytics max_ad_spend: Unknown channels: - Content Marketer # Quality Signals recent_co"
      ]
    }
  },
  {
    "email": "donnellygm7@gmail.com",
    "name": "Greg Donnelly",
    "candidate_id": "donnellygm7_at_gmail_com",
    "strategies": [
      "content"
    ],
    "strategyHits": 1,
    "strategyScore": 37,
    "source": {
      "email": "donnellygm7@gmail.com",
      "full_name": "Greg Donnelly",
      "strategy": "content",
      "score": 36,
      "matched_terms": [
        "creative",
        "brand strategy",
        "positioning",
        "keynote",
        "naming"
      ],
      "snippets": [
        "r Madhive (an ad platform in the CTV space). I worked directly with leaders across Marketing, Product, Sales, Creative and Executive team to define the brand for its next stage of growth. This project included articulating the b",
        "ve technologies that aim to make information universally accessible and create opportunities for all.* ### Brand Strategy Consultant at Madhive (06/1/24 - 09/1/24) I was an embedded brand consultant leading a large strategy projec",
        "eam to define the brand for its next stage of growth. This project included articulating the brand narrative, positioning, voice/tone, messaging, and more. ### Creative Strategy Lead at Upwork (6/1/23 - 6/1/23) '-Creative Strat",
        "s (B2C) company_stages: - Mature & Established # Capabilities tools: - Photoshop - Powerpoint / Keynote max_ad_spend: Unknown channels: - Brand Marketer # Quality Signals recent_companies: - Upwork",
        "ncluded paid acquisition, organic social, email, landing pages, blog posts, sales assets, etc. -Worked on the naming + visual identities for 2 company initiatives (internal + external programs) -Co-authored and co-facilitated"
      ]
    }
  },
  {
    "email": "hello@retentionco.com",
    "name": "Aleana Bargaoui",
    "candidate_id": "hello_at_retentionco_com",
    "strategies": [
      "structured"
    ],
    "strategyHits": 1,
    "strategyScore": 4,
    "source": {
      "email": "hello@retentionco.com",
      "full_name": "Aleana Bargaoui",
      "roles": "Brand Marketer",
      "skills": "Agency management, Brand audit, Brand positioning, Brand strategy, Brand tone/voice, Brand values, Competitive analysis, Complete rebrand, Copywriting, Creative direction, Customer interviews, Directing brand book / guide, Directing website rebrand, New brand launch, Visual Brand management (not direct design)",
      "tools": "Canva, Powerpoint / Keynote, Survey tools (SurveyMonkey, Typeform, etc)",
      "industries": "Apps, Ecommerce, Marketing Agencies, Media, Services, Software & Tech",
      "strategy": "structured"
    }
  },
  {
    "email": "aperris@boostimpact.com",
    "name": "Alison Perris",
    "candidate_id": "aperris_at_boostimpact_com",
    "strategies": [
      "structured"
    ],
    "strategyHits": 1,
    "strategyScore": 4,
    "source": {
      "email": "aperris@boostimpact.com",
      "full_name": "Alison Perris",
      "roles": "Brand Marketer",
      "skills": "Agency management, Brand audit, Brand positioning, Brand strategy, Brand tone/voice, Brand values, Competitive analysis, Copywriting, Customer interviews, Directing website rebrand, Visual Brand management (not direct design)",
      "tools": "Photoshop, Powerpoint / Keynote, Survey tools (SurveyMonkey, Typeform, etc)",
      "industries": "Apps, Ecommerce, Local Businesses, Marketplaces, Media, Services, Software & Tech",
      "strategy": "structured"
    }
  },
  {
    "email": "amanda.boshell@outlook.com",
    "name": "Amanda Boshell",
    "candidate_id": "amanda_boshell_at_outlook_com",
    "strategies": [
      "structured"
    ],
    "strategyHits": 1,
    "strategyScore": 4,
    "source": {
      "email": "amanda.boshell@outlook.com",
      "full_name": "Amanda Boshell",
      "roles": "Brand Marketer",
      "skills": "Brand positioning, Brand strategy, Brand tone/voice, Brand values, Competitive analysis, Copywriting, Creative direction, Customer interviews",
      "tools": "Canva, Powerpoint / Keynote, Survey tools (SurveyMonkey, Typeform, etc)",
      "industries": "Ecommerce, Marketing Agencies, Software & Tech",
      "strategy": "structured"
    }
  },
  {
    "email": "annelieseaeria@gmail.com",
    "name": "Anneliese Aeria",
    "candidate_id": "annelieseaeria_at_gmail_com",
    "strategies": [
      "structured"
    ],
    "strategyHits": 1,
    "strategyScore": 4,
    "source": {
      "email": "annelieseaeria@gmail.com",
      "full_name": "Anneliese Aeria",
      "roles": "Brand Marketer",
      "skills": "Brand audit, Brand positioning, Brand strategy, Brand tone/voice, Brand values, Competitive analysis, Complete rebrand, Creative direction, Customer interviews, Customer personas, Directing brand book / guide, Directing website rebrand, New brand launch, Visual Brand management (not direct design)",
      "tools": "Canva, Powerpoint / Keynote, Survey tools (SurveyMonkey, Typeform, etc)",
      "industries": "Ecommerce, Local Businesses, Media, Services",
      "strategy": "structured"
    }
  },
  {
    "email": "anscia.brown@gmail.com",
    "name": "Anscia Brown",
    "candidate_id": "anscia_brown_at_gmail_com",
    "strategies": [
      "structured"
    ],
    "strategyHits": 1,
    "strategyScore": 4,
    "source": {
      "email": "anscia.brown@gmail.com",
      "full_name": "Anscia Brown",
      "roles": "Brand Marketer",
      "skills": "Agency management, Brand audit, Brand positioning, Brand strategy, Brand tone/voice, Brand values, Competitive analysis, Complete rebrand, Customer interviews, Customer personas, New brand launch, Visual Brand management (not direct design)",
      "tools": "Canva, Powerpoint / Keynote, Survey tools (SurveyMonkey, Typeform, etc)",
      "industries": "Apps, Local Businesses, Marketplaces, Media, Services, Software & Tech",
      "strategy": "structured"
    }
  },
  {
    "email": "cmtaylor422@gmail.com",
    "name": "Carla Taylor",
    "candidate_id": "cmtaylor422_at_gmail_com",
    "strategies": [
      "structured"
    ],
    "strategyHits": 1,
    "strategyScore": 4,
    "source": {
      "email": "cmtaylor422@gmail.com",
      "full_name": "Carla Taylor",
      "roles": "Brand Marketer",
      "skills": "Agency management, Brand positioning, Brand strategy, Brand tone/voice, Brand values, Competitive analysis, Complete rebrand, Copywriting, Creative direction, Customer interviews, Directing brand book / guide, Directing website rebrand, New brand launch, Visual Brand management (not direct design)",
      "tools": "Canva, Photoshop, Powerpoint / Keynote, Survey tools (SurveyMonkey, Typeform, etc)",
      "industries": "Ecommerce, Local Businesses, Marketing Agencies, Marketplaces, Media, Services",
      "strategy": "structured"
    }
  },
  {
    "email": "damaris.marszalek@gmail.com",
    "name": "Damaris Marszalek",
    "candidate_id": "damaris_marszalek_at_gmail_com",
    "strategies": [
      "structured"
    ],
    "strategyHits": 1,
    "strategyScore": 4,
    "source": {
      "email": "damaris.marszalek@gmail.com",
      "full_name": "Damaris Marszalek",
      "roles": "Agency Account Manager, Brand Marketer",
      "skills": "Agency management, Brand audit, Brand positioning, Brand strategy, Brand tone/voice, Brand values, Competitive analysis, Complete rebrand, Customer interviews, Customer personas, Directing website rebrand, New brand launch, Visual Brand management (not direct design)",
      "tools": "Canva, Powerpoint / Keynote, Survey tools (SurveyMonkey, Typeform, etc)",
      "industries": "Apps, Marketing Agencies, Software & Tech",
      "strategy": "structured"
    }
  },
  {
    "email": "ellen.s.kim@gmail.com",
    "name": "Ellen Kim",
    "candidate_id": "ellen_s_kim_at_gmail_com",
    "strategies": [
      "structured"
    ],
    "strategyHits": 1,
    "strategyScore": 4,
    "source": {
      "email": "ellen.s.kim@gmail.com",
      "full_name": "Ellen Kim",
      "roles": "Brand Marketer",
      "skills": "Agency management, Brand audit, Brand positioning, Brand strategy, Brand tone/voice, Brand values, Competitive analysis, Complete rebrand, Copywriting, Creative direction, Customer interviews, Customer personas, Directing brand book / guide, Directing website rebrand, New brand launch, Visual Brand management (not direct design)",
      "tools": "Canva, Photoshop, Powerpoint / Keynote, Survey tools (SurveyMonkey, Typeform, etc)",
      "industries": "Apps, Ecommerce, Local Businesses, Marketing Agencies, Marketplaces, Media, Services, Software & Tech",
      "strategy": "structured"
    }
  },
  {
    "email": "gus.ford2@gmail.com",
    "name": "Gus Ford",
    "candidate_id": "gus_ford2_at_gmail_com",
    "strategies": [
      "structured"
    ],
    "strategyHits": 1,
    "strategyScore": 4,
    "source": {
      "email": "gus.ford2@gmail.com",
      "full_name": "Gus Ford",
      "roles": "Brand Marketer",
      "skills": "Agency management, Brand audit, Brand positioning, Brand strategy, Brand tone/voice, Competitive analysis, Complete rebrand, Copywriting, Creative direction, Customer interviews, Directing website rebrand, New brand launch, Visual Brand management (not direct design)",
      "tools": "Canva, Powerpoint / Keynote, Survey tools (SurveyMonkey, Typeform, etc)",
      "industries": "Ecommerce, Local Businesses, Services, Software & Tech",
      "strategy": "structured"
    }
  },
  {
    "email": "jasmine.neveles@gmail.com",
    "name": "Jasmine Neveles",
    "candidate_id": "jasmine_neveles_at_gmail_com",
    "strategies": [
      "structured"
    ],
    "strategyHits": 1,
    "strategyScore": 4,
    "source": {
      "email": "jasmine.neveles@gmail.com",
      "full_name": "Jasmine Neveles",
      "roles": "Brand Marketer",
      "skills": "Agency management, Brand audit, Brand positioning, Brand strategy, Brand tone/voice, Brand values, Competitive analysis, Complete rebrand, New brand launch, Visual Brand management (not direct design)",
      "tools": "Canva, Powerpoint / Keynote, Survey tools (SurveyMonkey, Typeform, etc)",
      "industries": "Apps, Ecommerce, Local Businesses, Marketing Agencies, Media, Services, Software & Tech",
      "strategy": "structured"
    }
  },
  {
    "email": "jessica.c.leung@gmail.com",
    "name": "Jess Leung",
    "candidate_id": "jessica_c_leung_at_gmail_com",
    "strategies": [
      "structured"
    ],
    "strategyHits": 1,
    "strategyScore": 4,
    "source": {
      "email": "jessica.c.leung@gmail.com",
      "full_name": "Jess Leung",
      "roles": "Brand Marketer",
      "skills": "Agency management, Brand positioning, Brand strategy, Brand tone/voice, Brand values, Competitive analysis, Directing website rebrand, New brand launch",
      "tools": "Survey tools (SurveyMonkey, Typeform, etc)",
      "industries": "Apps, Ecommerce, Marketing Agencies, Media, Software & Tech",
      "strategy": "structured"
    }
  },
  {
    "email": "jessica.v.tran@gmail.com",
    "name": "Jessica Tran",
    "candidate_id": "jessica_v_tran_at_gmail_com",
    "strategies": [
      "structured"
    ],
    "strategyHits": 1,
    "strategyScore": 4,
    "source": {
      "email": "jessica.v.tran@gmail.com",
      "full_name": "Jessica Tran",
      "roles": "Brand Marketer",
      "skills": "Brand audit, Brand positioning, Brand strategy, Brand tone/voice, Brand values, Competitive analysis, Complete rebrand, Customer interviews, Directing brand book / guide, Directing website rebrand, New brand launch",
      "tools": "Powerpoint / Keynote, Survey tools (SurveyMonkey, Typeform, etc)",
      "industries": "Ecommerce, Local Businesses, Marketing Agencies, Software & Tech",
      "strategy": "structured"
    }
  },
  {
    "email": "jordan.hefty@gmail.com",
    "name": "Jordan Hefty",
    "candidate_id": "jordan_hefty_at_gmail_com",
    "strategies": [
      "structured"
    ],
    "strategyHits": 1,
    "strategyScore": 4,
    "source": {
      "email": "jordan.hefty@gmail.com",
      "full_name": "Jordan Hefty",
      "roles": "Brand Marketer",
      "skills": "Agency management, Brand audit, Brand positioning, Brand strategy, Brand tone/voice, Brand values, Competitive analysis, Customer interviews",
      "tools": "Powerpoint / Keynote, Survey tools (SurveyMonkey, Typeform, etc)",
      "industries": "Local Businesses, Marketing Agencies, Services",
      "strategy": "structured"
    }
  },
  {
    "email": "knickoli.kn@gmail.com",
    "name": "Kirsten Cornelius",
    "candidate_id": "knickoli_kn_at_gmail_com",
    "strategies": [
      "structured"
    ],
    "strategyHits": 1,
    "strategyScore": 4,
    "source": {
      "email": "knickoli.kn@gmail.com",
      "full_name": "Kirsten Cornelius",
      "roles": "Brand Marketer",
      "skills": "Agency management, Brand strategy, Brand tone/voice, Competitive analysis, Copywriting, Creative direction, Directing brand book / guide, Directing website rebrand, Visual Brand management (not direct design)",
      "tools": "Canva, Powerpoint / Keynote, Survey tools (SurveyMonkey, Typeform, etc)",
      "industries": "Local Businesses, Services, Software & Tech",
      "strategy": "structured"
    }
  },
  {
    "email": "kennanielsen@gmail.com",
    "name": "Makenna Nielsen",
    "candidate_id": "kennanielsen_at_gmail_com",
    "strategies": [
      "structured"
    ],
    "strategyHits": 1,
    "strategyScore": 4,
    "source": {
      "email": "kennanielsen@gmail.com",
      "full_name": "Makenna Nielsen",
      "roles": "Brand Marketer, Content Marketer, Email Marketer",
      "skills": "A/B testing, Ad Copy (Facebook), Ad Copy (Google Display), Ad Copy (LinkedIn), Agency & freelancer management, Agency management, Brand voice strategy, Campaign management (ideation, coordination, reporting), Cold email campaigns & strategy, Content strategy, Copywriting, Copywriting (long form / newsletter), Copywriting (short form), ESP migration / new account set up, Editing, Email marketing analytics, Email marketing channel audit & recommendations, Email optimization across devices, Graphic design, Graphic design (basic), Lifecycle campaigns & strategy, List segmentation & cleaning, Long form - Blog / Website, Long form - Email Newsletters, Long form - Reporting, SEO fundamentals, SMS marketing, Sales enablement, Template development (HTML/CSS), Template development (drag and drop), Topic research, Trigger campaigns, Video content (scripts), Voice content (scripts), Website content",
      "tools": "Attentive (SMS), Campaign Monitor, Canva, Design tools (Photoshop, Canva, etc), Ecommerce tools (Shopify, Magento, etc), Google Analytics, HubSpot, Iterable, Klaviyo, Mailchimp, Pardot, Photoshop, SEMRush, Salesforce, Shopify, Squarespace, Survey tools (SurveyMonkey, Typeform, etc), Wordpress",
      "industries": "Apps, Ecommerce, Marketplaces, Services, Software & Tech",
      "strategy": "structured"
    }
  },
  {
    "email": "md.alsulimi@gmail.com",
    "name": "Mohammad Alsulimi",
    "candidate_id": "md_alsulimi_at_gmail_com",
    "strategies": [
      "structured"
    ],
    "strategyHits": 1,
    "strategyScore": 4,
    "source": {
      "email": "md.alsulimi@gmail.com",
      "full_name": "Mohammad Alsulimi",
      "roles": "Brand Marketer, Growth Marketer",
      "skills": "Account-Based Marketing (ABM), Agency management, Analytics implementation, CRO - Marketing channel, CRO - Website, Cross-channel strategy, Customer segmentation, Data analytics, GTM - Execution, GTM - Strategy, Google Analytics implementation, Google Tag Manager implementation, Landing page optimization, Lead generation, New product launch, Testing framework",
      "tools": "A/B testing tools (Optimizely, VWO, etc), CRMs (Salesforce, HubSpot, etc), Canva, Email tools (Mailchimp, Klaviyo, etc), Excel/Sheets, Facebook, Google Analytics, Google Tag Manager, Heap, Instagram, Landing page tools (Instapage, Unbounce, etc), Looker, Segment, Session replay tools (Hotjar, FullStory, etc), Snapchat, Survey tools (SurveyMonkey, Typeform, etc), Tiktok",
      "industries": "Apps, Ecommerce, Marketing Agencies, Marketplaces, Software & Tech",
      "strategy": "structured"
    }
  },
  {
    "email": "riem.fahmy@gmail.com",
    "name": "Riem Fahmy",
    "candidate_id": "riem_fahmy_at_gmail_com",
    "strategies": [
      "structured"
    ],
    "strategyHits": 1,
    "strategyScore": 4,
    "source": {
      "email": "riem.fahmy@gmail.com",
      "full_name": "Riem Fahmy",
      "roles": "Brand Marketer, CMO, Growth Marketer",
      "skills": "Account-Based Marketing (ABM), Agency management, Brand positioning, Brand strategy, Budget ownership, Communication strategy, Competitive analysis, Cross-channel strategy, Customer segmentation, Define KPIs and measurement, GTM - Execution, GTM - Strategy, GTM strategy, Integrated marketing management and reporting, Lead generation, Marketing strategy, Marketing team development (who to hire, when), New brand launch, New marketing channel launch, New product launch, Omni-channel strategy, P&L management, Radio media buying, Revenue responsibility, Team management",
      "tools": "Excel/Sheets, Facebook, Instagram, LinkedIn, Loyalty tools (ReferralCandy, Yotpo, etc), Pinterest, Quora, Survey tools (SurveyMonkey, Typeform, etc), Tiktok",
      "industries": "Local Businesses, Marketing Agencies, Marketplaces, Media",
      "strategy": "structured"
    }
  },
  {
    "email": "saskia@savoirsocial.com",
    "name": "Saskia Stel",
    "candidate_id": "saskia_at_savoirsocial_com",
    "strategies": [
      "structured"
    ],
    "strategyHits": 1,
    "strategyScore": 4,
    "source": {
      "email": "saskia@savoirsocial.com",
      "full_name": "Saskia Stel",
      "roles": "Brand Marketer, Content Marketer, Growth Marketer, Social Media Manager",
      "skills": "Agency management, Analytics and reporting, Community management, Content asset creation management, Content asset management, Content creation - High volume, Content creation - Low volume, Creative strategy, Engagement growth, Follower growth, Influencer Marketing - Macro Influencers, Influencer Marketing - Micro Influencers, Integrated marketing experience across social channels, Organic social strategy across various social channels, Social listening, Starting new online community, UGC management",
      "tools": "Agorapulse, Canva, Facebook, Hootsuite, HubSpot, Instagram, Later, Photoshop, Pinterest, Sprout Social, Twitter",
      "industries": "Apps, Ecommerce, Local Businesses, Marketing Agencies, Media, Services, Software & Tech",
      "strategy": "structured"
    }
  },
  {
    "email": "shelby.l.elmore@gmail.com",
    "name": "Shelby Elmore",
    "candidate_id": "shelby_l_elmore_at_gmail_com",
    "strategies": [
      "structured"
    ],
    "strategyHits": 1,
    "strategyScore": 4,
    "source": {
      "email": "shelby.l.elmore@gmail.com",
      "full_name": "Shelby Elmore",
      "roles": "Brand Marketer",
      "skills": "Agency management, Brand audit, Brand positioning, Brand strategy, Brand tone/voice, Brand values, Competitive analysis, Complete rebrand, Copywriting, Creative direction, Customer personas, Directing brand book / guide, Directing website rebrand, New brand launch, Visual Brand management (not direct design)",
      "tools": "Canva, Photoshop, Powerpoint / Keynote, Survey tools (SurveyMonkey, Typeform, etc)",
      "industries": "Ecommerce, Local Businesses, Marketing Agencies, Media, Services",
      "strategy": "structured"
    }
  },
  {
    "email": "azadehsaii12@gmail.com",
    "name": "Azy Saii",
    "candidate_id": "azadehsaii12_at_gmail_com",
    "strategies": [
      "channels"
    ],
    "strategyHits": 1,
    "strategyScore": 3,
    "source": {
      "email": "azadehsaii12@gmail.com",
      "full_name": "Azy Saii",
      "roles": "CMO",
      "skills": "Affiliate programs, Agency management, Brand positioning, Brand strategy, Budget ownership, Communication strategy, Competitive analysis, Creative direction, Define KPIs and measurement, GTM strategy, Integrated marketing management and reporting, Marketing strategy, Marketing team development (who to hire, when), New brand launch, New marketing channel launch, New product launch, Omni-channel audit, Omni-channel strategy, P&L management, PR management, Partnerships, Referral programs, Revenue responsibility, Team management",
      "tools": "A/B testing tools (Optimizely, VWO, etc), CRMs (Salesforce, HubSpot, etc), Ecommerce tools (Shopify, Magento, etc), Email tools (Mailchimp, Klaviyo, etc), Excel/Sheets, Facebook, Google Analytics, Google Tag Manager, Instagram, Landing page tools (Instapage, Unbounce, etc), Photoshop, Quora, Segment, Snapchat, Survey tools (SurveyMonkey, Typeform, etc), Tableau, Tiktok, Twitter",
      "industries": "Apps, Ecommerce, Marketplaces, Media, Software & Tech",
      "strategy": "channels"
    }
  },
  {
    "email": "charlieriley@me.com",
    "name": "Charlie Riley",
    "candidate_id": "charlieriley_at_me_com",
    "strategies": [
      "channels"
    ],
    "strategyHits": 1,
    "strategyScore": 3,
    "source": {
      "email": "charlieriley@me.com",
      "full_name": "Charlie Riley",
      "roles": "CMO",
      "skills": "Affiliate programs, Agency management, Brand positioning, Brand strategy, Budget ownership, Communication strategy, Competitive analysis, Creative direction, Define KPIs and measurement, GTM strategy, Integrated marketing management and reporting, Marketing strategy, Marketing team development (who to hire, when), New brand launch, New marketing channel launch, New product launch, Omni-channel audit, Omni-channel strategy, P&L management, PR management, Partnerships, Referral programs, Revenue responsibility, Team management",
      "tools": "A/B testing tools (Optimizely, VWO, etc), Asana, CRMs (Salesforce, HubSpot, etc), Canva, Ecommerce tools (Shopify, Magento, etc), Email tools (Mailchimp, Klaviyo, etc), Excel/Sheets, Facebook, Google Analytics, Google Tag Manager, Landing page tools (Instapage, Unbounce, etc), LinkedIn, Loyalty tools (ReferralCandy, Yotpo, etc), Quora, Reddit, Session replay tools (Hotjar, FullStory, etc), Survey tools (SurveyMonkey, Typeform, etc), Tableau, Twitter",
      "industries": "Ecommerce, Local Businesses, Marketing Agencies, Services, Software & Tech",
      "strategy": "channels"
    }
  },
  {
    "email": "eric@goldenphimarketing.com",
    "name": "Eric Henry",
    "candidate_id": "eric_at_goldenphimarketing_com",
    "strategies": [
      "channels"
    ],
    "strategyHits": 1,
    "strategyScore": 3,
    "source": {
      "email": "eric@goldenphimarketing.com",
      "full_name": "Eric Henry",
      "roles": "CMO",
      "skills": "Affiliate programs, Agency management, Brand positioning, Brand strategy, Budget ownership, Communication strategy, Competitive analysis, Creative direction, Define KPIs and measurement, GTM strategy, Integrated marketing management and reporting, Marketing strategy, Marketing team development (who to hire, when), New brand launch, New marketing channel launch, New product launch, Omni-channel audit, Omni-channel strategy, P&L management, PR management, Partnerships, Referral programs, Revenue responsibility, Team management",
      "tools": "Amazon, Asana, CRMs (Salesforce, HubSpot, etc), Canva, Ecommerce tools (Shopify, Magento, etc), Email tools (Mailchimp, Klaviyo, etc), Excel/Sheets, Facebook, Google Analytics, Google Tag Manager, Instagram, Landing page tools (Instapage, Unbounce, etc), LinkedIn, Photoshop, Pinterest, Quora, Reddit, Snapchat, Survey tools (SurveyMonkey, Typeform, etc), Tableau, Tiktok, Twitter, WeChat",
      "industries": "Apps, Ecommerce, Media, Services, Software & Tech",
      "strategy": "channels"
    }
  },
  {
    "email": "greg@fooddinewine.com",
    "name": "Greg Deligdisch",
    "candidate_id": "greg_at_fooddinewine_com",
    "strategies": [
      "channels"
    ],
    "strategyHits": 1,
    "strategyScore": 3,
    "source": {
      "email": "greg@fooddinewine.com",
      "full_name": "Greg Deligdisch",
      "roles": "CMO",
      "skills": "Agency management, Brand positioning, Brand strategy, Budget ownership, Communication strategy, Competitive analysis, Creative direction, Define KPIs and measurement, GTM strategy, Integrated marketing management and reporting, Marketing strategy, Marketing team development (who to hire, when), New brand launch, New product launch, P&L management, PR management, Partnerships, Team management",
      "tools": "Asana, CRMs (Salesforce, HubSpot, etc), Email tools (Mailchimp, Klaviyo, etc), Excel/Sheets, Facebook, Google Analytics, Instagram, LinkedIn, Pinterest, Survey tools (SurveyMonkey, Typeform, etc), Twitter",
      "industries": "Local Businesses, Marketing Agencies",
      "strategy": "channels"
    }
  },
  {
    "email": "joey.digangi@wd-strategies.com",
    "name": "Joey DiGangi",
    "candidate_id": "joey_digangi_at_wd_strategies_com",
    "strategies": [
      "channels"
    ],
    "strategyHits": 1,
    "strategyScore": 3,
    "source": {
      "email": "joey.digangi@wd-strategies.com",
      "full_name": "Joey DiGangi",
      "roles": "Content Marketer, Social Media Manager",
      "skills": "Ad Copy (Facebook), Ad Copy (Google Display), Ad Copy (LinkedIn), Agency & freelancer management, Agency management, Analytics and reporting, Asset organization and distribution, Brand voice strategy, Community management, Content analytics & tracking, Content asset creation management, Content asset management, Content creation - High volume, Content creation - Low volume, Content strategy, Copywriting, Creative development management, Creative strategy, Editing, Engagement growth, Follower growth, Influencer Marketing - Micro Influencers, Integrated marketing experience across social channels, Long form - Blog / Website, Long form - Email Newsletters, Long form - Reporting, Organic social strategy across various social channels, SEO fundamentals, Sales enablement, Social listening, Starting new online community, Website content",
      "tools": "Ahrefs, Canva, Facebook, Google Analytics, HubSpot, Instagram, Photoshop, Pinterest, SEMRush, Snapchat, Squarespace, Twitter, Webflow, Wordpress",
      "industries": "Apps, Ecommerce, Local Businesses, Marketing Agencies, Marketplaces, Media, Services, Software & Tech",
      "strategy": "channels"
    }
  },
  {
    "email": "jlseijass@gmail.com",
    "name": "Jose Luis Seijas",
    "candidate_id": "jlseijass_at_gmail_com",
    "strategies": [
      "channels"
    ],
    "strategyHits": 1,
    "strategyScore": 3,
    "source": {
      "email": "jlseijass@gmail.com",
      "full_name": "Jose Luis Seijas",
      "roles": "Growth Marketer",
      "skills": "Agency management, Brand audit, Brand positioning, Brand strategy, Brand tone/voice, Brand values, Competitive analysis, Copywriting, Creative direction, Customer interviews, Directing brand book / guide, Directing website rebrand",
      "tools": "Photoshop",
      "industries": "Apps, Ecommerce, Local Businesses, Marketing Agencies, Marketplaces, Media, Services, Software & Tech",
      "strategy": "channels"
    }
  },
  {
    "email": "justin@colabs.vc",
    "name": "Justin Cohen",
    "candidate_id": "justin_at_colabs_vc",
    "strategies": [
      "channels"
    ],
    "strategyHits": 1,
    "strategyScore": 3,
    "source": {
      "email": "justin@colabs.vc",
      "full_name": "Justin Cohen",
      "roles": "CMO, Growth Marketer",
      "skills": "ASO (App store optimization), Affiliate programs, Agency management, Analytics implementation, Brand positioning, Brand strategy, Budget ownership, Communication strategy, Competitive analysis, Creative direction, Cross-channel strategy, Customer segmentation, Define KPIs and measurement, GTM - Execution, GTM strategy, Integrated marketing management and reporting, Landing page optimization, Lead generation, Marketing stack / technologies, Marketing strategy, Marketing team development (who to hire, when), New brand launch, New marketing channel launch, New product launch, Omni-channel audit, Omni-channel strategy, P&L management, PR management, Partnerships, Radio media buying, Referral programs, Revenue responsibility, Team management, Testing framework",
      "tools": "A/B testing tools (Optimizely, VWO, etc), Airtable, Asana, CRMs (Salesforce, HubSpot, etc), Canva, Email tools (Mailchimp, Klaviyo, etc), Excel/Sheets, Facebook, Google Analytics, Google Tag Manager, Heap, Instagram, Landing page tools (Instapage, Unbounce, etc), LinkedIn, Looker, Notion, Segment, Session replay tools (Hotjar, FullStory, etc), Survey tools (SurveyMonkey, Typeform, etc)",
      "industries": "Apps, Ecommerce, Local Businesses, Marketing Agencies, Marketplaces, Media, Services, Software & Tech",
      "strategy": "channels"
    }
  },
  {
    "email": "mariajuanart@gmail.com",
    "name": "Maria Juan",
    "candidate_id": "mariajuanart_at_gmail_com",
    "strategies": [
      "channels"
    ],
    "strategyHits": 1,
    "strategyScore": 3,
    "source": {
      "email": "mariajuanart@gmail.com",
      "full_name": "Maria Juan",
      "roles": "CMO",
      "skills": "Agency management, Brand positioning, Brand strategy, Budget ownership, Communication strategy, Competitive analysis, Creative direction, Data analytics, Define KPIs and measurement, GTM strategy, Integrated marketing management and reporting, Marketing strategy, Marketing team development (who to hire, when), New brand launch, New marketing channel launch, New product launch, PR management, Partnerships, Team management",
      "tools": "Amazon, Asana, CRMs (Salesforce, HubSpot, etc), Canva, Email tools (Mailchimp, Klaviyo, etc), Excel/Sheets, Facebook, Google Analytics, Google Tag Manager, Instagram, Landing page tools (Instapage, Unbounce, etc), LinkedIn, Photoshop, Pinterest, Survey tools (SurveyMonkey, Typeform, etc)",
      "industries": "Local Businesses, Marketing Agencies, Software & Tech",
      "strategy": "channels"
    }
  },
  {
    "email": "agilemegan@gmail.com",
    "name": "Megan Reddy",
    "candidate_id": "agilemegan_at_gmail_com",
    "strategies": [
      "channels"
    ],
    "strategyHits": 1,
    "strategyScore": 3,
    "source": {
      "email": "agilemegan@gmail.com",
      "full_name": "Megan Reddy",
      "roles": "CMO",
      "skills": "Affiliate programs, Agency management, Brand positioning, Brand strategy, Budget ownership, Communication strategy, Competitive analysis, Creative direction, Define KPIs and measurement, GTM strategy, Integrated marketing management and reporting, Marketing strategy, Marketing team development (who to hire, when), New brand launch, New marketing channel launch, New product launch, Omni-channel audit, Omni-channel strategy, P&L management, PR management, Partnerships, Referral programs, Team management",
      "tools": "A/B testing tools (Optimizely, VWO, etc), Amazon, Asana, CRMs (Salesforce, HubSpot, etc), Canva, Ecommerce tools (Shopify, Magento, etc), Email tools (Mailchimp, Klaviyo, etc), Excel/Sheets, Facebook, Google Analytics, Google Tag Manager, Instagram, LinkedIn, Photoshop, Pinterest, Quora, Session replay tools (Hotjar, FullStory, etc), Survey tools (SurveyMonkey, Typeform, etc), Tableau, Twitter",
      "industries": "Apps, Ecommerce, Local Businesses, Marketing Agencies, Media, Services, Software & Tech",
      "strategy": "channels"
    }
  },
  {
    "email": "michael.fagle@gmail.com",
    "name": "Michael Fagle",
    "candidate_id": "michael_fagle_at_gmail_com",
    "strategies": [
      "channels"
    ],
    "strategyHits": 1,
    "strategyScore": 3,
    "source": {
      "email": "michael.fagle@gmail.com",
      "full_name": "Michael Fagle",
      "roles": "CMO",
      "skills": "Brand positioning, Brand strategy, Budget ownership, Communication strategy, Competitive analysis, Creative direction, Define KPIs and measurement, GTM strategy, Integrated marketing management and reporting, Marketing strategy, Marketing team development (who to hire, when), New brand launch, New product launch, Omni-channel strategy, Partnerships, Revenue responsibility, Team management",
      "tools": "A/B testing tools (Optimizely, VWO, etc), Asana, CRMs (Salesforce, HubSpot, etc), Canva, Ecommerce tools (Shopify, Magento, etc), Email tools (Mailchimp, Klaviyo, etc), Excel/Sheets, Google Analytics, Google Tag Manager, Landing page tools (Instapage, Unbounce, etc), LinkedIn, Loyalty tools (ReferralCandy, Yotpo, etc), Quora, Survey tools (SurveyMonkey, Typeform, etc), Tableau, Tiktok",
      "industries": "Ecommerce, Marketing Agencies, Software & Tech",
      "strategy": "channels"
    }
  },
  {
    "email": "asakiri@brrgroup.org",
    "name": "Nani Sakiri",
    "candidate_id": "asakiri_at_brrgroup_org",
    "strategies": [
      "channels"
    ],
    "strategyHits": 1,
    "strategyScore": 3,
    "source": {
      "email": "asakiri@brrgroup.org",
      "full_name": "Nani Sakiri",
      "roles": "Growth Marketer, Paid Social Media Marketer",
      "skills": "A/B testing, Account audit, Account-Based Marketing (ABM), Affiliate programs, Agency management, Brand positioning, Brand strategy, Budget ownership, Campaign optimization & attribution, Campaign structure & budgeting, Copywriting, Creative direction, Creative strategy/direction, Define KPIs and measurement, Graphic design, Integrated marketing management and reporting, Landing page optimization, Lead generation, Marketing strategy, Marketing team development (who to hire, when), Mobile optimization, Native advertising & networks, New account set up, New brand launch, New marketing channel launch, New product launch, P&L management, Partnerships, Pixel setup, Retargeting, Revenue responsibility, Scaling ad spend",
      "tools": "A/B testing tools (Optimizely, VWO, etc), Asana, CRMs (Salesforce, HubSpot, etc), Canva, Ecommerce tools (Shopify, Magento, etc), Email tools (Mailchimp, Klaviyo, etc), Excel/Sheets, Facebook, Google Analytics, Google Tag Manager, Instagram, Landing page tools (Instapage, Unbounce, etc), LinkedIn, Loyalty tools (ReferralCandy, Yotpo, etc), Session replay tools (Hotjar, FullStory, etc)",
      "industries": "Ecommerce, Local Businesses, Marketing Agencies, Media, Services, Software & Tech",
      "strategy": "channels"
    }
  },
  {
    "email": "nicolenbarreto@yahoo.com",
    "name": "Nicole Barreto",
    "candidate_id": "nicolenbarreto_at_yahoo_com",
    "strategies": [
      "channels"
    ],
    "strategyHits": 1,
    "strategyScore": 3,
    "source": {
      "email": "nicolenbarreto@yahoo.com",
      "full_name": "Nicole Barreto",
      "roles": "CMO",
      "skills": "Agency management, Brand positioning, Brand strategy, Budget ownership, Communication strategy, Competitive analysis, Creative direction, Define KPIs and measurement, GTM strategy, Integrated marketing management and reporting, Marketing strategy, Marketing team development (who to hire, when), New brand launch, New marketing channel launch, New product launch, PR management, Partnerships, Team management",
      "tools": "Amazon, Asana, CRMs (Salesforce, HubSpot, etc), Canva, Ecommerce tools (Shopify, Magento, etc), Email tools (Mailchimp, Klaviyo, etc), Excel/Sheets, Facebook, Google Analytics, Google Tag Manager, Instagram, LinkedIn, Photoshop, Pinterest, Snapchat, Survey tools (SurveyMonkey, Typeform, etc), Tiktok, Twitter, WeChat",
      "industries": "Ecommerce, Local Businesses, Marketing Agencies",
      "strategy": "channels"
    }
  },
  {
    "email": "patrick@vierraventures.com",
    "name": "Patrick Pan",
    "candidate_id": "patrick_at_vierraventures_com",
    "strategies": [
      "channels"
    ],
    "strategyHits": 1,
    "strategyScore": 3,
    "source": {
      "email": "patrick@vierraventures.com",
      "full_name": "Patrick Pan",
      "roles": "CMO",
      "skills": "Affiliate programs, Agency management, Brand positioning, Brand strategy, Budget ownership, Communication strategy, Competitive analysis, Creative direction, Data analytics, Define KPIs and measurement, GTM strategy, Integrated marketing management and reporting, Marketing strategy, Marketing team development (who to hire, when), New brand launch, New marketing channel launch, New product launch, Omni-channel audit, Omni-channel strategy, P&L management, Partnerships, Referral programs, Revenue responsibility, Team management",
      "tools": "A/B testing tools (Optimizely, VWO, etc), Airtable, Amazon, Asana, CRMs (Salesforce, HubSpot, etc), Canva, Ecommerce tools (Shopify, Magento, etc), Email tools (Mailchimp, Klaviyo, etc), Excel/Sheets, Facebook, Google Analytics, Google Tag Manager, Heap, Instagram, Landing page tools (Instapage, Unbounce, etc), LinkedIn, Loyalty tools (ReferralCandy, Yotpo, etc), Photoshop, Pinterest, Session replay tools (Hotjar, FullStory, etc), Snapchat, Survey tools (SurveyMonkey, Typeform, etc), Tableau, Twitter, WeChat",
      "industries": "Apps, Ecommerce, Local Businesses, Marketing Agencies, Marketplaces, Media, Services, Software & Tech",
      "strategy": "channels"
    }
  },
  {
    "email": "pmborselli@mac.com",
    "name": "Paul Borselli",
    "candidate_id": "pmborselli_at_mac_com",
    "strategies": [
      "channels"
    ],
    "strategyHits": 1,
    "strategyScore": 3,
    "source": {
      "email": "pmborselli@mac.com",
      "full_name": "Paul Borselli",
      "roles": "CMO",
      "skills": "Affiliate programs, Agency management, Brand positioning, Brand strategy, Budget ownership, Communication strategy, Competitive analysis, Creative direction, Define KPIs and measurement, Integrated marketing management and reporting, Marketing strategy, Marketing team development (who to hire, when), New brand launch, New marketing channel launch, New product launch, P&L management, PR management, Partnerships, Referral programs, Revenue responsibility, Team management",
      "tools": "Asana, CRMs (Salesforce, HubSpot, etc), Ecommerce tools (Shopify, Magento, etc), Email tools (Mailchimp, Klaviyo, etc), Facebook, Google Analytics, Instagram, LinkedIn, Photoshop, Reddit, Survey tools (SurveyMonkey, Typeform, etc), Twitter",
      "industries": "Ecommerce, Marketing Agencies, Media, Services, Software & Tech",
      "strategy": "channels"
    }
  },
  {
    "email": "prislavoie@gmail.com",
    "name": "Priscilla Lavoie",
    "candidate_id": "prislavoie_at_gmail_com",
    "strategies": [
      "channels"
    ],
    "strategyHits": 1,
    "strategyScore": 3,
    "source": {
      "email": "prislavoie@gmail.com",
      "full_name": "Priscilla Lavoie",
      "roles": "CMO",
      "skills": "Agency management, Brand positioning, Brand strategy, Budget ownership, Communication strategy, Competitive analysis, Creative direction, Define KPIs and measurement, GTM strategy, Integrated marketing management and reporting, Marketing strategy, Marketing team development (who to hire, when), New brand launch, New marketing channel launch, New product launch, Omni-channel audit, Omni-channel strategy, P&L management, PR management, Partnerships, Referral programs, Revenue responsibility, Team management",
      "tools": "A/B testing tools (Optimizely, VWO, etc), Airtable, CRMs (Salesforce, HubSpot, etc), Canva, Email tools (Mailchimp, Klaviyo, etc), Excel/Sheets, Facebook, Google Analytics, Instagram, Landing page tools (Instapage, Unbounce, etc), LinkedIn, Notion, Session replay tools (Hotjar, FullStory, etc), Survey tools (SurveyMonkey, Typeform, etc)",
      "industries": "Apps, Local Businesses, Marketplaces, Services, Software & Tech",
      "strategy": "channels"
    }
  },
  {
    "email": "sarahrstein@gmail.com",
    "name": "Sarah Stein",
    "candidate_id": "sarahrstein_at_gmail_com",
    "strategies": [
      "channels"
    ],
    "strategyHits": 1,
    "strategyScore": 3,
    "source": {
      "email": "sarahrstein@gmail.com",
      "full_name": "Sarah Stein",
      "roles": "CMO",
      "skills": "Agency management, Brand positioning, Brand strategy, Budget ownership, Communication strategy, Competitive analysis, Creative direction, Define KPIs and measurement, GTM strategy, Integrated marketing management and reporting, Marketing strategy, Marketing team development (who to hire, when), New brand launch, New marketing channel launch, New product launch, Omni-channel strategy, P&L management, PR management, Partnerships, Revenue responsibility, Team management",
      "tools": "Amazon, Ecommerce tools (Shopify, Magento, etc), Email tools (Mailchimp, Klaviyo, etc), Excel/Sheets, Facebook, Google Analytics, Instagram, LinkedIn, Loyalty tools (ReferralCandy, Yotpo, etc), Photoshop, Pinterest, Survey tools (SurveyMonkey, Typeform, etc), Tiktok",
      "industries": "Ecommerce, Local Businesses, Marketing Agencies, Marketplaces, Media, Services",
      "strategy": "channels"
    }
  },
  {
    "email": "tanyaperess@gmail.com",
    "name": "Tanya Peress",
    "candidate_id": "tanyaperess_at_gmail_com",
    "strategies": [
      "channels"
    ],
    "strategyHits": 1,
    "strategyScore": 3,
    "source": {
      "email": "tanyaperess@gmail.com",
      "full_name": "Tanya Peress",
      "roles": "CMO",
      "skills": "Account-Based Marketing (ABM), Affiliate programs, Agency management, Analytics implementation, Brand positioning, Brand strategy, Budget ownership, CRO - Marketing channel, CRO - Website, Competitive analysis, Creative direction, Cross-channel strategy, Customer segmentation, Data analytics, Define KPIs and measurement, GTM - Execution, GTM - Strategy, GTM strategy, Google Analytics implementation, Integrated marketing management and reporting, Landing page optimization, Lead generation, Marketing stack / technologies, Marketing strategy, Marketing team development (who to hire, when), New brand launch, New marketing channel launch, New product launch, Omni-channel audit, Omni-channel strategy, P&L management, PR management, Partnerships, Referral programs, Revenue responsibility, SQL, Team management, Testing framework",
      "tools": "A/B testing tools (Optimizely, VWO, etc), Airtable, Asana, CRMs (Salesforce, HubSpot, etc), Canva, Ecommerce tools (Shopify, Magento, etc), Email tools (Mailchimp, Klaviyo, etc), Excel/Sheets, Facebook, Google Analytics, Google Tag Manager, Instagram, Landing page tools (Instapage, Unbounce, etc), LinkedIn, Reddit, Segment, Survey tools (SurveyMonkey, Typeform, etc), Tableau, WeChat",
      "industries": "Ecommerce, Marketing Agencies, Services, Software & Tech",
      "strategy": "channels"
    }
  },
  {
    "email": "hoveyone@msn.com",
    "name": "Todd Hovey",
    "candidate_id": "hoveyone_at_msn_com",
    "strategies": [
      "channels"
    ],
    "strategyHits": 1,
    "strategyScore": 3,
    "source": {
      "email": "hoveyone@msn.com",
      "full_name": "Todd Hovey",
      "roles": "CMO, Growth Marketer",
      "skills": "Account-Based Marketing (ABM), Affiliate programs, Agency management, Analytics implementation, Brand positioning, Brand strategy, Budget ownership, CRO - Marketing channel, CRO - Website, Chatbots, Communication strategy, Competitive analysis, Creative direction, Cross-channel strategy, Customer segmentation, Data analytics, Data science, Define KPIs and measurement, GTM - Strategy, GTM strategy, Integrated marketing management and reporting, Landing page optimization, Lead generation, Marketing stack / technologies, Marketing strategy, Marketing team development (who to hire, when), New brand launch, New marketing channel launch, New product launch, Omni-channel audit, Omni-channel strategy, P&L management, PR management, Partnerships, Referral programs, Revenue responsibility, SQL, Team management, Testing framework",
      "tools": "A/B testing tools (Optimizely, VWO, etc), CRMs (Salesforce, HubSpot, etc), Ecommerce tools (Shopify, Magento, etc), Email tools (Mailchimp, Klaviyo, etc), Excel/Sheets, Facebook, Google Analytics, Google Tag Manager, Instagram, Landing page tools (Instapage, Unbounce, etc), LinkedIn, Loyalty tools (ReferralCandy, Yotpo, etc), ManyChat, Pinterest, Reddit, Snapchat, Survey tools (SurveyMonkey, Typeform, etc), Tableau, Tiktok, Twitter, WeChat",
      "industries": "Ecommerce, Marketing Agencies, Media, Services, Software & Tech",
      "strategy": "channels"
    }
  },
  {
    "email": "foundationmagnetic@gmail.com",
    "name": "Trice Alford",
    "candidate_id": "foundationmagnetic_at_gmail_com",
    "strategies": [
      "channels"
    ],
    "strategyHits": 1,
    "strategyScore": 3,
    "source": {
      "email": "foundationmagnetic@gmail.com",
      "full_name": "Trice Alford",
      "roles": "CMO",
      "skills": "Agency management, Brand positioning, Brand strategy, Budget ownership, Communication strategy, Competitive analysis, Creative direction, Define KPIs and measurement, GTM strategy, Integrated marketing management and reporting, Marketing strategy, Marketing team development (who to hire, when), New brand launch, New marketing channel launch, New product launch, Omni-channel audit, Omni-channel strategy, P&L management, PR management, Revenue responsibility, Team management",
      "tools": "A/B testing tools (Optimizely, VWO, etc), Amazon, Asana, CRMs (Salesforce, HubSpot, etc), Canva, Ecommerce tools (Shopify, Magento, etc), Email tools (Mailchimp, Klaviyo, etc), Excel/Sheets, Facebook, Google Analytics, Google Tag Manager, Instagram, Landing page tools (Instapage, Unbounce, etc), LinkedIn, Pinterest, Reddit, Survey tools (SurveyMonkey, Typeform, etc), Tableau, Twitter",
      "industries": "Apps, Ecommerce, Local Businesses, Marketing Agencies, Media, Services, Software & Tech",
      "strategy": "channels"
    }
  },
  {
    "email": "anichols@cabnconsulting.com",
    "name": "Alexander Nichols",
    "candidate_id": "anichols_at_cabnconsulting_com",
    "strategies": [
      "companies"
    ],
    "strategyHits": 1,
    "strategyScore": 2,
    "source": {
      "email": "anichols@cabnconsulting.com",
      "full_name": "Alexander Nichols",
      "roles": "",
      "skills": "",
      "tools": "",
      "industries": "",
      "strategy": "companies"
    }
  },
  {
    "email": "amandahallebates@gmail.com",
    "name": "Amanda Bates",
    "candidate_id": "amandahallebates_at_gmail_com",
    "strategies": [
      "companies"
    ],
    "strategyHits": 1,
    "strategyScore": 2,
    "source": {
      "email": "amandahallebates@gmail.com",
      "full_name": "Amanda Bates",
      "roles": "",
      "skills": "",
      "tools": "",
      "industries": "",
      "strategy": "companies"
    }
  }
]