Mike Litwin

C-Level — Brand Marketing for Ecommerce | Marketing Agencies | Brand Marketer

Award-winning marketing executive with 20+ years of experience leading brand transformation and revenue acceleration for Fortune 100 companies and fast-growing startups. Throughout my career, I’ve built and scaled brands across CPG, personal care, B2B SaaS, and consumer tech. I’ve led global campaigns for household names and helped challenger brands find their voice, grow their audience, and reach new levels of performance. I take pride in moving seamlessly between the creative and the analytical: I’m just as energized by crafting a powerful story as I am by optimizing a funnel. I believe that the most effective marketing occurs when brand-building and performance work in harmony. My experience spans full-funnel marketing, brand development, performance marketing, marketing ops, and creative leadership. I’ve reinvented established brands, launched new ones from scratch, and opened up new distribution channels across eCommerce, retail, and B2B. Along the way, I’ve built and led high-performing teams across in-house and agency settings. I care a lot about how work gets done, not just what gets done. That means creating clarity, showing up with empathy, and building an environment where people feel motivated and proud of what they’re creating.