{
"role_key": "brand-marketer",
"slack_card_ts": "1783354174.128979",
"slack_thread_ts": "1783353177.037629",
"top_matches": [
{
"rank": 1,
"candidate_id": "jared_at_brandformity_co",
"email": "jared@brandformity.co",
"name": "Jared Rosenberg",
"score": 87,
"passes_all_hard": true,
"summary": "Jared is a near-ideal fit for this foundational brand identity role. He is a dedicated brand strategist with 10+ years building brand identities from scratch for early-stage and pre-launch consumer brands, with repeated evidence of exactly the two core deliverables: polished brand guides/guidelines and verbal identity frameworks (voice, story, messaging). He works directly with founders in an accelerated, collaborative process and has directly relevant wellness/supplement/health adjacency (Elly Health chronic disease app, Habit Money behavioral-psych finance app, supplements listed in subindustries). The only soft concern is his stated $65/hr rate, which is well below the role's ~$11k/month retainer band — but rate is a soft preference and not a hard requirement here.",
"synthesis_quote": "I'm a brand strategist who combines data and storytelling to build identities... From pre-launch startups to $10M+ brands, I help consumer and lifestyle companies create brand guidelines, messaging frameworks, and visual systems.",
"source": "api-v2",
"match_reasons": [
{
"tier": "undefined",
"evidence": "Built an entire brand identity for a women's intimates and activewear brand from scratch (Huug); Created entire brand identity from scratch... for the brand's launch (Thesis)."
},
{
"tier": "undefined",
"evidence": "Directing brand book / guide skill; Crafted brand guidelines, including persona/voice, messaging concepts (WESAKE)."
},
{
"tier": "undefined",
"evidence": "developed a process that is accelerated but thorough, with an emphasis on collaboration with founders."
},
{
"tier": "undefined",
"evidence": "mobile app companion for patients with chronic disease (Elly Health); behavioral-psychology-based personal finance app (Habit Money); Supplements/Health subindustries."
}
],
"hard_fail_reasons": [],
"evidence_snippets": [
"Created the entire brand identity from scratch, including naming, brand story and voice, messaging guidelines, and visual aesthetic.",
"Crafted brand guidelines from scratch for a mobile app companion for patients with chronic disease.",
"Built comprehensive messaging guidelines, including brand voice, persona, and key messaging concepts for the app's launch.",
"From pre-launch startups to $10M+ brands, I help consumer and lifestyle companies create brand guidelines, messaging frameworks, and visual systems.",
"Skills: Directing brand book / guide, Brand tone/voice, New brand launch, Brand strategy.",
"subindustries: Supplements, Health, Healthcare, CBD, Beverage.",
"I'm a brand strategist who combines data and storytelling to build identities... From pre-launch startups to $10M+ brands, I help consumer and lifestyle companies create brand guidelines, messaging frameworks, and visual systems.",
"Created the entire brand identity from scratch, including naming, brand story and voice, messaging guidelines... Crafted brand guidelines from scratch for a mobile app companion for patients with chronic disease."
],
"slack_msg_ts": "1783354174.758299"
},
{
"rank": 2,
"candidate_id": "mikedlitwin_at_gmail_com",
"email": "mikedlitwin@gmail.com",
"name": "Mike Litwin",
"score": 80,
"passes_all_hard": true,
"summary": "Mike Litwin is a senior brand/CMO-level marketer with 20+ years of experience and direct, recent proof of building brand identity from scratch. His OneCompress engagement is a near-exact analog for this role: developing archetype, positioning platform, tone of voice, and visual direction from the ground up and delivering a complete brand identity deck. He has repeated brand-building work across consumer/DTC brands (CLMD skincare, Bio Hazard, Tushy) and adjacent wellness/personal-care context. The main risks are that he operates primarily at the CMO/strategy level (some engagements skew to broad marketing leadership rather than hands-on brand-guide craft) and his stated $85/hr rate implies a lower price point than the target retainer, though that is a soft consideration.",
"synthesis_quote": "Developed the brand strategy from the ground up: archetype, positioning platform, tone of voice, and visual direction... Delivered as a complete brand identity deck.",
"source": "api-v2",
"match_reasons": [
{
"tier": "undefined",
"evidence": "Developed the brand strategy from the ground up: archetype, positioning platform, tone of voice, and visual direction... Delivered as a complete brand identity deck"
},
{
"tier": "undefined",
"evidence": "roles: Brand Marketer, CMO; 'Award-winning marketing executive with 20+ years'"
},
{
"tier": "undefined",
"evidence": "CLMD Sensitive Skin Care; OneCompress bamboo compression wear; Azova digital healthcare"
},
{
"tier": "undefined",
"evidence": "'creating a distinctive, ownable tone for the brand'; 'tone of voice'"
}
],
"hard_fail_reasons": [],
"evidence_snippets": [
"Developed the brand strategy from the ground up: archetype, positioning platform, tone of voice, and visual direction",
"Delivered a complete brand identity deck in 12 weeks, accelerating the timeline to creative execution and internal alignment",
"Rebranded Cheryl Lee MD to CLMD, modernizing identity, tone, and product architecture while preserving clinical credibility",
"Skills: Brand positioning, Brand strategy, Communication strategy, Creative direction, New brand launch",
"launched new ones from scratch, and opened up new distribution channels across eCommerce, retail, and B2B",
"preferred_hourly_pay_rate: $85/hr",
"Developed the brand strategy from the ground up: archetype, positioning platform, tone of voice, and visual direction... Delivered as a complete brand identity deck.",
"Developed the brand strategy from the ground up: archetype, positioning platform, tone of voice, and visual direction... Delivered as a complete brand identity deck in 12 weeks"
],
"slack_msg_ts": "1783354175.108659"
},
{
"rank": 3,
"candidate_id": "corisuemorris_at_gmail_com",
"email": "corisuemorris@gmail.com",
"name": "Cori Morris",
"score": 79,
"passes_all_hard": true,
"summary": "Cori is a 3X founder and fractional CMO with deep brand-launch experience across early-stage DTC/consumer brands in wellness, healthcare, beauty, and food. She has personally built brand identity from scratch (Farm Cut Meals: name, tagline, logo, brand architecture; Usual Wines and Curex brand launches), and lists Brand strategy, Brand positioning, Brand tone/voice, Brand values, and Copywriting among core skills — which map directly to the verbal identity and brand guide deliverables. The main caution is that her recent trajectory (VP/CMO roles) leans toward omnichannel growth, performance, lifecycle, and team/agency management, and her brand-guide skill is listed as 'Directing brand book / guide' and 'Visual Brand management (not direct design)' — suggesting a director/advisory posture rather than hands-on IC production. Strong wellness/supplement adjacency (WTHN acupressure + supplements, Extension Health peptides, Curex allergy) makes her industry fit excellent.",
"synthesis_quote": "3X founder and fractional CMO specializing in brand strategy, healthcare, wellness, beauty, and tech for early-stage startups... previous experience leading brand and growth strategy for Curex, Havenly, UrbanStems, Usual Wines, and WeWork.",
"source": "api-v2",
"match_reasons": [
{
"tier": "undefined",
"evidence": "creation of the company's name, tagline, logo, brand architecture (Farm Cut Meals); Launched brand for Usual Wines"
},
{
"tier": "undefined",
"evidence": "WTHN acupressure + supplements; Extension Health peptides brand; Curex allergy DTC"
},
{
"tier": "undefined",
"evidence": "skills: Brand tone/voice, Communication strategy, Copywriting, Brand values"
},
{
"tier": "undefined",
"evidence": "3X founder and fractional CMO; status active, has_availability true"
}
],
"hard_fail_reasons": [],
"evidence_snippets": [
"development of the company's brand strategy, which included the creation of the company's name, tagline, logo, brand architecture, and photography (Farm Cut Meals)",
"Launched brand for Usual Wines, DTC premium wine brand. Managed brand direction, creative strategy and direction",
"Launched brand and drove growth for Curex, a direct-to-consumer allergy company",
"VP of Marketing at WTHN, an L Catterton–backed wellness brand... acupressure + supplements",
"skills: Brand strategy, Brand positioning, Brand tone/voice, Brand values, Directing brand book / guide, Visual Brand management (not direct design)",
"3X founder and fractional CMO specializing in brand strategy, healthcare, wellness, beauty, and tech for early-stage startups... previous experience leading brand and growth strategy for Curex, Havenly, UrbanStems, Usual Wines, and WeWork.",
"'development of the company's brand strategy, which included the creation of the company's name, tagline, logo, brand architecture' (Farm Cut Meals); skills: 'Brand strategy, Brand positioning, Brand tone/voice, Brand values, Copywriting, Directing brand book / guide'",
"'Launched brand for Usual Wines, DTC premium wine brand. Managed brand direction, creative strategy and direction'; 'Launched brand and drove growth for Curex'; skills incl. 'Brand audit, Brand positioning, New brand launch, Complete rebrand'"
],
"slack_msg_ts": "1783354175.245659"
},
{
"rank": 4,
"candidate_id": "tom_at_helloepigraph_com",
"email": "tom@helloepigraph.com",
"name": "Tom Alan Briggs",
"score": 79,
"passes_all_hard": true,
"summary": "Tom is a senior brand strategist (20+ years) whose recent work is almost entirely foundational brand identity for early-stage and consumer brands. Multiple engagements delivered brand standards guides and articulated brand position, voice, and target personas — directly matching this role's brand guide and verbal identity deliverables. He works independently with founders, has DTC/CPG and health-and-wellness adjacency (Cornaby's food/beverage DTC), and specializes in the exact foundational brand work requested. Main caveats: no explicit mental-wellness supplement experience (only preferred), profile shows availability: false, and stated rate ($50/hr) is far below the retainer budget, which raises a fit-clarification flag but is a soft preference.",
"synthesis_quote": "Drafted and refined a brand standards guide synthesizing strategic vision and clarifying creative execution... resulted in 30X greater clarity and consistency; standards guide resulted in greater clarity on brand position, voice, target personas.",
"source": "api-v2",
"match_reasons": [
{
"tier": "undefined",
"evidence": "Starting from absolute zero, we architected and launched... competitive landscape analysis to package design"
},
{
"tier": "undefined",
"evidence": "Drafted and refined a brand standards guide synthesizing strategic vision"
},
{
"tier": "undefined",
"evidence": "greater clarity on brand position, voice, target personas"
},
{
"tier": "undefined",
"evidence": "award-winning tactical brand strategist with over 20 years"
},
{
"tier": "undefined",
"evidence": "Led extensive 1-on-1 remote discovery sessions with founder"
}
],
"hard_fail_reasons": [],
"evidence_snippets": [
"Drafted and refined a brand standards guide synthesizing strategic vision and clarifying creative execution... 30X greater clarity and consistency",
"Development of original brand guidelines based upon independent competitive research and quantitative/qualitative marketplace analysis",
"Standards guide resulted in 20X greater clarity on brand position, voice, target personas and design considerations",
"award-winning tactical brand strategist with over 20 years of experience... from global Fortune 50 to pre-venture-stage startup",
"DTC subscription strategy development rooted in best practices in health and wellness space",
"Led extensive 1-on-1 remote discovery sessions with founder in order to clarify a strategically differentiated product offering",
"Drafted and refined a brand standards guide synthesizing strategic vision and clarifying creative execution... resulted in 30X greater clarity and consistency; standards guide resulted in greater clarity on brand position, voice, target personas.",
"\"Development of original brand guidelines based upon independent competitive research\"; \"Drafted and refined a brand standards guide\"; \"greater clarity on brand position, voice, target personas\"; \"Starting from absolute zero, we architected and launched\""
],
"slack_msg_ts": "1783354175.337489"
},
{
"rank": 5,
"candidate_id": "theimagineer83_at_gmail_com",
"email": "theimagineer83@gmail.com",
"name": "Ryan Conklin",
"score": 76,
"passes_all_hard": true,
"summary": "Ryan is a multidisciplinary Creative Director / Brand Marketer with repeated, hands-on experience building brand identity from scratch for early-stage startups. He has personally developed brand voice strategy with copy pillars, designed logos and visual guidelines (OppJar), built comprehensive brand identity and design systems from the ground up (Hybrid Space), and worked at a cannabis wellness company (Mercy Wellness). His skills list explicitly includes brand positioning, brand strategy, brand tone/voice, brand values, directing brand book/guide, copywriting, and new brand launch — directly on point for the two core deliverables. The main gaps are that his profile skews heavily toward visual/graphic design and UX, and his verbal identity evidence, while present, is described more briefly than his design work. His rate ($65/hr) sits well within the retainer budget. Wellness/supplement adjacency exists via Mercy Wellness (cannabis wellness dispensary) and MyDailyChoice (health/wellness/CBD brands), though not a mental-wellness supplement brand specifically.",
"synthesis_quote": "I was hired to help them name their new product, put together their brand identity. I wrote the brand voice strategy with copy pillars to follow, designed their logo and brand visual guidelines.",
"source": "api-v2",
"match_reasons": [
{
"tier": "undefined"
},
{
"tier": "undefined"
},
{
"tier": "undefined"
},
{
"tier": "undefined"
},
{
"tier": "undefined"
}
],
"hard_fail_reasons": [],
"evidence_snippets": [
"I was hired to help them name their new product, put together their brand identity. I wrote the brand voice strategy with copy pillars to follow, designed their logo and brand visual guidelines.",
"Designed comprehensive brand identity and all visual assets for a Web3 startup from the ground up.",
"Wrote all marketing and in-product copy, driving a consistent voice across channels.",
"Marketing Creative Director at Mercy Wellness ... managing their internal brands of 8 ... new brands development",
"skills: Brand positioning, Brand strategy, Brand tone/voice, Brand values, Directing brand book / guide, New brand launch",
"preferred_hourly_pay_rate: $65/hr",
"'put together their brand identity... wrote the brand voice strategy with copy pillars' (OppJar); 'Designed comprehensive brand identity and all visual assets for a Web3 startup from the ground up' (Hybrid Space); skills: 'Directing brand book / guide', 'New brand launch', 'Brand tone/voice'.",
"'Owned brand roadmap and product visual direction'; 'Wrote all marketing and in-product copy, driving a consistent voice across channels'; skills include 'Brand positioning', 'Brand strategy', 'Brand values', 'Complete rebrand', 'Copywriting'."
],
"slack_msg_ts": "1783354175.439069"
}
]
}