{
"id": "01KWW0DYBJ86B32N718WHR0MBT",
"title": "Matching Agent <> Jackie Anzaroot",
"date": 1783351500000,
"duration": 6.829999923706055,
"host_email": "raaja@marketerhire.com",
"organizer_email": "raaja@marketerhire.com",
"meeting_attendees": [
{
"displayName": "Jackie Anzaroot",
"email": "voiceagent-user@fireflies.ai",
"name": null
},
{
"displayName": null,
"email": "fred@fireflies.ai",
"name": null
}
],
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{
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"name": "Agent"
},
{
"id": 1,
"name": "Jackie Anzaroot"
}
],
"sentences": [
{
"speaker_name": "Agent",
"text": "Hey Jackie Anzaroot.",
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"end_time": 1.72
},
{
"speaker_name": "Agent",
"text": "Thanks for hopping on.",
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"end_time": 2.56
},
{
"speaker_name": "Agent",
"text": "I'm the AI assistant for Marketer Hire and I'll be running our intro chat today.",
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},
{
"speaker_name": "Agent",
"text": "I've been trained on over 30,000 of our Marketer matches, so I can help zero in on the right fit for you.",
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},
{
"speaker_name": "Agent",
"text": "Fast to start.",
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},
{
"speaker_name": "Agent",
"text": "Would it help if I gave a quick overview of how we work or would you rather jump straight into what you're looking for?",
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},
{
"speaker_name": "Jackie Anzaroot",
"text": "Overview,.",
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},
{
"speaker_name": "Agent",
"text": "Sure.",
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},
{
"speaker_name": "Agent",
"text": "So Marketer Hire is essentially the fastest way to get a senior pre vetted marketing specialist working for your business without the overhead of a full time Hire or the markup of an agency.",
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{
"speaker_name": "Agent",
"text": "A few things that set us apart.",
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},
{
"speaker_name": "Agent",
"text": "First, the talent quality is really high.",
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},
{
"speaker_name": "Agent",
"text": "We accept less than 1% of applicants and every Marketer is vetted both by our team and by another expert Marketer.",
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},
{
"speaker_name": "Agent",
"text": "We're talking people like the former head of paid search at Airbnb or the former CMO of Upwork freelancing on the platform.",
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},
{
"speaker_name": "Agent",
"text": "Second, we match true channel specialists, not generalists.",
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{
"speaker_name": "Agent",
"text": "So if you need someone in paid social or email or SEO, you're getting someone who lives and breathes that one thing.",
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},
{
"speaker_name": "Agent",
"text": "And third, it's zero risk to try.",
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{
"speaker_name": "Agent",
"text": "There's a two week trial that's fully refundable.",
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},
{
"speaker_name": "Agent",
"text": "Everything is month to month with a simple 30 day notice.",
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},
{
"speaker_name": "Agent",
"text": "No long term contracts or recruiting fees.",
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{
"speaker_name": "Agent",
"text": "We can typically match you in about two business days.",
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},
{
"speaker_name": "Agent",
"text": "Does that give you a good enough picture or any questions before we dig into your situation?",
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},
{
"speaker_name": "Jackie Anzaroot",
"text": "Sounds good.",
"start_time": 79.08,
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},
{
"speaker_name": "Agent",
"text": "Great.",
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"end_time": 81.88
},
{
"speaker_name": "Agent",
"text": "So tell me a bit about the business, what you do, what stage you're at and what brought you to market or Hire today.",
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},
{
"speaker_name": "Jackie Anzaroot",
"text": "Early stage, looking for brand strategist.",
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},
{
"speaker_name": "Agent",
"text": "Got it.",
"start_time": 98.2,
"end_time": 98.68
},
{
"speaker_name": "Agent",
"text": "Early stage and looking for brand strategy help.",
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"end_time": 100.92
},
{
"speaker_name": "Agent",
"text": "That's a great.",
"start_time": 100.92,
"end_time": 101.56
},
{
"speaker_name": "Agent",
"text": "Ah, sounds good.",
"start_time": 104.18,
"end_time": 104.98
},
{
"speaker_name": "Agent",
"text": "Let's keep moving then.",
"start_time": 104.98,
"end_time": 106.02
},
{
"speaker_name": "Agent",
"text": "Can you give me a quick overview of the company, what you do and what space you're in.",
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"end_time": 109.54
},
{
"speaker_name": "Jackie Anzaroot",
"text": "Supplement brand for mental wellness.",
"start_time": 112.58,
"end_time": 114.58
},
{
"speaker_name": "Agent",
"text": "Nice.",
"start_time": 117.3,
"end_time": 117.7
},
{
"speaker_name": "Agent",
"text": "Love that space.",
"start_time": 117.7,
"end_time": 118.42
},
{
"speaker_name": "Agent",
"text": "And what are the main marketing challenges you're running into right now?",
"start_time": 118.42,
"end_time": 121.54
},
{
"speaker_name": "Agent",
"text": "What are you trying to solve or accomplish?",
"start_time": 121.86,
"end_time": 123.86
},
{
"speaker_name": "Jackie Anzaroot",
"text": "Develop a brand identity.",
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"end_time": 126.42
},
{
"speaker_name": "Agent",
"text": "Got it.",
"start_time": 131.56,
"end_time": 131.92
},
{
"speaker_name": "Agent",
"text": "So you're really at the ground floor of building out who you are as a brand.",
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},
{
"speaker_name": "Agent",
"text": "Do you have anything in place today?",
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},
{
"speaker_name": "Agent",
"text": "Any in house marketing support, an agency, or is it pretty much just you right now?",
"start_time": 137,
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},
{
"speaker_name": "Jackie Anzaroot",
"text": "Pretty much just me.",
"start_time": 141.56,
"end_time": 142.6
},
{
"speaker_name": "Agent",
"text": "Okay, makes sense for early stage.",
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"end_time": 146.28
},
{
"speaker_name": "Agent",
"text": "And in terms of channels, are you thinking about this purely from a brand identity and strategy standpoint or are you also looking to activate a cross specific specific channels like paid social content or something else?",
"start_time": 146.6,
"end_time": 158.08
},
{
"speaker_name": "Jackie Anzaroot",
"text": "Just brand identity for now.",
"start_time": 158.64,
"end_time": 160.16
},
{
"speaker_name": "Agent",
"text": "Got it.",
"start_time": 162.72,
"end_time": 163.28
},
{
"speaker_name": "Agent",
"text": "And what Would success look like in the first 60 to 90 days?",
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},
{
"speaker_name": "Agent",
"text": "Like, how would you know?",
"start_time": 166.72,
"end_time": 167.64
},
{
"speaker_name": "Agent",
"text": "The brand work is landing,.",
"start_time": 167.64,
"end_time": 168.88
},
{
"speaker_name": "Jackie Anzaroot",
"text": "Completing deliverables.",
"start_time": 171.68,
"end_time": 172.96
},
{
"speaker_name": "Agent",
"text": "Makes sense.",
"start_time": 175.28,
"end_time": 176.08
},
{
"speaker_name": "Agent",
"text": "What kind of deliverables are you thinking?",
"start_time": 176.16,
"end_time": 178.08
},
{
"speaker_name": "Agent",
"text": "Like a brand guide, messaging framework, visual identity, that kind of thing.",
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"end_time": 182.8
},
{
"speaker_name": "Jackie Anzaroot",
"text": "Brand guide, verbal identity.",
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"end_time": 188.62
},
{
"speaker_name": "Agent",
"text": "Got it.",
"start_time": 191.5,
"end_time": 192.1
},
{
"speaker_name": "Agent",
"text": "So a brand guide and verbal identity framework, that's a pretty focused scope.",
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"end_time": 196.02
},
{
"speaker_name": "Agent",
"text": "How soon are you looking to get someone started?",
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"end_time": 198.06
},
{
"speaker_name": "Jackie Anzaroot",
"text": "Pretty soon,.",
"start_time": 198.7,
"end_time": 199.42
},
{
"speaker_name": "Agent",
"text": "No worries.",
"start_time": 208.79,
"end_time": 209.27
},
{
"speaker_name": "Agent",
"text": "Sounds like things are moving fast on your end.",
"start_time": 209.27,
"end_time": 211.31
},
{
"speaker_name": "Agent",
"text": "And will you be working with this Marketer directly or is there someone else on your team they'd be coordinating with directly?",
"start_time": 211.31,
"end_time": 217.67
},
{
"speaker_name": "Agent",
"text": "Perfect.",
"start_time": 221.43,
"end_time": 221.99
},
{
"speaker_name": "Agent",
"text": "And just so I can get a sense of the full picture, is this a brand new function for you or are you replacing someone who was doing this before?",
"start_time": 222.07,
"end_time": 229.51
},
{
"speaker_name": "Jackie Anzaroot",
"text": "Brand new.",
"start_time": 230.07,
"end_time": 230.71
},
{
"speaker_name": "Agent",
"text": "Got it.",
"start_time": 232.79,
"end_time": 233.43
},
{
"speaker_name": "Agent",
"text": "So based on everything you've shared, early stage supplement, brand building, brand identity from scratch, focused deliverables, like a brand guide.",
"start_time": 233.43,
"end_time": 240.91
},
{
"speaker_name": "Agent",
"text": "Sure.",
"start_time": 250.83,
"end_time": 251.23
},
{
"speaker_name": "Agent",
"text": "Take your time.",
"start_time": 251.23,
"end_time": 252.03
},
{
"speaker_name": "Jackie Anzaroot",
"text": "Go ahead.",
"start_time": 255.71,
"end_time": 256.27
},
{
"speaker_name": "Jackie Anzaroot",
"text": "Oh, I saw this.",
"start_time": 257.31,
"end_time": 258.35
},
{
"speaker_name": "Jackie Anzaroot",
"text": "Yeah, we saw that.",
"start_time": 258.43,
"end_time": 259.39
},
{
"speaker_name": "Jackie Anzaroot",
"text": "We saw that yesterday.",
"start_time": 259.39,
"end_time": 260.43
},
{
"speaker_name": "Agent",
"text": "No worries.",
"start_time": 262.92,
"end_time": 263.48
},
{
"speaker_name": "Agent",
"text": "So based on what you've shared, early stage mental wellness supplement, brand building from scratch, focused deliverables, like.",
"start_time": 263.8,
"end_time": 269.88
},
{
"speaker_name": "Jackie Anzaroot",
"text": "Go ahead.",
"start_time": 272.52,
"end_time": 273.08
},
{
"speaker_name": "Agent",
"text": "Got it.",
"start_time": 275.72,
"end_time": 276.36
},
{
"speaker_name": "Agent",
"text": "So based on what you've shared, early stage mental wellness supplement, brand building from scratch, focused deliverables like a brand guide and verbal identity, I'd recommend a brand Marketer that's someone who specializes in exactly this kind of foundational brand work.",
"start_time": 276.44,
"end_time": 290.28
},
{
"speaker_name": "Agent",
"text": "And since your scope is pretty focused, a couple of core deliverables rather than a full ongoing plate.",
"start_time": 290.69,
"end_time": 295.97
},
{
"speaker_name": "Agent",
"text": "That's a nice contained engagement for a brand Marketer.",
"start_time": 296.05,
"end_time": 299.01
},
{
"speaker_name": "Agent",
"text": "Engagements typically run around 10 to 12,000amonth.",
"start_time": 299.01,
"end_time": 301.89
},
{
"speaker_name": "Agent",
"text": "All in, that covers the marketer's rate plus us, no separate fees.",
"start_time": 302.05,
"end_time": 305.81
},
{
"speaker_name": "Agent",
"text": "Given your scope is on the lighter, more focused side, you'd likely land toward the lower end of that range.",
"start_time": 305.81,
"end_time": 311.33
},
{
"speaker_name": "Agent",
"text": "Does that sound like it's in line with what you were expecting?",
"start_time": 311.41,
"end_time": 313.97
},
{
"speaker_name": "Jackie Anzaroot",
"text": "Yes.",
"start_time": 314.13,
"end_time": 314.61
},
{
"speaker_name": "Agent",
"text": "Great.",
"start_time": 317.26,
"end_time": 317.5
},
{
"speaker_name": "Agent",
"text": "And are you looking into any other options for this right now, or is Marketer Hire the main avenue you're exploring?",
"start_time": 317.74,
"end_time": 323.1
},
{
"speaker_name": "Jackie Anzaroot",
"text": "A few other options.",
"start_time": 323.98,
"end_time": 325.1
},
{
"speaker_name": "Agent",
"text": "Got it.",
"start_time": 327.18,
"end_time": 327.7
},
{
"speaker_name": "Agent",
"text": "Good to be exploring.",
"start_time": 327.7,
"end_time": 328.54
},
{
"speaker_name": "Agent",
"text": "And what monthly budget are you working with for the Marketer?",
"start_time": 328.62,
"end_time": 331.42
},
{
"speaker_name": "Jackie Anzaroot",
"text": "It varies.",
"start_time": 333.1,
"end_time": 333.9
},
{
"speaker_name": "Agent",
"text": "That's totally fine.",
"start_time": 339.42,
"end_time": 340.62
},
{
"speaker_name": "Agent",
"text": "Just to give you a directional sense for a brand Marketer, at your scope, plan on roughly 10,000amonth.",
"start_time": 340.62,
"end_time": 346.23
},
{
"speaker_name": "Agent",
"text": "All in.",
"start_time": 346.31,
"end_time": 346.91
},
{
"speaker_name": "Agent",
"text": "Does that feel about right for what you had in mind?",
"start_time": 346.91,
"end_time": 348.95
},
{
"speaker_name": "Jackie Anzaroot",
"text": "Yes, feels right.",
"start_time": 348.95,
"end_time": 350.07
},
{
"speaker_name": "Agent",
"text": "And just so you know, the stronger the budget within that range, the more senior the specialists who will want the role.",
"start_time": 354.79,
"end_time": 360.47
},
{
"speaker_name": "Agent",
"text": "So you get a better shortlist to choose from.",
"start_time": 360.71,
"end_time": 362.79
},
{
"speaker_name": "Agent",
"text": "So here's what happens next.",
"start_time": 363.03,
"end_time": 364.55
},
{
"speaker_name": "Agent",
"text": "We start matching right away, usually within about two business days.",
"start_time": 364.55,
"end_time": 367.99
},
{
"speaker_name": "Agent",
"text": "We'll send you the marketer's bio to review and once you're happy with the match, we go straight to signing the agreement and kicking off your two week trial.",
"start_time": 368.32,
"end_time": 375.6
},
{
"speaker_name": "Agent",
"text": "The whole thing is often wrapped up within about a week, and remember, the trial is fully refundable if it's not the right fit.",
"start_time": 375.6,
"end_time": 381.68
},
{
"speaker_name": "Agent",
"text": "I'll follow up by email with a recap and Next Steps.",
"start_time": 381.76,
"end_time": 384.559
},
{
"speaker_name": "Agent",
"text": "We already have your contact details.",
"start_time": 384.64,
"end_time": 386.48
},
{
"speaker_name": "Agent",
"text": "Is there anything else on your mind before we wrap up?",
"start_time": 386.48,
"end_time": 389.04
},
{
"speaker_name": "Jackie Anzaroot",
"text": "No, that's it.",
"start_time": 391.2,
"end_time": 392
},
{
"speaker_name": "Agent",
"text": "This was really great.",
"start_time": 395.85,
"end_time": 396.73
},
{
"speaker_name": "Agent",
"text": "Thanks so much for taking the time today, Jackie.",
"start_time": 396.97,
"end_time": 399.85
},
{
"speaker_name": "Agent",
"text": "I'll get to work on finding the right brand Marketer for you and follow up shortly with Next Steps.",
"start_time": 399.85,
"end_time": 404.41
},
{
"speaker_name": "Agent",
"text": "Have a great rest of your day ending the call now.",
"start_time": 404.49,
"end_time": 407.13
},
{
"speaker_name": "Agent",
"text": "Take care.",
"start_time": 407.21,
"end_time": 407.85
},
{
"speaker_name": "Agent",
"text": "Jackie.",
"start_time": 407.85,
"end_time": 408.57
}
],
"summary": {
"short_summary": "The client, an early-stage mental wellness supplement brand, aims to establish its brand identity from scratch, requiring foundational assets such as a brand guide and verbal identity framework. With Jackie Anzaroot as the sole marketer, there is urgency to begin the engagement, which is expected to cost between $10,000 and $12,000 per month. Marketer Hire offers a rigorous vetting process, accepting less than 1% of applicants, connecting clients with channel-specialist marketers. Their engagement model is flexible, featuring a two-week refundable trial and no long-term contracts to accommodate early-stage companies. The client seeks to quickly establish a brand presence, recognizing that the success in the first 60 to 90 days is measured by completing essential deliverables.",
"keywords": [
"brand identity",
"marketing specialist",
"mental wellness",
"brand strategist",
"marketer hire",
"trial period"
],
"action_items": "\n**Raaja (Agent at Marketer Hire)**\nBegin matching candidates immediately and aim to provide marketer bios within about two business days (05:54)\nSend a follow-up email to Jackie with a meeting recap and clear next steps after the call (06:35)\nFacilitate contract signing and initiate the two-week trial phase once a suitable candidate is approved by Jackie (05:54)\n\n**Jackie Anzaroot**\nReview marketer bios sent by Marketer Hire after the matching process to approve a suitable brand marketer (05:54)\n"
}
}